Join us for The NAMM Show 2027 in Anaheim, CA, from January 26-30, showcasing the latest in music products and technology.
Dates
26–30 Jan 2027
City / country
Anaheim, USA
Venue
Anaheim Convention Center
Event overview
The NAMM Show is the premier event for the music products industry, taking place from January 26 to January 30, 2027, at the Anaheim Convention Center.
This event gathers music professionals from around the globe to showcase the latest innovations and trends in the industry.
TL;DR
Visitors to The NAMM Show can expect unparalleled access to the latest products, networking opportunities with industry leaders, and educational sessions designed to enhance their business strategies and knowledge. Attendees can expect to see the latest innovations in music products. The event will feature numerous educational sessions and networking opportunities. Tickets are available now for qualified attendees.
Exhibiting at The NAMM Show offers companies the chance to showcase their products to a global audience, connect with potential buyers, and gain valuable insights into market trends. The NAMM Show is vital for the music products industry, providing a platform for networking, education, and showcasing new products. It drives innovation and growth within the sector, making it essential for professionals looking to stay ahead in the industry.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Anaheim, CA, USA
Attend
How the last edition performed
Current edition
2027
Visitors
60,000
Exhibitors
1,600
Visitor countries
120
Photos
Impact
The NAMM Show is the premier event for the music products industry, taking place from January 26 to January 30, 2027, at the Anaheim Convention Center. This event gathers music professionals from around the globe to showcase the latest innovations and trends in the industry. The NAMM Show is vital for the music products industry, providing a platform for networking, education, and showcasing new products. It drives innovation and growth within the.
Audience quality
Visitors typically include Music retailers looking for new products, Manufacturers seeking to showcase innovations, Industry professionals interested in networking, Educators and students in music programs. The NAMM Show 2027 will be held from January 26-30 at the Anaheim Convention Center. This event is a key gathering for music industry professionals. Attendees can expect to see the latest innovations in music products. The event will feature numerous educational sessions and networking opportunities. The NAMM.
Exhibitor outcomes
Exhibiting at The NAMM Show offers companies the chance to showcase their products to a global audience, connect with potential buyers, and gain valuable insights into market trends. The event will feature numerous educational sessions and networking opportunities. The NAMM Show is vital for the music products industry, providing a platform for networking, education, and showcasing new products. It drives innovation and growth within the sector, making it essential for. Exhibitor categories include Music product.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The NAMM Show is the largest annual gathering of the global music products industry and the single most important North American marketplace for musical instruments, pro audio, DJ and music-technology brands. For exhibitors it is the primary window to meet US dealers and international distributors before the spring buying season; for visitors it compresses supplier evaluation, hands-on product demos, education (NAMM U) and press briefings into one venue. Anaheim's position inside the greater Los Angeles metro — itself a global centre for recording, touring and entertainment production — makes the show a natural anchor for tours of studios, labels and artists' supply chains alongside the exhibit floor.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Brands that exhibit at The NAMM Show typically build a calendar around a small set of international industry trade fairs — a European instrument and synth show, the Asian manufacturing and sourcing hub, the pro-AV systems show and the flagship North American audio engineering convention — plus regional dealer events.
January
April-June
September-November
Event names, host cities and websites reflect the established international music-products and audio-technology trade circuit; verify dates each cycle with the respective organisers.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Gateway airport for Anaheim.
to venue
by car
FlyAway bus and Metro connections vary by venue.
to venue
30–60 min
by car
A range of accommodation options near the venue and across key areas.
USD 130–220 / night
sourceUSD 220–380 / night
sourceUSD 350–600 / night
sourceGet around the city with these convenient transport options.
rideshare
SNA is the closest gateway and sits roughly 14 mi from the venue; rideshare pickup is on the designated curb outside arrivals.
rideshare
Cheaper flights into LAX often offset by the longer, traffic-sensitive transfer; use the LAX-it pickup area for rideshare and taxi.
shuttle
Shared shuttles and scheduled coach services run to Anaheim Resort hotels; pre-booking is advisable during NAMM week given demand.
rail
Useful for attendees based in Los Angeles; ARTIC is roughly 2 mi from the convention centre.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Travellers from Visa Waiver Program countries can enter the USA for business activities with an approved ESTA instead of a visa; admission with ESTA approval allows the same business activities as a B-1 business visitor visa. All other nationalities must obtain a B-1 visa from a U.S. embassy or consulate before arrival.
Official visa pageWeather
January in Anaheim is mild and often sunny, with average highs near 21 °C (69 °F) and overnight lows around 8 °C (47 °F); it is the heart of Southern California's wet season, so expect roughly 6-7 rain days and about 75 mm (3 in) of rain across the month. Pack light layers for cool mornings and evenings plus a compact rain shell, and note that convention-hall air conditioning can feel cold in session rooms.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected in the USA: 15-20% for restaurant service, USD 2-5 per night for hotel housekeeping and USD 1-2 per drink at bars. Rideshare and taxi apps prompt for a gratuity in-app.
Business dress
The music-products industry is casual: most exhibitors and buyers wear jeans, branded shirts and trainers, while a blazer is appropriate for supplier dinners, awards events or media appointments.
Alcohol, ID and local rules
The legal drinking age is 21 and photo ID is routinely checked at bars and venues; sales tax is added on top of displayed prices and is not included in listed menu or retail prices.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SNA
Book flights to SNA when possible for the shortest transfer to the venue; compare LAX only if fares are materially lower.
Business visitors to the USA either travel visa-free under the Visa Waiver Program with an approved ESTA, or apply for a B-1 temporary business visitor visa before travel. Admission with ESTA approval allows the same business activities as B-1 status; applicants whose nationality is not eligible for the Visa Waiver Program must schedule a visa interview at a U.S. embassy or consulate.
Processing: Varies by nationality; apply several weeks before travel.
Confirm whether your nationality is ESTA-eligible or needs a B-1 visa well before booking travel; U.S. business visitor rules and allowable activities are set out on the U.S. Department of State B-1 fact sheet.
OfficialFind a stay near the venue with options for every budget.
Areas to stay
Anaheim Resort district — Harbor Blvd / Katella Ave, 5-15 min walk or short ART shuttle ride to the convention centre · Convention-centre frontage and Anaheim GardenWalk — newest full-service properties, 3-10 min walk · Immediately adjacent to the Anaheim Convention Center on Katella Ave / Harbor Blvd — walkable to all halls
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John Wayne Airport (SNA): Gateway airport for Anaheim.; Los Angeles International (LAX): 30–60 min. Allow road or rail time to Anaheim Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Anaheim Convention Center: Anaheim Resort district — Harbor Blvd / Katella Ave, 5-15 min walk or short ART shuttle ride to the convention centre: Hampton Inn & Suites Anaheim Resort Convention Center, Hyatt House Anaheim Resort / Convention Center, Homewood Suites by Hilton Anaheim Resort / Convention Center; Immediately adjacent to the Anaheim Convention Center on Katella Ave / Harbor Blvd — walkable to all halls: Anaheim Marriott, Hilton Anaheim, Sheraton Park Hotel at the
Ride-hail: Ride-hailing apps are commonly used in Anaheim; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Anaheim Convention Center.
Parking: On-site parking is available at Anaheim Convention Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: January averages roughly 8-21 °C (47-69 °F) in Anaheim, with typical daytime highs of 18-22 °C (65-72 °F) and cool early mornings and evenings.
Seasonality: January falls in Southern California's wet season: expect roughly 6-7 rain days and about 75 mm (3 in) of rain for the month, usually as short showers rather than all-day rain, with plenty of sunny intervals between systems.
Packing: January in Anaheim is mild and often sunny, with average highs near 21 °C (69 °F) and overnight lows around 8 °C (47 °F); it is the heart of Southern California's wet season, so expect roughly 6-7 rain days and about 75 mm (3 in) of rain across the month. Pack light layers for cool mornings and even
Plan your trip
Best day to visit: Wednesday 27 January 2027 (mid-show)
With a Tuesday-to-Saturday run, the middle days carry the densest combination of exhibitor staff presence, product-launch demos and NAMM U sessions while the opening-day and closing-day crowds are lower. Wednesday gives newly launched product still on display, key brand staff still on the booth, and enough remaining days to return for follow-up meetings; if retail footfall matters most, plan a second day on Friday, which is typically the busiest buying day, while Saturday thins out towards mid-afternoon.
Check passport validity and confirm your U.S. entry status (ESTA or B-1 business visa) — The NAMM Show runs 26-30 January 2027 in Anaheim; U.S. visa interviews can take weeks, so start now. See https://travel.state.gov/content/travel/en/us-visas/business/b-1-fact-sheet.html.
Register online for The NAMM Show and confirm your badge category — Registration and show credentials are handled through namm.org; keep your confirmation email for badge collection at the Anaheim Convention Center.
Book flights to a Southern California gateway for a 25 January 2027 arrival — Anaheim is served by John Wayne Airport (SNA) and Los Angeles International (LAX); allow road time from either airport to the Anaheim Convention Center.
Reserve hotel nights for 25-30 January 2027 near the Anaheim Convention Center — Anaheim Convention Center area rooms sell out early for NAMM week; choose a walkable property or one with a venue shuttle.
Download the show floor plan, session schedule and NAMM show app — Map the halls you need (instruments, audio and pro audio, entertainment technology, retail services) and shortlist the education sessions you plan to attend.
Request B2B meetings with target exhibitors and buyers — Send meeting requests before the show; calendars fill quickly during the 26-30 January 2027 run at the Anaheim Convention Center.
Plan local transport between your hotel and the Anaheim Convention Center — Many Anaheim hotels are walkable to the venue; otherwise use rideshare, hotel shuttles or local bus services, and confirm parking arrangements if driving.
Check the Anaheim forecast for late January and pack accordingly — Late January in Anaheim is mild with cool, sometimes damp evenings; bring layers and comfortable shoes for long days on the show floor.
Prepare meeting documents, product samples and business cards — Bring product sheets, price lists and a lead-capture method so supplier conversations convert into follow-up after the show.
Save digital copies of registration, flight and hotel confirmations — Keep confirmations on your phone plus one printed copy for badge collection and any on-site queries at the Anaheim Convention Center.
Confirm Day-1 arrival time and badge collection window — Arrive ahead of the 26 January opening to collect your badge and avoid first-morning queues at the Anaheim Convention Center.
Disneyland Resort and Downtown Disney District
Easiest short break from the show floor; evening dining and shopping at Downtown Disney requires no park ticket.
Laguna Beach / Newport Beach coast
Half-day coastal break with beachfront dining and galleries; best slotted into a morning before an afternoon floor session.
Los Angeles (Hollywood, Griffith Observatory, studio district)
Relevant for attendees visiting LA studios, labels or retail; allow a full day and travel off-peak to avoid I-5 / US-101 congestion.
NAMM Grand Plaza and outdoor stages
Central gathering point between the ACC halls during show days; live performances and receptions make it the default meeting spot for exhibitors and buyers.
Adjacent convention-district hotel lobbies (Anaheim Marriott, Hilton Anaheim, The Westin Anaheim Resort)
Lobbies and bars along Katella Ave and Harbor Blvd function as the informal deal-making space for the show, especially after hall closing.
NAMM U / member and education session rooms
Session rooms and the member lounge concentrate senior retail, education and brand decision-makers in small, approachable groups between sessions.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · trade badge (member vs non-member)
USD 350 / per badge
visa_fee
visitor · ESTA (Visa Waiver Program)
USD 40 / per traveller
visa_fee
visitor · B-1 business visitor visa
USD 185 / per applicant
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | trade badge (member vs non-member) | USD 350 / per badge | estimate | |
| visa_fee | visitor | ESTA (Visa Waiver Program) | USD 40 / per traveller | official | |
| visa_fee | visitor | B-1 business visitor visa | USD 185 / per applicant | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need supplier meetings, hands-on product demos or NAMM U education, and can commit 2-3 days on the floor.
Best for
US and international dealers, distributors, educators, artists, studio owners and press who need to evaluate new instruments, pro audio, music technology and software in person and meet suppliers face to face.
Min. budget
$700.00
Timeline
Register for a badge and lock hotel 8-12 weeks ahead (Anaheim Resort hotels sell out around the show); international visitors should start ESTA or B-1 visa steps 3-6 months ahead.
Risks
Budget estimate from listing cost signals — confirm live rates.
The show is trade-only: badge eligibility requires music-industry affiliation, so consumer attendees may be refused registration.
January is peak season in the Anaheim Resort district, so walk-up hotel rates can run well above the planning band.
exhibit
You have a launch-ready product line, US distribution goals and staff who can cover the booth across all show days.
Best for
Brands, distributors and startups using the January NAMM window to launch product, write US dealer orders and meet international buyers and press in one venue.
Min. budget
$3,500.00
Timeline
Space is typically contracted 6-9 months ahead (spring-summer 2026); freight, rigging, staffing and marketing planned 3 months out.
Risks
Budget estimate from listing cost signals — confirm live rates.
Total floor cost usually exceeds booth rental: Anaheim drayage, rigging, union labour, electrical, badge allocation and travel for staff add materially.
Without pre-booked meetings the ROI case is weak — the show rewards teams with a booked appointment calendar.
skip
You have no launch in the first half of 2027 and no North American growth target that requires face-to-face retail meetings.
Best for
Teams whose US and export pipeline is already covered by distributors, or whose 2027 budget is better spent on regional dealer events and digital channels.
Timeline
Reassess in Q4 2026 if US pipeline targets change or a major launch is scheduled for early 2027.
Risks
Skipping the largest North American music products gathering can slow new dealer relationships and press coverage.
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Recommended providers
Display a free company card at your booth, or share your professional card on the show floor.
