Dates

    5–7 Mar 2027

    City / country

    Novi, USA

    Venue

    Suburban Collection Showplace

    Time

    2:00 PM – 8:00 PM

    20 Floor Picks

    Matched booths for The Michigan Golf Show

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    Notable exhibitors

    Companies exhibiting at The Michigan Golf Show include 2Putt Golf, American Dunes, Bonk Golf, Brad Langdon Golf and Chippopotamus.

    • 2Putt Golf
    • American Dunes
    • Bonk Golf
    • Brad Langdon Golf
    • Chippopotamus

    Event overview

    Overview

    The Michigan Golf Show is the largest consumer golf show in the country, taking place from March 5-7, 2027, at the Suburban Collection Showplace in Novi, Michigan.

    This event showcases hundreds of exhibitors offering fantastic discounts on golf equipment, apparel, and services, making it a must-attend for golf enthusiasts.

    TL;DR

    1. 1Event Dates: March 5-7, 2027
    2. 2Location: Suburban Collection Showplace, Novi, MI
    3. 3Largest consumer golf show in the country
    4. 4Over 50,000 visitors expected
    5. 5Hundreds of exhibitors showcasing golf products

    Why visit

    Visitors can explore a wide range of golf-related products, take advantage of exclusive discounts, and participate in interactive exhibits.

    Why exhibit

    Exhibitors gain direct access to a large audience of golf enthusiasts, providing an excellent opportunity to showcase their products and services. The Michigan Golf Show is a key event for the golf industry, providing a platform for retailers, resorts, and golf-related businesses to connect with consumers. It highlights the latest trends and products in the golfing world, fostering community engagement and promoting the sport.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Golf enthusiasts of all ages
    Retail buyers looking for the latest products
    Families seeking fun activities and discounts
    Golf course operators and managers
    Travel agencies specializing in golf trips
    Local businesses in the golf sector

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Golf equipment manufacturers
    Apparel brands
    Golf course operators
    Travel and tourism companies
    Golf technology providers
    Local retailers

    Product categories

    Key solution areas showcased across the event.

    Golf clubs and equipment
    Golf apparel and accessories
    Golf travel packages
    Golf course services
    Golf training aids
    Golf-related technology

    Location & Facilities

    Venue

    Open in Google Maps

    Suburban Collection Showplace

    46100 Grand River Ave., Novi, MI 48374

    Facilities

    Food options

    Fireside Grill and Patio

    On-site dining

    Parking: $10 per vehicle per day with in and out privileges.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Friday, March 5th:2:00 PM – 8:00 PM
    Saturday, March 6th:10:00 AM – 6:00 PM
    Sunday, March 7th:10:00 AM – 5:00 PM

    • Adult

      Children 12 & Under: FREE; Veterans FREE on SUNDAY; Ladies $5.00 OFF on FRIDAY.

      $12.00
    Register

    Who runs the show

    Organisers

    McKenzie McLaughlin

    Event Manager

    Email

    Joyce Sanford

    Vendor & Event Manager

    Email

    Jackie McMahon

    Vendor & Event Manager

    Email

    Riley Stechschulte

    Event Manager

    Email

    Audrey Owens

    Event Assistant

    Email

    Alexa Madden

    Marketing Manager

    Email

    Abby Nadolski

    Marketing Assistant

    How the last edition performed

    Previous edition

    Last edition

    2026

    unknown

    Exhibitor countries: 1

    This edition

    2027

    Visitors: 50,000

    Exhibitors: 221

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Michigan Golf Show is the largest consumer golf show in the country, taking place from March 5-7, 2027, at the Suburban Collection Showplace in Novi, Michigan. This event showcases hundreds of exhibitors offering fantastic discounts on golf equipment, apparel, and services, making it a must-attend for golf enthusiasts. The Michigan Golf Show is a key event for the golf industry, providing a platform for retailers, resorts, and golf-related businesses to connect.

    Audience quality

    High-value decision-makers

    Visitors typically include Golf enthusiasts of all ages, Retail buyers looking for the latest products, Families seeking fun activities and discounts, Golf course operators and managers. Event Dates: March 5-7, 2027. Location: Suburban Collection Showplace, Novi, MI. Largest consumer golf show in the country. Over 50,000 visitors expected. The Michigan Golf Show attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain direct access to a large audience of golf enthusiasts, providing an excellent opportunity to showcase their products and services. The Michigan Golf Show is a key event for the golf industry, providing a platform for retailers, resorts, and golf-related businesses to connect with consumers. It highlights the latest trends and products in the golfing world, fostering community engagement and promoting the sport. Exhibitor categories include Golf equipment manufacturers, Apparel brands, Golf course.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Metro Detroit / Southeast Michigan, USA

    Why it matters

    Michigan is one of the highest-participation golf states in the U.S., with a deep base of public and resort courses and a large winter-indoor golf market. The show lands in Novi — the retail and hotel hub of Metro Detroit's affluent western suburbs — in the first week of March, exactly when golfers finalise equipment purchases and 2027 trip bookings, making it the region's key pre-season retail and trip-planning touchpoint.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Off-course and indoor golf keeps growing

    Topgolf-style venues, simulator bays and winter indoor leagues have expanded the addressable golfer base and now take meaningful floor space at consumer shows, especially in cold-weather markets like Michigan.

    02

    Participation stabilising at a higher base

    On-course rounds remain above pre-2020 levels but growth has flattened, shifting brand competition toward retention, fitting and experience rather than new-golfer acquisition alone.

    03

    Direct-to-consumer brands lean on live fitting

    DTC club and apparel brands use consumer expos for launch-monitor fittings and demo days, because in-person trial converts better than digital advertising for high-ticket clubs.

    04

    Golf travel and stay-and-play demand

    Michigan resort golf (northern Michigan, Traverse City and Grand Rapids corridors) plus winter sun destinations drive strong demand for trip packages, group outings and buddy-trip planning at pre-season shows.

    05

    Simulator, teaching-tech and junior programmes

    Launch monitors, indoor simulators and junior/ladies' development programmes are increasingly prominent exhibitor categories aimed at converting casual players into regular customers.

    U.S. regional consumer golf show circuit

    January–April, with the national trade show in late January and regional consumer shows through February–April.

    The Michigan Golf Show sits inside a network of winter/early-spring consumer golf expos that rotate through major U.S. markets, giving brands, fitters and golf-travel operators a repeatable multi-city selling season ahead of the Northern Hemisphere playing season.

    Late January

    PGA Show — industry/trade buying window for the season

    February–March

    Regional consumer expos in cold-weather markets, including the Michigan Golf Show

    March–April

    Second wave of consumer shows and pre-season resort/trip booking

    Peer event names and cities are shown for planning context; confirm current dates and URLs directly with each organiser.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DTW

    Detroit Metropolitan Wayne County Airport

    Primary gateway for Novi; Delta and major international carriers, on-airport rental cars. Take I-275 North to I-96 West, exit at Novi Rd/Grand River Ave.

    approx. 26 mi / 42 km

    to venue

    30–45 min off-peak (allow 50–60 min weekday 16:00–18:00)

    by car

    FNT

    Bishop International Airport

    Smaller Flint gateway with limited Allegiant/United service; useful as a secondary option. Route via US-23 South to I-96 East.

    approx. 55 mi / 89 km

    to venue

    60–75 min off-peak

    by car

    TOL

    Toledo Express Airport

    Limited-schedule regional alternative south of the state line via US-23 North to I-96.

    approx. 60 mi / 97 km

    to venue

    60–75 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Novi — Grand River Ave / Novi Rd corridor, 5–10 min from the venue

    USD 95–150 / night

    source
    Mid-range
    Novi Town Center / Twelve Oaks, 5–12 min from the venue

    USD 130–200 / night

    source
    Premium
    Adjacent to Suburban Collection Showplace / Twelve Oaks, walkable or 2–5 min drive

    USD 170–270 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    rental_car

    Estimated costUSD 45–90 per day midsize estimate plus fuel and parking
    Best forDTW rental centre → I-275 North → I-96 West → Novi Rd/Grand River Ave

    Best option if you plan side trips to Ann Arbor or Detroit; all major rental brands are consolidated at the DTW rental facility.

    hotel_shuttle

    Estimated costFree–USD 15 per trip hotel shuttle estimate
    Best forVenue-adjacent and Novi Grand River Ave hotels → Suburban Collection Showplace

    Several Novi hotels near the venue run complimentary or low-cost shuttles; the Hyatt Place Detroit/Novi is effectively walkable to the hall. Confirm with your hotel at booking.

    public_transit

    Estimated costapprox. USD 2 per ride SMART fare estimate (day pass available)
    Best forSMART bus network — Novi / Grand River Ave corridor

    Suburban Detroit bus coverage is limited and weekend frequencies are sparse; a car or rideshare is more practical for the show.

    parking

    Estimated costFree–USD 10 per vehicle per show day estimate
    Best forOn-site parking at Suburban Collection Showplace

    Large surface lots surround the venue; arrive before 11:00 on Saturday to avoid the busiest period. Confirm current show-day parking policy with the venue.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDetroit Metropolitan Wayne County Airport (DTW) to Suburban Collection Showplace

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forBishop International Airport (FNT) to Suburban Collection Showplace

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDetroit City Airport (Coleman A. Young Municipal) (DET) to Suburban Collection Showplace

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forToledo Express Airport (TOL) to Suburban Collection Showplace

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    Early March in Novi, Michigan is late winter: typical highs of 42–48 °F (6–9 °C) and overnight lows of 25–30 °F (−4 to −1 °C), with about 2–2.5 in (50–60 mm) of precipitation across the month and a real chance of snow or freezing rain. Expect cold, windy conditions and dress in warm layers with waterproof footwear for the walk between parking and the hall.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    15–20% at sit-down restaurants, USD 1–3 per drink at bars, and USD 2–5 per night for hotel housekeeping are standard. Michigan sales tax of 6% is added to most purchases.

    Dress at the show

    Golf-industry and consumer-show dress is casual — polo or quarter-zip, jeans or khakis, comfortable shoes for a large exhibit hall. Business casual is appropriate for exhibitor meetings; March weather requires a warm coat.

    Business etiquette

    A firm handshake and first-name introductions are the norm. Business cards are still exchanged freely on the floor; be direct about pricing, lead times and order commitments, and follow up by email within a few days.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DTW

    Compare flights to the nearest international gateway serving Novi; confirm ground transport on the organiser site.

    Visa

    Most international visitors need a U.S. visa: a B-1 (business) or B-2 (visitor) visa, currently USD 185 MRV application fee, typically interviewed at a U.S. embassy/consulate and advised to apply 8–12 weeks before travel. Canadian citizens generally do not need a visa for short business visits (passport required). Travellers from Visa Waiver Program countries must instead hold an approved ESTA (approx. USD 21) before boarding. Bring a printed show invitation/registration confirmation and proof of accommodation for the port-of-entry officer.

    Processing: Varies by nationality; apply several weeks before travel.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Detroit Metropolitan Wayne County Airport (DTW): 30–45 min off-peak (allow 50–60 min weekday 16:00–18:00); Bishop International Airport (FNT): 60–75 min off-peak; Detroit City Airport (Coleman A. Young Municipal) (DET): 35–45 min; Toledo Express Airport (TOL): 60–75 min. Allow road or rail time to Suburban Collection Showplace; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Suburban Collection Showplace: Novi — Grand River Ave / Novi Rd corridor, 5–10 min from the venue: Holiday Inn Express & Suites Novi, Hampton Inn Detroit/Northville-Novi, Comfort Suites Novi; Novi Town Center / Twelve Oaks, 5–12 min from the venue: Courtyard by Marriott Detroit Novi, Four Points by Sheraton Detroit Novi, Sonesta Select Detroit Novi; Adjacent to Suburban Collection Showplace / Twelve Oaks, walkable or 2–5 min drive: Hyatt Place Detroit/Novi (closest to the ve

    Ride-hail: Ride-hailing apps are commonly used in Novi; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Suburban Collection Showplace.

    Parking: On-site parking is available at Suburban Collection Showplace; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Typical March range in Novi, MI: 25–48 °F (−4 to 9 °C); daytime highs usually 42–48 °F with colder overnight lows.

    Seasonality: March averages roughly 2–2.5 in (50–60 mm) of precipitation over about 10–12 days, with late-season snow, sleet and refreeze still possible in early March. Pack layers, a warm coat and rainproof footwear.

    Packing: March averages roughly 2–2.5 in (50–60 mm) of precipitation over about 10–12 days, with late-season snow, sleet and refreeze still possible in early March. Pack layers, a warm coat and rainproof footwear.

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Saturday, March 6, 2027 (day 2)

    Consumer golf shows front-load exhibits, demos and stage programming across the full Saturday and draw their largest crowds that day, so all exhibitors are staffed and demo bays fully operating. Friday afternoon is calmer and better for unhurried buyer meetings, while Sunday has the shortest queues — Saturday gives the best combination of exhibitor coverage and programming.

    Side trips

    2

    Ann Arbor

    Downtown Detroit

    Networking spots

    3

    Show floor demo bays and main concourse

    Concentrated brand reps, fitters and golf-travel operators; the natural place for impromptu product and pricing conversations between sessions.

    Seminar / stage area

    Teaching, travel and equipment talks draw buyer and media audiences — good for post-session introductions.

    Grand River Ave / Twelve Oaks dining district

    Cluster of casual restaurants and hotel bars around Twelve Oaks and the adjacent hotels where exhibitors and visiting buyers regroup after show hours.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    USD 12 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want supplier, pricing and new-product intelligence for the 2027 season without committing to floor space.

    Best for

    Golf retailers, club fitters, pro-shop buyers, golf-travel planners and serious amateur golfers scouting equipment, apparel, resorts and 2027 trip packages in one weekend

    Min. budget

    $480.00

    Timeline

    2–4 weeks out: buy tickets online, book a Novi hotel near Grand River Ave/Twelve Oaks, arrange DTW ground transport. International visitors add 8–12 weeks for a U.S. visa.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Saturday is the busiest day; arrive at opening for demo bays and fitting appointments.

    Early-March Michigan weather can delay flights into DTW.

    exhibit

    You have a sellable DTC product or trip package and staff who can demo and take orders on the floor.

    Best for

    Club/apparel/accessory brands, golf-travel operators, simulators, teaching aids and regional courses selling direct to Metro Detroit golfers

    Min. budget

    $2,600.00

    Timeline

    3–6 months out: contract booth space, order show services, ship product, book 2–3 nights and staff travel.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Booth space, drayage, electrical and staffing costs are quoted separately by the venue/organiser.

    Consumer show sell-through depends heavily on weekend footfall and on-floor demo space.

    skip

    Your audience is not Metro Detroit golfers and you have no 2027 retail or trip-sales objective in the Great Lakes market.

    Best for

    Vendors outside golf, green-industry or Michigan leisure travel, or anyone unable to staff a weekend consumer show

    Timeline

    n/a

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from The Michigan Golf Show
    Official imagery from The Michigan Golf Show

    FAQs & glossary

    Answers

    Frequently asked

    Where do I buy tickets?
    Tickets will be available for purchase at the door or online in advance.
    Can I bring my pet?
    Pets are NOT allowed, but service animals are permitted.
    Where is the show location?
    The Vibe Credit Union Showplace is located at 46100 Grand River Ave, Novi, Michigan.
    Where do I park? Is there a cost?
    Parking is available for $10 per vehicle per day.
    Can you recommend a hotel?
    The Hyatt Place Detroit-Novi is the Host Hotel for the Michigan Golf Show.

    Glossary

    1
    Golf Show
    An event showcasing golf-related products and services.
    2
    Exhibitor
    A company or individual displaying products at the event.
    3
    Visitor
    An attendee who comes to the event to explore and purchase.
    4
    Service Animal
    A dog trained to perform tasks for an individual with a disability.
    5
    Concessions
    Food and beverage services available at the venue.
    6
    Parking
    Designated area for vehicles to be parked during the event.
    7
    Ticket
    A pass allowing entry to the event.
    8
    Vendor
    A seller of goods or services at the event.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    Michigan Golf Show

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