Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Marrakech Coffee & Tea Festival is set to take place from November 14-16, 2026, at Mossalla Sidi Amara in Marrakech, Morocco. This festival celebrates the rich cultures of coffee and tea, attracting over 25,000 attendees and 300 exhibitors from around the globe.
Attendees can expect a diverse range of products, competitions, and educational sessions led by industry experts. The Marrakech Coffee & Tea Festival takes place in Marrakech, MA.
TL;DR
- 1Scale and Focus: This festival is a major event in Africa, featuring over 300 exhibitors and 25,000 attendees.
- 2Organiser: The festival is organized by the Irfan Foundation, dedicated to promoting cultural heritage.
- 3Buyer Authority: Attendees include industry professionals, producers, and enthusiasts from the coffee and tea sectors.
- 4Entry: Tickets are available for purchase online, with options for regular and VIP access.
Why visit
Visitors will have the opportunity to explore a wide variety of coffee and tea products, attend informative seminars, and participate in exciting competitions. This festival is a major event in Africa, featuring over 300 exhibitors and 25,000 attendees. Attendees include industry professionals, producers,.
Why exhibit
Exhibiting at the festival provides a unique platform to showcase products to a diverse audience, connect with key decision-makers, and gain visibility in the growing coffee and tea markets of MENA and Africa. This festival is a major event in Africa, featuring over 300 exhibitors and 25,000 attendees. Attendees include industry professionals, producers, and enthusiasts from the coffee and tea sectors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Coffee producers and roasters
Tea manufacturers and suppliers
Pastry chefs and chocolatiers
Investors and wholesalers
Café and restaurant owners
Food enthusiasts and travelers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Green coffee importers, exporters, and cooperatives presenting single-origin and micro-lot lots
Roasteries and roasting equipment makers, including drum roasters, sample roasters, and afterburners
Espresso machine, grinder, and brewer manufacturers selling to cafes, hotels, and distributors
Tea estates, blenders, and herbal infusion suppliers working with orthodox leaf and CTC lines
Chocolate makers and cocoa ingredient suppliers, from bean-to-bar producers to couverture and cocoa butter suppliers
Pastry, dessert, and gelato ingredient and equipment suppliers serving hotel and retail kitchens
Packaging suppliers for cups, lids, bags, and takeaway formats, including recyclable and compostable options
Cafe fit-out, refrigeration, water treatment, POS, and hospitality software providers
Importers and distributors supplying the Moroccan, North African, and West African hospitality markets
Training providers and consultants offering barista, tea, and chocolate-making programmes
Product categories
Key solution areas showcased across the event.
Green and roasted coffee beans, single origin and blended
Espresso machines, grinders, and roasting equipment
Filter, pour-over, and cold brew brewing gear
Tea leaves, blends, herbal infusions, and botanical ingredients
Cocoa, couverture chocolate, and bean-to-bar products
Pastry, viennoiserie, dessert, and gelato ingredients
Packaging, cups, lids, and takeaway formats
Cafe furniture, refrigeration, and shop fit-out
Water treatment, cleaning, and barista consumables
POS, loyalty, and e-commerce software for cafes
Equipment servicing, training, and category consultancy
Location & Facilities
Venue
Mossalla Sidi Amara
Route de l’Agdal at the intersection of Route de l’Ourika, Marrakech 40000, Kingdom Of Morocco
Facilities
Parking
Mossalla Sidi Amara in Marrakech typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Mossalla Sidi Amara in Marrakech typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Mossalla Sidi Amara for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
1-Day Ticket
1803-Day Ticket
450VIP 1-Day Ticket
700VIP 3-Day Ticket
1800
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Marrakech, MA
Why it matters
On 2026-11-14 to 2026-11-16, The Marrakech Coffee & Tea Festival in Marrakech covering Specialty coffee and tea, Chocolate and pastries, Brewing equipment, Infusions and herbal teas, Artisan beverages, Gourm gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
ZEPHYR Targa
4-star
MarrakechBreakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, fitness center, restaurant, airport shuttle
The Central House Marrakech Medina
Hostel/guesthouse
Marrakech MedinaBreakfast (paid), free Wi-Fi, outdoor pool, air conditioning, parking, bar, restaurant, airport shuttle, kid-friendly
Wazo Hôtel
4-star
MarrakechBreakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, spa, bar
ibis Marrakech Palmeraie
3-star
Marrakech PalmeraieBreakfast (paid), free Wi-Fi, free parking, outdoor pool, hot tub, air conditioning, pet-friendly, bar
ibis Marrakech Centre Gare
3-star
Marrakech city centre / train stationBudget chain hotel near the main rail station
Local transport
Get around the city with these convenient transport options.
Airport bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Petit taxi / grand taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forMarrakech Menara Airport
taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forOther nearby airport options
taxi
Estimated costApprox. USD taxi/rideshare from RAK to venue (estimate; confirm before travel)
Best forMarrakech Menara Airport (RAK) to Mossalla Sidi Amara
taxi
Estimated costApprox. USD taxi/rideshare from CMN to venue (estimate; confirm before travel)
Best forCasablanca Mohammed V International Airport (CMN) to Mossalla Sidi Amara
Weather
Mid-November in Marrakech is typically mild and dry, which suits daytime walking between hotels and venues; pack layers for cooler evenings.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to MA.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Working languages
Moroccan Arabic (Darija) and French dominate business conversation, and many exhibitors, hotel staff, and distributors also handle English, Spanish, or Italian. Bring French-language product sheets and price lists, not English only.
Currency and payments
The currency is the Moroccan dirham (MAD). Cards are accepted in hotels, modern cafes, and larger shops, but cash in small notes is expected in the medina souks and for short taxi rides. ATMs are widely available in Gueliz and around the train station.
Greetings and mint tea
A handshake and a greeting are the normal opening to a meeting, and offering mint tea is standard hospitality on a stand or in a riad. Accepting a glass is a courtesy and a natural point to start the commercial conversation.
Dress and venue etiquette
Business casual works at the venue. For medina walks, modest dress covering shoulders and knees is more comfortable and appropriate, particularly around religious sites.
Bargaining norms
Haggling is expected in the souks and markets but not at fixed-price shops, hotels, or trade stands. Keep negotiation friendly and walk away if the price does not suit.
Tipping
Small tips are customary for waiters, hotel housekeeping, and drivers. Rounding up a taxi fare or leaving MAD 10-20 for a meal is normal practice.
Friday prayer and business hours
Many Moroccan businesses shorten hours around midday Friday. If you plan supplier visits outside the show, avoid booking Friday late-morning meetings.
Photography and personal space
Ask before photographing people, stallholders, or craftspeople. Some monuments and museums restrict tripods or commercial photography, so check before setting up a shoot.
Alcohol availability
Alcohol is served in licensed hotels, resorts, and some restaurants, but is not widely available in the medina. If you plan a stand reception, arrange it with a licensed venue rather than an unlicensed riad.
Taxi etiquette
Petit taxis handle short city trips and grand taxis cover longer runs. Agree the fare before departure or insist on the meter, and keep small notes ready for the exact amount.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights flagged prices as currently typical for the 14-18 Nov 2026 window on all three sampled routes (London, New York, Tokyo). Fares include taxes and fees for one adult; optional bag fees may apply. A travel update warned that air traffic disruptions may affect flights, so allow buffer time around connections via Lisbon, Barcelona, Istanbul or Doha.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Marrakech; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Mossalla Sidi Amara: Marrakech: ZEPHYR Targa; Marrakech Medina: The Central House Marrakech Medina; Marrakech: Wazo Hôtel.
Ride-hail: Ride-hailing apps are commonly used in Marrakech; confirm local availability before travel.
Public transit: Alsa Marrakesh runs the city bus network, with line 14 among the mapped routes on Moovit; the Marrakech Airport Bus 19 links RAK with the city centre. Payment options and fare details are covered in local transport guides.
Parking: On-site parking is available at Mossalla Sidi Amara; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Mild November days with cooler evenings (no captured numeric range)
Seasonality: November falls in Marrakech's drier season; captures did not record rainfall figures.
Packing: Light layers for warm days, a warmer layer for evenings, comfortable walking shoes for medina streets, and sun protection.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at The Marrakech Coffee & Tea Festival usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14 days: lock your ticket tier
T-2
T-14 days: book accommodation by zone
T-3
T-12 days: verify passport and entry status
T-4
T-10 days: book flights into RAK
T-5
T-10 days: build a target exhibitor list
T-6
T-7 days: sort cash and cards
T-7
T-5 days: check the schedule page
T-8
T-3 days: prepare meeting kit
T-9
T-2 days: confirm transfers
T-10
T-1 day: final checks
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Mossalla Sidi Amara
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2The Marrakech Coffee & Tea Festival registration concourse
Mossalla Sidi Amara
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Mossalla Sidi Amara
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · 1-Day Ticket
USD 180 / per person
organiser_published
visitor_ticket
visitor · 3-Day Ticket
USD 450 / per person
organiser_published
visitor_ticket
visitor · VIP 1-Day Ticket
USD 700 / per person
organiser_published
visitor_ticket
visitor · VIP 3-Day Ticket
USD 1800 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | 1-Day Ticket | USD 180 / per person | organiser_published | |
| visitor_ticket | visitor | 3-Day Ticket | USD 450 / per person | organiser_published | |
| visitor_ticket | visitor | VIP 1-Day Ticket | USD 700 / per person | organiser_published | |
| visitor_ticket | visitor | VIP 3-Day Ticket | USD 1800 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether The Marrakech Coffee & Tea Festival fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For The Marrakech Coffee & Tea Festival, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Specialty coffee and tea and Chocolate and pastries solutions and benchmarking suppliers at The Marrakech Coffee & Tea Festival in Marrakech.
Min. budget
$2,250.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Specialty coffee and tea and Chocolate and pastries products who need qualified meetings with the event's trade audience.
Min. budget
$10,125.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Marrakech show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- Green coffee
- Raw, unroasted coffee seed as it is traded between producers and roasters. It is graded on screen size, moisture, and defect count before any roasting happens.
- Cupping
- The standardised sensory protocol used to score a coffee sample on fragrance, acidity, body, sweetness, and defects. Roasters and importers cup samples before they commit to a lot.
- Micro-lot
- A small volume of coffee kept separate and traceable to a single farm plot, variety, or day of picking. Micro-lots are the typical unit of specialty trading at origin-focused shows.
- Washed (wet) process
- Fruit is depulped and the mucilage fermented off before drying, which usually gives a cleaner, brighter cup. Contrasts with natural and honey processes.
- Natural process
- Whole cherries are dried in the sun with the fruit still on the bean, producing heavier sweetness and fermented fruit notes. Drying-bed management is critical to avoid defects.
- Single origin
- Coffee or tea sourced from one country, region, farm, or cooperative rather than blended across origins, so the cup reflects a specific place and harvest.
- Extraction yield
- The percentage of soluble material dissolved from the coffee dose during brewing. Baristas adjust grind, dose, and water temperature to keep it in a balanced range.
- Pour-over / V60
- A manual filter brewing method where water is poured in stages over a paper filter cone. It is the usual live-demo format for showcasing a single-origin profile.
- Orthodox tea
- Leaf tea made through full withering, rolling, oxidation, and drying, keeping the leaf largely intact. It is the craft counterpart to CTC production.
- CTC (crush, tear, curl)
- A machine process that cuts leaf into small pellets for fast, strong extraction, widely used in tea bags and milk tea blends.
- Bean-to-bar
- A chocolate-making model where the maker controls sourcing, roasting, refining, and conching of the cacao through to the finished bar, rather than remelting bought couverture.
- Conching
- Prolonged stirring and heating of chocolate mass that drives off acidity and volatile compounds and smooths mouthfeel. Conching time is a common quality claim on craft chocolate stands.
- Couverture
- Chocolate with a higher cocoa butter content, so it flows well when tempered and gives a thin, glossy shell for enrobing pastries and bonbons.
- Tempering
- Controlled heating and cooling of chocolate to stabilise cocoa butter crystals, giving snap and shine. Live tempering is a frequent demo at chocolate and pastry stands.
- Tisane / herbal infusion
- A hot drink made from botanicals other than Camellia sinensis, such as mint, verbena, or hibiscus. Morocco's mint tea culture sits at the centre of this category.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Also known as
Alternate names and search phrases for this event.
- Marrakech Coffee Festival
- Marrakech Tea Festival
- coffee events in Marrakech
- tea events in Marrakech
- MENA coffee trade
- African tea trade
- The Marrakech Coffee & Tea Festival 2026
- The Marrakech Coffee 2026
- Tea Festival Marrakech 2026
- Marrakech MA
5 more alternate names hidden
Trust footer
Sources
6
References
1
Publishers
0
Date checked
1
Marrakech Coffee & Tea Festival
- official_website
- event_social
- event_social
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.