Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Makeup Show NYC is the ultimate event for beauty professionals and enthusiasts, taking place on May 2-3, 2027, at the Metropolitan Pavilion in New York. This show offers a unique blend of education, shopping, and networking, featuring over 100 top beauty brands at exclusive show prices.
Attendees can participate in hands-on workshops, watch live demonstrations, and connect with industry leaders. The Makeup Show NYC takes place in New York, United States.
TL;DR
- 1Dates and Venue: The Makeup Show NYC takes place on May 2-3, 2027, at the Metropolitan Pavilion in New York.
- 2Scale and Focus: This event features over 100 top beauty brands offering exclusive discounts and educational sessions.
- 3Organiser: The Makeup Show is organized by a team dedicated to connecting beauty professionals and enthusiasts.
- 4Buyer Authority: Attendees include makeup artists, hairstylists, beauty students, and industry executives.
- 5Entry: Tickets start from $45, with advance pricing available until May 1, 2027.
Why visit
Attendees will benefit from exclusive access to top beauty brands and products at discounted prices. The event offers a unique opportunity to learn from industry experts through workshops and live demonstrations. Networking with fellow beauty professionals and influencers will enhance your career and creativity.
Why exhibit
Exhibiting at The Makeup Show NYC provides brands with direct access to a targeted audience of beauty professionals and enthusiasts. This is an opportunity to showcase products, gain visibility, and connect with potential clients and collaborators. Exhibitors can benefit from exclusive show pricing and promotional opportunities.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Makeup artists seeking new products and techniques
Hairstylists looking for innovative tools and education
Beauty students eager to learn from industry leaders
Cosmetologists interested in networking and shopping
Influencers and press covering the latest beauty trends
Beauty executives exploring new brands and partnerships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Cosmetics brands showcasing innovative products
Beauty tool manufacturers offering exclusive discounts
Skincare companies promoting new lines
Educational institutions recruiting students
Makeup artists providing live demonstrations
Beauty service providers offering workshops
Product categories
Key solution areas showcased across the event.
Makeup tools and accessories for professionals
Skincare products tailored for makeup artists
Cosmetics including foundations, lipsticks, and eyeshadows
Haircare products for stylists and consumers
Beauty education resources and workshops
Special effects makeup supplies
Location & Facilities
Venue
Metropolitan Pavilion
125 West 18th Street, New York, NY 10011
Facilities
Parking
Metropolitan Pavilion in New York typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Metropolitan Pavilion in New York typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Metropolitan Pavilion for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Student One-Day Ticket
45General admission
One-Day Ticket
54General admission
Two-Day Ticket
66
Who runs the show
Organisers
Danessa Myricks Beauty
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
New York, United States
Why it matters
On 2027-05-02 to 2027-05-03, The Makeup Show NYC in New York covering Makeup tools and accessories for professionals, Skincare products tailored for makeup artists, Cosmetics including found gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
John F. Kennedy International
New York's main international gateway and the best choice for long-haul arrivals. AirTrain connects to the subway and Long Island Rail Road; a metered taxi to Chelsea is the simplest door-to-door option. Allow a wider window on weekday mornings
approx. 17 mi (27 km)
to venue
approx. 45-75 min by road
by car
LaGuardia
Closest airport to Metropolitan Pavilion and the fastest option for domestic arrivals. No direct rail link: use a taxi or the Q70 bus to a subway connection. Traffic on the approach ramps can add 15-20 minutes at peak
approx. 9 mi (14 km)
to venue
approx. 30-50 min by road
by car
Newark Liberty
Strong option for international carriers and for anyone staying in New Jersey. AirTrain connects to NJ Transit rail, and PATH trains from Newark or Harrison reach 14 St-6 Av within walking distance of the venue
approx. 15 mi (24 km)
to venue
approx. 40-70 min by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
HI New York City Hostel
budget
Upper West Side, ManhattanUSD 95–150 / night
Hostel-style property from the hotel capture, with breakfast, Wi-Fi and on-site bar. Dorm beds land at the low end of the range and private rooms at the high end. The 1 train runs directly to 18 St, roughly 25-30 minutes door to door. Approximate nightly range, confirm at booking.
Hotel Executive Suites
budget
New York metro, New Jersey sideUSD 110–175 / night
Value option flagged in the hotel capture with free parking, breakfast and a fitness centre. The saving comes with a longer commute: plan NJ Transit or PATH into Manhattan, or drive across the George Washington Bridge. Approximate nightly range, confirm at booking.
LY New York Hotel
budget
New York, NYUSD 150–230 / night
Two-star property in the capture with free Wi-Fi, parking and breakfast. A practical base if you want to be inside New York overnight without paying full midscale rates; check the exact subway connection to 18 St before booking. Approximate nightly range, confirm at booking.
DoubleTree by Hilton Hotel Fort Lee - George Washington Bridge
midscale
Fort Lee, New JerseyUSD 170–250 / night
Full-service midscale hotel from the capture with restaurant, bar, fitness centre and parking. Best for exhibitors with a vehicle or teams splitting a drive; allow 40-60 minutes into Chelsea at peak and use a PATH station for the final leg. Approximate nightly range, confirm at booking.
Local transport
Get around the city with these convenient transport options.
AirTrain + subway
Estimated costCost TBA
Best forJFK to Metropolitan Pavilion (18 St, 1 train)
AirTrain from the terminal to Jamaica or Howard Beach, then the subway into Manhattan and a transfer to the 1 at 18 St. Budget 60-80 minutes with luggage and allow more at peak.
taxi
Estimated costCost TBA
Best forJFK to Chelsea (125 W 18th St)
Yellow cabs and booked cars use a flat JFK-to-Manhattan fare plus tolls and gratuity. Fastest outside rush hour; 45-75 minutes depending on traffic.
bus + subway
Estimated costCost TBA
Best forLaGuardia to Chelsea via Q70 SBS and the subway
The Q70 SBS links the terminals to Jackson Heights and the subway network. Cheapest route from LGA despite luggage handling; 50-70 minutes total.
taxi
Estimated costCost TBA
Best forLaGuardia to Chelsea (125 W 18th St)
Shortest airport run of the three, typically 30-50 minutes. Ask for the 18th Street entrance between 6th and 7th Avenue.
NJ Transit rail + PATH
Estimated costCost TBA
Best forNewark Liberty to Chelsea via Newark Airport station and 14 St-6 Av
AirTrain to the NJ Transit station, rail to Newark Penn, then PATH to 14 St-6 Av, a 10 minute walk from the venue. Good value on show mornings when the tunnels are congested.
taxi / rideshare
Estimated costCost TBA
Best forNewark Liberty to Chelsea (125 W 18th St)
Convenient with kit cases but exposed to Hudson crossing traffic. Allow 40-70 minutes and check tunnel delays before departure.
subway
Estimated costCost TBA
Best forWithin Manhattan: 1 to 18 St, F/M/L to 14 St-6 Av, A/C/E to 14 St-8 Av
The 1 at 18 St is two blocks from the venue; the F/M/L and A/C/E stops are a 10-12 minute walk. Tap in with OMNY or a MetroCard and allow buffer for weekend service changes.
parking
Estimated costCost TBA
Best forCommercial garages around 18th Street and the Chelsea/Flatiron grid
The venue sits in a dense residential and gallery district where kerbside parking is restricted. Pre-book a garage online for a lower day rate and keep the ticket for expense claims.
Weather
Early May in New York is mild and unsettled: expect daytime highs near 20-22 C (68-72 F) and overnight lows near 11-13 C (52-55 F), based on climate normals rather than a 2027 forecast. Passing showers are common, so a compact umbrella and a light water-resistant layer earn their space in the bag. Venue air conditioning can feel cold after a warm walk, and the queues at Metropolitan Pavilion form outdoors. Air quality from the Open-Meteo API (public forecast, not an on-site sensor) put US AQI near 40 and PM2.5 near 5.3 micrograms per cubic metre at the time of query, which is a good band; sensitive travellers should still check local advisories and a short-range forecast in the final two weeks before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Manhattan coverage on Verizon, AT&T and T-Mobile is strong, including the Chelsea blocks around Metropolitan Pavilion, and 5G is widely available outdoors. Travellers from Europe or Asia should activate an eSIM or roaming plan before departure rather than relying on airport SIM queues. US mains power is 120V at 60Hz with Type A and Type B plugs, so bring a voltage-compatible adapter for kit appliances such as airbrush compressors and hot tools; check whether your device is dual-voltage before plugging in. Venue Wi-Fi is usually shared with exhibitors and press, so use mobile data for live streams and payments. Card and mobile payment are accepted almost everywhere on the show floor, but a small cash float helps with tips and independent stalls.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress at a beauty trade show
New York beauty events lean creative casual: fashionable but practical, often all black, with comfortable footwear for long hours on concrete floors. Artists typically carry branded kit bags or roller cases, and exhibitors dress to the brand's aesthetic rather than to a corporate dress code.
Networking style
Conversations open fast and informally on first-name terms. Swapping Instagram handles is as common as swapping cards, and a phone portfolio with credits is more persuasive than a printed CV. Follow up within a couple of days; inboxes fill quickly after the show.
Tipping and payments
US tipping norms apply: 15-20 percent in restaurants, a dollar or two per bag for hotel bell staff, and a tip on taxi fares. Cards and mobile wallets are accepted nearly everywhere, though a small cash float is useful at independent booths and for tips.
Sales tax and receipts
New York City adds sales tax to most retail purchases, so keep receipts if you are claiming the spend as a business expense. The United States has no visitor sales tax refund scheme, so show-floor purchases cannot be reclaimed the way VAT refunds work in Europe.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: JFK
Google Flights captures for the 2 May 2027 arrival date confirm JFK as the practical long-haul gateway for the show window, with LaGuardia useful for domestic connections and Newark strong for carriers routing through New Jersey. Nonstop block times in the capture ran about 5 hr 20 min from LAX and about 8 hr from LHR, while Asia-Pacific origins run 20 hours or more via one or two connections. The captures returned schedules and emissions data but retained no usable ticket prices, so treat the USD bands on this page as directional and book a fare you can change. Arriving the day before the show is safer than a same-morning landing, and a Friday or Saturday arrival gives a buffer for delays, jet lag and any credential pickup.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John F. Kennedy International (JFK): approx. 45-75 min by road; LaGuardia (LGA): approx. 30-50 min by road; Newark Liberty (EWR): approx. 40-70 min by road. Allow road or rail time to Metropolitan Pavilion; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Metropolitan Pavilion: Upper West Side, Manhattan: HI New York City Hostel; New York metro, New Jersey side: Hotel Executive Suites; New York, NY: LY New York Hotel.
Ride-hail: Uber and Lyft both operate across New York, and app pickup is straightforward at all three airports, with designated ride-hail zones at each terminal. From JFK to Chelsea expect roughly USD 70-110 before tip depending on demand and tunnel traffic; from LaGuardia roughly USD 45-70; from Newark roughly USD 85-120 including tolls. Show days and the evening rush push surge pricing, so compare the app quote with a metered taxi at the rank before accepting. For the venue, set the destination to 125 W 18th St and expect drivers to stop on 18th or 19th Street rather than at a dedicated bay, so keep an eye on the app and step out of the traffic lane with your kit.
Public transit: The subway is the fastest way around Manhattan during show hours. The 1 train stops at 18 St, two blocks from Metropolitan Pavilion, and the F and M at 14 St-6 Av, the L at 6 Av and 14 St, and the A/C/E at 14 St-8 Av all sit within a 10-12 minute walk. From JFK, AirTrain connects to the subway at Jamaica and Howard Beach and to the Long Island Rail Road for a faster run into Penn Station. From Newark, AirTrain plus NJ Transit reaches Newark Penn or New York Penn, and PATH trains serve 14 St-6 Av directly, which is why a New Jersey hotel works well for this venue. From LaGuardia, the Q70 SBS links the terminals to the subway with a free transfer. Tap in with OMNY or a MetroCard at about USD 2.90 a ride, with a weekly cap near USD 34, and check the MTA service status each morning because weekend track work reroutes trains around this part of Manhattan.
Parking: Metropolitan Pavilion sits in a dense Chelsea block where kerbside parking is heavily restricted and metered time limits are short, so plan on a commercial garage. Garages within a few blocks of 18th Street typically charge in the region of USD 45-75 for a full day, with oversized vehicles and event-day demand pushing rates higher; pre-booking online usually beats the drive-up rate. If you are staying outside Manhattan, park at a New Jersey PATH station or a commuter lot and finish the trip by train, which is cheaper than a day of Manhattan garage parking. Confirm the venue's current load-in and drop-off arrangements for exhibitors directly with Metropolitan Pavilion before relying on a specific garage or bay.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Typical early May norms for New York are daytime highs near 20-22 C (68-72 F) and overnight lows near 11-13 C (52-55 F). These are climate normals, not a forecast for the 2027 show dates, so check a 10-day outlook about two weeks before departure.
Seasonality: Spring in New York is genuinely unsettled: a typical May brings a mix of bright mild days and passing showers, with roughly nine or ten rain days across the month. Show floors run cold with air conditioning while the queue outside can be warm, so plan for both, and keep a compact umbrella in your bag rather than in checked luggage.
Packing: Pack layers: a light jacket or blazer for cool mornings and air-conditioned halls, breathable tops for the warm afternoons, and comfortable walking shoes for concrete floors and Manhattan blocks. Bring a compact umbrella and a water-resistant outer layer for spring showers. Beauty-industry attendees usually carry a tote or soft kit bag for samples, plus a clear pouch for liquids if travelling carry-on only, and a Type A/B plug adapter for US sockets at 120V.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at The Makeup Show NYC usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Check the credential list on themakeupshow.com and gather your proof of industry status: portfolio link, license, agency or counter confirmation, or student ID.
Day 2
Review the education stage and workshop schedule and reserve any hands-on session that requires a separate seat.
Day 3
Lock a cancellable hotel in Chelsea, Flatiron or Union Square, or a PATH-connected New Jersey property if rates in Manhattan spike.
Day 4
Map your arrival route: JFK via AirTrain plus subway, LaGuardia via the Q70 bus plus subway, or Newark via NJ Transit plus PATH.
Day 5
Load an MTA or OMNY payment option so you can tap through subway turnstiles without queueing at a machine.
Day 6
Write a buying list by category (complexion, colour, brushes, airbrush, SFX, sanitising, cases) so floor-only pro pricing does not pull you off budget.; Set a floor budget and a carry-home plan for bulky liquids, aerosols and compressors, which may face airline limits.
Day 7
Prepare a digital portfolio, business cards and a short brand-and-agency target list for the two days.
Day 8
Check your ESTA or B-1 visa status if travelling from outside the United States, and keep approval copies on your phone.
Day 9
Pack layers, comfortable shoes and a compact umbrella; early May in New York swings between mild afternoons and cool mornings.
Day 10
Confirm the venue address 125 W 18th St with your ride-hail driver and allow a 15 minute buffer for badge pickup on day one.
Day 11
Confirm your ticket tier: the captured price points are USD 45 student one-day, USD 54 one-day and USD 66 two-day, so decide whether two days of education plus floor time is worth the upgrade.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Metropolitan Pavilion
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2The Makeup Show NYC registration concourse
Metropolitan Pavilion
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Metropolitan Pavilion
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$360.00
- Per diem × 2$150.00
Estimated total$510.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 45 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 45 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether The Makeup Show NYC fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For The Makeup Show NYC, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Makeup tools and accessories for professionals and Skincare products tailored fo solutions and benchmarking suppliers at The Makeup Show NYC in New York.
Min. budget
$766.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Makeup tools and accessories for professionals and Skincare products tailored fo products who need qualified meetings with the event's trade audience.
Min. budget
$3,447.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the New York show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is The Makeup Show New York in 2027?
The show runs 2-3 May 2027 at Metropolitan Pavilion, 125 W 18th St in Chelsea, Manhattan. The venue sits between 6th and 7th Avenue, a short walk from the 1 train at 18 St and about ten minutes from the F/M/L at 14 St-6 Av.
Who is The Makeup Show for?
It is built for people earning or training in the trade: freelance and agency artists, bridal and salon artists, counter and brand-employed artists, special effects and film artists, students, agents, and brands selling into the pro channel. Registration generally asks for proof of industry status, so have a portfolio link, license, agency or counter confirmation, or student ID ready and check the current credential list on themakeupshow.com before you book travel.
How much are tickets for The Makeup Show New York?
Ticket points captured for the show list a student one-day ticket at USD 45, a standard one-day ticket at USD 54 and a two-day ticket at USD 66. Prices and tiers are set by the organiser and can change, so confirm the live rate and any handling fee on the official ticket page before purchase.
What can I actually buy on the show floor?
Expect pro-targeted colour, complexion and skincare, brush and tool lines, airbrush systems and compressors, special effects materials, kits and cases, sanitising and disposable supplies, and lighting or chair equipment aimed at working artists. Brands frequently run floor-only pro pricing, so bring a buying list and a way to carry bulky items home.
Are there classes, demos or workshops?
Yes. The programme centres on education stages plus smaller hands-on sessions led by working artists, and brands use the same stages for launches and technique demos. Sessions are posted on the official schedule closer to the show and workshop seats are limited, so book early if a specific class is your reason for attending.
Which New York airport should I fly into?
LaGuardia is closest to Chelsea at roughly 9 mi, usually 30-50 minutes by road. JFK is about 17 mi with 45-75 minutes depending on traffic and is best served by AirTrain plus subway. Newark is about 15 mi with 40-70 minutes and connects by NJ Transit and PATH. Allow extra time on weekday mornings and confirm live traffic before you leave.
How do I reach Metropolitan Pavilion by subway?
The 1 train stops at 18 St, two blocks from the venue. The F and M stop at 14 St-6 Av, the L at 6 Av and 14 St, and the A/C/E at 14 St-8 Av, all within a 10-12 minute walk. PATH trains from New Jersey also stop at 14 St-6 Av, which makes a New Jersey hotel a practical base.
Where should I stay for the show?
Chelsea, Flatiron and Union Square put you within walking distance of the venue and give the easiest morning. Midtown and the Upper West Side work if the subway ride of 20-30 minutes is acceptable, and New Jersey properties near the George Washington Bridge or PATH stations can undercut Manhattan rates. Early May is a busy Manhattan period, so book a cancellable rate early.
Do I need to bring my kit and business cards?
Bring a tote or small kit bag for samples and purchases, and note that large hard cases can be awkward in crowded aisles. Business cards, a phone portfolio and your Instagram handle do more work than a printed CV at this show, because agency and brand conversations often start at a booth rather than at a registration desk.
Can I photograph the work and booths?
Ask first. Artists and brands are usually happy for social coverage that credits them, but some launches are embargoed until a set time and some artists restrict photography of models. A quick request protects the relationship you are there to build.
Glossary
- Pro artist
- A working makeup artist who earns income from client, bridal, editorial, film/TV, runway or counter work, as opposed to hobby application. Most brands at The Makeup Show price and merchandise for this buyer.
- Pro kit
- The working case of foundations, palettes, brushes, disposables and setting products an artist carries to set. Kit depth and organisation are a practical buying criterion on the show floor.
- Kit fee
- A day rate charged to a production for use of the artist's own products and tools, billed separately from the artist's labour day rate.
- Counter artist
- A brand-employed artist working a retail beauty counter. Many counter artists attend to move toward freelance or agency representation and to compare lines they may later work with.
- Editorial artist
- An artist whose credits sit with magazines, campaigns and red-carpet work. Editorial credits are the currency of agency representation and of brand ambassador bookings.
- SFX makeup
- Special effects work covering prosthetics, wounds, ageing and character build-ups using silicone, gelatin, encapsulated blood and airbrush layering.
- Airbrush makeup
- Silicone- or water-based foundation applied with a compressor and gun for a thin, even finish that holds up under HD and 4K capture.
- HD-ready / 4K-ready
- Product language for pigment load and texture that survives high-resolution cameras and LED lighting, where visible texture and flashback are the usual failure points.
- Complexion matching
- Mixing foundations, concealers and correctors across skin tones and undertones. A core demo topic because a full pro kit has to cover the range of faces an artist meets.
- Bridal trial
- A paid pre-wedding session where the look is tested, photographed and locked before the event day, often bundled with bridesmaid and family bookings.
- Sanitation and disposables
- Working practice around spatulaed product, alcohol-wiped tools, single-use mascara wands, lip applicators and palettes decanted to avoid cross-contamination.
- Face chart
- A drawn look plan used to brief a shoot, a runway team or a class demo before product is applied.
- Set bag
- A small touch-up pouch kept with the artist on set, holding powder, blotting papers, cotton buds, concealer and lip.
- Pro discount
- Trade pricing that brands extend to credential-verified artists, often refreshed at the show as a floor-only rate before public launch.
- Education stage
- Show-floor theatre where lead artists demo technique and brands present kits. Seating is usually first-come, so plan stage times around buying time.
- Hands-on workshop
- A small-group ticketed class where attendees work on models under a lead artist, usually with a supplied kit and a technique-specific outcome.
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Also known as
Alternate names and search phrases for this event.
- beauty trade show New York 2027
- The Makeup Show NYC 2027
- The Makeup Show NYC New York 2027
- New York United States
- Makeup tools and accessories for professionals
- Skincare products tailored for makeup artists
- Cosmetics including foundations, lipsticks, and
- Haircare products for stylists and consumers
- Beauty Trade Show B2B Trade Expo New York
Trust footer
Sources
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References
1
Publishers
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Date checked
1
The Makeup Show
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.