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    Dates

    16–18 Mar 2027

    City / country

    London, United Kingdom

    Venue

    ExCeL London

    Time

    9:00 AM – 6:30 PM

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    Matched booths for The London Book Fair

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    Event overview

    Overview

    The London Book Fair is the world's largest spring book trade and publishing event, taking place at ExCeL London from 16 – 18 March 2027.

    This event brings together publishing professionals to develop relationships, gain insights, and define the future of creative content.

    TL;DR

    1. 1Edition Dates: The London Book Fair runs 16-18 March 2027 at ExCeL London.
    2. 2Venue And City: ExCeL London in the UK capital hosts the spring rights and publishing trade gathering.
    3. 3Organiser: Reed Exhibitions Limited organises the fair and publishes visitor and exhibitor information on londonbookfair.co.uk.
    4. 4Rights Trading: Exhibitors, publishers and literary agents negotiate translation, film and distribution rights on the show floor.
    5. 5FutureBook Conference: A one-day publishing conference takes place on 15 March 2027 ahead of the main fair.

    Why visit

    Visitors will benefit from networking opportunities, access to industry insights, and the chance to meet key players in the publishing world. The event features various conferences and sessions tailored to different aspects of the industry. Event Dates: 16-18 March 2027. Location: ExCeL London. The London Book Fair is the world's largest spring book trade and publishing event, taking place at ExCeL London from 16 – 18 March 2027. This event brings together publishing.

    Why exhibit

    Exhibitors gain visibility among a targeted audience of publishing professionals, access to networking opportunities, and the chance to showcase their products and services to a global market. Organiser: Reed Exhibitions Limited organises the fair and publishes visitor and exhibitor information on londonbookfair.co.uk. Rights Trading: Exhibitors, publishers and literary agents negotiate translation, film and distribution rights on the show floor. The London Book Fair is.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Publishing professionals
    Authors and writers
    Literary agents
    Book retailers
    Publishers
    Media representatives

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Book publishers
    Literary agencies
    Technology providers for publishing
    Educational publishers
    Marketing and PR agencies
    Print and digital service providers

    Product categories

    Key solution areas showcased across the event.

    Fiction and non-fiction books
    Educational materials
    Digital publishing solutions
    Rights and licensing services
    Book marketing services
    Publishing technology

    Location & Facilities

    Venue

    ExCeL London

    London, United Kingdom

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    9:00 AM –6:30 PM on 16 – 17 March, 9:00 AM – 5:00 PM on 18 March
    Register

    Who runs the show

    Organisers

    Reed Exhibitions Limited

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Visitors

    25,000

    Exhibitors

    1,000

    Exhibitor countries

    60

    Visitor countries

    100

    Impact

    A bigger and stronger platform

    The London Book Fair is the world's largest spring book trade and publishing event, taking place at ExCeL London from 16 – 18 March 2027. This event brings together publishing professionals to develop relationships, gain insights, and define the future of creative content. The London Book Fair is crucial for the publishing industry as it facilitates networking, showcases new trends, and provides a platform for discussions on the future of publishing. The.

    Audience quality

    High-value decision-makers

    Visitors typically include Publishing professionals, Authors and writers, Literary agents, Book retailers. Edition Dates: The London Book Fair runs 16-18 March 2027 at ExCeL London. Venue And City: ExCeL London in the UK capital hosts the spring rights and publishing trade gathering. Organiser: Reed Exhibitions Limited organises the fair and publishes visitor and exhibitor information on londonbookfair.co.uk. Rights Trading: Exhibitors, publishers and literary agents negotiate translation, film and distribution.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among a targeted audience of publishing professionals, access to networking opportunities, and the chance to showcase their products and services to a global market. The London Book Fair is crucial for the publishing industry as it facilitates networking, showcases new trends, and provides a platform for discussions on the future of publishing. Exhibitor categories include Book publishers, Literary agencies, Technology providers for publishing, Educational publishers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    London, United Kingdom (European trade publishing hub)

    Why it matters

    The London Book Fair is one of the two global rights-trading floors in the English-language publishing calendar and the spring counterpart to Frankfurt. London is the world's largest book-export market and home to the major trade publishers, literary agencies, rights and translation intermediaries, so a single week at ExCeL gives access to rights buyers, scouts, audio and screen adaptation partners, and the UK's distribution, print and edtech supply chain that most regional fairs cannot assemble in one place.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Global rights and book-trade circuit around London Book Fair 2027

    Booth and rights-diary planning begins 6–9 months out; autumn fairs (Frankfurt, Sharjah, Guadalajara) require decisions during the London spring cycle.

    London Book Fair sits on a year-round circuit of rights fairs: the spring European cycle (London, Bologna, Abu Dhabi) feeding into the autumn Frankfurt–Sharjah–Guadalajara block. Teams planning booths, rights diaries and travel budgets usually plan these as a set rather than one-off trips.

    Booth and rights bookings typically 6–9 months ahead; contracts often signed during the London spring fair.

    Frankfurter Buchmesse

    Falls within weeks of London Book Fair — plan children's/YA rights calendars together.

    Bologna Children's Book Fair

    Autumn cycle; travel and stand decisions informed by London and Frankfurt activity.

    Sharjah International Book Fair

    Autumn/winter cycle; Spanish-language rights planning usually starts mid-year.

    Feria Internacional Del Libro de Guadalajara

    Peer fairs listed from their public organiser sites; confirm dates, stand deadlines and rights-centre access with each organiser.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LHR

    London Heathrow

    Elizabeth line and Tube serve most London exhibition venues.

    to venue

    45–75 min off-peak

    by car

    LGW

    London Gatwick

    Gatwick Express to Victoria, then Tube to the venue district.

    to venue

    50–80 min

    by car

    LCY

    London City

    Gateway airport for London.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Royal Victoria Dock / Custom House, 5–15 minutes' walk or one DLR stop from ExCeL London

    USD 100–180 / night

    Room-only rates for the March fair period; book early as Docklands hotels fill during ExCeL event weeks. Approximate USD conversions of GBP rates — confirm live pricing.

    source
    Mid-range
    Directly at or adjacent to ExCeL London, Royal Victoria Dock

    USD 165–260 / night

    Walking distance to the halls, so no daily transport cost; weekend/event surcharges common. Approximate USD conversions — confirm live rates.

    source
    Premium
    Royal Victoria Dock and Canary Wharf fringe, 10–20 minutes from the venue

    USD 255–480 / night

    Best for meeting space and client hosting; Canary Wharf options add a short Elizabeth line/DLR hop to Custom House. Approximate USD conversions — confirm live rates.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costGBP 60–90 (taxi to ExCeL or Olympia)
    Best forLondon Heathrow (LHR) to ExCeL London

    Elizabeth line and Tube serve most London exhibition venues.

    taxi

    Estimated costGBP 70–100 (taxi to central London venues)
    Best forLondon Gatwick (LGW) to ExCeL London

    Gatwick Express to Victoria, then Tube to the venue district.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Stansted (STN) to ExCeL London

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Luton (LTN) to ExCeL London

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon City (LCY) to ExCeL London

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Southend (SEN) to ExCeL London

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Electronic Travel Authorisation (ETA)Visa-exempt nationals, including EU/EEA, US, Canadian, Australian, Japanese and Gulf Cooperation Council passport holders.$20.00Usually decided within 3 working days; typically much faster.
    Standard Visitor visa (6 months)Nationals of countries without a UK visa waiver, including India, China, Turkey, South Africa, Nigeria and much of Asia and Africa.$165.00Typically around 3 weeks from a completed online application and biometrics appointment; priority services available at extra cost.
    Standard Visitor visa — exhibitor/business purposeVisa nationals exhibiting, staffing a stand or shipping display materials to ExCeL London.$165.00Apply 6–8 weeks ahead if freight and staffing depend on the visa outcome.

    Visa-exempt nationals (EU/EEA, US, Canada, Australia, New Zealand, Japan, South Korea, Singapore, Gulf states and others) no longer travel visa-free in the paper sense — they must hold a UK Electronic Travel Authorisation (ETA) before departure. Irish citizens are exempt. Check your nationality on gov.uk before booking.

    The UK accepts ATA Carnets for the temporary admission of exhibition and professional equipment, which suits exhibitors shipping stand materials, books and demonstration kit. Confirm processing with your national issuing chamber and list freight items in the exhibitor manual.

    Official visa page

    Weather

    March in London is changeable: expect daytime highs of about 10–13°C (50–55°F) and overnight lows of 3–6°C (37–43°F), with roughly 10–12 rain days and around 40 mm of rain across the month. Pack layered clothing, a compact umbrella and waterproof shoes for the walk between Docklands hotels and the ExCeL halls.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and service charges

    A discretionary 12.5% service charge is often added to restaurant bills in London — check the bill and tip the remainder in cash or by card only if service was good. Tipping bar staff and taxi drivers is not expected, though rounding up is appreciated.

    Business dress and meeting etiquette

    Smart casual to business dress is standard at UK trade fairs; suits are common for rights meetings but not required on the show floor. Punctuality matters, meetings start on the hour and a firm handshake with first names is normal even on first introduction.

    Everyday practicalities

    London runs largely cashless — contactless cards, Apple Pay/Google Pay and mobile tickets work on the Elizabeth line, DLR and Underground. Queuing is observed strictly, and small talk about weather or travel is a standard opener before business.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LHR

    Book flights to LHR when possible for the shortest transfer to the venue; compare LGW only if fares are materially lower.

    Visa

    Visa-exempt nationals (EU, US, Canada, Australia, Japan, Gulf states and most of the Americas) can attend The London Book Fair without a visa but must hold a UK Electronic Travel Authorisation (ETA) before boarding — approximately GBP 16, applied for online, valid for 2 years and usually decided within 3 working days. Nationals of countries without a UK visa waiver (e.g. India, China, Turkey, much of Africa and Asia) need a Standard Visitor visa — approximately GBP 127 for a 6-month visa, applied for online via gov.uk with biometrics at a visa application centre, typically decided in about 3 weeks. Both routes cover attending a trade fair and holding business meetings/negotiating contracts; paid work in the UK is not permitted. Exhibitors shipping stand materials may use an ATA Carnet. Confirm current fees and nationality rules on gov.uk before booking travel.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Applied for online via gov.uk and digitally linked to the passport; valid for 2 years or until passport expiry. Must be held before boarding. Approximate USD conversion of the published GBP fee. Covers attending a trade fair, business meetings and negotiating contracts; paid employment in the UK is not permitted. Apply at gov.uk/standard-visitor-visa. Approximate USD conversion of the published GB

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Directly at or adjacent to ExCeL London, Royal Victoria Dock · Royal Victoria Dock / Custom House, 5–15 minutes' walk or one DLR stop from ExCeL London · Royal Victoria Dock and Canary Wharf fringe, 10–20 minutes from the venue

    budget

    Book

    mid range

    Book

    premium

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: LHR/LGW/STN/LCY: Elizabeth line, Heathrow Express, or Gatwick Express then Tube to venue district.

    Hotel → venue: Precinct hotels near ExCeL London: Royal Victoria Dock / Custom House, 5–15 minutes' walk or one DLR stop from ExCeL London: Premier Inn London Docklands (ExCeL), ibis London Excel-Docklands; Directly at or adjacent to ExCeL London, Royal Victoria Dock: Holiday Inn Express London – ExCeL, Aloft London ExCeL, Novotel London ExCeL; Royal Victoria Dock and Canary Wharf fringe, 10–20 minutes from the venue: DoubleTree by Hilton London ExCeL, Sunborn London Yacht Hotel, Crowne Plaza London – Dockland

    Ride-hail: Ride-hailing apps are commonly used in London; confirm local availability before travel.

    Public transit: Tube and Elizabeth line serve ExCeL (Custom House), Olympia (District), and Business Design Centre.

    Parking: On-site parking is available at ExCeL London; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: March: daytime highs about 10–13°C (50–55°F), overnight lows about 3–6°C (37–43°F).

    Seasonality: March is a transitional, showery month in London — roughly 10–12 rain days and around 40 mm of rain — so pack a waterproof jacket, layers and an umbrella for the Docklands walk to ExCeL.

    Packing: March is a transitional, showery month in London — roughly 10–12 rain days and around 40 mm of rain — so pack a waterproof jacket, layers and an umbrella for the Docklands walk to ExCeL.

    Plan your trip

    Planning

    Best day to visit: Day 2 — Wednesday 17 March 2027

    London Book Fair programmes typically peak mid-run: day one is dominated by opening rights traffic, while the second day carries the densest seminar and stage schedule alongside full exhibitor presence, making it the best single day for a first-time visitor, author or journalist. Day three is quieter and better suited to closing follow-ups and supplier conversations than to seeing the whole fair.

    1

    Check passport validity and UK entry requirements for your nationality — Confirm the current UK visit visa or electronic travel authorisation rules on the official UK government visa portal before booking anything.

    2

    Book flights to London for 16-18 March 2027 — Target London Heathrow (LHR), Gatwick (LGW) or London City (LCY) and leave buffer time before day one at ExCeL London.

    3

    Reserve a hotel in London near ExCeL London — Docklands and Canary Wharf precincts sit closest to ExCeL London; choose a rate with free cancellation.

    4

    Complete visitor registration and badge request — Register through londonbookfair.co.uk and note the badge collection process for your arrival day.

    5

    Download the Fair programme and ExCeL London hall plan — Shortlist sessions, the FutureBook Conference and exhibitors you want to see before travelling.

    6

    Request meetings with publishers, agents and rights contacts — Email or use organiser matchmaking tools to lock appointment slots rather than relying on walk-ups.

    7

    Plan your airport to ExCeL London transfer — Compare Docklands Light Railway, Elizabeth line and taxi options and note realistic journey times for the morning peak.

    8

    Confirm meeting documents and rights materials — Print or load catalogues, rights lists and business cards, and check meeting room or stand locations.

    9

    Pack for London in March — Bring smart business layers for changeable spring weather, comfortable walking shoes and a charged phone plus power bank.

    10

    Recheck flight, hotel and registration confirmations — Verify times, booking references and any organiser emails sent in the final week before 16 March 2027.

    11

    Day-1 arrival: collect badge and orient on the show floor — Collect your badge at ExCeL London, walk the halls once to fix locations, then start your scheduled meetings.

    Sample visitor itinerary

    Route-optimised day
    09:00–11:00

    Arrive at ExCeL London (Custom House / Prince Regent), collect your badge and walk the floor plan to map priority stands.

    11:00–16:00

    Back-to-back rights and acquisitions meetings in the International Rights Centre, then publisher and literary agency stands on the main floor.

    10:00–13:00

    Seminar and stage track — Author HQ, Children's & YA, audio, translation and scholarly/research publishing sessions.

    10:00–15:00

    Follow-up meetings, distributor and service-provider walk-ups, then end-of-show wrap and shipping/logistics check before the halls close at 15:00–17:00.

    Networking spots

    3

    International Rights Centre lounge

    Purpose-built deal-making space where agents, scouts and rights managers take back-to-back appointments; the single highest-value room for rights conversations.

    Author HQ & show-floor cafés

    Author signings, stage sessions and open seating make this the easiest place for informal introductions without a booked meeting.

    Docklands venues near the venue — The Fox @ ExCeL and the Aloft/Novotel ExCeL bars

    Standard after-hours meet-ups for exhibitors and visitors staying in the docklands hotel cluster; useful for follow-ups that outlast the show floor.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    GBP 75 / per person (3-day trade pass)

    estimate

    exhibitor_stand

    exhibitor · space-only / shell scheme

    GBP 350–600 / per sqm

    estimate

    visa_fee

    visitor · Standard Visitor visa (6 months)

    GBP 127 / per application

    official

    visa_fee

    visitor · Electronic Travel Authorisation (ETA)

    GBP 16 / per applicant (valid 2 years)

    official

    visa_fee

    visitor · Standard Visitor visa — exhibitor/business purpose

    USD 165 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need rights conversations, a read on spring 2027 publishing trends, or you are evaluating whether to exhibit in a later edition.

    Best for

    Authors, agents, scouts, librarians, audio and rights professionals who want rights meetings, market intelligence and distributor/agent contacts without committing to a stand.

    Min. budget

    $750.00

    Timeline

    2–6 weeks ahead — trade registration, flights and Docklands hotel rooms tighten as the March dates approach.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Trade-only event: business credentials may be requested at registration; free pass requires pre-registration before the deadline.

    exhibit

    You have 20+ qualified meetings or rights deals to work over three days and can staff the stand across the full run.

    Best for

    Publishers, literary agencies, packagers, audio/print/tech suppliers and national book boards with a qualified lead pipeline or rights deals to close.

    Min. budget

    $3,500.00

    Timeline

    6–9 months ahead — space selection, shell scheme or stand build, freight/ATA Carnet and staffing rosters.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Shell-scheme and space-only rates vary sharply by hall and position; freight, insurance and staff travel sit on top of the stand cost.

    skip

    Rights targets are already served elsewhere, or budget and travel approvals will not clear before registration deadlines.

    Best for

    Trade professionals whose 2027 rights and sales pipeline is already covered by Frankfurt, Bologna or a regional fair, or non-trade readers looking for a consumer book festival.

    Timeline

    Not applicable.

    Risks

    You forgo the spring London rights window that sits ahead of the Frankfurt autumn cycle.

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    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Publishing
    The business of producing and distributing literature or information.
    2
    Rights Trading
    The process of buying and selling rights to publish or distribute content.
    3
    Literary Agent
    A professional who represents writers and their written works to publishers.
    4
    Exhibitor
    A company or individual that displays products or services at a trade show.
    5
    Conference
    A formal meeting for discussion, typically involving multiple speakers and sessions.
    6
    Networking
    The action or process of interacting with others to exchange information and develop professional contacts.

    Trust footer

    Sources

    13

    References

    1

    Publishers

    0

    Date checked

    1

    The London Book Fair

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