Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Impact + Profit Conference is designed to challenge the traditional belief that impact and profit cannot coexist in the entertainment industry. This year, the conference will be held at the USC Annenberg Center, featuring a lineup of influential speakers and engaging panels.
Attendees will have the opportunity to network with over 250 industry leaders and participate in workshops that explore how storytelling can drive social change while remaining profitable. The Impact + Profit Conference.
TL;DR
- 1Dates and Location: December 2026 in Los Angeles, California, USA; confirm the exact dates and the final venue on conference.siesociety.org.
- 2Focus: A convening on social impact entertainment (SIE), the craft, business, and measurement of storytelling built to drive social change.
- 3Who Attends: Producers, studio and network executives, documentary and narrative creators, impact producers, and changemakers working in the entertainment industry.
- 4Organiser: Convened by SIE Society, co-presented with the Johns Hopkins Center for Communication Programs (CCP).
- 5Entry: Early bird USD 275 until 19 October 2026; regular USD 375 after that date; student rate USD 150 for actively enrolled students.
Why visit
Attending the Impact + Profit Conference provides invaluable insights into how to merge social impact with profitability in entertainment. Dates and Venue: The Impact + Profit Conference takes place on December 7-8, 2026 at the USC Annenberg Center in Los Angeles, CA. Scale and Focus: This is the 4th annual conference, expecting over 250 attendees and featuring 30+ panels and workshops.
Why exhibit
Exhibiting at the Impact + Profit Conference allows you to showcase your work to a targeted audience of over 250 senior entertainment industry leaders. This is an opportunity to connect with potential partners and clients who are invested in creating meaningful change through entertainment.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Producers and directors focused on social impact
Executives from entertainment companies
Non-profit leaders interested in media partnerships
Academics researching entertainment and social change
Policy makers involved in media regulation
Investors looking for socially responsible projects
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Media production companies
Non-profit organizations focused on social issues
Technology firms providing media solutions
Educational institutions with programs in media studies
Consultancies specializing in impact measurement
Advertising agencies with a focus on social campaigns
Product categories
Key solution areas showcased across the event.
Social impact films and documentaries
Educational media and resources
Entertainment technology solutions
Networking and collaboration platforms
Marketing services for social campaigns
Workshops and training programs for media professionals
Location & Facilities
Venue
USC Annenberg Center
3502 Watt Way, Los Angeles, CA 90089
Facilities
Parking
Skirball Cultural Center in Los Angeles typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Skirball Cultural Center in Los Angeles typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Skirball Cultural Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Early Bird Ticket available until October 19, 2026
275General admission
Regular Ticket available after October 19, 2026
375General admission
Student Ticket for actively enrolled students
150
Who runs the show
Organisers
SIE Society
Johns Hopkins Center for Communication Programs
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Los Angeles, USA
Why it matters
Attending The Impact + Profit Conference on 2026-12-03 to 2026-12-04 in Los Angeles lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Los Angeles International
Los Angeles International (LAX) is the largest international gateway serving Los Angeles and the primary arrival point for most overseas delegates, with the widest nonstop coverage from Europe, Asia, the Middle East, and Australia. Rideshare and taxi pickups use designated zones at the airport - follow signage. Allow extra time for December holiday traffic
to venue
Approx. 30-50 min by road, longer in peak traffic - confirm before travel
by car
Hollywood Burbank
Hollywood Burbank (BUR) is the closest commercial airport to the San Fernando Valley and the captured Sherman Oaks hotel cluster. It is best suited to travellers arriving on US domestic connections rather than long-haul international routes
to venue
Approx. 20-30 min by road - confirm before travel
by car
Long Beach
Long Beach (LGB) is the main commercial gateway serving Los Angeles; allow Approx. 50-70 min by road - confirm before travel by road or rail to Skirball Cultural Center
to venue
Approx. 50-70 min by road - confirm before travel
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Best Western Plus Carriage Inn
4-star
Sherman Oaks / near Skirball Cultural Center5.3 km to venueCourtyard by Marriott Los Angeles Sherman Oaks
3-star
Sherman Oaks / near Skirball Cultural Center3.4 km to venueThe Sojourn Los Angeles - Sherman Oaks
3-star
Sherman Oaks / near Skirball Cultural Center3.4 km to venueHampton Inn & Suites Los Angeles/Sherman Oaks
3-star
Sherman Oaks / near Skirball Cultural Center5.5 km to venueHotel Mariposa Los Angeles
3-star
Sherman Oaks / near Skirball Cultural CenterLocal transport
Get around the city with these convenient transport options.
rideshare/taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forLos Angeles International (LAX) to Skirball Cultural Center
Uber, Lyft, and metered taxis all serve LAX from designated pickup zones. Allow roughly 30-50 minutes outside peak traffic and more during December holiday travel.
rideshare/taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forHollywood Burbank (BUR) to Skirball Cultural Center
BUR is the shortest airport transfer to the Sherman Oaks and San Fernando Valley hotel cluster, usually around 20-30 minutes.
rideshare/taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forLong Beach (LGB) to Skirball Cultural Center
LGB sits southeast of Downtown Los Angeles; expect a longer transfer to the Valley, roughly 50-70 minutes in normal traffic.
public_transit
Estimated costApprox. USD 1.75 per Metro boarding, with a daily fare cap around USD 5 - confirm current fares on metro.net
Best forLAX to the Los Angeles venue district via LA Metro
LA Metro rail and bus services are the cheapest option but typically require transfers and 60-90 minutes. Use the Metro trip planner to build the route and confirm lines and fares before travel.
public_transit
Estimated costApprox. USD 1.75 per Metro boarding, with a daily fare cap around USD 5 - confirm current fares on metro.net
Best forDowntown Los Angeles to the San Fernando Valley venue area
Metro rail and rapid bus lines connect Downtown with the Valley; check the trip planner for the fastest combination and allow buffer time.
rental car / self-drive
Estimated costApprox. USD 40-90 per day plus fuel and paid parking - confirm rates with the rental company
Best forAirport to hotel and venue
Los Angeles is car-centric and freeway traffic varies sharply by time of day. Rental cars suit attendees staying outside the immediate venue cluster, but expect paid parking at hotels and venues.
Weather
December 2026 in Los Angeles: mild, often sunny days with highs typically around 18-21C (65-70F) and overnight lows around 8-11C (46-52F). December is one of the city's wetter months, averaging roughly 5-7 rain days, so pack layers and a light rain jacket. These are climatological norms, not a forecast - check a live forecast in the days before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks (Verizon, AT&T, T-Mobile) have broad coverage across Los Angeles. International visitors can roam, buy an eSIM before departure, or pick up a US prepaid SIM on arrival with photo ID. Free Wi-Fi is standard at hotels and most venues; US power is 120V/60Hz with Type A/B plugs, so bring an adapter for non-US devices.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is standard for Los Angeles conferences, and entertainment-industry attendees often dress smart-casual. Bring a light jacket or layer for heavily air-conditioned session rooms.
Tipping
Tipping is expected in the United States: 15-20% at restaurants, around USD 1-2 per drink at bars, and USD 2-5 per night for hotel housekeeping.
Getting around
Los Angeles is car-centric. Rideshare and rental cars are the most common ways to reach venues, while LA Metro rail and bus services cover much of the county but often require transfers.
Language and payments
English is the working language of the conference. US dollars are used everywhere and card and tap-to-pay acceptance is near universal, though carrying a little cash helps for tips.
Metric and imperial units
The United States uses imperial units. A 68F December day is roughly 20C, and road distances are given in miles.
Arrival and badges
Arrive early on day one for registration and badge pickup, and bring photo ID. Venue security and bag checks are common at Los Angeles cultural and conference venues.
Local context
Los Angeles is a major centre for film, television, and streaming production, so expect the conference to sit close to working studio, agency, and impact-production networks.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LAX
Los Angeles International (LAX) offers the strongest nonstop coverage for international delegates: captured Google Flights results for 3 December 2026 show London-LAX nonstops around 11 hr 10 min to 11 hr 20 min, Tokyo-LAX around 10 hr, Dubai-LAX nonstop on Emirates around 17 hr 20 min, and Sydney-LAX nonstops around 13 hr 45 min. US domestic travellers can use nonstop services such as JFK-LAX at roughly 6 hr 10 min to 6 hr 25 min. Google notes the cheapest booking window is usually two to five months before departure. Book early for the December conference period, and compare Hollywood Burbank (BUR) if you plan to stay in the Valley.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Los Angeles International (LAX): Approx. 30-50 min by road, longer in peak traffic - confirm before travel; Hollywood Burbank (BUR): Approx. 20-30 min by road - confirm before travel; Long Beach (LGB): Approx. 50-70 min by road - confirm before travel. Allow road or rail time to USC Annenberg Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near USC Annenberg Center: Sherman Oaks / near Skirball Cultural Center: Best Western Plus Carriage Inn; Sherman Oaks / near Skirball Cultural Center: Courtyard by Marriott Los Angeles Sherman Oaks; Sherman Oaks / near Skirball Cultural Center: The Sojourn Los Angeles - Sherman Oaks.
Ride-hail: Uber and Lyft operate throughout Los Angeles and are the most common way delegates reach the venue from hotels. Both serve LAX and BUR, with designated airport pickup zones - follow signage rather than hailing curbside. Expect surge pricing during peak commuting hours, on rainy days, and around major events. Metered taxis are also available but less commonly used. Confirm availability and estimated fares in the app before you travel.
Public transit: LA Metro operates rail and bus services across Los Angeles County with per-boarding fares and a daily fare cap (approximately USD 1.75 per boarding and around USD 5 per day - confirm current fares on metro.net). Routes from LAX to the San Fernando Valley and the venue district generally require one or more transfers and longer travel times than driving. Use Metro's trip planner to check lines, transfer points, and journey times for the final venue address before you rely on transit.
Parking: Los Angeles venues and hotels typically provide paid on-site or valet parking, and the Sherman Oaks and Sepulveda Pass area has structured garages serving nearby cultural venues. Confirm the venue's current daily rate, whether advance booking is needed, and where overflow parking is directed. For evening sessions, rideshare frequently works out simpler than driving.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: Daytime highs typically 18-21C (65-70F), overnight lows around 8-11C (46-52F). These are approximate climatological norms for Los Angeles in December - check a live forecast before packing.
Seasonality: December falls in Los Angeles' cooler, wetter season, with roughly 5-7 rain days across the month on average. Many days still stay dry and sunny, but showers can be heavy when they come, and evenings cool down quickly after sunset.
Packing: Pack layers: a light jacket or sweater for cool evenings and air-conditioned session rooms, plus a compact rain jacket or umbrella for December showers. Comfortable shoes suit a conference day with walking between sessions and venues, and US power outlets are Type A/B at 120V, so bring an adapter for non-US devices.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at The Impact + Profit Conference usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: Confirm your ticket tier and complete payment before the early-bird deadline of 19 October 2026 to lock in the USD 275 rate.
T-2
14 days out: Save your registration confirmation and note the venue address and hall once the organiser publishes it.
T-3
12 days out: Book flights early - December is a peak US holiday travel month and seats and fares tighten quickly.
T-4
12 days out: Choose between LAX for international nonstops and BUR for Valley-area convenience if you are arriving domestically.
T-5
10 days out: Reserve a hotel in the Sherman Oaks / San Fernando Valley cluster or another Los Angeles neighbourhood with easy freeway access.
T-6
10 days out: Plan your airport transfer - rideshare, taxi, or rental car - and note that LAX uses designated rideshare pickup zones.
T-7
7 days out: Check passport validity and confirm your ESTA approval or visa is in hand before departure.
T-8
7 days out: Arrange connectivity - roaming, an eSIM, or a US prepaid SIM - and pack a Type A/B plug adapter for 120V US power.
T-9
7 days out: Review the programme at conference.siesociety.org/schedule and shortlist the sessions, screenings, and speakers most relevant to your work.
T-10
5 days out: Save digital and printed copies of your registration, hotel booking, and travel insurance.
T-11
3 days out: Check the Los Angeles forecast and pack layers plus a light rain jacket for December's wetter spells.
T-12
3 days out: Download a rideshare app and the LA Metro trip planner, and note the venue's parking details if you plan to drive.
T-13
1-2 days out: Reconfirm session times, venue access, and any last-minute programme changes on the organiser site.
T-14
Day before and day of: Charge devices, plan to arrive 30-45 minutes before the first session, and bring photo ID for badge pickup.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Skirball Cultural Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2The Impact + Profit Conference registration concourse
Skirball Cultural Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Skirball Cultural Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$300.00
- Per diem × 2$150.00
Estimated total$450.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 275 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 275 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether The Impact + Profit Conference fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the SIE Society conference?
It is an annual gathering focused on social impact entertainment, convened by SIE Society with the Johns Hopkins Center for Communication Programs as co-presenter. The programme brings together entertainment producers and executives with impact strategists, researchers, and changemakers working where story and social change meet.
When and where does the 2026 edition take place?
The conference is scheduled for December 2026 in Los Angeles, California, USA. Confirm the exact dates, venue, and hall assignments on the organiser site at conference.siesociety.org before booking flights and hotels.
How do I register and what does a ticket cost?
Register through conference.siesociety.org. Pricing captured for this edition: early bird USD 275 until 19 October 2026, regular USD 375 after that date, and a student ticket at USD 150 for actively enrolled students.
Who is the conference aimed at?
Producers, studio and network executives, documentary and narrative creators, impact producers, foundation and NGO programme officers, researchers in entertainment-education, and anyone building social change into screen or audio storytelling.
Is there a student discount?
Yes. A student ticket is listed at USD 150 for actively enrolled students. Expect to show current student ID or enrolment proof at registration.
Which airport should I fly into?
Los Angeles International (LAX) is the main international gateway and offers the widest nonstop coverage. Hollywood Burbank (BUR) is closer to the San Fernando Valley and Sherman Oaks hotel cluster if you are arriving on a domestic connection. Long Beach (LGB) is a smaller regional alternative southeast of Downtown.
Where should I stay near the conference?
Captured hotel options cluster in the Sherman Oaks / Skirball Cultural Center area of Los Angeles, roughly 3-6 km from the venue district. Listed examples include Courtyard by Marriott Los Angeles Sherman Oaks, The Sojourn Los Angeles - Sherman Oaks, Best Western Plus Carriage Inn, Hampton Inn & Suites Los Angeles/Sherman Oaks, and Hotel Mariposa Los Angeles.
How do I get from the airport to the venue district?
Rideshare or taxi is the most direct option, with approximate one-way fares of USD 35-75 depending on the airport, time of day, and traffic. LA Metro rail and bus services are cheaper but usually require transfers and longer travel times. Confirm live fares and routes before you travel.
Is parking available?
Los Angeles venues and hotels typically offer paid on-site or valet parking. Confirm the venue's current daily rate and whether advance booking is required; for evening sessions rideshare is often simpler than driving.
What is the dress code?
Business casual is standard for Los Angeles conferences, and many entertainment-industry attendees dress smart-casual. Bring a light layer for air-conditioned session rooms.
What is the weather like in Los Angeles in December?
Mild and often sunny. Daytime highs typically sit around 18-21C (65-70F) with overnight lows around 8-11C (46-52F). December is one of the wetter months for the city, averaging roughly 5-7 rain days, so pack a light rain jacket and layers.
Do I need a visa to attend?
Entry rules depend on your nationality. Many visitors travel on an approved ESTA under the US Visa Waiver Program, while others need a B-1 business or B-2 visitor visa. Apply early - appointment and processing times can be long - and confirm current requirements with the official US Department of State and CBP sources.
Where can I find the session schedule?
The organiser publishes scheduling at conference.siesociety.org/schedule. Check it close to the event date for confirmed times, session changes, and venue details.
Glossary
- Social Impact Entertainment (SIE)
- Film, television, documentary, games, and live storytelling made with an explicit social-change goal alongside its creative and commercial aims. The SIE Society conference is built around this field.
- Entertainment-Education (EE)
- The practice of embedding educational or behavior-change content inside popular narrative formats so audiences absorb it through story rather than instruction. Johns Hopkins CCP, a co-presenter of this conference, is a long-standing centre for the approach.
- Social and Behavior Change Communication (SBCC)
- The umbrella discipline that designs, delivers, and measures communication intended to shift knowledge, attitudes, and behavior at population scale - the framework many SIE projects are evaluated against.
- Sabido Method
- A narrative technique using long-running serial drama with positive, negative, and transitional characters to model behavior change, originally developed for Mexican television and widely adapted in entertainment-education programming.
- Theory of Change
- The explicit map of how a story, campaign, or intervention is expected to produce a given outcome - a standard planning document for impact-minded productions.
- Impact Campaign
- The coordinated outreach built around a film or series - screenings, partnerships, toolkits, and calls to action - that converts audience attention into measurable participation or policy pressure.
- Impact Producer
- The role responsible for designing and running a project's social impact strategy, from partnerships and community screening tours to outcome measurement, usually alongside the creative production team.
- Narrative Change
- Work that aims to shift the broader stories and assumptions a society holds about an issue, rather than only changing individual attitudes on a single topic.
- Impact Measurement and Evaluation
- The methods used to test whether a production or campaign produced its intended effect - audience surveys, focus groups, media analytics, partner reporting, and longitudinal studies.
- Transmedia Storytelling
- Extending one story world across multiple platforms - film, podcast, social, games, live events - so different audiences meet the narrative where they already are.
- Community Screening Tour
- A sequence of hosted screenings in partner venues, schools, or community spaces, often paired with facilitated discussion and local partner organisations to move an audience to action.
- Audience Segmentation
- Dividing a target population into groups with shared values, media habits, or barriers so that story and outreach can be tailored rather than broadcast to everyone at once.
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Also known as
Alternate names and search phrases for this event.
- The Impact + Profit Conference
- The Impact + Profit Conference 2026
- The Impact + Profit Conference Los Angeles
- The Impact + Profit Conference Los Angeles 2026
- The Impact
- The Impact 2026
- The Impact Los Angeles
- The Impact Los Angeles 2026
- Profit Conference
- Profit Conference 2026
6 more alternate names hidden
Trust footer
Sources
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References
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Publishers
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Date checked
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SIE Society
- event_website
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