The Hotel Show | TradeShowIntel

Name: The Hotel Show
Start: 2027-06-01
End: 2027-06-03
Location: Dubai World Trade Centre

Event overview

Overview

The Hotel Show is MENA’s leading destination for hospitality, connecting buyers and decision-makers from hotels, restaurants, wellness clinics, fitness centres, and leisure destinations with global suppliers and solution providers.

From technology and interiors to F&B and operations, the show is where the industry discovers innovations, builds partnerships, and drives business growth.

TL;DR

1Scale And Dates: The Hotel Show runs 1-3 June 2027 at Dubai World Trade Centre with 10,000+ visitors and 300+ exhibiting brands.
2Buyer Authority: The show connects hotel owners, operators, procurement teams and F&B decision-makers from across MENA with global suppliers.
3Product Scope: Hospitality technology, interiors and fit-out, F&B and hotel operations all feature across the three show days.
4Sector Hook: Positioned as MENA's leading destination for hospitality sourcing, product launches and business partnerships.
5Venue And Hours: Halls at Dubai World Trade Centre are open 10:00-18:00 daily, co-located with a sister hospitality event.

Why visit

Visitors will gain access to a wide range of exhibitors showcasing cutting-edge products and services tailored for the hospitality industry. The event offers invaluable networking opportunities with key decision-makers and insights from industry experts through various sessions and discussions. Dates: June 1-3, 2027. Location: Dubai World Trade Centre. 10,000+ visitors expected. The Hotel Show is MENA’s leading destination for hospitality, connecting buyers.

Why exhibit

Exhibiting at The Hotel Show allows brands to connect with serious buyers from across the MENA region, generate qualified leads, and enhance brand visibility among a targeted audience actively seeking hospitality solutions. 300+ exhibiting brands. The Hotel Show is crucial for the MENA hospitality sector, providing a platform for industry leaders to connect and explore the latest trends and innovations. It facilitates networking and partnerships that drive business growth in.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Hotel owners, general managers and operators

Hospitality procurement and purchasing managers

Restaurant owners and F&B directors

Wellness clinic and spa operators

Fitness centre operators and managers

Leisure destination and resort managers

Hospitality technology and IT decision-makers

Interior design, architecture and project development teams

Housekeeping and facilities managers

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Suppliers of operating supplies and equipment

Technology providers for the hospitality sector

Interior design firms

Food and beverage suppliers

Wellness and recreation service providers

Textile manufacturers for hospitality

Product categories

Key solution areas showcased across the event.

Hospitality technology solutions

Operating supplies and equipment for hotels

Wellness and recreation products

Textiles for hospitality

Food and beverage solutions

Interior design and decor items

Location & Facilities

Venue

Open in Google Maps

Dubai World Trade Centre

Dubai, UAE

Attend

Entry & tickets

Event days & opening times

DayOpening hours

10:00 AM –6:00 PM

Who runs the show

Organisers

dmg events

Website

What's on

Programme

Co-located events

INDEX

Separate ticket

Co-located event focusing on interior design.

Website

WORKSPACE

Separate ticket

Co-located event for workspace solutions.

Website

How the last edition performed

Previous edition

Last edition

2026

estimate

Visitors: 20,000

Exhibitors: 380

This edition

2027

Visitors: 10,000

Exhibitors: 300

Next edition

Not announced yet

Impact

A bigger and stronger platform

Organiser post-show reporting for recent Dubai editions of The Hotel Show places attendance in the roughly 18,000–22,000 visitor band with around 300–450 exhibiting companies from close to 100 countries, spanning hotel interiors and design, F&B equipment, housekeeping, technology and wellness. Treat these as a planning band; the confirmed 2026 post-show figures and the 2027 outlook are published on thehotelshow.com. The 2026 edition brought together 20,000+ visitors at Dubai World Trade Centre.

Audience quality

High-value decision-makers

Visitors typically include Hotel owners, general managers and operators, Hospitality procurement and purchasing managers, Restaurant owners and F&B directors, Wellness clinic and spa operators. Scale And Dates: The Hotel Show runs 1-3 June 2027 at Dubai World Trade Centre with 10,000+ visitors and 300+ exhibiting brands. Buyer Authority: The show connects hotel owners, operators, procurement teams and F&B decision-makers from across MENA with global suppliers. Product Scope: Hospitality technology, interiors.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Middle East — Dubai and the GCC corridor, with buying delegations from Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, Egypt and East Africa

Why it matters

Attending The Hotel Show on 2027-06-01 to 2027-06-03 in Dubai lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

Hospitality and hotel-supply trade fair circuit

Book Dubai World Trade Centre hotels and stand meetings 8–12 weeks out; hospitality peer shows cluster in the second half of the calendar year, so multi-show itineraries work best planned 4–6 months ahead.

Hotel owners, operators, procurement leads and design practices use The Hotel Show as the MENA anchor and then plan parallel trips to peer hospitality fairs in Asia and Europe to compare product specifications, pricing and after-sales coverage across markets.

Pre-show

Lock in exhibitor meetings, product demo slots and Dubai World Trade Centre area hotel rooms for The Hotel Show.

Show week

Hall walk-throughs, live equipment and technology demos, and supplier negotiations across hotel interiors, F&B and operations.

Post-show cycle

Follow-up quotes, then plan the next circuit stop at Hotel & Hospitality Expo Saudi Arabia or FHA-HoReCa to compare regional and Asian supply terms.

Peer events are established hospitality-sector fairs; confirm dates and venues on each organiser website before booking.

Plan your trip

Travel & logistics

Local currency · AED

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

DXB

Dubai International

Primary gateway; Sheikh Zayed Road corridor to DWTC in normal traffic.

~15 km

to venue

10-20 min off-peak

by car

DWC

Al Maktoum International

Al Maktoum International is south of the city; allow extra time in peak hours.

~55 km

to venue

45-60 min

by car

SHJ

Sharjah International

Serves budget carriers; cross-emirate taxi fares vary by operator and routes include tolls.

~36-62 km depending on route

to venue

39-49 min via Emirates Rd/E611 and Al Ain - Dubai Rd/E66; about 45 min via Sheikh Mohammed Bin Zayed Rd/E311

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

ibis World Trade Centre Dubai

Dubai World Trade Centre / Trade Centre district

Eco-certified trade centre hotel, walkable to the DWTC halls. Amenities include breakfast, free Wi-Fi, free parking, air conditioning, spa and restaurant.

Novotel World Trade Centre Dubai

Dubai World Trade Centre / Trade Centre district

Closest upscale option to the halls, with outdoor pool, fitness centre, spa, bar and free parking.

Millennium Plaza Downtown Hotel, Dubai

Downtown Dubai / Sheikh Zayed Road corridor

Five-star business hotel a short drive or metro ride from DWTC, with outdoor pool, fitness centre, spa and restaurant.

Rove Trade Centre

Trade Centre district

Value trade centre property listed prominently for show dates, with outdoor pool, fitness centre and restaurant.

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costAED 40–55 (metered taxi, off-peak estimate)

Best forDubai International (DXB) to Dubai World Trade Centre

10–20 min off-peak

taxi

Estimated costAED 90–130 (taxi estimate)

Best forAl Maktoum International (DWC) to Dubai World Trade Centre

45–60 min

taxi

Estimated costAED 80–110 (taxi estimate)

Best forSharjah International (SHJ) to Dubai World Trade Centre

30–40 min

metro

Estimated costAED 4–8.50 (Nol Card single journey)

Best forWorld Trade Centre Metro Station (Red Line) to venue

RTA Red Line stops at World Trade Centre — buy or top up a Nol Card at the station.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

On-arrival available

ATA Carnet: check with organiser

Type	Who needs it	Fee	Processing
Tourist visa (14, 30 or 60 days)	Visitors whose nationality is not eligible for visa-free entry or a visa on arrival in the UAE	$150.00	Apply online through official UAE channels, airlines, hotels or travel agents; allow at least 2-3 weeks before travel.
Business visit visa (single or multi entry)	Business travellers exploring commercial opportunities in the UAE; issued without a sponsor or host requirement inside the UAE	$100.00	Apply in advance of travel and allow at least 2-3 weeks for approval.
Visa free entry / visa on arrival (eligible nationalities)	Passport holders covered by UAE visa-free or visa-on-arrival arrangements, including GCC nationals	—	No advance application; entry granted at the airport for eligible passports.

GCC nationals and passport holders from many other countries qualify for visa-free entry or a visa on arrival, while other travellers must apply in advance for a tourist or visit visa. Verify your own eligibility on the official UAE government platform before booking.

Official visa page

Weather

Dubai in June 2027 is peak summer: expect daytime highs near 40C (104F), overnight lows around 27-29C, roughly 13 hours of daily sunshine and effectively no rain. Air conditioning indoors is strong, so plan light clothing for outdoor transfers between hotels, metro and the venue.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

UAE mobile coverage is strong, with 5G in Dubai, Abu Dhabi and Sharjah. Activate an eSIM before landing or pick up a tourist SIM from e& (Etisalat) or du at the airport. Free WiFi is widely available in malls, hotels, airports and many restaurants, which reduces data use. Note that some third-party VoIP services remain restricted, while licensed apps work on local networks.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Registration

Confirm registration and venue access with the organiser before travelling to Dubai.

Arrival

Arrive early on the first show day for orientation and security screening.

Dress and etiquette

June heat plus strong indoor air conditioning call for light, breathable clothing, and modest dress is expected in public and cultural spaces across the Emirates.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: DXB

Book flights to DXB when possible for the shortest transfer to the venue; compare DWC only if fares are materially lower.

Visa

Entry to the UAE for The Hotel Show depends on nationality: some passport holders enter visa-free or receive a visa on arrival, while others need an advance tourist or business visit visa applied for online through official UAE channels, airlines, hotels or travel agents.

Estimated cost: Tourist visa fees start from about USD 150 for 14, 30 and 60-day options; visa-free and visa-on-arrival nationalities pay nothing in advance.

Processing: Applications are completed online and take minutes to submit; allow at least 2-3 weeks before travel so approvals and any additional documents are finished in time.

Business visitors can apply for a visit visa for the purpose of exploring business opportunities, which the UAE issues without a sponsor or host requirement. Confirm current fees, validity and document lists on the official UAE platform before applying, and carry a copy of your visa and hotel booking on arrival.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Dubai International (DXB): 10-20 min off-peak; Al Maktoum International (DWC): 45-60 min; Sharjah International (SHJ): 39-49 min via Emirates Rd/E611 and Al Ain - Dubai Rd/E66; about 45 min via Sheikh Mohammed Bin Zayed Rd/E311. Allow road or rail time to Dubai World Trade Centre; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Dubai World Trade Centre: Dubai World Trade Centre / Trade Centre district: ibis World Trade Centre Dubai; Dubai World Trade Centre / Trade Centre district: Novotel World Trade Centre Dubai; Downtown Dubai / Sheikh Zayed Road corridor: Millennium Plaza Downtown Hotel, Dubai.

Ride-hail: Ride-hailing apps are commonly used in Dubai; confirm local availability before travel.

Public transit: The Dubai Metro Red Line stops at World Trade Centre station beside the DWTC campus, and the driverless, air-conditioned system is the fastest way in on show days when road traffic queues on Sheikh Zayed Road. Single journeys cost around AED 4-8.50 with a Nol Card, which can be bought or topped up at stations. RTA buses serve the wider Trade Centre area, and Moovit, the RTA journey planner and the DWTC getting-here page all map connections from hotels: https://www.dwtc.com/en/getting-here/

Parking: On-site parking is available at Dubai World Trade Centre; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: June 2027

Temperature: Highs around 40C (104F) with some sources reporting up to 42C; overnight lows around 27-29C (81-84F).

Seasonality: June is the driest month in Dubai: near-zero rainfall (around 0.2 mm average, usually 0 rainy days) with about 13 hours of sunshine. Heat and humidity rather than rain are the main planning considerations.

Packing: Pack lightweight, breathable clothing for 40C outdoor heat plus a light layer for strongly air-conditioned halls and meeting rooms. Modest dress is expected in public and cultural spaces. Bring sunscreen, a hat and a refillable water bottle, and comfortable shoes for long days on the show floor.

Plan your trip

Planning

Best day to visit: Day 2 — Tuesday 2 June 2027

Day 2 carries the fullest combination of a fully staffed show floor and a full conference and keynote programme, so senior exhibitor staff, technical specialists and regional sales directors are all present. Opening day is busiest for registration queues and press activity, while the final day sees some teams packing down early and thinner senior representation, making Day 2 the most efficient day for sourcing, supplier meetings and negotiation.

Confirm passport validity and check UAE entry rules for your nationality — Use the official UAE platform at https://u.ae/en/information-and-services/visa-and-emirates-id/residence-visas/tourist-visa to see whether you need a visa, qualify for visa on arrival or travel visa-free.

Apply for a UAE tourist or business visit visa if required — Apply online through official UAE channels, airlines, hotels or travel agents and allow at least 2-3 weeks before departure for approval.

Book flights to Dubai for 1-3 June 2027 — Dubai International (DXB) is about 15 km and 10-20 minutes from the venue; Al Maktoum (DWC) and Sharjah (SHJ) involve longer road transfers.

Reserve a hotel near Dubai World Trade Centre — Trade Centre district and Downtown Dubai properties are walkable or a short metro ride from the halls; June is peak season so book early.

Register online for your free visitor pass — Register at register.thehotelshow.com. Tickets are not printed on-site and your digital pass is sent closer to the show.

Download the hall plan and shortlist exhibitors — Build a must-see list covering hospitality technology, interiors, F&B and operations before you travel.

Pre-schedule exhibitor meetings and Hospitality Talks sessions — The programme features 100+ speakers across the three show days; request meetings with suppliers early.

Plan local transport and get a Nol Card — The Dubai Metro Red Line stops at World Trade Centre station beside the venue, with single journeys around AED 4-8.50.

Pack for June heat and long days on the show floor — Expect highs near 40C outdoors with strong air conditioning inside; bring light breathable clothing, a light layer and comfortable shoes.

Prepare meeting documents and product requirements — Bring a short company profile, technical specs and budget notes so stand conversations move quickly.

Save travel documents for offline use — Keep your digital visitor pass, hotel confirmation, flight details and visa copy available without mobile data.

Arrive and collect your badge for day one — Halls open 10:00-18:00 daily from 1 June 2027 at Dubai World Trade Centre; arrive early for security screening.

Side trips

Abu Dhabi

Sharjah heritage and museums

Networking spots

Hosted buyer and VIP lounge, Dubai World Trade Centre

On-site, invite or buyer-programme access

Where hotel owners, operators, procurement leads and interior design practices take seated meetings with exhibitors; the highest-value conversations on the show floor.

Sheikh Rashid Hall concourse and exhibition cafes

On-site, open to all badge holders

Central coffee and lunch points between halls where exhibitors and visiting specifiers talk between appointments — easiest place for unplanned introductions.

Trade Centre district hotel bars and lounges

Evening, off-floor

Teams from ibis World Trade Centre, Novotel World Trade Centre, Rove Trade Centre and Millennium Plaza Downtown host post-show debriefs and dinners — a five-minute walk or one metro stop from the halls.

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visa_fee

visitor · Tourist visa (14, 30 or 60 days)

USD 150 / per application

official

visa_fee

visitor · Business visit visa (single or multi entry)

USD 100 / per application

official

Item	For	Tier	Estimated range	Status	As of
visa_fee	visitor	Tourist visa (14, 30 or 60 days)	USD 150 / per application	official
visa_fee	visitor	Business visit visa (single or multi entry)	USD 100 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Assess how this option fits your objectives.

Best for

Hotel owners, operators, F&B directors, procurement managers and design teams sourcing hospitality products, technology and interiors for MENA properties.

Min. budget

$700.00

Timeline

4-6 weeks to complete free visitor registration, any UAE visa, flights and DWTC-area hotel rooms.

Risks

June is peak season in Dubai, so Trade Centre district hotel rates climb sharply closer to the show.

Travellers who need an advance tourist or business visa should apply 2-3 weeks ahead of travel.

exhibit

Assess how this option fits your objectives.

Best for

Hospitality technology vendors, F&B suppliers, interiors and fit-out firms, and equipment OEMs selling into hotels, restaurants and leisure venues across MENA.

Min. budget

$2,500.00

Timeline

Book stand space 4-6 months out, then allow 90 days for design, build, freight and staff travel.

Risks

Hall allocation and stand position are assigned by dmg events, so early booking secures better locations.

Freight and UAE customs clearance for demo equipment needs lead time before build-up.

skip

Assess how this option fits your objectives.

Best for

Suppliers outside the hospitality sector or businesses with no MENA buyer base for hotel, restaurant and leisure products.

Timeline

None - no registration, travel or stand commitment required.

Risks

Skipping forfeits direct buyer meetings while competitors showcase on the same show floor.

Gallery

Photos

Official imagery from The Hotel Show

FAQs & glossary

Answers

Frequently asked

What are the event dates?

The Hotel Show will take place from June 1-3, 2027.

Where is the event held?

The event will be held at the Dubai World Trade Centre.

What are the event hours?

The event hours are from 10:00 AM to 6:00 PM daily.

How can I register to attend?

You can register to attend through the official website.

Is there an age restriction for visitors?

Visitors under age 18 will not be permitted.

Glossary

HORECA: An acronym for Hotels, Restaurants, and Catering.
F&B: Food and Beverage sector within hospitality.
MENA: Middle East and North Africa region.
Exhibitor: A company or individual that displays products or services at the event.
Visitor: An individual attending the event to explore products and services.

Trust footer

Sources

References

Publishers

Date checked

The Hotel Show

The Hotel Show Official Website
Lang: EN
event_website
Facebook - The Hotel Show
Lang: EN
event_social
LinkedIn - The Hotel Show
Lang: EN
event_social
Twitter - The Hotel Show
Lang: EN
event_social
Instagram - The Hotel Show
Lang: EN
event_social
YouTube - The Hotel Show
Lang: EN
event_social

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card

Exhibiting at this event?

Enter your business email to get a free first Exclusive Spotlight worth 250$.

Explore Spotlights

Build your event team

Compare trusted stand builders, logistics teams and local event suppliers in one request.

Explore Vendor Marketplace

Are you a delegate or visitor at this event?

Habsy.ai helps you scan badges, share your digital card, and keep every connection on the show floor. Exclusive premium tool worth $100.

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card