Dates

    13–16 Jul 2027

    City / country

    Harrogate, United Kingdom

    Venue

    Great Yorkshire Showground

    Time

    8:00 AM – 6:00 PM

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    Matched booths for The Great Yorkshire Show 2026

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    Event overview

    Overview

    The 168th Great Yorkshire Show will take place from 13 – 16 July 2027, showcasing the best of British agriculture with 8,500 animals, cutting-edge machinery, and first-class entertainment.

    This event attracts 150,000 visitors and features a dedicated Cheese and Dairy Show, along with the Agri-Innovation Village.

    TL;DR

    1. 1Dates: 13-16 July 2027
    2. 2Location: Great Yorkshire Showground, Harrogate, UK
    3. 3Expected visitors: 150,000
    4. 4Showcasing 8,500 animals
    5. 5Includes Cheese and Dairy Show

    Why visit

    Visitors can experience the best of British agriculture, enjoy live demonstrations, and explore a wide variety of food and drink options.

    Why exhibit

    Exhibitors gain direct access to a large audience of potential customers, enhance brand visibility, and engage with industry professionals. The show provides a platform for showcasing products and innovations in agriculture. The Great Yorkshire Show is vital for promoting British agriculture, connecting farmers with consumers, and showcasing innovations in farming and food production. It serves as a platform for industry leaders and provides educational opportunities.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Agricultural professionals and farmers
    Food and beverage producers
    Families and general public
    Students and educational groups
    Industry suppliers and service providers
    Media and influencers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Livestock breeders
    Machinery manufacturers
    Food producers and suppliers
    Agricultural technology companies
    Retailers of agricultural products
    Service providers for the agricultural sector

    Product categories

    Key solution areas showcased across the event.

    Livestock and animal husbandry products
    Agricultural machinery and equipment
    Food and beverage products
    Sustainable farming technologies
    Agricultural services and consultancy
    Educational resources for agriculture

    Location & Facilities

    Venue

    Open in Google Maps

    Great Yorkshire Showground

    Railway Road, Harrogate, HG2 8NZ, United Kingdom

    Parking: Car parking on the showground is free.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    8:00 AM –6:00 PM each day
    Register

    Who runs the show

    Organisers

    Yorkshire Agricultural Society

    How the last edition performed

    Previous edition

    This edition

    2027

    Visitors: 150,000

    Next edition

    Not announced yet

    Photos

    Impact

    A bigger and stronger platform

    The 168th Great Yorkshire Show will take place from 13 – 16 July 2027, showcasing the best of British agriculture with 8,500 animals, cutting-edge machinery, and first-class entertainment. This event attracts 150,000 visitors and features a dedicated Cheese and Dairy Show, along with the Agri-Innovation Village. The Great Yorkshire Show is vital for promoting British agriculture, connecting farmers with consumers, and showcasing innovations in farming and food production. It serves as a.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain direct access to a large audience of potential customers, enhance brand visibility, and engage with industry professionals. The show provides a platform for showcasing products and innovations in agriculture. The Great Yorkshire Show is vital for promoting British agriculture, connecting farmers with consumers, and showcasing innovations in farming and food production. It serves as a platform for industry leaders and provides educational opportunities.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Harrogate, United Kingdom

    Why it matters

    Attending The Great Yorkshire Show 2026 on 2027-07-13 to 2027-07-16 in Harrogate lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan The Great Yorkshire Show 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for The Great Yorkshire Show 2026.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Weather

    July in Harrogate typically sees 15–23°C. Warmest month; mixed sun and rain. Light layers; sun protection for outdoor queues.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Smart casual is typical at UK trade shows unless meetings require formal attire.

    Arrival

    Arrive early on day one for badge collection and venue orientation.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Harrogate; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Harrogate; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Plan road/rail access to Great Yorkshire Showground; confirm travel guidance on the organiser site.

    Ride-hail: Ride-hailing apps are commonly used in Harrogate; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Great Yorkshire Showground.

    Parking: On-site parking is available at Great Yorkshire Showground; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: July 2027

    Temperature: 15–23°C

    Seasonality: Warmest month; mixed sun and rain.

    Packing: July in Harrogate typically sees 15–23°C. Warmest month; mixed sun and rain. Light layers; sun protection for outdoor queues.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether The Great Yorkshire Show 2026 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4–8 weeks before opening day for registration and travel.

    Risks

    Limited session times published — confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources — confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from The Great Yorkshire Show 2026
    Official imagery from The Great Yorkshire Show 2026
    Official The Great Yorkshire Show 2026 event branding
    Official The Great Yorkshire Show 2026 event branding

    FAQs & glossary

    Answers

    Frequently asked

    Can I bring my dog to the Great Yorkshire Show?
    Although we love dogs, we operate a strict no dogs policy for visitors (apart from assistance dogs or those competing).
    Will the cattle sheds be open to the public?
    The cattle sheds will be open to the public apart from when showing & judging is taking place.
    Can I bring a picnic to the Great Yorkshire Show?
    Visitors are welcome to bring a picnic to the Great Yorkshire Show. However, we ask that you refrain from consuming your own food in the catering areas.
    Can a child attend the Great Yorkshire Show without a parent/carer?
    Children under the age of 16 must be supervised by a responsible adult. Unaccompanied children under 16 will not be admitted to the Great Yorkshire Show.
    What are the Show’s opening times?
    Opening times for the Great Yorkshire Show are: Tuesday to Friday 8am to 6pm.
    Will we be able to buy tickets from Morrisons?
    As ticket numbers are capped and are now day specific tickets are no longer available to purchase from Morrisons.

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    Great Yorkshire Show

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