Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
THE GLM SUMMIT 2026 is the final gathering of legal marketing professionals, taking place from October 22 to 24, 2026 at the Westin Washington Dulles Airport in Washington, DC. This summit will provide invaluable insights into innovative marketing strategies tailored for law firms.
Attendees will have the opportunity to learn from industry leaders and network with peers, ensuring they leave equipped with actionable strategies to enhance their practices. THE GLM SUMMIT 2026 takes place in.
TL;DR
- 1Dates and Venue: THE GLM SUMMIT 2026 takes place from October 22 to 24, 2026 at the Westin Washington Dulles Airport.
- 2Scale and Focus: This summit marks the last edition of the GLM Summit, focusing on innovative legal marketing strategies.
- 3Organiser: The event is organised by Great Legal Marketing, known for empowering lawyers to build successful practices.
- 4Entry: Registration is available online, with ticket prices starting at $1,697.
Why visit
GLM Summit 2026 is a working conference for lawyers who run their own firms: the programme centres on client acquisition, firm operations and marketing systems rather than broad industry theory.
Why exhibit
Exhibiting at THE GLM SUMMIT 2026 allows companies to showcase their products and services to a targeted audience of legal professionals. This is a unique opportunity to connect with potential clients and partners in the legal marketing space. Meet qualified buyers and partners including Legal marketing agencies offering strategic services., Technology providers specializing in legal software solutions., Consultants focused on law firm growth and management..
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Owners and managing partners of solo law firms
Small-firm principals and partners responsible for growth
Law firm marketing and business development leads
Practice consultants advising small legal practices
Legal marketers and agency staff serving law firms
Attorneys evaluating AI and staffing changes for their firms
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Legal marketing agencies and campaign specialists
Legal software and practice management vendors
Staffing and recruitment firms serving law practices
AI and automation tools positioned for small firms
Business development consultants and coaching providers
Content, intake and lead-generation services for law firms
Product categories
Key solution areas showcased across the event.
Law firm marketing strategy and campaign services
Client acquisition and intake optimisation tools
Legal practice management and automation software
AI-assisted drafting, research and client communication tools
Staffing, recruiting and team-scaling services for law firms
Coaching and consulting for small-firm growth
Content marketing and lead-generation resources for attorneys
Location & Facilities
Venue
Westin Washington Dulles Airport
Washington, DC, United States
Facilities
Parking
Westin Washington Dulles Airport in Washington, DC typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Westin Washington Dulles Airport in Washington, DC typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Westin Washington Dulles Airport for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
How the last edition performed
Previous edition
New this edition
- 1
—
The 2026 edition adds a practical AI panel in which five law firm owners, including Adam Rossen, discuss how they actually use AI in their firms rather than vendor-led demos.
- 2
—
Jay Berkowitz brings data on what the best-performing law firms are doing differently, turning the summit's firm-growth focus into benchmark evidence.
- 3
—
Jaclyn Foster of Get Staffed Up joins to cover how firms build and use their teams, addressing the staffing gap between firms that stay stuck and firms that scale.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Washington, DC, United States
Why it matters
On 2026-10-22 to 2026-10-24, THE GLM SUMMIT 2026 in Washington, DC covering Law firm marketing strategy and campaign services, Client acquisition and intake optimisation tools, Legal practice mana gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Ronald Reagan Washington National Airport
A second Washington-area option served by Metro's Yellow and Blue lines; allow extra time for the drive or a Metro transfer to the Dulles corridor. Confirm live traffic and transit times before travel
TBA
to venue
Approx. 30-45 minutes to the Westin Washington Dulles Airport, depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Conference host hotel
Westin Washington Dulles Airport, Dulles corridorThe GLM Summit is held at the Westin Dulles; staying on site removes daily transfers and keeps you close to evening networking. Book early because the final edition is expected to draw returning GLM members.
Airport-area business hotels
Dulles International Airport (IAD) vicinitySeveral full-service airport hotels cluster around IAD within a short shuttle or taxi ride of the Westin, useful if the host block sells out. Compare rates via Google Hotels for the 22-24 October 2026 dates.
Local transport
Get around the city with these convenient transport options.
Metrorail (Silver Line)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forDulles International Airport station to the airport district
The IAD Metrorail station connects to the main terminal by indoor pedestrian tunnel with moving sidewalks (flydulles.com).
Hotel self-parking
Estimated costUSD 5.00 per hour, USD 15.00 per day (rates quoted by the hotel)
Best forThe Westin Washington Dulles Airport on-site parking
Parking rates published on the Marriott hotel overview page.
Bus / Fairfax Connector
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forMetrorail Silver Line Innovation Center to the Dulles airport corridor
Local museum directions describe connecting from the Silver Line at Innovation Center to the Fairfax Connector bus.
taxi
Estimated costApprox. USD taxi/rideshare from IAD to venue (estimate; confirm before travel)
Best forWashington Dulles International Airport (IAD) to Westin Washington Dulles Airport
Approx. 5-10 minutes to the Westin Washington Dulles Airport; The closest major airport to the venue; the IAD Metrorail station is linked to the terminal by an indoor pedestrian tunnel with moving sidewalks. Confirm live traffic and hotel shuttle options before travel.
taxi
Estimated costApprox. USD taxi/rideshare from DCA to venue (estimate; confirm before travel)
Best forRonald Reagan Washington National Airport (DCA) to Westin Washington Dulles Airport
Approx. 30-45 minutes to the Westin Washington Dulles Airport, depending on traffic; A second Washington-area option served by Metro's Yellow and Blue lines; allow extra time for the drive or a Metro transfer to the Dulles corridor. Confirm live traffic and transit times before t
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Late October in the Washington, DC area is mid-autumn: expect cool mornings, mild afternoons and a realistic chance of rain on any conference day. Pack a light waterproof layer and a warm mid-layer for evening sessions at the Westin Washington Dulles Airport.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual to business casual works at GLM Summit: the audience is solo and small-firm law firm owners, so expect open-collar shirts and comfortable shoes rather than formal suits.
Tipping and payments
Prices in the Washington, DC area are quoted in US dollars (USD). Tipping 15-20 percent at restaurants and a dollar or two per drink at bars is standard local practice.
Venue setting
The Westin Washington Dulles Airport sits in the Dulles corridor near Washington Dulles International Airport, so the rhythm of the day is airport-hotel based rather than downtown DC.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: DCA
Compare flights to the nearest international gateway serving Washington, DC; confirm ground transport on the organiser site.
Visa
Foreign nationals travelling to the United States for temporary business must hold a B visitor visa unless they qualify for entry under the Visa Waiver Program. B-1 status covers attending conferences, meetings and business discussions.
Processing: Varies by nationality; apply several weeks before travel.
The application uses the DS-160 electronic form followed by a consular appointment and fee payment. Confirm VWP eligibility and current fee on the US State Department pages before booking travel.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Ronald Reagan Washington National Airport (DCA): Approx. 30-45 minutes to the Westin Washington Dulles Airport, depending on traffic. Allow road or rail time to Westin Washington Dulles Airport; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Westin Washington Dulles Airport: Westin Washington Dulles Airport, Dulles corridor: Westin Washington Dulles Airport, Dulles corridor; Dulles International Airport (IAD) vicinity: Dulles International Airport (IAD) vicinity.
Ride-hail: Ride-hailing apps are commonly used in Washington, DC; confirm local availability before travel.
Public transit: Washington Dulles International Airport has its own Metrorail station linked to the terminal by an indoor pedestrian tunnel with moving sidewalks. WMATA serves Reagan Washington National Airport (DCA) with the Yellow and Blue lines. Local directions also pair the Silver Line at Innovation Center with Fairfax Connector buses for the airport corridor.
Parking: On-site parking is available at Westin Washington Dulles Airport; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 8-19 C (46-66 F) daytime range typical for late October in the Washington, DC area; confirm a live forecast before travel.
Seasonality: Autumn is a transitional, moderately wet season in the Mid-Atlantic; scattered rain days are common in late October, so plan indoor backups and carry a compact umbrella.
Packing: Approx. 8-19 C (46-66 F) daytime range typical for late October in the Washington, DC area; confirm a live forecast before travel. Autumn is a transitional, moderately wet season in the Mid-Atlantic; scattered rain days are common in late October, so plan indoor backups and carry a compact umbrella.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at THE GLM SUMMIT 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your GLM Summit registration for 22-24 October 2026 at the Westin Washington Dulles Airport and save the confirmation email for badge pickup.
T-2
Book your room at the Westin Dulles or an airport-area hotel; the final edition is expected to draw returning GLM members, so do not leave the host block to the last week.
T-3
Compare flights into Washington Dulles (IAD) and Reagan National (DCA); IAD is closest to the Westin, while DCA may suit carriers with better connections.
T-4
Review the schedule and mark the No Tech Bros: AI Panel, Jay Berkowitz's firm performance session, Jaclyn Foster on teams and the persuasion masterclass as priorities.
T-5
Pull three numbers from your firm - cost per lead, intake conversion and average case value - to use in peer conversations and Q&A.
T-6
Write two questions about your own marketing, staffing or client-acquisition bottleneck for the speakers and hallway conversations.
T-7
Check US entry requirements: B-1 visitor visa or Visa Waiver Program eligibility if you are travelling from outside the United States.
T-8
Confirm your airport transfer to the Westin Dulles, using the Metrorail Silver Line, taxi or rideshare depending on arrival time and luggage.
T-9
Pack for late-October northern Virginia weather with layers, a waterproof shell and shoes for long conference days.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Westin Washington Dulles Airport
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2THE GLM SUMMIT 2026 registration concourse
Westin Washington Dulles Airport
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Westin Washington Dulles Airport
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether THE GLM SUMMIT 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For THE GLM SUMMIT 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Legal marketing services and strategies. and Law firm management software. solutions and benchmarking suppliers at THE GLM SUMMIT 2026 in Washington, DC.
Min. budget
$500.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Legal marketing services and strategies. and Law firm management software. products who need qualified meetings with the event's trade audience.
Min. budget
$2,250.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Washington, DC show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- GLM
- Great Legal Marketing, the community and conference brand behind the GLM Summit for solo and small law firm owners.
- Solo and small firm
- A law practice run by one attorney or a small team, the core audience the GLM Summit programmes for.
- No Tech Bros: AI Panel
- A 2026 GLM Summit session format in which five practising law firm owners discuss real AI use in their firms rather than vendor pitches.
- Intake conversion
- The share of enquiries that become signed clients; a core metric for solo and small firms because marketing spend is wasted if calls and web leads are not converted.
- Local Services Ads
- Google's pay-per-lead advertising format for lawyers, where firms are screened and pay for enquiries rather than clicks; commonly discussed alongside intake and review management.
- Attorney advertising rules
- State bar and ABA Model Rule 7.1 limits on misleading or unverifiable claims in lawyer marketing, which constrain how firms present results, specialisms and testimonials.
- Client acquisition cost
- Total marketing and sales spend divided by the number of new clients won; used by firm owners to compare channels and decide where to invest.
- Mastermind
- A peer group of firm owners who meet to share operating numbers, marketing tests, hiring issues and accountability; a common format in the Great Legal Marketing community.
- Practice management software
- Software for case intake, matter management, billing and client communication; often the system that must connect to marketing leads for a small firm to scale.
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Also known as
Alternate names and search phrases for this event.
- THE GLM SUMMIT 2026 Washington, DC
- THE GLM SUMMIT Washington, DC 2026
- GLM 2026
- GLM Washington, DC 2026
- Washington, DC United States
- Legal Marketing Conference Washington, DC 2026
- Legal Marketing Conference Summit Washington, DC
- Legal marketing services and strategies.
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.