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THE FOOD SHOW WELLINGTON 2026
The Wellington Food Show 2026 is New Zealand's largest once-a-year foodie affair, bringing together hundreds of exhibitors and thousands of food lovers for a three-day celebration of the best food, drink, and kitchen equipment
The Wellington Food Show is New Zealand's premier culinary exhibition, returning to Sky Stadium from 28–30 August 2026.
The show is a destination to stock up on the finest food, drink, and kitchen equipment, and to learn how to cook like a star at home.
Tens of thousands of attendees flock to experience first-hand the latest exhibitors, taste delicious products, watch world-class demonstrations, and take advantage of show-only deals
TL;DR
1New Zealand's largest once-a-year foodie event, featuring 100+ exhibitors
2Showcasing the best in food, beverage, wine, and kitchen equipment
3Live Cooking Theatre with celebrity chefs, including Manu Feildel and Colin Fassnidge
4Opportunity to taste, shop, and access show-only deals
5Three-day event from 28–30 August 2026 at Sky Stadium, Wellington
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Food enthusiasts and home cooks seeking to discover new products, recipes, and cooking techniques
Consumers aged 31–54 years, with a high propensity to purchase, based on historical visitor data
Returning visitors, with 67–68% having attended a previous Food Show, indicating strong loyalty and engagement
High-spending attendees, with an average spend of $228 per visitor at the show
A broad demographic of foodies, from young adults to families, all united by a passion for quality food and drink
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Producers of premium food and beverage products, including artisan foods, wines, craft beers, and spirits
Suppliers of kitchen equipment, appliances, and culinary tools
Brands and companies seeking direct consumer engagement, product sampling, and on-the-spot sales
Businesses aiming to build brand awareness, gather customer data, and conduct market research in a high-traffic environment
Exhibitors from the foodservice, hospitality, and retail industries, targeting both consumers and trade buyers
Product categories
Key solution areas showcased across the event.
THE FOOD SHOW WELLINGTON 2026 Core Equipment & Solutions
THE FOOD SHOW WELLINGTON 2026 Emerging Technologies & Digital Tools
THE FOOD SHOW WELLINGTON 2026 Sustainable Materials & Supply Chain
THE FOOD SHOW WELLINGTON 2026 Service Providers & Engineering Consulting
THE FOOD SHOW WELLINGTON 2026 Safety, Compliance & Testing Services
Main entry gate for tickets in aisles 1-18 and 19. Turnstiles in the centre of the main gates for Stadium Members and guests
Facilities
Parking
Exhibition parking: NZ$10 at the gate (card only). Weekday commuter parking: NZ$17 all day; weekends and public holidays: NZ$10 per day. Mobility parking available – request via form at least 24 hours in advance (not for exhibitions – speak to attendant on arrival). Limited street parking on Thorndon Quay; avoid residential areas
NZ$10.00/day
Accessibility
Sky Stadium provides comprehensive accessibility facilities. There are 80 wheelchair spaces + companion seats. A golf cart service transports patrons from the ground floor car park to the entrance. Wheelchairs are available for loan. Accessible seating can be purchased online via Ticketek. Mobility parking passes are required for disabled parking
Charging points
The Airport Express buses offer USB charging. The venue itself provides free Wi-Fi-; however, dedicated public charging points are not explicitly mentioned in official venue materials. Some seating areas may have power outlets
On-site shuttle
A golf cart shuttle service is available to transport patrons with mobility needs from the car park to the stadium entrance. For major events, a Total Mobility Van may operate between the railway station and the stadium
Food options
Various Concession Stands, Trax Cafe & Bar
On-site dining
Parking: The Sky Stadium car park is located underneath the Fran Wilde Walkway with vehicle access off Waterloo Quay at the traffic lights opposite the entrance to CentrePort. For exhibitions, parking is NZ$10 at the gate (some pricing may vary if the event falls on a working day). Gate sales for event day car parks can only be made with card (EFTPOS or credit card). A limited number of car parks may be available on event days if not sold out. During weekdays, the Stadium car park is available for commuter parking: NZ$17 all day Monday–Friday, NZ$10 on weekends and public holidays. Payment can be made at machines on both levels or via the Care Park @ Sky Stadium app. Mobility parking passes must be requested at least 24 hours in advance; for exhibition events, advance purchase is not available – speak to an attendant on arrival. Limited street parking is available on Thorndon Quay, but avoid residential areas which are restricted to residents
Gate: Sky Stadium is accessed via the Fran Wilde Walkway from Wellington Railway Station or via vehicle access off Waterloo Quay. There are three access points to the walkway: from Thorndon Quay just north of the Railway Station, from near Shed 21 on the Port, and directly from the train station platforms. Main entry gates are located on the inner plaza area; refer to your ticket for the correct entrance gate. Turnstiles are located in the centre of the main gates
Attend
Entry & tickets
Event days & opening times
DayOpening hours
Friday 28 August 2026:10:00 AM – 5:00 PM
Saturday 29 August 2026:10:00 AM – 5:00 PM
Sunday 30 August 2026:10:00 AM – 4:00 PM
Online Adult (until 23 August)
Valid access pass for THE FOOD SHOW WELLINGTON 2026
NZ$23.00
Online Child (6-12 years)
Valid access pass for THE FOOD SHOW WELLINGTON 2026
NZ$16.00
Online Senior
Valid access pass for THE FOOD SHOW WELLINGTON 2026
NZ$18.00
Child (5 and under)
Valid access pass for THE FOOD SHOW WELLINGTON 2026
Tickets can be scanned from smartphones. If you don't have a smartphone, you can either print your ticket at home, or visit the ticket information counter at the front gates; staff can look up your ticket
Ticket notes
General Entry Ticket can be used on any day for one time entry only. Tickets purchased are valid for one day only. Tickets can be given to someone else; they do not need to be personalised
This agenda is still being finalised. Check the official agenda for the latest sessions.
Speakers
MF
Manu Feildel
Celebrity Chef
Fresh recipes and insider tips in the Cooking Theatre; Pitch to Plate progressive dinner
CF
Colin Fassnidge
Celebrity Chef
Fresh recipes and insider tips in the Cooking Theatre; Pitch to Plate progressive dinner
10:30 – 11:00
Boozy Brunch Club
Masterclass
Masterclass Area
10:30 – 11:00
Boozy Brunch Club
Masterclass
Masterclass Area
10:30 – 11:15
Colin Fassnidge Bad Boys
Cooking Demonstration
Cooking Theatre
10:30 – 11:00
Boozy Brunch Club
Masterclass
Masterclass Area
11:00 – 11:45
Colin Fassnidge Bad Boys
Cooking Demonstration
Cooking Theatre
11:00 – 11:45
Colin Fassnidge Bad Boys
Cooking Demonstration
Cooking Theatre
11:15 – 12:15
Chef Signings
Meet & Greet
Cooking Theatre
11:45 – 12:15
Tequila and Tacos
Masterclass
Masterclass Area
11:45 – 12:15
Tequila and Tacos
Masterclass
Masterclass Area
12:00 – 13:00
Chef Signings
Meet & Greet
Cooking Theatre
12:00 – 13:00
Chef Signings
Meet & Greet
Cooking Theatre
12:15 – 13:00
Manu Feildel NZ Mussels Two Ways
Cooking Demonstration
Cooking Theatre
13:00 – 13:30
I’m Feeling a Little Spritzy!
Masterclass
Masterclass Area
13:00 – 13:30
Gin & Tonic Lab
Masterclass
Masterclass Area
13:30 – 14:15
Manu Feildel NZ Mussels Two Ways
Cooking Demonstration
Cooking Theatre
13:30 – 14:15
Manu Feildel NZ Mussels Two Ways
Cooking Demonstration
Cooking Theatre
14:15 – 14:45
Cocktail Happy Hour: The Gin & Tonic Lab
Masterclass
Masterclass Area
14:15 – 14:45
Happy Hour: I’m Feeling a Little Spritzy!
Masterclass
Masterclass Area
18:00 – 22:00
Pitch to Plate: Manu & Colin
Ticketed Dinner
Sky Stadium exclusive spaces
Topic tracks
Cooking TheatreMasterclassesPitch to Plate
Co-located events
Nusantara Taste
Separate ticket
Sponsors
Mazda New Zealand
South Australian Tourism Commission
Air New Zealand
Government supporters
Embassy of the Republic of Indonesia in Wellington
Participant (Nusantara Taste pavilion)
How the last edition performed
Previous edition
Current edition
2026 · 8,000 visitors · 100 exhibitors
Exhibitor count based on '100+ exhibitors' reported by multiple sources. Visitor count based on the Indonesian Embassy report of around 8,000 visitors over the three-day event. Official post-show statistics not yet published
Forecast — not final
Visitors
12,729
Exhibitors
121
Growth over time
New this edition
1
Pitch to Plate Dinner
Exclusive progressive dinner with celebrity chefs Manu Feildel and Colin Fassnidge in Sky Stadium's exclusive spaces. Sold out
For our second time at The Auckland Food Show, we have again been blown away by the great organisation, attendance and the sheer interest of people coming by our exhibit. We're definitely there for the value of getting our product in front of new people but selling 150 cases of product was a nice way of covering most of our costs. We'll be there next year for sure!
“
Wow. The Food Show blew our expectations away, we ended up walking away with more than 3 times the amount we invested into exhibiting at the show. We now have people knocking down our door to get at our product we 10/10 would do it again
“
It was our first time having a stand at The Food Show and we were blown away with the response from consumers. Our stand was busy the whole four days and we sold through a lot of product. The staff were extremely helpful going above and beyond to ensure everything was running smoothly. Aside from the overwhelming positive response another highlight was also being able to interact with other NZ food & beverage companies
Next edition outlook
2026
high
The 2026 Wellington Food Show is expected to build on the momentum of previous editions, featuring celebrity chefs Manu Feildel and Colin Fassnidge, a sold-out 'Pitch to Plate' dinner, and a new Indonesian 'Nusantara Taste' pavilion. With the show returning to its traditional late-August slot and a strong lineup of exhibitors and masterclasses, it aims to attract thousands of food enthusiasts and deliver significant commercial outcomes for participants
Introduction of the 'Pitch to Plate' exclusive progressive dinner with celebrity chefs Expansion of international participation with the 'Nusantara Taste' pavilion Continued emphasis on hands-on masterclasses and interactive experiences
Impact
A bigger and stronger platform
The 2024 Wellington Food Show delivered a vibrant consumer-focused event despite a date change forced by the Wellington Phoenix's A-League finals run. With over 140 exhibitors, the show provided a major sales and brand-awareness platform for food and beverage producers. Exhibitors reported strong foot traffic and high conversion rates, with many achieving significant on-site sales and lead generation. The show's proven ability to attract thousands of dedicated foodies reinforces its position as a key annual event in New Zealand's culinary calendar
Audience quality
High-value decision-makers
The Wellington Food Show attracts a highly engaged, purchase-ready consumer audience. Based on 2021 data, 68% of visitors were returning attendees, 97% purchased products at the show, and 70% indicated they would return the following year. The average spend per visitor was NZ$181, demonstrating strong buying intent and a willingness to invest in quality food and beverage products
Exhibitor outcomes
Real business growth
Exhibitors consistently report strong ROI at The Food Show. Post-show feedback from the 2021 edition showed a 95% exhibitor satisfaction rate, with 86% stating the show is important to their business. Testimonials from the 2024 edition highlight significant sales and brand exposure: one exhibitor sold 150 cases of product, covering most of their costs; another achieved more than three times their investment; and a first-time exhibitor reported a consistently busy stand with strong product sell-through
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Oceania / Asia-Pacific
Why it matters
The Wellington Food Show 2026 matters because it sits at the intersection of several powerful market dynamics. New Zealand's food and beverage sector is experiencing a strategic pivot from cost control to growth, with manufacturers rebuilding inventory and positioning for stronger demand in 2026. The show provides a direct channel for hundreds of exhibitors to connect with tens of thousands of dedicated consumers in a premium culinary environment, capitalising on surging consumer interest in global flavours, third culture cuisine, and health-conscious eating. The event also serves as a launchpad for international market access, as demonstrated by the Indonesian Embassy's Nusantara Taste pavilion, which attracted around 8,000 visitors. With record food and fibre exports forecast for 2026 and Wellington's hospitality sector proving resilient, the show offers exhibitors unparalleled face-to-face marketing, direct sales, and brand exposure in a market where consumers are willing to invest in quality and experience
Industry trends
Key trends shaping this market and its wider industry.
01
F&B manufacturers pivot from cost control to growth
Kiwi manufacturers closed out 2025 with a sharp lift in activity, shifting from cost control to growth heading into 2026. Revenue for the average. New Zealand food manufacturer increased from $133,586 in Q3 to $181,360 in Q4, while beverage manufacturers lifted from $118,149 to $153,719. Stock on hand rose 30% and average purchase order values increased 25%, indicating renewed investment in inventory and production capacity
Surge in 'third culture cuisine' and global flavour demand
Over $15 million is being invested in a new ingredient warehousing and distribution facility to meet surging. New Zealand demand for 'third culture cuisine' – dishes created by people raised between two or more cultures who blend their family heritage with the food traditions of the country they grew up in. Gen Z consumers are reshaping eating habits at an accelerating pace, discovering new flavours through social media and driving demand for global spices, botanicals, and heat profiles
2026 has rolled on without major supply chain disruption for New Zealand's food sector, but cost pressure has become constant rather than periodic. Fuel, freight, insurance, packaging, and energy costs have risen, creating margin compression and cashflow strain across the supply chain. The defining feature is not unpredictability, but duration combined with timing mismatches – input costs move quickly but pricing recovery takes time
New Zealand's food and fibre export revenue is forecast to reach a record NZ$64.3 billion in the year to 30 June 2026, up six percent, driven by healthy demand for dairy and red meat. Dairy export revenue is projected to reach a record $28.6 billion, meat and wool export revenue up 14 percent to a record $14.1 billion, and processed food exports increasing 5 percent to a record $3.5 billion
Wellington's hospitality sector has proven resilient, with Wellington On a Plate (WOAP) and Beervana generating a $10 million economic boost during August. August has transformed from the quietest month for hospitality into the second busiest after Christmas. Over 85 percent of festival-goers discovered a new venue they intended to revisit
Indonesian Embassy promotes Nusantara food products at Wellington Food Show
The Embassy of the Republic of Indonesia promoted a variety of Indonesian food products at the Wellington Food Show 2026 under the 'Nusantara Taste' banner, attracting around 8,000 visitors over the three-day event. Products included ready-to-eat dishes such as rendang and ayam taliwang, chocolate products, baking ingredients, packaged foods, and traditional seasonings
Wellington On a Plate (WOAP) and Beervana festivals generated a $10 million economic boost during August, attracting more than 4,500 out-of-town visitors. The festival has transformed August from the quietest month for hospitality into the second busiest after Christmas
Food and fibre exports set to hit record NZ$64.3 billion
Export revenue is forecast to reach NZ$64.3 billion in the year to 30 June 2026, up six percent, with records across multiple sectors driven by healthy demand for dairy and red meat
Nusantara cuisine highlights Auckland Food Show 2026
The Indonesian Embassy in Wellington promoted authentic Nusantara cuisine at The Auckland Food Show 2026, which took place from 23-26 July 2026 at Auckland Showgrounds, as part of broader culinary diplomacy efforts
Food & Beverage Event Circuit – New Zealand & Australia (2026–2027)
August 2026 – September 2027
The Wellington Food Show is part of a vibrant food and beverage event circuit across. New Zealand and Australia. Key nearby events include. The Auckland Food Show (July 2026), Beervana (August 2026, Wellington), Fine Food New Zealand (June 2027, Auckland), and Foodtech Packtech (September 2027, Auckland). These events span consumer-facing festivals, trade shows, and industry-specific exhibitions, offering exhibitors and visitors a range of platforms to connect with audiences across the region
July–August 2026: Consumer Food Festival Season (NZ)
The Auckland Food Show 2026Beervana 2026The Wellington Food Show 2026
Peak consumer food festival season in New Zealand, with major events in Auckland and Wellington attracting large numbers of exhibitors and visitors
June–September 2027: B2B Trade Show Season (NZ & AU)
Fine Food New Zealand 2027Foodtech Packtech 2027
Major B2B trade shows for the food, beverage, hospitality, and processing industries in New Zealand
Event dates and details compiled from official event websites and trade show directories. Some dates are subject to change; confirm with organisers
Plan your trip
Travel & logistics
Local currency · NZD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
WLG
Wellington International Airport
Wellington's main airport, located about 8 km southeast of the city centre. The Airport Express (AX) bus runs every 10–20 minutes between the airport and Wellington Railway Station, with a travel time of 25–35 minutes. Taxis and rideshares are available from the ground floor
8.9 km
to venue
approx. 20–30 minutes by car
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
budget
Thorndon / Pipitea / CBD
USD 80–120 / night
Wellington's cheapest 3-star hotels average NZ$75 (≈$48) in low season but spike to NZ$120 (≈$77) in peak times. This tier includes smaller apartment hotels, hostels, and 3-star business hotels
mid-range
Thorndon / Pipitea / CBD
USD 120–220 / night
Mid-range hotels offer comfortable stays with good amenities. Prices typically range from NZ$180–NZ$350 (≈$115–$225) per night. Examples include Bolton Hotel from US$128, Rydges Wellington from US$125, and WQ Wellington Quarter Hotel from US$101
premium
Thorndon / CBD / Lambton Quay
USD 220–350 / night
Premium 5-star hotels with harbour or city views, spas, and fine dining. Sofitel Wellington starts from US$134, while other luxury properties can reach US$300–$470 per night
Local transport
Get around the city with these convenient transport options.
Train
Estimated costFree with event ticket (if offered); otherwise NZ$2–NZ$5 with Snapper card
Best forWellington Railway Station (all Metlink lines)
Wellington Station is 790 metres southwest of Sky Stadium, connected via the Fran Wilde Walkway. Metlink train lines: HVL, JVL, KPL, MEL, WRL
Bus
Estimated costFree with event ticket (if offered); otherwise NZ$2–NZ$5 with Snapper card
Best forMultiple Metlink bus routes (2, 3, 52, 83, 22, AX)
Bus stops at Wellington Station – Stop C and Stop D, 4–5 min walk to stadium. Airport Express (AX) runs every 10–20 minutes
Taxi / Rideshare
Estimated costNZ$22–NZ$35 (airport to stadium approx. 8.9 km)
Best forAirport to stadium or city-wide
Taxis and rideshares are available from the airport and city. Mobility transfer vans may operate for major events
Ferry
Estimated costFree with event ticket (if offered); otherwise standard fare
Best forMetlink ferries (MIF, QDF)
Ferry services connect to Queens Wharf, a short walk or bus ride from the stadium
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: accepted
Type
Who needs it
Fee
Processing
New Zealand Electronic Travel Authority (NZeTA)
Citizens of visa-waiver countries (e.g., UK, USA, Canada, EU member states, Japan, South Korea, Singapore, Malaysia, Brazil, Argentina, and many others)-; Australian permanent residents; citizens of China travelling from Australia with an eligible Australian visa
$10.00
Allow 72 hours; often approved within minutes to 72 hours
Business Visitor Visa
Citizens of non-visa-waiver countries who need to visit. New Zealand for business purposes, including attending trade fairs or exhibitions (without selling to the public)
$204.00
80% within 4 days
Visitor Visa (General)
Citizens of countries that are not visa-waiver and do not qualify for an NZeTA, travelling for tourism, visiting family, or other non-business purposes
$264.00
80% within 2 weeks
Citizens of visa-waiver countries (including Andorra, Argentina, Austria, Bahrain, Belgium, Brazil, Brunei, Bulgaria, Canada, Chile, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, South Korea, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Monaco, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Seychelles, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States, and others)- can travel to New Zealand without a visa, but must obtain an NZeTA before travel. Australian citizens and permanent residents do not need a visa or NZeTA. Citizens of China may be eligible for an NZeTA if travelling from Australia with an eligible Australian visa. For all other nationalities, a Visitor Visa or Business Visitor Visa is required
New Zealand accepts ATA Carnets as security for temporarily importing commercial samples, advertising material, and some materials and equipment. The Wellington Chamber of Commerce is the only provider allowed to issue ATA Carnets in New Zealand. Carnets allow temporary duty-free and tax-free import of goods. For temporary imports without a Carnet, you may need to arrange security (cash deposit) with. New Zealand Customs
Wellington in late August is cool and windy. Average high temperatures range from 12–14°C (54–57°F), with lows around 8–9°C (46–48°F). August is one of the rainiest months, with frequent showers and strong gusty winds. Expect 'four seasons in one day' – conditions can change rapidly
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sky Stadium is directly connected to Wellington Railway Station via the Fran Wilde Walkway, a covered pedestrian bridge. The Airport Express (AX) bus terminates at the station, making public transport the most convenient option. Multiple Metlink bus routes (2, 3, 52, 83, 22, AX) stop nearby. The stadium is also accessible by taxi, rideshare, and ferry (Queens Wharf)
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Māori Heritage and Cultural Experiences
Wellington has a rich Māori heritage. Te Papa Tongarewa, the national museum, offers deep insights into Māori culture and history, including the giant waka Te Toki-a-Tāpiri. Te Wharewaka o Pōneke provides cultural education, walking tours, and traditional waka (canoe) tours. The Te Raukura Tour explores ancient settlements and celestial navigation. Many experiences begin with a traditional Māori mihi whakatau (welcome)
Wellington's Coffee and Culinary Scene
Wellington is New Zealand's coffee capital, with a competitive barista scene and numerous laneway cafes. Cuba Street is a hub for vintage shops, diverse eateries, and creative vibes. The city's food scene is thriving, with excellent restaurants, craft beer, and a focus on fresh, local ingredients. August is a peak month for hospitality, coinciding with Wellington On a Plate
Film and Creative Industries
Wellington is home to Wētā Workshop, the special effects company behind. The Lord of the Rings. Tours of the workshop are a must-do for film fans, but they sell out well in advance. The city's creative neighbourhoods and waterfront reflect its artistic and cinematic legacy
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: Wellington International Airport (WLG)
Book flights well in advance, especially for August, which is a peak travel month due to Wellington On a Plate and other events. Allow buffer days in your itinerary, as flights can be turbulent or delayed due to wind
Most visitors to New Zealand for The Food Show will fall into one of three categories: (1) citizens of visa-waiver countries (including UK, USA, Canada, EU, Japan, South Korea, and many others) – require an NZeTA; (2) Australian citizens and permanent residents – no visa or NZeTA required; (3) citizens of all other countries – require a Visitor Visa or Business Visitor Visa. Business visitors attending the trade show should apply for a Business Visitor Visa if not visa-waiver; this visa permits attendance at trade fairs and exhibitions without selling to the public
Estimated cost: Not yet confirmed
Processing: NZeTA: allow 72 hours (often faster); Business Visitor Visa: 80% within 4 days; Visitor Visa: 80% within 2 weeks
From 24 September 2026, new applications for most visitor visas must be submitted through the enhanced Immigration Online system. Exhibitors and attendees should check their nationality against the visa-waiver list and apply well in advance. The event organiser may provide supporting letters for visa applications upon request
Find a stay near the venue with options for every budget.
Areas to stay
Thorndon – closest to Sky Stadium, walkable to the venue and parliament precinct · Pipitea – near the railway station and government offices, 5–10 minutes' walk to the stadium · CBD / Lambton Quay – central shopping and dining district, 10–15 minutes' walk to the stadium
budget
$80–$120 USD
mid-range
$120–$220 USD
premium
$220–$350+ USD
Transport
Get to the venue and around the city with these options.
Airport → venue: Airport Express bus (Route AX) runs every 10–20 minutes from Wellington International Airport to Lambton Quay North – Stop C (near the railway station). The walk from the station to Sky Stadium via the Fran Wilde Walkway takes 5–10 minutes. Alternative: taxi or rideshare (approx. NZ$22–NZ$35, 8.9 km, 20–30 minutes)
Hotel → venue: Most central hotels are within walking distance (5–15 minutes) of Sky Stadium. Thorndon and Pipitea hotels are closest, many under 10 minutes' walk
Ride-hail: Uber and local taxis are widely available. A trip from the CBD to the stadium costs around NZ$10–$15
Public transit: Metlink buses (routes 2, 3, 52, 83, 22) stop near the stadium. Wellington Station (790 m from the stadium) serves train lines HVL, JVL, KPL, MEL, WRL. Snapper card adult fares range from NZ$2 to NZ$5 per ride
Parking: Sky Stadium charges NZ$10 per day for exhibition parking (card only). Nearby hotels offer secure parking at various rates (e.g., The Sebel Wellington Thorndon: NZ$30)
Weather
Plan and pack for the event climate.
Month: August
Temperature: 8–14°C (46–57°F)
Seasonality: Frequent rain and strong winds; August is one of the rainiest months
Packing: Pack layers, a waterproof jacket, comfortable walking shoes, and windproof outerwear. The weather can change rapidly – be prepared for 'four seasons in one day'
Itinerary builder
Add priorities and side trips to make the most of your visit.
Add side trips
Default day plan
09:30Arrive at Sky Stadium via Fran Wilde Walkway from Wellington Station
10:00Explore exhibitor halls – taste and shop from 100+ food and drink brands
12:00Watch a live cooking demonstration at the Cooking Theatre (celebrity chefs)
13:30Lunch – sample food from exhibitors or visit on-site food vendors
15:00Attend a cocktail masterclass or wine tasting session
16:30Last chance shopping for show-only deals and artisan products
17:00Event closes – depart via Fran Wilde Walkway or car park
Plan your trip
Planning
Best day to visit: Friday
Friday tends to be less crowded than the weekend, allowing for a more relaxed exploration of exhibitor stands and easier access to cooking demonstrations and masterclasses. Show-only deals are available all days, but Friday offers the best opportunity to engage with exhibitors before peak crowds arrive
T
Confirm your stand booking and sign the contract with XPO Exhibitions — Exhibitor contracts are typically available 6 to 12 months before the event. Secure your space early to get the best location
T
Design your stand layout and order any additional services (power, lighting, furniture, carpet) — Panels are 2.3m high and built in 1.2m increments. Carpet tiles are provided; additional services can be ordered through key suppliers like EHS or Show Light & Power
T
Complete mandatory operational forms on the Exhibitor Dashboard (e.g., storage, badges, gas, insurance) — To comply with. New Zealand law and show requirements, each exhibitor must complete mandatory forms. Storage must be pre-booked due to limited space
T
Order exhibitor badges for your staff via the Exhibitor Dashboard — Badge order deadline is typically 10th July. Badges are strictly for staff use and must be collected from Show Information on pack-in days
T
Finalise your product samples, packaging, and on-stand promotions. Prepare allergy labelling for any samples — Sample portions must be bite-sized or up to 50ml for beverages. Ensure all relevant allergy labelling is present
T
Confirm delivery and logistics with your freight forwarder. Arrange for empty pallet removal post-show — Deliveries are typically accepted from 9am on the Tuesday before the show. Organise removal of empty pallets to avoid additional charges
T-2 (Pack-in)
Arrive at Sky Stadium for setup. Collect badges from Show Information — Exhibitor badges are not needed for pack-in. Ensure you keep within your contracted stand space and keep aisles clear for vehicles
T-0 (Show Days)
Operate your stand, engage with visitors, and manage samples. Dispose of waste and oil responsibly — Wash stations are available for cleaning dishes. Oil disposal bins are in the loading bay
T+1 (Pack-out)
Dismantle your stand and remove all products and materials. Ensure your stand area is clean — Remove all thumbtacks from panels; do not use nails or screws. Any damage to panels or carpet may incur charges
Sample visitor itinerary
Route-optimised day
09:30
Arrive at Sky Stadium via Fran Wilde Walkway from Wellington Station
Wellington Station / Stadium entrance
10:00
Explore exhibitor halls – taste and shop from 100+ food and drink brands
Exhibition floors
12:00
Watch a live cooking demonstration at the Cooking Theatre (celebrity chefs)
Cooking Theatre
13:30
Lunch – sample food from exhibitors or visit on-site food vendors
Various stands
15:00
Attend a cocktail masterclass or wine tasting session
Masterclass area
16:30
Last chance shopping for show-only deals and artisan products
Exhibition floors
17:00
Event closes – depart via Fran Wilde Walkway or car park
Stadium exit
Side trips
6
Wellington Railway Station
Transport Hub
Main public transport gateway to the stadium; connects to trains, buses, and the Airport Express
790 m southwest
Museum of New Zealand Te Papa Tongarewa
Museum
New Zealand's national museum, featuring interactive exhibits on Māori culture, natural history, and art
2.5 km / 10 min drive
Wellington Waterfront
Waterfront / Dining
Scenic promenade with cafes, restaurants, and views of the harbour
1.5 km / 20 min walk
Cuba Street
Shopping / Dining
Vibrant pedestrian street known for boutique shopping, vintage stores, and diverse eateries
2 km / 10 min drive
Wellington Botanic Garden
Park / Garden
Beautiful gardens with native and exotic plants, accessible via the Wellington Cable Car
2.5 km / 15 min drive
Zealandia Te Māra a Tāne
Wildlife Sanctuary
World-first fully fenced urban ecosanctuary, home to rare native birds and reptiles
4 km / 15 min drive
Networking spots
3
Cooking Theatre
On-Site
Live demonstrations with celebrity chefs; opportunity to mingle with foodies and industry professionals
Cuba Street
Off-Site
Vibrant nightlife and dining scene; popular for after-event networking
Wellington Waterfront
Off-Site
Cafes and bars with harbour views; relaxed setting for informal meetings
Budget
Costs & budget
2026 exhibitor pricing not publicly published on the official website at this time. Exhibitor contracts are typically available 6 to 12 months before the event. Contact the organiser directly for current rates
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
Hotel × 3 nights$240.00
Per diem × 3$225.00
Visa$17.00
Flight — Economy (Domestic)$80.00
Estimated total$562.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
General Entry Ticket (Online Adult)
visitor · Adult
NZD 23–26 / per person
official
General Entry Ticket (Online Child)
visitor · Child (6-12)
NZD 16–18 / per person
official
General Entry Ticket (Online Senior)
visitor · Senior
NZD 18–22 / per person
official
Parking
both · Standard
NZD 10 / per day
official
Additional Exhibitor Badge
exhibitor · Staff
NZD 20 / per badge
official
Dry Storage
exhibitor · Per Pallet
NZD 50 / per pallet
official
Frozen/Chilled Storage
exhibitor · Per Pallet
NZD 100 / per pallet
official
Airport Express Bus
visitor · Adult
NZD 12–15 / one-way
estimate
Item
For
Tier
Estimated range
Status
As of
General Entry Ticket (Online Adult)
visitor
Adult
NZD 23–26 / per person
official
General Entry Ticket (Online Child)
visitor
Child (6-12)
NZD 16–18 / per person
official
General Entry Ticket (Online Senior)
visitor
Senior
NZD 18–22 / per person
official
Parking
both
Standard
NZD 10 / per day
official
Additional Exhibitor Badge
exhibitor
Staff
NZD 20 / per badge
official
Dry Storage
exhibitor
Per Pallet
NZD 50 / per pallet
official
Frozen/Chilled Storage
exhibitor
Per Pallet
NZD 100 / per pallet
official
Airport Express Bus
visitor
Adult
NZD 12–15 / one-way
estimate
Decision
Visit, exhibit, or skip?
Should you go?
Answer these 8 questions to get a personalised recommendation on whether to visit, exhibit, or skip. The Food Show Wellington 2026. Scores range from 0 to 3 per option, and your total scores for each decision will guide your best choice
QUESTION 1 OF 8
What is your primary reason for considering. The Food Show?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
When you love discovering new food products, want to sample before buying, and enjoy live cooking shows
Best for
Food enthusiasts, home cooks, and anyone looking for a fun, immersive food experience with tasting, shopping, and entertainment
Min. budget
$80.00
Timeline
T-0 (same day) – tickets available at the gate, but online purchase is cheaper
Risks
Crowds and queues, especially on weekends
Wellington weather may be windy and rainy – bring a jacket
Limited parking – use public transport
exhibit
You have a product that appeals to foodies, a budget for a quality stand, and the capacity to handle high visitor footfall
Best for
Food and beverage brands, kitchen equipment suppliers, and businesses looking to generate consumer sales, leads, and brand exposure
Min. budget
$1,500.00
Timeline
T-90 to T-60: secure booth and start marketing; T-30: finalise logistics; T-7: confirm setup
Risks
High competition among exhibitors; need a compelling stand and offer
Costs can escalate (booth, staff, travel, samples)
Requires strong pre-show promotion to stand out
skip
Your business is B2B focused, or you are not interested in consumer engagement, or you lack the resources to participate effectively
Best for
Those not aligned with consumer food shows, or with limited budget or timeline
Min. budget
Not yet confirmed
Timeline
Not applicable
Risks
Missing out on potential sales or networking if you are actually a good fit
Could be a missed opportunity for market testing
Book with
Partners
Sneddens Global Logistics
Freight & Logistics
Official freight partner for The Food Show, handling delivery and logistics for exhibitors
Confidence: confirmed
Listed as the freight supplier in the Exhibitor Manual
Exhibitions Hire Services (EHS)
Stand Build & Furniture
Key supplier for carpet, wall panels, furniture hire, and stand construction services
Confidence: confirmed
Mentioned as a key supplier for carpet, wall panels, and furniture hire
Show Light & Power
Electrical & Lighting
Official supplier for additional power and lighting requirements for exhibition stands
Confidence: confirmed
Listed as the key supplier for power and lighting
FAQs & glossary
Answers
Frequently asked
Glossary
1
Cooking Theatre
A live demonstration stage at The Food Show where celebrity chefs and culinary experts showcase recipes, techniques, and insider tips to the audience
2
Show-only deals
Exclusive discounts, promotions, and special offers available only to attendees of The Food Show, providing added value for visitors
3
Foodie
A person who has a keen interest in food and drink; the primary target audience of The Food Show, attending to discover, taste, and purchase premium culinary products
