Dates

    24–26 Nov 2026

    City / country

    Berlin, Germany

    Venue

    JW Marriott Berlin

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    Event overview

    Overview

    The Coffee & Hospitality Expo is a premier event for the coffee and hospitality sectors, taking place from November 24 to 26, 2026, at the JW Marriott Berlin.

    This expo offers a unique platform for networking, collaboration, and innovation among industry leaders.

    TL;DR

    1. 1Dates and Venue: The Coffee & Hospitality Expo runs from November 24 to 26, 2026, at JW Marriott Berlin, Germany.
    2. 2Scale and Focus: This event gathers over 2,500 industry leaders, providing a platform for networking and collaboration.
    3. 3Organiser: The event is organised by Coffee Ventures Europe, known for its commitment to the coffee and hospitality industries.
    4. 4Buyer Authority: Attendees include heads of purchasing from leading coffee shop chains and hospitality groups.
    5. 5Entry / Access: Registration details and event specifics can be found on the official website.

    Why visit

    Visitors will benefit from networking opportunities, access to industry leaders, and insights into the latest trends and innovations in the coffee and hospitality sectors. Dates and Venue: The Coffee & Hospitality Expo runs from November 24 to 26, 2026, at JW Marriott Berlin, Germany. Scale and Focus: This event gathers over 2,500 industry leaders, providing a platform for networking and collaboration. Buyer Authority: Attendees include heads of purchasing from leading.

    Why exhibit

    Exhibitors will gain visibility among key industry players, access to potential buyers, and opportunities to showcase their products and services. Scale and Focus: This event gathers over 2,500 industry leaders, providing a platform for networking and collaboration. Buyer Authority: Attendees include heads of purchasing from leading coffee shop chains and hospitality groups. The Coffee & Hospitality Expo is crucial for industry professionals to explore new business.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Heads of Purchasing from coffee shop chains
    Foodservice operators
    Contract caterers
    Hotel groups
    Airline representatives
    Industry suppliers and innovators

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Coffee equipment manufacturers
    Beverage suppliers
    Foodservice technology providers
    Sustainable packaging companies
    Coffee roasters
    Hospitality service providers

    Product categories

    Key solution areas showcased across the event.

    Coffee brewing equipment and accessories
    Beverage ingredients and supplies
    Foodservice technology solutions
    Sustainable packaging products
    Coffee and tea products
    Hospitality furniture and fixtures

    Location & Facilities

    Venue

    Open in Google Maps

    JW Marriott Berlin

    Berlin, Germany

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Coffee Ventures Europe

    How the last edition performed

    Previous edition

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Coffee & Hospitality Expo is a premier event for the coffee and hospitality sectors, taking place from November 24 to 26, 2026, at the JW Marriott Berlin. This expo offers a unique platform for networking, collaboration, and innovation among industry leaders. The Coffee & Hospitality Expo is crucial for industry professionals to explore new business opportunities, gain insights into market trends, and network with key decision-makers in the coffee and hospitality.

    Audience quality

    High-value decision-makers

    Visitors typically include Heads of Purchasing from coffee shop chains, Foodservice operators, Contract caterers, Hotel groups. Dates and Venue: The Coffee & Hospitality Expo runs from November 24 to 26, 2026, at JW Marriott Berlin, Germany. Scale and Focus: This event gathers over 2,500 industry leaders, providing a platform for networking and collaboration. Organiser: The event is organised by Coffee Ventures Europe, known for its commitment to the coffee and hospitality industries.

    Exhibitor outcomes

    Real business growth

    Exhibitors will gain visibility among key industry players, access to potential buyers, and opportunities to showcase their products and services. Scale and Focus: This event gathers over 2,500 industry leaders, providing a platform for networking and collaboration. Buyer Authority: Attendees include heads of purchasing from leading coffee shop chains and hospitality groups. The Coffee & Hospitality Expo is crucial for industry professionals to explore new business. Exhibitor categories include Coffee equipment.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe — Germany (Berlin), drawing buyers and exhibitors from the DACH region, Benelux, the Nordics, Poland and wider Central Europe, with international green coffee and equipment suppliers travelling in from producing origins and the UK.

    Why it matters

    Attending The Coffee & Hospitality Expo on 2026-11-24 to 2026-11-26 in Berlin lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BER

    Berlin Brandenburg

    Berlin Brandenburg (BER) is the main commercial gateway serving Berlin; allow 45–60 min by road or rail to JW Marriott Berlin.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Potsdamer Platz / Mitte

    USD 80–120 / night

    IBIS, Motel One and easyHotel in the Potsdamer Platz / Alexanderplatz corridor, 10–20 min S-Bahn to venue. Book early for trade-fair week; confirm availability before travel.

    Mid-range
    Potsdamer Platz (Gabriele-Tergit-Promenade, Stresemannstraße)

    USD 150–220 / night

    Scandic and NH Potsdamer Platz fit here — 8–10 min walk to JW Marriott Berlin. Confirm room block before travel.

    Premium
    Kulturforum / Potsdamer Platz (venue district)

    USD 280–500 / night

    JW Marriott Berlin (host venue), Ritz-Carlton and Grand Hyatt; zero to 10 min transfer. Rates spike during trade-fair week — confirm before travel.

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 4.40 single (VBB Berlin ABC ticket)
    Best forBER Airport Terminal 1-2 → Berlin Hauptbahnhof (FEX / RE7 / RB14)

    About 30 minutes; airport express every 30 minutes. S9 also serves for the same fare. Confirm before travel.

    train

    Estimated costEUR 3.50 single (AB zone); EUR 10.50 24-hour AB pass
    Best forBerlin Hauptbahnhof → Potsdamer Platz (S1 / S2 / S25)

    8–10 minutes by S-Bahn; 5–10 minute walk to JW Marriott Berlin. Confirm before travel.

    metro

    Estimated costEUR 3.50 single (AB zone)
    Best forU-Bahn U2 to Mendelssohn-Bartholdy-Park / U1 to Kurfürstenstraße

    Useful for reaching venue district and Potsdamer Platz from Mitte and Charlottenburg hotels. Confirm before travel.

    bus

    Estimated costEUR 3.50 single; included in 24-hour AB pass and Deutschland-Ticket
    Best forPotsdamer Platz / Kulturforum local buses (M48, M85, 200)

    Good for Alexanderplatz, Zoologischer Garten and Mitte without changing trains. Confirm before travel.

    taxi

    Estimated costEUR 60–85 depending on traffic
    Best forBER Airport → JW Marriott Berlin (Stauffenbergstraße, Kulturforum)

    35–50 minutes off-peak, up to 65 minutes in rush hour. Official ranks at Terminal 1 arrivals. Confirm fare with driver before travel.

    rideshare

    Estimated costEUR 12–25 within the city
    Best forCentral Berlin hotels → JW Marriott Berlin

    Uber, Bolt and FREE NOW operate in Berlin. Useful for late evening returns; confirm surge pricing before travel.

    taxi

    Estimated costEUR 35–85 taxi or rideshare to the venue district
    Best forBerlin Brandenburg (BER) to JW Marriott Berlin

    Berlin Brandenburg (BER) is the main commercial gateway serving Berlin; allow 45–60 min by road or rail to JW Marriott Berlin.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (Type C)Business and leisure travellers from many non-EU countries, including India, China, Türkiye, most of Africa, the Middle East and parts of Asia.—15 calendar days standard; up to 45 days in peak autumn season
    ETIAS travel authorisationVisa-exempt nationals such as UK, US, Canadian, Japanese, South Korean and Australian passport holders once the scheme launches.—Minutes to a few days online; valid three years
    EU/EEA/Swiss national IDCitizens of EU and EEA member states and Switzerland.—Not applicable

    EU/EEA and Swiss citizens plus visa-exempt nationals (UK, US, Canada, Japan, South Korea, Australia, New Zealand, Israel and others) may stay up to 90 days in any 180-day period without a visa.

    Germany accepts ATA carnets for trade-fair exhibits, professional equipment and commercial samples. Obtain the carnet from your national chamber of commerce before shipping and present it at Berlin customs on arrival.

    Official visa page

    Weather

    November in Berlin is late autumn: daytime highs typically 6–9°C and nights falling to 1–4°C, with roughly 40 mm of rain spread across 10–12 days and sunset as early as 16:00 by the end of the month. Skies are often grey and damp, so plan for short daylight windows and a wet walk between the hotel, Potsdamer Platz and transit stops. Pack warm layers, a waterproof coat, an umbrella and water-resistant shoes; heated halls and hotel interiors mean a lighter layer under a heavy coat keeps you comfortable across long exhibition days.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Deutsche Telekom, Vodafone, O2 (Telefónica) and 1&1 provide fast 5G coverage throughout central Berlin, and EU/EEA SIMs roam at domestic rates under 'roam like at home'. Visitors from outside the EU can pick up a Telekom or Vodafone prepaid SIM with 5–15 GB for roughly EUR 10–20, or install a data eSIM from Airalo, Holafly or Ubigi before departure. Wi-Fi is free at JW Marriott Berlin, most Potsdamer Platz cafés and conference venues, and on BVG transport; keep an eSIM or mobile hotspot as backup for ride-hailing, translation and restaurant bookings.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Service is included in the bill, but rounding up or adding 5–10% is standard; state the total you want to pay when handing over cash. Berlin still has cash-first cafés, bakeries and some taxis, so carry euros alongside a card.

    Business etiquette

    Punctuality is taken seriously and meetings typically open with a handshake and formal address (Herr/Frau plus surname). Germans separate small talk from business, so lead with product specs, pricing, delivery terms and certifications.

    Sunday closures and quiet hours

    Most shops and many cafés close on Sundays, and quiet hours run roughly 22:00–06:00 in residential districts including the Kulturforum area. Expect bottle deposits (Pfand) and waste separation in hotels and venues, and carry small change for bakery and kiosk purchases.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BER

    Fly into Berlin Brandenburg (BER), the city's only commercial airport and about 26 km from JW Marriott Berlin; direct intercontinental service is limited, so most long-haul travellers connect through Frankfurt, Munich, Amsterdam, London or Istanbul. Rail alternatives include ICE trains from Frankfurt (about 4 hours) and Amsterdam (about 6 hours) into Berlin Hauptbahnhof, a 10-minute S-Bahn ride from the venue. Book 8–12 weeks ahead for November trade-fair weeks, arrive the day before opening, and build a buffer for autumn fog delays and evening train works on the BER line.

    Visa

    Most visitors from outside the EU/EEA need a Schengen short-stay (Type C) visa for the 24–26 November 2026 event: EUR 90 for adults, typically processed in 15 calendar days and up to 45 days in peak autumn season. Visa-exempt nationals from the UK, US, Canada, Japan, South Korea, Australia and others may stay up to 90 days in any 180-day period and will need an ETIAS authorisation once the EU scheme goes live. Apply via the German mission in your country of residence with an invitation letter or registration confirmation, hotel booking, travel insurance and proof of funds, and start the process 6–8 weeks before travel.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply through the German mission in your country of residence via the VIDEX online form. Children aged 6–12 pay EUR 45 and nationals covered by EU visa-facilitation agreements pay EUR 35. Submit an invitation letter or registration confirmation, hotel booking, travel medical insurance and proof of funds. ETIAS is not a visa and does not replace a Schengen visa. It links electronically to your pass

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Berlin Brandenburg (BER): Berlin Brandenburg (BER) is the main commercial gateway serving Berlin; allow 45–60 min by road or rail to JW Marriott Berlin.. Allow road or rail time to JW Marriott Berlin; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near JW Marriott Berlin: Potsdamer Platz / Mitte: Potsdamer Platz / Mitte; Potsdamer Platz (Gabriele-Tergit-Promenade, Stresemannstraße): Potsdamer Platz (Gabriele-Tergit-Promenade, Stresemannstraße); Kulturforum / Potsdamer Platz (venue district): Kulturforum / Potsdamer Platz (venue district).

    Ride-hail: FreeNow, Uber and Bolt all operate in Berlin, with designated app pickup zones outside BER Terminal 1 and around Potsdamer Platz and the Kulturforum. An airport-to-venue trip costs roughly EUR 55–85 and takes 35–50 minutes outside rush hour, while short hops between Mitte hotels and the venue run EUR 12–25. Licensed taxis wait at official ranks at the airport and at the JW Marriott entrance; cards are accepted, though many drivers prefer cash.

    Public transit: Berlin's BVG/VBB network serves the venue directly: S-Bahn lines S1, S2, S25 and the U2 U-Bahn stop at Potsdamer Platz, a 5–10 minute walk from JW Marriott Berlin. From BER Airport take the FEX, RE7 or RB14 to Berlin Hauptbahnhof in about 30 minutes (or the slower S9), then continue by S-Bahn to Potsdamer Platz. Fares are EUR 4.40 for a Berlin ABC single, EUR 3.50 for an AB single and about EUR 10.50 for a 24-hour AB pass, with a Deutschland-Ticket (EUR 58 per month) or Berlin WelcomeCard (from about EUR 25 for 48 hours) best for multi-day stays.

    Parking: JW Marriott Berlin operates an underground garage for guests, with central Berlin rates typically EUR 25–40 per 24 hours; validate your ticket at reception. Public multi-storey car parks at Potsdamer Platz (Sony Center and the Arkaden) sit a 5–10 minute walk away at roughly EUR 3–5 per hour or EUR 20–30 per day. Central Berlin falls inside the low-emission Umweltzone, so rental and exhibitor vehicles need a green Umweltplakette, and on-street parking around the Kulturforum is metered and limited during trade-fair weeks.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Packing: November 2026

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Wednesday 25 November 2026 — Day 2 of 3

    Day 2 carries the fullest programme: the opening keynote has already framed the agenda, exhibitor stands are fully staffed and live roaster, grinder and hospitality-tech demos run throughout the day. Mid-week attendance is strongest among senior buyers, hotel F&B managers and café chain operators, making 25 November the best window for commercial meetings. Day 3 (26 November) suits follow-ups, comparative quotes and closing terms before stands are dismantled.

    Side trips

    2

    Potsdam and Sanssouci Park

    UNESCO-listed palaces, terraced vineyards and the Dutch Quarter make an easy half-day break, and Potsdam's own roasteries and cafés are a useful read on regional consumer trends.

    Spreewald (Lübbenau)

    Biosphere reserve of canals and forest with punt boat tours and strong regional food culture — a full-day contrast to the show floor for anyone extending the trip by a day.

    Networking spots

    3

    JW Marriott Berlin lobby lounge and bar

    On-site venue networking

    Host venue: the natural place for after-session debriefs, speaker conversations and supplier follow-ups without leaving the building, and convenient for meetings with international visitors.

    Potsdamer Platz and Sony Center cafés and restaurants

    5–10 minute walk from the venue

    Dense cluster of bars, restaurants and coffee bars where exhibitors and buyers continue conversations into the evening; the nearby Berlin Marriott and Ritz-Carlton lounges suit quieter negotiations.

    Berlin specialty roasteries — The Barn, Bonanza and Five Elephant

    Mitte, Kreuzberg and Prenzlauer Berg, 20–30 minutes by U-Bahn

    Benchmark the café culture that shapes German buying behaviour, and a low-key setting for informal meetups with roasters, baristas and equipment resellers.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights€160.00
    • Per diem × 2€150.00
    Estimated total€310.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · standard

    EUR 90 / per person (Schengen Type C, adult)

    confirmed

    hotel

    visitor · budget

    EUR 80–130 / per room per night (Anhalter Bahnhof / Hauptbahnhof)

    estimate

    hotel

    visitor · mid-range

    EUR 140–220 / per room per night (Potsdamer Platz walkable)

    estimate

    hotel

    visitor · premium

    EUR 280–520 / per room per night (JW Marriott, Ritz-Carlton, Grand Hyatt)

    estimate

    per_diem

    visitor · standard

    EUR 70–100 / per person per day (meals and incidentals in Berlin)

    estimate

    airport_transfer

    visitor · standard

    EUR 4.4 / per person, BER to Hauptbahnhof by FEX/RE train (Berlin ABC)

    confirmed

    airport_transfer

    visitor · premium

    EUR 60–85 / per taxi BER to JW Marriott Berlin

    estimate

    exhibitor_stand

    exhibitor · standard

    EUR 2500–4500 / shell scheme stand package, approx. 9 sqm

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are actively evaluating equipment, coffee sourcing or hospitality services and can commit 2–3 days on the show floor with a prepared meeting list.

    Best for

    Independent café and roastery owners, hotel and restaurant F&B managers, distributors and baristas sourcing espresso equipment, green coffee, dairy alternatives and hospitality technology for the 2027 buying cycle.

    Min. budget

    $780.00

    Timeline

    6–10 weeks — visa appointment, flights into BER and Potsdamer Platz hotel inventory tighten from early autumn.

    Risks

    Potsdamer Platz hotel rates climb sharply in Berlin's November trade-fair weeks; book 8–12 weeks out to keep mid-range rooms near EUR 150.

    German missions can take 15–45 days to issue a Schengen visa in peak autumn season, so visa applications must lead the booking process.

    Late-November fog and evening rail works at BER cause delays; add a buffer day before the 24 November opening.

    exhibit

    You sell equipment, ingredients or technology into German, Austrian or Swiss cafés, hotels and coffee chains and want live demonstrations with qualified buyers in front of you.

    Best for

    Roaster, espresso machine and grinder manufacturers, packaging and POS technology suppliers, dairy-alternative brands and hospitality service providers targeting German and DACH café, hotel and chain operators.

    Min. budget

    $3,600.00

    Timeline

    4–6 months — stand selection, machine freight with ATA carnet, staff travel and German customs paperwork all run in parallel.

    Risks

    Autumn is peak trade-fair season in Germany; build-up slots, stand contractors and freight forwarders book out early.

    Coffee machinery and samples entering the EU need customs documentation or an ATA carnet, or exhibits can be held at clearance.

    A thinly staffed stand loses ground to established European equipment brands running live demos; plan senior technical cover for all three days.

    skip

    Your 2027 procurement and distribution plans are already settled, or your category is better served by a larger general food or hospitality fair.

    Best for

    Buyers whose categories sit outside coffee, café and hotel food-service procurement, and teams already locked into German distribution with no new product evaluation in the next 12 months.

    Timeline

    Not applicable — reallocate the budget and calendar slot to a category-specific event such as Internorga, World of Coffee or HostMilano.

    Risks

    No direct sourcing or lead-generation value if your products fall outside coffee, café and hospitality food service.

    Gallery

    Photos

    Official imagery from The Coffee & Hospitality Expo
    Official imagery from The Coffee & Hospitality Expo

    FAQs & glossary

    Answers

    Frequently asked

    How to attend the 1-to-1 Meetings, I am a supplier?
    The 1-to-1 Meeting Programme is accessible via application only. If your application is successful, you will be required to purchase a Supplier Package from one of our consultants.
    How to attend the 1-to-1 Meetings, I am a buyer?
    To be considered as part of the Hosted Buyer Programme, please apply here. Industry buyers responsible for a minimum of 20 sites or a minimum annual budget of €1,000,000 will be considered.
    Can I book individual parts of the event?
    Yes you can book tickets online directly for the Awards Dinner, The Talks Programme, COHO Expo and also book additional accommodation.
    How do the 1-to-1 Meetings work?
    Successful buyers and suppliers will gain access to their personal 1-to-1 Meeting Portal where they will be able to create their personal profile, including category interests and personal requirements.
    Can I book a VIP table for The Awards Dinner?
    Yes, please contact directly one of our consultants who will be able to assist.

    Glossary

    1
    1-to-1 Meetings
    A personalized meeting format where buyers and suppliers are matched for direct discussions.
    2
    Hosted Buyer Programme
    A program that offers VIP access to selected industry buyers.
    3
    Supplier Package
    A package that suppliers must purchase to participate in the 1-to-1 Meetings.
    4
    Awards Dinner
    An event celebrating the achievements in the coffee and hospitality sectors.
    5
    ECS Talks
    A series of talks featuring industry leaders sharing insights and trends.
    6
    COHO Expo
    An exhibition showcasing products and services related to coffee and hospitality.

    Also known as

    Alternate names and search phrases for this event.

    • The Coffee & Hospitality Expo
    • Coffee and Hospitality Expo Berlin
    • The Coffee & Hospitality Expo 2026
    • Coffee Hospitality Expo Berlin 2026
    • Coffee and Hospitality Expo Germany
    • Berlin Germany coffee expo 2026
    • Coffee brewing equipment expo Berlin
    • Coffee tea products trade fair Germany
    • Hospitality furniture fixtures expo Berlin
    • Foodservice technology solutions trade show

    10 more alternate names hidden

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    Coffee Ventures Europe

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