October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    11–12 Nov 2026

    City / country

    London, United Kingdom

    Venue

    ExCeL London

    Time

    10:00 AM – 5:00 PM

    20 Floor Picks

    Matched booths for The Business Show London 2026

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    Notable exhibitors

    Companies exhibiting at The Business Show London 2026 include 1840 & Company, 24-7promo, 2b Limitless, 4Networking Online Ltd and 7video ltd.

    • 1840 & Company
    • 24-7promo
    • 2b Limitless
    • 4Networking Online Ltd
    • 7video ltd

    Event overview

    Overview

    The Business Show London 2026 is Europe's largest and most influential business event dedicated to entrepreneurs, SME business owners, and growing enterprises.

    Staged at ExCeL London on 11–12 November 2026, the 46th edition gathers over 28,000 business founders and executives alongside 800 leading B2B exhibitors and 200+ masterclass keynote speakers.

    Covering every phase of enterprise evolution—from seed ideation, venture finance, and legal compliance to AI-driven operational scaling, omnichannel digital marketing, and international trade expansion—the event serves as the ultimate two-day engine for commercial growth.

    TL;DR

    1. 1Europe's largest SME and entrepreneurship trade show returns to ExCeL London on 11–12 November 2026.
    2. 2Projected attendance of 28,000+ delegates and 800 exhibitors across technology, finance, legal, and operational services.
    3. 3Completely free visitor admission badge granting open access to 200+ keynote masterclasses and business networking hubs.
    4. 4Flagship zones include AI & Digital Transformation, SME Funding & Finance, Going Global, and Marketing & Sales Innovation.

    Why visit

    Accelerate your company's growth trajectory in 48 hours. Discover the latest AI software, meet commercial lenders and venture syndicates, source cost-effective business services, and learn directly from 200+ seasoned UK founders and masterclass keynote speakers.

    Why exhibit

    Showcase your solutions directly to 28,000 highly qualified business owners, CEOs, and corporate procurement decision-makers actively looking to invest in SaaS, marketing, financial, and operational infrastructure.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    SME Founders, Co-Founders, and Managing Directors
    Chief Executive Officers (CEOs) and Chief Operating Officers (COOs)
    Early-stage Tech Startup Entrepreneurs and Accelerators
    Heads of Marketing, Growth, and E-Commerce
    Corporate Procurement and Business Development Leads
    Commercial Directors and Sales Operations Managers
    Angel Investors, Venture Capitalists, and Business Mentors

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    B2B SaaS, CRM, and Business Automation Software Providers
    Commercial Banks, Alternative Lenders, and Fintech Platforms
    Digital Marketing, SEO, and Performance Advertising Agencies
    Legal, Accounting, Intellectual Property, and HR Consultancies
    Cloud Hosting, Cybersecurity, and IT Infrastructure Providers
    Logistics, Freight, Packaging, and Supply Chain Vendors
    Telecommunications, Office Solutions, and Workspace Providers
    Franchise Networks and Corporate Growth Services

    Product categories

    Key solution areas showcased across the event.

    Artificial Intelligence & Workflow Automation Software
    Commercial Financing, Venture Capital & SME Lending
    Digital Marketing, SEO & Conversion Optimization Tools
    Accounting, Payroll, Invoicing & Tax Compliance Platforms
    Legal, Corporate Advisory & Intellectual Property Services
    Cybersecurity, Managed IT & Cloud Infrastructure
    HR Tech, Payroll Management & Executive Recruitment
    Telecommunications, VoIP & Collaborative Hardware
    E-Commerce Solutions, Payment Gateways & Point of Sale
    Logistics, Cross-Border Shipping & Warehousing

    Location & Facilities

    Venue

    Halls & areas

    3
    South Halls (S1-S6)Central Boulevard ConcourseKeynote Masterclass Theatres & Platinum Suite

    ExCeL London

    Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom

    Entrances & gates

    West Entrance (Custom House)

    South Halls (S1-S6)Boulevard RegistrationMain Keynote Theatres

    Direct covered step-free link from Custom House Station (Elizabeth line and DLR).

    East Entrance (Prince Regent)

    East Exhibition HallsICC LondonPrince Regent DLR

    Direct covered access from Prince Regent DLR station and express bus stops.

    Facilities

    Parking

    Designated on-site parking for 3,070 vehicles across Orange and Royal Victoria car parks directly beneath ExCeL; online pre-booking recommended.

    3,070 spaces · £25.00/day

    Accessibility

    Fully step-free venue with wide automated entrance portals, lifts to all mezzanine levels, hearing induction loops, Changing Places accessible facilities, and free mobility equipment hire.

    Prayer rooms

    Multi-faith prayer and contemplation rooms located on Level 0 near Boulevard Zone 14 and Zone 22.

    Cloakroom

    Staffed cloakrooms operating at Western Entrance (Custom House) and Eastern Entrance for coats and small bags (£2 per item).

    Luggage storage

    Secure luggage check-in available at Western Entrance cloakrooms for international delegates arriving directly from London airports (£3–£5 per item).

    Charging points

    Multiple Joos portable power bank rental kiosks and complimentary charging stations positioned along the central Boulevard.

    On-site shuttle

    Internal accessible electric mobility buggies operate along the 600m central Boulevard connecting Custom House to Prince Regent entrance halls.

    Food options

    The Boulevard Dining Concourse

    On-site dining

    Parking: Underground car parks located directly beneath the venue on Royal Victoria Dock side.

    Gate: West Entrance is accessed via Custom House station (Elizabeth line / DLR); East Entrance via Prince Regent station.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    11 November –10:00 AM – 5:00 PM
    12 November –10:00 AM – 4:00 PM
    • VIP Networking Pass

      Fast-track entrance, access to VIP Business Lounge, complimentary refreshments, and priority seating in keynote theatres.

      £149.00
    Register

    Ticket info

    Badge collection

    Digital e-badges with fast-scan QR codes are emailed upon registration. Scan QR code at self-service badge terminals at West or East entrance for instant printing.

    Ticket notes

    General admission is 100% free of charge for entrepreneurs, business owners, and corporate delegates registering in advance online.

    Registration deadline

    2026-11-12

    Build-up & tear-down

    Setup starts9 Nov 2026
    Setup ends10 Nov 2026
    Teardown starts12 Nov 2026
    Teardown ends13 Nov 2026

    Who runs the show

    Organisers

    Business Show Media Ltd (BSM Expo)

    Organising Committee & Exhibition Sales

    What's on

    Programme

    1

    Fireside Chat

    1

    Keynote Address

    2

    Event days

    01:45 PM–12:00 PM

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    RP

    Richard Peacock

    Confirmed

    Founding Partner & Scale-Up Mentor @ Venture Scale UK

    Systematizing SME Operational Growth

    DE

    Dr. Eleanor Vance

    Confirmed

    Chief Technology Officer & AI Strategist @ Cognitive Business Solutions

    Practical AI Automation for Small Business

    MH

    Marcus Holloway

    Confirmed

    Managing Director of Growth Capital @ British Commercial Credit Partners

    Alternative Debt & Equity Structures for UK Founders

    SJ

    Sarah Jenkins

    Confirmed

    Head of Enterprise Growth & Demand Gen @ RevOps UK Consulting

    Architecting Scalable B2B Inbound Engines

    Wednesday, Nov 11, 2026

    02:00 PM – 03:15 PM

    The Agentic AI Playbook: Supercharging SME Productivity Without Bloating Headcount

    Panel Discussion
    Digital Transformation TheatreHall S2Speakers: Dr. Eleanor Vance, Sarah Jenkins
    10:30 AM – 11:30 AM

    Scaling Beyond the First £5M: Operational Bottlenecks and Playbooks

    Keynote Address
    Main Keynote TheatreHall S1Speakers: Richard Peacock

    Thursday, Nov 12, 2026

    01:45 PM – 02:45 PM

    B2B Sales Engines: Architecting Inbound Funnels That Close Enterprise Deals

    Masterclass
    Sales & Marketing TheatreHall S4Speakers: Sarah Jenkins
    11:00 AM – 12:00 PM

    Non-Dilutive Financing and Venture Debt: Funding High-Growth UK Enterprise

    Fireside Chat
    Finance & Investment TheatreHall S3Speakers: Marcus Holloway

    Topic tracks

    SME Scaling & Operational ExcellenceAI, B2B SaaS & Digital TransformationDigital Marketing, SEO & Customer AcquisitionVenture Capital, Angel Investment & Alternative Finance

    Awards

    The Business Show Innovation Awards

    Annual

    Celebrating outstanding UK startups, breakthrough entrepreneurs, and transformative enterprise tech providers across four hallmark categories.

    SME of the Year AwardBest Business Tech & AI InnovationSustainable Enterprise of the YearRising Star Startup Founder
    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 28,000 visitors · 800 exhibitors

    Organisers project over 28,000 SME founders, commercial decision-makers, and corporate delegates alongside 800 leading B2B exhibitors across ExCeL London in November 2026.

    Forecast — not final

    Visitors

    25,000

    Exhibitors

    750

    Floor area (sqm)

    20,000

    Edition #

    45

    Exhibitor countries

    35

    Growth over time

    Impact

    A bigger and stronger platform

    The 2025 edition marked a landmark gathering for the UK enterprise ecosystem, convening 25,000 SME founders, corporate executives, and commercial buyers with 750 exhibiting suppliers across 20,000 sqm at ExCeL London. The event facilitated over £450 million in newly established supply chain contracts, financing arrangements, and digital transformation deployments.

    Audience quality

    High-value decision-makers

    Audit data indicates that 84% of attendees hold primary decision-making authority (Founders, Managing Directors, C-Suite, and Commercial Directors). 73% of registered delegates actively sought commercial vendor solutions, business funding, or tech infrastructure adoptions during their visit.

    Exhibitor outcomes

    Real business growth

    86% of exhibitors met or exceeded their targeted commercial leads, yielding an 82% advance on-site rebooking rate for the subsequent London edition.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe / United Kingdom

    Why it matters

    With small and medium-sized enterprises representing 99.9% of the UK business population, The Business Show London serves as the primary commercial launchpad for UK economic resilience and digital transformation. Amid evolving interest rate environments and rapid AI adoption, the show provides immediate access to high-impact capital, enterprise-grade tooling, and regulatory navigation.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Rapid Integration of Agentic AI & Generative Workflows in Small Business Operations

    UK SMEs are swiftly bypassing legacy SaaS in favor of lightweight generative AI workflows and autonomous agents for customer support, accounting, and outreach.

    What it changes: Enables small teams of 5–15 employees to generate output and scale operations previously requiring 50+ staff.

    Source
    02

    Shift Toward Embedded Finance & Non-Bank Alternative SME Lending

    As traditional high-street banks tighten lending criteria, SMEs increasingly adopt revenue-based financing, invoice factoring, and embedded credit from fintech disruptors.

    What it changes: Accelerates working capital deployment for cash-strapped high-growth companies without diluting equity.

    Source
    03

    Cross-Border Trade Modernization & UK-Global Export Diversification

    British businesses are modernizing export compliance via digitized customs documentation and e-commerce platforms targeting North America, the Middle East, and Asia.

    What it changes: Diversifies SME revenue streams beyond the domestic UK market to safeguard against regional economic downturns.

    Source

    Market news

    Latest updates from across the market.

    2026-05-18

    UK Tech & SME Sector Sees Rebound in Early-Stage Growth Capital Allocations

    British Business Bank initiatives and regional angel networks expand funding pools for tech and service startups ahead of autumn business summits.

    Read
    2026-08-28

    The Business Show London Confirms Expanded AI Masterclass Theatres for 2026

    Organisers announce two dedicated artificial intelligence and workflow transformation stages with 60+ new technology exhibitors confirmed at ExCeL London.

    Read

    European SME, Enterprise & Entrepreneurship Circuit

    Autumn / Winter (October - November)

    Premier international trade exhibitions and enterprise summits empowering SME founders, tech innovators, and commercial decision-makers.

    8–12 Jun 2026

    London Tech Week

    London, United Kingdom

    Summer capital gathering for enterprise technology and startups.

    website
    9–12 Nov 2026

    Web Summit Lisbon

    Lisbon, Portugal

    Held concurrently in Southern Europe.

    website
    19–20 Nov 2026

    Slush Helsinki

    Helsinki, Finland

    Follows The Business Show by one week.

    website

    Autumn Enterprise & Investment Window

    European enterprise conference calendar

    Plan your trip

    Travel & logistics

    Local transport

    Get around the city with these convenient transport options.

    Elizabeth line (Crossrail)

    Estimated cost£3.40–£13.30 ($4.35–$17 USD) contactless / Oyster fare depending on zone
    Best forDirect high-speed rail to Custom House station (for ExCeL West Entrance) from Central London (Liverpool St 10 mins, Paddington 20 mins, Heathrow 43 mins)

    Fastest route to ExCeL; trains run every 5 minutes during peak exhibition hours.

    Docklands Light Railway (DLR)

    Estimated cost£2.10–£3.70 ($2.70–$4.75 USD) per single journey
    Best forDirect connections to Custom House and Prince Regent stations from Canning Town (Jubilee Line connection), Bank, and Tower Gateway

    Step-free automated light rail linking ExCeL directly to London City Airport and East London hubs.

    IFS Cloud Cable Car & Uber Boat by Thames Clippers

    Estimated cost£6.00–£11.50 ($7.70–$14.70 USD) per trip
    Best forScenic riverboat to Royal Wharf Pier or Cable Car between Greenwich Peninsula and Royal Docks (ExCeL)

    Unique transit alternative connecting the O2 Arena and Greenwich to ExCeL in under 10 minutes.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LCY

    London City Airport (LCY) is just 5 minutes from ExCeL via DLR or taxi. London Heathrow (LHR) offers direct 43-minute connections to Custom House (ExCeL) on the Elizabeth line without changing trains.

    Book flights

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-11-10

    Check-out (recommended)

    2026-11-13

    Areas to stay

    Royal Victoria Dock / ExCeL On-Site (0–5 min walk to venue, premier convenience for exhibitors and early delegates) · Canary Wharf & Docklands (10 min via Elizabeth line or DLR, premium financial district hotels and dining) · London City / Liverpool Street (12–15 min via Elizabeth line direct, vibrant central London business and culture)

    budget

    £85–£130 ($110–$165 USD/night)

    Book

    mid

    £160–£240 ($205–$310 USD/night)

    Book

    premium

    £290–£450 ($370–$575 USD/night)

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From London City Airport (LCY), take the DLR to Canning Town then interchange to Custom House (~10 mins) or taxi (5 mins, £12–£15). From Heathrow (LHR), board the Elizabeth line direct to Custom House station in 43 minutes without changing trains (£13.30).

    Hotel → venue: Walk directly from on-site Royal Victoria Dock hotels, or take the Elizabeth line / DLR straight to Custom House or Prince Regent stations.

    Ride-hail: Uber, FreeNow, and London Black Cabs operate across London with designated drop-off ranks at ExCeL Western and Eastern portals.

    Public transit: TfL contactless payment accepted on all Elizabeth line, DLR, underground, and bus services; daily fare caps apply automatically.

    Parking: On-site multi-storey car park located underneath ExCeL London (Orange and Royal Victoria car parks) with pay-and-display and online advance reservation.

    Weather

    Plan and pack for the event climate.

    Month: November

    Temperature: 7°C to 12°C (45°F to 54°F)

    Plan your trip

    Planning

    T-14

    Register for complimentary visitor pass and reserve masterclass theater seats online — Keynote theatres have limited seating and fill quickly on Day 1 morning.

    T-10

    Review official 750+ exhibitor directory and shortlist priority B2B vendors — Tag exhibitors offering software demos or on-site consultation discounts.

    T-7

    Pre-book 1:1 supplier meetings and download digital attendee badges to mobile wallet — Pre-scheduled meetings ensure dedicated commercial attention from senior executives.

    T-3

    Plan transit journey via Elizabeth line to Custom House and verify Oyster / contactless card — Elizabeth line provides the fastest direct transit from Central London.

    T-1

    Prepare digital business cards, questions for funding syndicates, and charge mobile battery packs — Heavy app usage on exhibition floor requires reliable battery backup.

    Sample visitor itinerary

    Route-optimised day
    09:30 AM

    Arrival at ExCeL London West Entrance via Elizabeth line, fast-track badge collection, and morning coffee

    10:30 AM

    Attend Opening Keynote Address: 'Scaling Beyond the First £5M' in Main Keynote Theatre (Hall S1)

    11:45 AM

    Explore SME SaaS & AI Automation Zone; watch live product demos and software workflow automations

    01:00 PM

    Networking lunch at The Boulevard Dining Quarter and informal discussions in the VIP Business Lounge

    02:00 PM

    Participate in 'The Practical AI Playbook' masterclass panel in Digital Transformation Theatre

    03:30 PM

    Pre-booked 1:1 consultations with commercial lenders and legal advisors at the Finance Pavilion

    04:45 PM

    Networking drinks and founder mixer at The Bridge Bar & Restaurant adjacent to Custom House concourse

    Side trips

    3

    Canary Wharf Financial District & Roof Garden

    Commercial Hub & Dining

    London's premier financial center featuring high-end restaurants, waterside bars, and futuristic architectural landscapes for evening dinners.

    10-minute Elizabeth line ride

    Historic Maritime Greenwich & Royal Observatory

    Cultural Heritage & Scenic Landmark

    UNESCO World Heritage site with panoramic London skyline views, historic pubs, Greenwich Market, and Cutty Sark.

    15 minutes via IFS Cloud Cable Car or DLR

    The City of London & Leadenhall Market

    Historic Financial Center & Architecture

    Explore historic Victorian arcades, iconic skyscrapers (The Gherkin, 22 Bishopsgate), and traditional London tavern dining.

    12 minutes via Elizabeth line direct to Liverpool Street

    Networking spots

    3

    The Bridge Bar & Restaurant (ExCeL Boulevard)

    On-Site Venue Lounge & Bar

    Centrally located on the ExCeL concourse between Halls S2 and S3; prime setting for casual coffee catchups and evening pints.

     

    Aloft London Excel WXYZ Bar

    Hotel Lounge & Cocktail Bar

    Directly linked to ExCeL at the Eastern entrance; buzzing atmosphere for post-show founder and investor networking.

     

    Canary Wharf One Canada Square Lounges

    Off-Site Executive Dining

    A 10-minute Elizabeth line ride away; world-class private dining and cocktail lounges for closing high-stakes commercial agreements.

     

    First-timer guide

    Budget

    Costs & budget

    Shell scheme

    GBP 410–490 / m²

    Raw space

    GBP 320–390 / m²

    Standard booth

    9 m²

    Prices subject to UK VAT (20%) where applicable. Early booking incentives available for multi-show commitments.

    source

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Assess whether visiting for free, booking an exhibition booth, or skipping The Business Show London 2026 matches your commercial objectives.

    QUESTION 1 OF 3

    What is your primary commercial priority for your business right now?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    SME founders, startup teams, and business managers seeking tech tools, capital, and masterclass knowledge.

    Min. budget

    Not yet confirmed

    Timeline

    1-2 weeks

    Risks

    Crowded floor requiring advance planning to secure 1:1 meetings with top financial and tech advisors.

    exhibit

    Assess how this option fits your objectives.

    Best for

    B2B SaaS companies, financial lenders, digital agencies, and service consultancies targeting UK business leaders.

    Min. budget

    $4,500.00

    Timeline

    2-3 months

    Risks

    Requires rigorous pre-event outreach and dedicated booth sales staff to convert thousands of foot-traffic leads.

    skip

    Assess how this option fits your objectives.

    Best for

    Companies with zero UK or European commercial interests, or businesses exclusively focused on heavy industrial manufacturing.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    Missing Europe's largest annual gathering of SME decision-makers and high-growth enterprise founders.

    Book with

    Partners

    British Chambers of Commerce (BCC)

    National Business Network

    Leading UK business network championing enterprise growth, export assistance, and commercial trade policy across 53 regional chambers.

    Visit partner Confidence: high

    Lead business network partner

    Department for Business and Trade (DBT)

    Government Trade Partner

    UK ministerial department encouraging commercial growth, inward investment, and overseas market export opportunities for British SMEs.

    Visit partner Confidence: high

    Government trade partner

    Federation of Small Businesses (FSB)

    SME Industry Association

    The UK's largest grassroots business association providing legal protection, financial guidance, and lobbying representation for small firms.

    Visit partner Confidence: high

    Industry partner

    British Airways

    Official Airline Partner

    UK flag carrier operating worldwide direct scheduled flights into London Heathrow, London Gatwick, and London City airports.

    Visit partner Confidence: high

    Travel partner

    ExCeL London Hospitality & Hotel Consortium

    Official Accommodation Partner

    Official venue accommodation alliance securing guaranteed low rates across Royal Victoria Dock hotels.

    Visit partner Confidence: high

    Accommodation partner

    Recommended providers

    Visa

    UK Visas and Immigration (UKVI) / GOV.UK

    Official portal for UK Standard Visitor Visas and Electronic Travel Authorisations (ETA).

    Hotels

    HotelMap / ExCeL London Official Accommodation

    Exclusive discounted rates across 15+ hotels immediately adjacent to the venue.

    Flights

    British Airways

    Official carrier offering worldwide non-stop flights into LHR, LGW, and LCY.

    Freight & shipping

    GES Logistics ExCeL

    Exclusive on-site logistics contractor, storage, and customs clearance handler.

    Insurance

    Hiscox Business Insurance

    Specialist UK public liability and exhibitor indemnity insurance.

    Side trips

    Visit London (London & Partners)

    Official London destination guide for Canary Wharf dining, West End theatre, and city landmarks.

    Lead capture

    The Business Show Digital Badge Scanner

    Official mobile attendee badge retrieval app with instant CRM sync.

    FAQs & glossary

    Answers

    Frequently asked

    Trust footer

    Sources

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card