The Business Show Amsterdam

Attendees, exhibitors & solutions

Who this event is for

New this edition

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  No post-show feature recap was captured for the previous edition. The Internet Archive holds a 2026 snapshot of thebusinessshowamsterdam.nl that can be used to compare programme and exhibitor themes once the 2027 agenda is published.

  Source

Industry trends

Key trends shaping this market and its wider industry.

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

SME

Small and medium-sized enterprise. At The Business Show Amsterdam, SME is the core audience label covering owner-managed firms, growing companies and specialist service providers looking for practical growth tools rather than enterprise IT procurement.

2

Scale-up

A business that has moved beyond startup stage and is adding customers, staff or territories quickly. Scale-up sessions and exhibitors at the show usually focus on sales systems, hiring, finance and operational repeatability.

3

B2B lead generation

The process of identifying and qualifying business buyers. At a two-day business show, lead generation combines stand conversations, scanned badges, booked meetings, seminar attendance and follow-up within the days after the event.

4

Franchise model

A structure where a franchisor licenses its brand, systems and support to franchisees in return for fees. The Business Show Amsterdam is relevant for people comparing franchise opportunities and for franchisors recruiting operators in the Netherlands and nearby markets.

5

Working capital

The cash a business needs for day-to-day operations, including stock, payroll and supplier payments. Finance exhibitors and workshops at SME-focused business shows often address working-capital gaps, invoice finance and cash-flow planning.

6

Cash-flow forecast

A forward view of money coming in and going out over weeks or months. It is a practical planning tool for founders attending the show to compare finance, accounting and payment solutions.

7

CRM

Customer relationship management software used to track leads, customers and follow-up. For visitors to The Business Show Amsterdam, CRM choices usually sit alongside sales pipeline, email marketing and customer-service decisions.

8

Conversion rate optimisation

Improving the percentage of website or sales enquiries that become customers. At the show, this term appears in marketing and e-commerce conversations about landing pages, checkout flows and lead follow-up.

9

Pitch deck

A short presentation used to explain a business to investors, partners or buyers. Startup and scale-up attendees often use business-show workshops to test a clearer pitch before investor or partner meetings.

10

Go-to-market plan

The route a company uses to reach its first or next group of customers, covering positioning, pricing, channels and sales capacity. It is a common theme for founders comparing growth services at the show.

11

Export readiness

A business's ability to sell outside its home market, including compliance, logistics, pricing and local partners. Dutch SMEs often use Amsterdam business events to test UK, German and wider EU market plans.

12

ZZP

The Dutch term for a self-employed sole trader (zelfstandige zonder personeel). Freelancers and one-person businesses are part of the Amsterdam SME audience and often attend for finance, insurance and sales advice.

13

BV

Besloten vennootschap, the Dutch private limited company form. Visitors comparing company formation, banking and tax services may see the term in Dutch supplier materials.

14

KVK

The Dutch Chamber of Commerce (Kamer van Koophandel), which maintains the business register. It is a familiar reference point for company registration and official business numbers in the Netherlands.

15

Exhibitor badge

The access credential issued to stand staff. Exhibitor teams should register all colleagues before arrival and check build-up access rules with the organiser, separate from visitor registration.

16

Keynote

A main-stage presentation in the show programme. Visitors should check the published schedule for topics and speakers rather than assuming a fixed daily agenda.

17

Masterclass

A longer, practical session format that goes deeper than a short stage talk. At business shows, masterclasses often cover sales, marketing, finance or leadership topics and may require separate booking.

18

Trade fair badge

The visitor or exhibitor pass used for entry and, at many business events, lead capture. Bring a printed or digital copy and a photo ID in case venue security asks for verification.