Trade show
The Baby Show 2026
The Baby Show is a UK-based consumer exhibition for parents and parents-to-be, featuring over 350 leading brands, products, expert talks, and family-friendly facilities. The next show takes place at Olympia London from 23-25 October 2026, with subsequent events at Excel London in March 2027 and NEC Birmingham in May 2027.
The Baby Show is a UK-based consumer exhibition for parents and parents-to-be, featuring over 350 leading brands, products, expert talks, and family-friendly facilities. The next show takes place at Olympia London from 23-25 October 2026, with subsequent events at Excel London in March 2027 and NEC Birmingham in May 2027.
Event details
- Dates: 23–25 Oct 2026
- Location: London, United Kingdom
- Venue: Olympia London
- Industry: Baby
- Category: Trade show
Audience scale
- Exhibitors: 350+
Why exhibit
Exhibiting at The Baby Show gives your brand direct access to thousands of expectant and new parents actively seeking the best products for their families. With over 350 leading brands, you can showcase your products, offer exclusive show discounts, and benefit from expert-led talks and demos. The event provides a unique opportunity for product testing, brand exposure, and networking within the baby and parenting industry.
Why visit
Attend The Baby Show to explore thousands of baby products from over 350 leading brands, all in one place. Compare buggies, car seats, and more with hands-on testing, get expert advice from live talks and resident midwives, and enjoy exclusive show deals and family-friendly facilities. Whether you're preparing for a new arrival or looking for the latest parenting essentials, the show offers a convenient and informative experience.
Exhibitor profile
- Baby products
- Parenting accessories
- Maternity wear
- Nursery furniture
- Feeding and diapering
- Toys and learning
- Health and safety
- Sustainable products
Visitor profile
- Expectant parents
- New parents
- Parents of toddlers
- Grandparents
- Caregivers
- Parents-to-be
- Families with young children
Industries
- Baby
- Parenting
- Maternity
- Baby Products
- Pregnancy