October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    8–10 May 2026

    City / country

    Birmingham, United Kingdom

    Venue

    National Exhibition Centre (NEC)

    Time

    9:30 AM – 5:00 PM

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    Matched booths for The Baby Show 2026

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    Event overview

    Overview

    The Baby Show sponsored by Pampers returns to the Birmingham NEC for a three-day event dedicated to everything for bump, baby, and beyond. Visitors can try, compare, and buy from 350 leading brands, with best-price guarantees on thousands of products and discounts on over 500 buggies.

    The show features a Buggy Testing Track where families can test prams on different surfaces with impartial advice from experts. The Live Talks Stage, sponsored by Tommee Tippee & Boots Parenting Club, hosts free talks, panel discussions, and celebrity Q&As on topics from birth preparation to sleep and first aid

    TL;DR

    1. 1The UK's largest pregnancy and baby shopping event, featuring 350+ leading brands
    2. 2Free expert advice and live talks from top parenting experts and celebrity Q&As
    3. 3Buggy Testing Track to compare prams on real-world surfaces
    4. 4Family-friendly facilities include baby changing, feeding café, meditation station, and soft play
    5. 5Exclusive show deals and best-price guarantees on thousands of products

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Expectant parents and partners
    New parents of babies and toddlers
    Grandparents, friends, and relatives
    Families seeking the latest baby products, expert advice, and family-friendly experiences

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Leading baby and parenting brands (e.g., Pampers, Tommee Tippee, MAM, Joie, iCandy, Bugaboo, Mamas & Papas)
    Independent and emerging brands (e.g., Zinzino, Forever Living, Listely, Pure Baby Wipes)
    Nursery and baby product manufacturers
    Pregnancy and maternity service providers
    Retailers and distributors targeting the UK parenting market

    Product categories

    Key solution areas showcased across the event.

    Buggies, prams, strollers, and doubles
    Car seats and accessories
    Baby carriers and slings
    Maternity clothing and maternity bras
    Accessories, art and photography
    Bathing, changing, and nursery furnishing
    Clothes, food, and furniture
    Gifts, organic products, safety items
    Skincare, sleep products, technology
    Toys

    Location & Facilities

    Venue

    Open in Google Maps

    National Exhibition Centre (NEC)

    North Avenue, B40 1NT Birmingham, United Kingdom

    Entrances & gates

    Piazza Entrance

    Main entrance with automatic doors. Drop-off and pick-up area available

    Atrium Entrance

    Main entrance with automatic doors. Drop-off and pick-up area available

    Facilities

    Parking

    Over 16,500 on-site car parking spaces are available. The NEC operates a cashless, ANPR-based system. Standard on-the-day parking is from £18.95 Pre-booking online is recommended to save money and guarantee a space. Disabled/Blue Badge parking is available; Blue Badge holders are directed to the nearest disabled car park. A free shuttle bus runs between car parks and the venue during exhibition open days

    16,500 spaces · £18.95/day

    Parking: Over 16,500 on-site parking spaces available, with East car parks closest to the show-. Pre-booking online is recommended and saves £5 on the standard on-the-day rate. Standard pre-booked parking from £13.95, on-the-day from £18.95-. Disabled parking is located under Hall 5. Blue Badge holders are directed to the nearest disabled car park. Free shuttle buses run continuously between car parks and the venue during exhibition open days

    Gate: The NEC is clearly signposted from all major motorways including the M42, M40, and M6. Use postcode B40 1NT in your sat nav. Once on site, follow event signage for The Baby Show. Main entrances are the Piazza and Atrium

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Friday 8 May:9:30 AM – 5:00 PM
    Saturday 9 May:9:30 AM – 5:30 PM
    Sunday 10 May:9:30 AM – 5:00 PM

    • Advance Adult (15+ years)

      Includes £2 transaction fee per order. Advance tickets end 07/05/2026

      £20.00

    • Early-Bird Adult

      50% off on-the-door price of £28. Available until 23:59, 15 February 2026

      £14.00

    • Standard Advance Adult (after Early-Bird)

      Available from 16 February 2026 until 7 May 2026

      £18.00

    • On-the-door Adult

      Available from 8 May 2026

      £28.00

    • Child (0-14 years)

      Free, but requires a ticket

    • Carer

      Free with proof of disability

    Register

    Ticket info

    Badge collection

    E-tickets are emailed closer to the show. Display on smartphone (save to phone's passport or screen grab) or bring a printout if no smartphone

    Ticket notes

    Advance tickets are cheaper than on-the-door. A £2 transaction fee applies per order. Advance tickets end 07/05/2026 at 23:59 Children 0-14 years attend free but require a ticket. Carers attend free with proof of disability

    Who runs the show

    Organisers

    Clarion Events Limited

    Organiser

    Website

    Luke Potkin

    Event Contact

    EmailCallWebsite

    Marketing Department

    Exhibitor Marketing Enquiries

    EmailWebsite

    General Enquiries

    Organiser Office

    EmailCallWebsite

    What's on

    Programme

    2

    Panel

    1

    Q&A

    TBA

    Event days

    10:30–16:30

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    PD

    Pip Davies

    Midwife, Hypnobirthing & Antenatal Educator @ Midwife Pip

    Birth, Labour, Pregnancy

    LA

    Lucy Armitage

    Health Visitor

    Pregnancy, Birth

    NC

    Nigel Clarke

    Television Presenter and Dadvengers Founder @ Dadvengers

    Fatherhood

    MM

    Midwife Marley

    Midwife

    Newborn Baby Skin Health, Nappies

    LP

    Lucy Piper

    Host

    Newborn Baby Skin Health, Nappies

    NB

    Nicole Barnard

    Daisy First Aid Trainer @ Daisy First Aid

    Baby First Aid

    AK

    Annabel Karmel MBE

    Pioneering baby & children's food expert, global bestselling cookery author @ Annabel Karmel

    Feeding, Weaning

    LS

    Lucy Shrimpton

    Founder of The Sleep Nanny @ The Sleep Nanny

    Baby Sleep

    HS

    Heidi Skudder

    Parenting Expert and Founder of Positively Parenthood @ Positively Parenthood

    Newborn Sleep

    LU

    Lucy Upton

    The Children's Dietitian

    Baby Feeding, Weaning

    KA

    Kieran Anders

    Dad Matters Lead @ Home-Start UK

    Fatherhood, Mental Health

    ML

    Midwife Lily

    Midwife @ From Bumps to Babies

    Birth Plan

    LE

    Lydia Emmanuel-Desir

    Infant Feeding Specialist and Founder of Nurture with Lydia @ Nurture with Lydia

    Breastfeeding

    SP

    Sarah Patel

    Infant Sleep Consultant and Founder of Teach to Sleep @ Teach to Sleep

    Newborn Sleep

    MP

    Mike Parr

    Actor, Singer

    Fatherhood

    LL

    Lee Latchford-Evans

    Popstar & Actor

    Fatherhood

    AŠ

    Aljaž Škorjanec

    Dad & Professional Dancer

    Fatherhood

    Time TBA

    Baby First Aid

    Workshop
    Live Talks Stage
    Time TBA

    Baby First Aid

    Workshop
    Live Talks Stage
    Time TBA

    Feeding Baby: Pregnancy & Beyond

    Talk
    Live Talks Stage
    Time TBA

    All Things Fatherhood

    Panel
    Live Talks Stage
    Time TBA

    It Starts with Sleep Raising a Healthier, Happier Generation

    Talk
    Live Talks Stage
    10:30 – 11:15

    Feeding Your Newborn: Expert Tips for Breastfeeding, Bottle Feeding & Everything In Between

    Talk
    Live Talks Stage
    10:30 – 11:15

    How to write your birth plan

    Talk
    Live Talks Stage
    11:15 – 12:00

    Comfortable Newborn Sleep

    Talk
    Live Talks Stage
    11:15 – 12:00

    Getting ready to breastfeed: how to prepare during pregnancy

    Talk
    Live Talks Stage
    12:00 – 12:45

    Happy Tummies: Baby Feeding & Weaning for a Healthy Start

    Talk
    Live Talks Stage
    12:00 – 12:45

    The Truth About Pregnancy and Birth, What's Fact, What's Fiction and What Matters

    Panel
    Live Talks Stage
    12:00 – 12:45

    Newborn Sleep: What You Need to Know

    Talk
    Live Talks Stage
    12:45 – 15:30

    The Fourth Trimester Begins: Feeding and Understanding Your Newborn

    Talk
    Live Talks Stage
    13:30 – 14:15

    Pampers Q&A: Everything you Need to Know in Advance about Newborn Baby Skin Health & Nappies

    Q&A
    Live Talks Stage
    13:30 – 14:15

    Getting Started with Feeding: Breastfeeding and Bottle Feeding

    Talk
    Live Talks Stage
    13:30 – 14:15

    From Womanhood to Motherhood: Why the Gut Microbiome Matters for Mum and Baby

    Talk
    Live Talks Stage
    15:00 – 15:45

    Tools and Techniques to Support you during Labour and Birth

    Talk
    Live Talks Stage
    15:45 – 16:30

    Dad Matters, especially during the 1001 critical days

    Talk
    Live Talks Stage

    Topic tracks

    Birth & LabourFeeding & WeaningBaby SleepBaby First AidFatherhoodParenting & Wellbeing

    Sponsors

    Pampers

    Tommee Tippee

    Boots Parenting Club

    Holle

    Joie

    Obaby

    BioGaia

    Netmums

    How the last edition performed

    Previous edition

    Current edition

    2026 · 24,998 visitors · 350 exhibitors

    Press reports indicate 'more than 350 brands' for the 2026 edition. No official organiser forecast for visitors or floor area found

    Forecast — not final

    Visitors

    57,000

    Exhibitors

    350

    Floor area (sqm)

    30,000

    Growth over time

    New this edition

    • 1

      New Kids on the Block area

      A dedicated space at the show celebrating and supporting emerging brands in the nursery industry. This feature gives visitors the chance to discover innovative, boutique, and unique products, helping the next generation of baby brands grow and thrive

      Source
    • 2

      Midwife Pip as Resident Midwife

      Midwife Pip has been announced as the Resident Midwife for The Baby Show NEC Birmingham 2026. She will be providing expert guidance and sessions throughout the event, adding a new level of trusted professional support for attendees

      Source

    Testimonials

    We had an incredible time meeting parents and parents-to-be at the NEC Birmingham Baby Show this weekend – from testing pushchairs to exploring must-have baby essentials, there was such a great buzz throughout the show! It was a pleasure to connect with so many families

    Mamas & Papas · Exhibitor · Mamas & Papas · 2026

    Next edition outlook

    2026
    estimated

    The Baby Show is expected to continue its growth trajectory as the UK's premier pregnancy and parenting event. Organisers have indicated plans to attract more exhibitors and enhance seminar and educational sessions. The 2026 edition (8–10 May) serves as a preview of these ambitions, featuring the new 'New Kids on the Block' area for emerging brands-. The NEC remains a key venue, with the 2027 Birmingham dates already confirmed as 7–9 May

    Continued growth in the number of exhibitors, potentially exceeding 350 brands Expansion of seminar and educational sessions focused on pregnancy and parenting Further integration of technology and smart parenting solutions Enhanced visitor facilities including rest areas, cafés, and play areas

    Impact

    A bigger and stronger platform

    The 2025 Baby Show at Birmingham NEC reinforced its position as the UK's largest and best-loved pregnancy and parenting event. With over 350 brands showcasing the latest products, the event drew thousands of expectant and new parents seeking expert advice, exclusive show deals, and hands-on product testing. The return of popular features like the Buggy Testing Track and the Live Talks Stage—featuring experts including Annabel Karmel, Midwife Pip, and Gemma Atkinson—created a vibrant, educational, and shopping-focused atmosphere. Show Director Mallory Reynolds-Trout highlighted the NEC's suitability as a venue, noting its easy access and ample space for exhibitors. The event successfully supported families on their 'first steps as mums or dads' while providing a key platform for both established and emerging brands to connect with their target audience

    Audience quality

    High-value decision-makers

    The 2025 Baby Show attracted a highly engaged audience of expectant parents, new parents, and families. Attendees were motivated shoppers seeking the latest baby and parenting products, from prams and strollers to nursery furniture and toys. The presence of expert-led talks on topics such as sleep, breastfeeding, birth preparation, and baby first aid indicates a sophisticated audience interested in both product discovery and evidence-based parenting education. The show's B2C format, combined with the opportunity to test products like buggies on the dedicated track, suggests visitors came prepared to make informed purchasing decisions

    Exhibitor outcomes

    Real business growth

    While specific ROI metrics are not publicly available, indicators point to a valuable exhibiting experience. The show attracted over 350 brands, including major names like Tommee Tippee, MAM, Cybex, Joie, and Mamas & Papas, alongside new and boutique brands. The event's format—a combination of shopping, expert advice, and product testing—provided exhibitors with direct access to a motivated, decision-ready audience. The opportunity to showcase products on the Buggy Testing Track and engage visitors through the Live Talks Stage suggests strong lead-generation and brand-building potential. The show director's comments about the NEC's 'plenty of space for our exhibitors to show off their latest and best products' further underscore the organisers' commitment to exhibitor success. However, no official post-show ROI data or exhibitor testimonial quotes from the 2025 edition were found in the sources reviewed

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    United Kingdom

    Why it matters

    The Baby Show 2026 is a critical barometer for the UK's £5.2 billion baby care products market, which is forecast to grow at a CAGR of 4.2% to USD 6.4 billion by 2031. The event serves as a primary platform for over 350 brands—from global leaders like Pampers and Tommee Tippee to emerging independents—to launch products, gauge consumer sentiment, and secure direct sales. For buyers and retailers, the show provides a comprehensive overview of the latest trends, from cabin-fold pushchairs and sustainable materials to tech-enabled monitoring devices -. The strong presence of expert-led talks on topics from birth to mental health reflects a market where informed, educated purchasing decisions are paramount. With the UK baby care market driven by premiumization, health-conscious parenting, and sustainability, the show offers an essential, consolidated view of an industry in flux, making it indispensable for anyone serious about the sector

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Premiumization and Health-Conscious Parenting

    Declining fertility rates are limiting unit growth, prompting manufacturers to focus on premiumization and product differentiation. Parents are increasingly prioritizing high-quality, safe, and health-oriented products, driving demand for organic baby food, hypoallergenic skincare, and technologically advanced safety equipment

    Source
    02

    Sustainability and Circular Economy

    Sustainability is reshaping product development and supply chains. There is growing adoption of biodegradable and reusable solutions, such as cloth swim diapers and closed-loop nappy systems. The UK's Green Claims Code is enforcing stricter environmental labelling

    Source
    03

    The Rise of Multi-Use and Convertible Products

    With budgets tighter and sustainability front of mind, 2026 is the year of clever, multi-purpose baby products. Convertible furniture that grows with the child (cribs to toddler beds), modular designs, and adaptable everyday essentials are becoming hugely popular

    Source
    04

    Cabin-Fold Pushchairs: The Next Big Thing

    Cabin-fold pushchairs, built to meet airline hand-luggage requirements, are set to become essential. These models are no longer just 'holiday pushchairs' but now offer better suspension and everyday performance, with travel system integration becoming more seamless

    Source
    05

    E-Commerce and Omnichannel Growth

    The expansion of e-commerce and subscription-based purchasing models is accelerating market development. Digital platforms provide convenience, recurring delivery options, and broader product access, strengthening customer retention and brand loyalty

    Source

    Market news

    Latest updates from across the market.

    UK Baby Care Products Market Forecast to Reach USD 6.4 Billion by 2031

    The United Kingdom Baby Care Products market is forecast to grow at a CAGR of 4.2%, reaching USD 6.4 billion in 2031 from USD 5.2 billion in 2026. The market is undergoing a structural shift from volume-driven growth toward value-led expansion

    Read

    Show celebrating baby, bump and parenting returns to Birmingham

    The Baby Show, sponsored by Pampers, is set to return to the NEC in Birmingham from 8-10 May 2026, with tens of thousands of expectant and new parents predicted to attend. The show will feature over 350 brands

    Read

    The Baby Show at Birmingham's NEC what to expect and how to get tickets

    With more than 350 exhibitors, The Baby Show returns to the NEC, featuring the Buggy Testing Track, the Live Talks Stage with experts including Midwife Pip and Annabel Karmel MBE, and brands such as Pampers, Tommee Tippee, and MAM

    Read

    Daisy First Aid Continues its Partnership with. The Baby Show

    Daisy First Aid has announced it will continue its partnership with. The Baby Show for the 2026 NEC Birmingham event, providing baby and child first aid sessions on the Live Talks Stage

    Read

    The Baby Show Announces Midwife Pip as Resident Midwife for NEC Birmingham

    The Baby Show is excited to welcome Midwife Pip as the Resident Midwife at The Baby Show NEC Birmingham, 8–10 May 2026. She is a recognised trusted voice in pregnancy, birth and early parenthood

    Read

    UK and International Baby & Parenting Event Circuit 2026–2027

    September 2026 – May 2027

    The Baby Show is part of a broader UK and European circuit of pregnancy, baby, and parenting events. The organiser, Clarion Events, runs multiple editions of The Baby Show across the UK, while other organisers host both consumer and trade-focused events in the sector. Key international shows such as Kind + Jugend in Germany serve as major industry gatherings for the nursery trade

    8–10 May 2026

    The Baby Show – Olympia London

    London, United Kingdom

    The Baby Show's third annual event at Olympia London, part of the same series as the NEC Birmingham edition

    website
    8–10 May 2026

    Kind + Jugend

    Cologne, Germany

    The leading international trade fair for baby and toddler products. The British Baby Products Industry Association (BPIA) will host a UK Pavilion in 2026

    website
    8–10 May 2026

    The Baby & Toddler Show

    Manchester, United Kingdom

    A consumer-focused baby and toddler show held at Manchester Central Convention Complex

    Autumn 2026 Consumer Season

    The Baby Show – Olympia LondonThe Baby & Toddler Show

    Key consumer-facing shows in the UK for parents and families ahead of the winter season

    International Trade Circuit

    Kind + Jugend

    Major international trade fair for nursery products, attracting global buyers and exhibitors

    Spring 2027 UK Season

    The Baby Show – Excel LondonThe Baby Show – NEC Birmingham

    The Baby Show series continues into 2027 with its London and Birmingham editions

    Event dates are based on organiser websites, industry listings, and trade press. Some dates are estimated from historical patterns and third-party sources; verify directly with organisers before planning attendance

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BHX

    Birmingham Airport (BHX)

    Birmingham Airport is the nearest and most convenient airport, located next door to the NEC A free Air-Rail Link connects the airport terminal to Birmingham International Railway Station, which is adjoined to the NEC. The link runs every two minutes, takes 90 seconds, and operates daily from 05:15 to 02:00

    Adjacent to the NEC campus

    to venue

    Approx. 5 minutes

    by car

    CVT

    Coventry Airport (CVT)

    A smaller regional airport, offering limited scheduled flights. It is located about 24 km from the NEC

    Approx. 24-25 km

    to venue

    Approx. 25-30 minutes

    by car

    EMA

    East Midlands Airport (EMA)

    A major airport serving the East Midlands region. It is located approximately 57 km from the NEC

    Approx. 57-61 km

    to venue

    Approx. 45-60 minutes

    by car

    LHR, LGW, LTN, STN

    London Airports (Heathrow, Gatwick, Luton, Stansted)

    London's major international airports are viable alternatives with connections to Birmingham by train or coach. Luton is the closest at about 130 km

    130-200+ km

    to venue

    2-3+ hours

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium
    NEC Campus / Resorts World

    USD 170–270 / night

    On-site or adjacent hotels with direct access to the NEC. Includes Hilton Birmingham Metropole Hotel (4-star, next to NEC), Crowne Plaza Birmingham NEC (4-star, 600m from NEC), and Genting Hotel & Spa at Resorts World (400m from NEC). Prices are estimates based on typical rates for May 2026

    Mid-range
    NEC Campus / Airport / Solihull

    USD 100–170 / night

    Convenient options near the NEC and Birmingham Airport. Includes Moxy Birmingham NEC and Airport (350m from NEC), Holiday Inn Birmingham Airport NEC (2 miles from airport, free shuttle), ibis Styles Birmingham NEC & Airport, and Arden Hotel & Leisure Club. Price range based on typical rates

    Budget
    Birmingham City Centre / Solihull

    USD 70–120 / night

    More affordable options within a short train or taxi ride from the NEC. Includes Hampton by Hilton Birmingham Broad Street and various guesthouses in Solihull. Prices are estimates

    Local transport

    Get around the city with these convenient transport options.

    Train

    Estimated cost£3–£5 one-way (Birmingham New Street to International)
    Best forBirmingham International Railway Station (adjacent to NEC) – direct services from Birmingham New Street (10-15 mins) and other major cities

    The NEC is a five-minute covered walk from Birmingham International Station via the Bridgelink walkway -. Operated by Avanti West Coast, West Midlands Railway, CrossCountry, and others

    Bus

    Estimated cost£2–£4 one-way
    Best forBirmingham City Centre (Moor St) to NEC – services 900, 97, 97A, X1, X12

    The 900 service runs every 15 mins during the day (approx. 30 min journey). The 97 service runs every 30 mins, 24 hours a day (approx. 45 min journey). Buses 97A, X1, X12, and 17A also serve the NEC. Local buses also run from Solihull (service 966) and Coventry (service 900)

    Taxi / Ride-hail

    Estimated cost£10–£40 depending on distance
    Best forNEC to Birmingham city centre / airport / local hotels

    TOA Taxis are the official black cab partner, available 24/7 at the NEC – book by phone (0121 427 8888), online, or via their app. Uber, Bolt, and other ride-hail apps also serve the area-. Pick-up/drop-off points at Piazza and Atrium entrances

    Shuttle Bus

    Estimated costFree
    Best forFree shuttle bus between all NEC car parks and the venue

    Free shuttle buses run continuously around the NEC site and car parks during exhibition open days, starting one hour before the event and finishing one hour after. Service times and walking routes are displayed at bus shelters near the car parks

    Parking (on-site)

    Estimated costPre-booked from £13.95; on-the-day from £18.95
    Best forNEC car parks – North, East, South, West, and Resorts World multi-storey

    Over 16,500 on-site spaces available. NEC operates a cashless ANPR system – pay online or by card. Pre-booking online is recommended and saves £5 on the on-the-day rate-. Free shuttle buses connect car parks to the venue-. Use postcode B40 1NT for sat-nav

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Standard Visitor Visa (6 months)Nationals of countries not exempt from UK visa requirements, including many non-EEA countries (e.g., China, India, South Africa, Turkey)$175.003 weeks (standard); 5 working days (priority service available for additional fee)

    Citizens of EU/EEA member states, the United States, Canada, Australia, New Zealand, Japan, South Korea, and many others do not need a visa for short stays (up to 6 months) for tourism or business purposes. An Electronic Travel Authorisation (ETA) may be required for some visa-exempt nationalities from 2026. Check the official UK government website for the full and current list

    ATA Carnets are accepted for the temporary import of goods for trade fairs and exhibitions. Goods must be re-exported in the same condition within the authorised time limit (usually up to 24 months). The Carnet must be presented at entry, exit, or transit points. For hand-carried goods or freight through inventory-linked ports, additional forms such as C21i may be required. Apply through your national Chamber of Commerce or issuing association. For full guidance, see the UK government's ATA Carnet handbook

    Official visa page

    Weather

    Birmingham in May typically experiences mild spring weather. Average high temperatures range from 15.7°C to 17.4°C (60°F to 63°F), with average lows around 7.9°C to 8.6°C (46°F to 48°F). Rain is possible, with an average of about 4 rainy days in May. It's advisable to bring a light jacket or umbrella and dress in layers

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The NEC is the UK's best-connected venue, offering excellent transport links. By Air: Birmingham Airport (BHX) is adjacent, with a free Air-Rail Link to Birmingham International Station, providing direct access to the NEC. By Rail: Birmingham International Railway Station is a 5-minute covered walk from the venue. Frequent train services connect to Birmingham New Street (10-15 mins) and other major cities. By Road: The NEC is signposted from the M42, M40, and M6 motorways. Use postcode B40 1NT for sat-nav. Free shuttle buses operate between the car parks and the venue during exhibition open days. Cycle racks are available near the Piazza and Atrium 1 entrances

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Queuing etiquette

    Queuing is a deeply ingrained British custom. Always join the back of a queue and wait your turn patiently. This applies to ticket counters, food outlets, and transport

    Tipping culture

    Tipping is not mandatory in the UK but is appreciated for good service. In restaurants, a tip of 10-15% is customary if a service charge hasn't already been added. For taxis, rounding up to the nearest pound or a 10% tip is common

    Politeness and personal space

    British people are generally polite and value personal space. Saying 'please' and 'thank you' is expected. Avoid loud conversations in public and be mindful of queueing

    Cashless payments

    The UK is largely a cashless society. Credit and debit cards (Visa, Mastercard) are widely accepted, as are contactless payments like Apple Pay and Google Pay. The NEC itself is a cashless site. It's advisable to carry a card rather than large amounts of cash

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Birmingham Airport (BHX) (BHX)

    Birmingham Airport is the nearest and most convenient airport, located next door to the NEC A free Air-Rail Link connects the airport terminal to Birmingham International Railway Station, which is adjoined to the NEC. The link runs every two minutes, takes 90 seconds, and operates daily from 05:15 to 02:00

    Visa

    Most non-UK/non-Irish nationals require a visa or Electronic Travel Authorisation (ETA) to enter the UK. For business attendance at The Baby Show, the Standard Visitor Visa is the appropriate route for those who need a visa. It permits attendance at trade fairs to promote your business, but does not permit selling goods directly. Applications are made online at GOV.UK

    Estimated cost: Not yet confirmed

    Processing: Standard: 3 weeks; Priority: 5 working days

    Visa fees are subject to change. Check the official GOV.UK website for the latest fees and requirements. Apply well in advance of travel. An invitation letter from the event organiser may be helpful but is not a mandatory requirement for the visa application

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    NEC Campus (on-site, most convenient) · Birmingham Airport (close to NEC, good transport links) · Solihull (nearby town, more hotel choices) · Birmingham City Centre (wider selection, direct train to NEC)

    Premium

    $170–$270 per night

    Mid-range

    $100–$170 per night

    Budget

    $70–$120 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Birmingham Airport (BHX) is adjacent to the NEC. Take the free Air-Rail Link to Birmingham International Station (90 seconds), then walk 5 minutes to the NEC

    Hotel → venue: Hotels on the NEC campus are within walking distance. For others, use the free shuttle bus from NEC car parks, local buses, or a short taxi ride

    Ride-hail: Veezu is the official private hire taxi partner for the NEC Group, offering on-demand transport across the NEC Campus. Uber and other ride-hail apps are also available

    Public transit: Birmingham International Station is adjacent to the NEC with frequent train services to Birmingham New Street (10-15 mins) and other major cities. Local bus routes also serve the area

    Parking: Over 16,500 on-site parking spaces at the NEC. Pre-booking online is recommended and saves money. Free shuttle buses run between car parks and the venue during exhibition open days

    Weather

    Plan and pack for the event climate.

    Seasonality: Birmingham in May typically has mild temperatures with average highs around 16°C (61°F) and lows around 8°C (46°F)-. Rain is possible, so bring a light jacket or umbrella. The NEC is indoors, but you may walk between car parks and entrances

    Packing: Birmingham in May typically experiences mild spring weather. Average high temperatures range from 15.7°C to 17.4°C (60°F to 63°F), with average lows around 7.9°C to 8.6°C (46°F to 48°F). Rain is possible, with an average of about 4 rainy days in May. It's advisable to bring a light jacket or umbrella and dress in layers

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 09:00Arrive at NEC, park, and enter via Piazza or Atrium entrance
    2. 09:30Explore exhibitor halls, test buggies on the Buggy Testing Track, and visit key brands
    3. 12:00Attend a Live Talks Stage session for expert advice (check schedule for topics)
    4. 13:00Lunch at The Baby Show Café with Joie or a nearby venue
    5. 14:00Continue shopping, visit the Obaby Meditation Station for a break, and explore. New Kids on the Block area for independent brands
    6. 16:30Final purchases and head to car park or station

    Plan your trip

    Planning

    T-90

    Book your tickets online to secure early-bird rates (£14–£18) and avoid on-the-door prices (£28) — Early-bird tickets save up to £14; tickets are non-refundable. Check for discount codes (e.g., PTNETMUMSA for £18)

    T-30

    Review the show map and Live Talks Stage schedule online to plan your must-see exhibitors and talks — The show features 350+ brands; prioritise your must-visit stands and session times

    T-14

    Pre-book parking online at the NEC to save £5 on the on-the-day rate (£13.95 vs £18.95) — Use postcode B40 1NT for sat-nav. Disabled parking is under Hall 5

    T-7

    Download your e-ticket to your smartphone or print it. If bringing children 0-14, ensure you have their free tickets — E-tickets are emailed closer to the show. Children require a ticket for entry

    T-3

    Check the weather forecast and pack layers, comfortable shoes, and a lightweight umbrella — Birmingham in May averages 16–18°C (61–64°F) with possible rain

    T-1

    Charge your phone, bring a portable charger, and ensure your e-ticket is accessible offline — The NEC offers free Wi-Fi, but mobile networks may be congested during peak hours

    Sample visitor itinerary

    Route-optimised day
    08:30 AM

    Registration, badge collection, and morning welcome coffee at National Exhibition Centre (NEC)

    National Exhibition Centre (NEC) Main Entrance Concourse
    09:30 AM

    Attending Opening Plenary Keynote: Future Industry Innovations & Market Outlook at The Baby Show 2026

    National Exhibition Centre (NEC) Plenary Auditorium
    11:00 AM

    Exhibition floor exploration: live product demonstrations and technology showcases

    National Exhibition Centre (NEC) Exhibition Halls
    01:00 PM

    Networking luncheon and scheduled B2B supplier matchmaking meetings

    National Exhibition Centre (NEC) Executive Networking Lounge
    02:30 PM

    Specialized Technical Workshop: Advanced Methodologies, Automation & Best Practices

    National Exhibition Centre (NEC) Conference Rooms Level 2
    04:30 PM

    Evening Industry Networking Reception and collaborative discussions

    National Exhibition Centre (NEC) Central Terrace & Hospitality Lounge

    Side trips

    5

    Resorts World Birmingham

    Shopping, Dining, Entertainment

    Outlet shopping, restaurants, bars, cinema, and casino

    Adjacent to NEC

    Pendigo Lake

    Outdoor / Park

    Peaceful setting for a short walk or break from the exhibition

    Adjacent to NEC

    National Motorcycle Museum

    Museum

    World's largest collection of British motorcycles

    Close to NEC campus

    Cadbury World

    Attraction

    Popular chocolate-themed attraction in Bournville

    Approx. 20-minute drive

    Thinktank, Birmingham Science Museum

    Museum

    Interactive science museum with planetarium, great for families

    Approx. 20-minute drive / train to city centre

    Budget

    Costs & budget

    Exhibitor pricing not publicly available on official site. Contact sales@thebabyshow.co.uk for current rates

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$285.00
    • Per diem × 3$207.00
    • Insurance$35.00
    Estimated total$527.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth Rental – Shell Scheme (9 sqm)

    exhibitor · Standard

    USD 5260 / per 9 sqm

    estimate

    Booth Rental – Raw Space (per sqm)

    exhibitor · Raw Space

    USD 585 / per sqm

    estimate

    Advance Adult Ticket

    visitor · Advance

    USD 25 / per ticket

    official

    Early-Bird Adult Ticket

    visitor · Early-Bird

    USD 18 / per ticket

    official

    On-the-door Adult Ticket

    visitor · On-the-door

    USD 35 / per ticket

    official

    Hotel – Budget

    both · Budget

    USD 70–120 / per night

    estimate

    Hotel – Mid-range

    both · Mid-range

    USD 100–170 / per night

    estimate

    Hotel – Premium

    both · Premium

    USD 170–270 / per night

    estimate

    NEC On-site Parking (pre-booked)

    visitor · Standard

    USD 18 / per day

    estimate

    NEC On-site Parking (on-the-day)

    visitor · Standard

    USD 24 / per day

    estimate

    Train – Birmingham New Street to Birmingham International

    visitor · Standard

    USD 4–6 / one-way

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these 8 questions to get a personalised recommendation on whether you should visit, exhibit, or skip. The Baby Show 2026 at Birmingham NEC

    QUESTION 1 OF 8

    What is your primary reason for engaging with. The Baby Show 2026?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    If you are pregnant, a new parent, or looking for the latest baby gear and expert guidance, this is your prime opportunity. Best on Friday to avoid crowds

    Best for

    Expectant and new parents, families seeking the best baby products, exclusive show deals, and free expert advice on pregnancy, birth, sleep, and first aid

    Min. budget

    $70.00

    Timeline

    Same-day decision or a few weeks for planning. Tickets can be purchased on the door, but advance booking saves money

    Risks

    Large crowds on Saturday; queuing may occur

    Potential travel disruptions; check train and road conditions

    Overwhelming choice; plan your must-see exhibitors and talks in advance

    exhibit

    If you have a new or established product for the parenting market, sufficient budget, and a clear lead‑generation strategy, exhibiting can be highly rewarding. Secure your space early – demand is high

    Best for

    Baby and parenting brands, retailers, and service providers targeting UK families. Ideal for launching new products, gaining direct customer feedback, and securing sales

    Min. budget

    $43,000.00

    Timeline

    T-90: book space; T-60: finalise booth design and logistics; T-30: plan marketing and staff; T-14: confirm all details

    Risks

    High competition among 350+ brands – differentiate your offering

    Significant upfront investment (booth, staffing, marketing) without guaranteed ROI

    Logistical challenges with setup and teardown; adhere to NEC schedules

    skip

    If you have no current need for baby products, are not in the industry, or have budget/timing constraints, consider skipping this year. Follow the show's social media or revisit for 2027

    Best for

    Individuals or businesses not directly aligned with the pregnancy, baby, or parenting sector, or those who cannot justify the cost or time commitment

    Min. budget

    Not yet confirmed

    Timeline

    No preparation needed

    Risks

    Missing out on networking and trend insights that could benefit future decisions

    Competitors may gain an edge by attending

    Book with

    Partners

    Netmums

    Media Partner

    Official podcast and media partner for the 2026 Baby Show series, hosting live podcast recordings at the event

    Visit partner Confidence: confirmed

    Confirmed as official podcast and media partner for 2026

    Daisy First Aid

    Training Partner

    Delivers baby first aid sessions on the Live Talks Stage and continues its partnership with. The Baby Show for 2026

    Visit partner Confidence: confirmed

    Partnership continuation announced for 2026 events

    Buy Women Built

    Community Partner

    A consumer movement shining a light on female-founded consumer brands, collaborating with. The Baby Show

    Confidence: confirmed

    Announced as a collaboration partner for The Baby Show

    See Tickets

    Ticketing Agent

    Official ticketing agent for The Baby Show NEC Birmingham 2026. Handles ticket purchases, exchanges, and refunds

    Visit partner Confidence: confirmed

    Listed as the ticketing agent in the NEC Birmingham FAQs

    Recommended providers

    Hotels

    NEC Group Approved Hotel Suppliers

    The NEC Group has a number of official hotel partners and approved suppliers, including Hilton Birmingham Metropole Hotel, voco St John's Solihull Hotel, Windmill Village Hotel, Golf & Spa, Manor Hotel Meriden, Arden Hotel & Leisure Club, Hampton by Hilton Birmingham Broad Street, ibis Styles Birmingham NEC & Airport, Moxy Birmingham NEC, and The Belfry Hotel & Resort. These hotels are recognised by the NEC for their quality and proximity. There is no specific accommodation partner listed exclusively for The Baby Show 2026

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    NEC
    National Exhibition Centre in Birmingham, the venue for The Baby Show 2026
    2
    Buggy Testing Track
    An on-site feature where visitors can test prams, pushchairs, and buggies on different surfaces with expert advice
    3
    Live Talks Stage
    A stage hosting free talks, panel discussions, and celebrity Q&As with parenting experts throughout the show
    4
    Baby Feeding Café
    A dedicated area with bottle warmers, microwaves, complimentary food, and a quiet breastfeeding space
    5
    Obaby Meditation Station
    A calm area with reclining chairs and midwife-guided meditation headsets for relaxation

    Trust footer

    Sources

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card