Thailand International Motor Expo 2026, Bangkok, 2-13 December.
Dates
2–13 Dec 2026
City / country
Bangkok, Thailand
Venue
IMPACT Challenger Hall 1-3, IMPACT Muang Thong Thani
Time
12:00 PM – 10:00 PM
Event overview
Thailand International Motor Expo 2026 runs 2-13 December 2026 at IMPACT Challenger Hall 1-3 in Bangkok, bringing more than 60 car and motorcycle brands under one roof.
The 43rd edition is Thailand's year-end automotive marketplace, where consumers compare models and place bookings while suppliers meet dealers and fleet buyers.
General admission is 100 THB, with a charity day on 2 December and public days from 3 to 13 December.
TL;DR
Visitors can compare more than 60 car and motorcycle brands in a single venue, inspect new EVs and hybrids, and access show-only booking incentives. The 13-day run includes a charity day, weekend evening hours and an app for pre-booking tickets and comparing models.
Exhibiting puts a brand in front of more than 1.5 million visitors and a concentrated pool of Thai dealers, fleet buyers and finance partners during the country's peak car-buying season. The 2025 edition generated 75,246 car bookings and about THB 70 billion in economic activity.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3IMPACT Challenger Hall 1-3, 99 Popular Road, Ban Mai, Pak Kret, Nonthaburi 11120, Thailand
Entrances & gates
Challenger Hall 1-3 main entrance
Main visitor entrance facing the IMPACT lake.
On-site paid parking surrounds Challenger Hall; use the signed IMPACT car park entrances.
Step-free access and lifts serve all three Challenger halls; ask staff at the main entrance for wheelchair assistance.
Shuttle and songthaew services link the MRT Pink Line Muang Thong Thani station with the halls.
Food options
IMPACT Challenger food court, IMPACT lakeside restaurants
On-site diningParking: Use the IMPACT Muang Thong Thani car parks around Challenger Hall; arrive before 17:00 on weekends when the site fills.
Gate: Enter through the Challenger Hall 1-3 main doors; have your e-ticket or QR code ready for scanning.
Attend
Event days & opening times
General admission
100 THB per person; 2 December charity-day admission is also 100 THB.
Ticket info
Badge collection
Visitors scan an e-ticket or buy at the gate; exhibitor badges are collected from the organiser desk.
Ticket notes
Tickets are sold at the door and through the Motor Expo application. Children and group terms were not published on the pages reviewed.
What's on
How the last edition performed
Last edition
2025
Visitors: 1,500,000
Exhibitors: 60
Floor area: 80,000 sqm
Edition #: 42
This edition
2026
Visitors: 1,500,000
Exhibitors: 60
Floor area: 80,000 sqm
Next edition
Not announced yet
Growth over time
Edition recap
The 42nd Thailand International Motor Expo ran from 29 November to 10 December 2025 at IMPACT Challenger Hall 1-3 under the theme “The Magnificent Motor Expo”. The organiser reports more than 60 vehicle brands, 80,000 sqm of indoor and outdoor display space and no fewer than 1.5 million visitors. Car bookings reached 75,246 and motorcycle bookings 5,263, with battery-electric vehicles accounting for half of car orders.
New this edition
Impact
Motor Expo concentrates Thailand's year-end vehicle demand into two weeks. The 2025 edition produced 75,246 car bookings and 5,263 motorcycle bookings and the organiser estimated about THB 70 billion in economic activity, making it the country's most commercially significant consumer motor show.
Audience quality
The audience is purchase-ready rather than casual: visitors arrive to compare models, secure show-only discounts and place deposits. The 2025 mix skewed towards SUVs (58.4% of bookings) and battery-electric cars (50%), with Honda, Toyota and BYD among the most-booked brands. Exhibitors also reach dealers, fleet buyers and finance partners in the same halls.
Exhibitor outcomes
Return depends on model mix and finance offers rather than footfall alone. A brand with a competitively priced EV or SUV and an on-stand finance desk can convert high-intent visitors quickly; the 2025 average transaction was THB 1,122,347 per car. Accessory and charging suppliers should expect longer, specification-led conversations rather than immediate orders.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Thailand is Southeast Asia's largest automotive assembly base and a fast-growing EV market. Motor Expo concentrates consumer demand into 13 days and gives brands a direct read on EV adoption, pricing pressure and Chinese-brand momentum ahead of the new model year.
Key trends shaping this market and its wider industry.
Chinese EV brands take share
Chinese manufacturers now account for roughly half of the car brands at the show and took the majority of 2025 bookings, led by BYD, Changan, GWM and MG.
What it changes: Buyers gain more choice and aggressive pricing, while established Japanese brands must defend share with hybrids and local production.
Electrification passes half of sales
Battery-electric vehicles reached 50% of car bookings at the 2025 edition, up from 14% four years earlier, according to the organiser's post-show data.
What it changes: Charging providers, battery suppliers and finance companies now have a mainstream audience at the show rather than a niche one.
SUVs dominate buyer intent
SUVs accounted for 58.4% of 2025 bookings, followed by sedans at 27.8%, as Thai families favour high-riding models and pickups.
What it changes: OEMs should lead with SUV and pickup variants, and accessory suppliers should stock fitting kits for those body types.
Motor Expo sits at the end of Thailand's automotive calendar, after the Bangkok International Motor Show in spring. Buyers planning a launch often use both shows to reach different seasonal audiences.
Thailand International Motor Expo 2025
Bangkok, Thailand
42nd edition; drew more than 1.5 million visitors and 80,000 sqm of exhibits.
websiteThe 47th Bangkok International Motor Show 2026
Bangkok, Thailand
Held at IMPACT Challenger Hall 1-3; the main spring counterpart to Motor Expo.
websiteSpring show dates from the organiser's published 2026 calendar; Motor Expo 2025 dates from the official edition history.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Suvarnabhumi Airport
Bangkok's main international gateway; best for long-haul arrivals.
about 42 km
to venue
45-70 minutes
by car
Don Mueang International Airport
Closer to Muang Thong Thani and used by many low-cost regional carriers.
about 22 km
to venue
30-50 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 30–55 / night
Walkable or a short ride to Challenger Hall; book early during show week.
USD 60–95 / night
Closest full-service options; breakfast and airport transfers are common.
USD 140–240 / night
Better dining and evening options, but allow 40-70 minutes by road to the venue.
Get around the city with these convenient transport options.
MRT Pink Line
Use the station shuttle or a short songthaew ride to the halls.
Taxi / ride-hailing
Metered taxis and Grab are plentiful; allow extra time on weekday evenings.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visa exemption | Nationals of eligible countries visiting for tourism or business meetings | — | On arrival | |
| Tourist visa (e-Visa) | Nationals not covered by exemption | — | 5-15 working days |
Visa-exempt entry is available to many ASEAN, East Asian and Western passports, but the list and permitted stay change; verify with the Royal Thai Embassy.
Thailand accepts ATA carnets for temporary import of exhibition goods; confirm the goods schedule with Thai customs and the organiser's freight partner.
Official visa pageWeather
December is Bangkok's cool, dry season: daytime highs around 30-32°C, nights around 22-24°C, and low rainfall. Humidity remains noticeable inside crowded halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Thai 4G/5G tourist SIMs are sold at both airports; the venue has Wi-Fi in public areas but exhibitors should order dedicated connectivity through the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and manners
Use a polite wai and keep a calm, friendly tone in negotiations; direct confrontation rarely helps.
Dress and shoes
Dress smart-casual for business meetings and remove shoes when entering a home or temple.
Respect for the monarchy
Avoid disrespectful discussion of the monarchy; lèse-majesté is a serious offence in Thailand.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Suvarnabhumi Airport (BKK) or Don Mueang International Airport (DMK)
Book 6-10 weeks ahead for December, when Bangkok fares rise for the holiday season. DMK is closer to the venue for low-cost regional flights.
Book flightsMost business visitors from ASEAN and major Western markets can enter Thailand visa-free for a short stay; other nationalities need an e-Visa before travel.
Estimated cost: 0-40 USD depending on nationality
Processing: On arrival for exempt passports; 5-15 working days for e-Visa
Carry a passport valid for at least six months, proof of onward travel and hotel booking. Visa rules and fees change, so verify before departure.
OfficialGet to the venue and around the city with these options.
Airport → venue: From BKK take the Airport Rail Link to Phaya Thai, then BTS/MRT to the Pink Line; from DMK a taxi is usually 30-50 minutes. A direct taxi from BKK costs roughly 400-600 THB including tolls.
Hotel → venue: Use the MRT Pink Line to Muang Thong Thani station and the venue shuttle, or a 10-20 minute taxi from nearby hotels.
Ride-hail: Grab and Bolt are widely available; set the pickup point to the Challenger Hall visitor gate.
Public transit: The MRT Pink Line connects Muang Thong Thani with central Bangkok; allow 45-60 minutes from Sukhumvit.
Parking: On-site paid parking fills by mid-afternoon on weekends; arrive before 16:00 or use the MRT.
Plan and pack for the event climate.
Month: December
Temperature: 22-32°C
Seasonality: Cool dry season with low rainfall and lower humidity than mid-year.
Packing: Light layers for air-conditioned halls, comfortable shoes for 80,000 sqm of exhibits, and a compact umbrella for the occasional shower.
Plan your trip
Best day to visit: Wednesday 9 December 2026
A midweek public day has 12:00-22:00 hours with lower weekend crowding, and it falls late enough for show-only offers to be live while stock and test-drive slots remain available.
Book flights and a hotel near Muang Thong Thani — December is peak season; choose a refundable rate.
Buy tickets in the Motor Expo app and save the QR code — 100 THB admission; check whether your visit falls on the 2 December charity day.
Shortlist models by hall and book test-drive slots — Use the exhibitor list to plan a route across Challenger 1-3.
Arrange MRT Pink Line or airport transfer and print hotel confirmation — Allow 45-70 minutes from central Bangkok.
Pack light layers, comfortable shoes and a power bank — Halls are air-conditioned but crowded; expect 8-10 km of walking.
Arrive at IMPACT, collect badge and coffee
Challenger Hall 1 main entranceWalk the EV and SUV launches in Halls 1-2
Challenger Hall 1-2Lunch and supplier meetings
IMPACT food courtMotorcycle zone and finance desks; book a test drive
Challenger Hall 3Chatuchak Weekend Market
Market
30-40 minutes by MRT/taxi
One of Southeast Asia's largest markets, with antiques, crafts and street food.
Ayutthaya Historical Park
Day Trip
1.5-2 hours by road
UNESCO-listed former capital with temple ruins, best visited on a free day.
Grand Palace and Wat Pho
Culture
45-60 minutes by road
Bangkok's signature royal and temple complex on the Chao Phraya River.
IMPACT lakeside restaurants
Casual dining
Five to ten minutes' walk from Challenger Hall; good for post-show dinners.
Novotel Bangkok IMPACT lobby lounge
Hotel bar
Adjacent to the venue and quiet enough for follow-up meetings during show week.
Thai car buyers often compare several brands in one visit, so speed and a clear finance offer matter more than a glossy brochure. Respect PDPA consent when storing contact details.
Budget
Shell scheme
THB 5500–8500 / m²
Raw space
THB 2500–4500 / m²
Standard booth
9 m²
Editorial estimate for Bangkok motor-show space; the organiser quotes tariffs on application and no 2026 rate card was published.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth space
exhibitor · shell 9 sqm
THB 49500–76500 / per booth
Booth space
exhibitor · raw 36 sqm
THB 90000–162000 / per booth
Hotel
visitor · mid
USD 60–95 / per night
Per diem
both · standard
USD 35–60 / per day
Insurance
exhibitor · public liability
USD 100–250 / per stand
Visa
visitor · e-Visa
USD 40 / per person
Flight
visitor · regional economy
USD 150–250 / return
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth space | exhibitor | shell 9 sqm | THB 49500–76500 / per booth | estimate | 2026-10-31 |
| Booth space | exhibitor | raw 36 sqm | THB 90000–162000 / per booth | estimate | 2026-10-31 |
| Hotel | visitor | mid | USD 60–95 / per night | estimate | 2026-10-31 |
| Per diem | both | standard | USD 35–60 / per day | estimate | 2026-10-31 |
| Insurance | exhibitor | public liability | USD 100–250 / per stand | estimate | 2026-10-31 |
| Visa | visitor | e-Visa | USD 40 / per person | estimate | 2026-10-31 |
| Flight | visitor | regional economy | USD 150–250 / return | estimate | 2026-10-31 |
Decision
Six quick questions tell you whether to visit, exhibit or skip Motor Expo 2026.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a vehicle shortlist or want to test several EVs in one place.
Best for
Thai consumers and fleet buyers ready to compare and book
Min. budget
$150.00
Timeline
A day in December 2026
Risks
Weekend crowds
Show-only offers may sell out
exhibit
You have a launch, a finance offer or a dealer network to activate.
Best for
OEMs, EV suppliers and finance partners targeting Thai buyers
Min. budget
$5,000.00
Timeline
6-9 months of planning
Risks
High space and build cost
Lead quality varies by stand location
skip
Your product cannot reach car, motorcycle or fleet buyers in Thailand.
Best for
Companies with no Thai automotive or mobility interest
Timeline
Not applicable
Risks
Missing competitor pricing intelligence
Book with
Tourism Authority of Thailand
Official national tourism resource for travel, events and visitor information.
Public resource, not a named show partner.
IMPACT Exhibition Management
Operator of IMPACT Muang Thong Thani, including Challenger Hall 1-3.
Venue operator; not a sponsorship claim.
Thailand Automotive Institute
Industry body supporting Thai automotive manufacturing and supplier development.
Public industry resource, not a named show partner.
Board of Investment of Thailand
Investment incentives for automotive and EV manufacturing in Thailand.
Public resource for investors; not a show sponsor.
Recommended providers
Official online visa application; check exemption eligibility before paying.
Filter for Muang Thong Thani and Chaeng Watthana; book a refundable rate for show week.
Direct and connecting flights into Suvarnabhumi; compare with low-cost carriers into Don Mueang.
Use a forwarder experienced in ATA carnets and temporary vehicle imports.
Travel and business travel cover; confirm exhibition liability separately.
Book Ayutthaya day trips and Bangkok attractions with instant confirmation.
Event lead-capture and matchmaking app; configure PDPA consent fields.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
5
References
1
Publishers
5
Date checked
Inter-Media Consultant Co., Ltd.
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