Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the TEXPO Conference from April 18-20, 2027, at JW Marriott Austin, Texas, focusing on financial management and treasury.
Dates
18–20 Apr 2027
City / country
Austin, USA
Venue
JW Marriott Austin
Event overview
The TEXPO Conference is a premier event for financial management professionals, offering insights into treasury practices and networking opportunities.
Held at the JW Marriott Austin, this event features a range of sessions, including keynotes and concurrent tracks, designed to enhance professional development and provide CTP, CPE, and FP&A credits.
TEXPO Conference takes place in Austin, USA.
TL;DR
Attendees will gain valuable insights into the latest trends in treasury management, network with industry leaders, and earn professional credits. Dates and Venue: TEXPO Conference runs from April 18 to 20, 2027, at JW Marriott Austin, Texas. Buyer Authority: Attendees include corporate treasury practitioners, bankers, and financial service providers. Entry: Registration is required; various pricing tiers are available based on attendee type.
Exhibitors will showcase their products and services to a targeted audience of treasury professionals, enhancing visibility and generating leads. Scale and Focus: This leading financial management conference attracts treasury professionals from across the USA. Buyer Authority: Attendees include corporate treasury practitioners, bankers, and financial service providers.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
110 East 2nd Street, Austin, Texas, USA, 78701
JW Marriott Austin in Austin typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: JW Marriott Austin in Austin typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at JW Marriott Austin for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Corporate or Institutional Treasury Practitioner (non-bankers)
Exhibitor/Sponsor Personnel
Non-Exhibiting/Sponsoring Bank or Supplier Personnel
Who runs the show
Alliance of Texas Treasury Associations
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending TEXPO Conference on 2027-04-18 to 2027-04-20 in Austin lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Austin-Bergstrom International
to venue
by car
A range of accommodation options near the venue and across key areas.
JW Marriott Austin
The conference hotel, so booking here removes daily transfers; reserve early because conference blocks fill quickly in spring.
Hilton Austin
Large full-service hotel close to 4th Street, convenient for a short walk to sessions and evening receptions.
Austin Marriott Downtown
Close to the 2nd and 4th Street corridor and the venue; good fallback when the host hotel block is full.
Hyatt Regency Austin
Waterfront property across Lady Bird Lake; budget a short rideshare (approx. USD 8-15) or a longer walk along the hike and bike trail.
Get around the city with these convenient transport options.
bus
Route 100 links the airport terminal with downtown stops within walking distance of Congress Avenue hotels; allow 35-50 minutes including waiting time.
rail
Useful if you stay north of the river or near a Red Line park-and-ride; Downtown Station is a short walk to the JW Marriott Austin. Weekend service is limited.
taxi
Taxis wait at the terminal curb; the trip is roughly 8 miles and 20-30 minutes outside peak traffic.
rideshare
Uber and Lyft cover downtown Austin; for Congress Avenue hotels walking is often faster than waiting for a car during session start times.
parking
Hotel valet at the host property is typically more expensive than pre-booked garages on 2nd, 3rd and 4th Street; confirm rates with the operator.
walking
Downtown Austin is grid-planned and walkable, but sidewalks are busy at session start times and April storms can force a detour under cover.
Weather
April is one of Austin's wetter months, with average daytime highs around 27 C (81 F) and overnight lows near 16 C (61 F). Spring thunderstorms can bring short, heavy downpours and brief street flooding. Meeting rooms are heavily air conditioned, so keep a layer with you and check a local forecast 48 hours before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks (AT&T, T-Mobile, Verizon) cover downtown Austin well. International visitors should buy an eSIM or confirm their roaming plan before departure. Power is 120V at 60Hz with Type A and B plugs, so UK and European devices need an adapter and often a voltage converter. Hotel and venue Wi-Fi is usually available but can congest at peak session times, so a mobile hotspot is a useful backup for demo laptops.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm on the TEXPO floor, with jackets and ties more common among bankers and vendor sales teams. Add a blazer for evening receptions.
Tipping
Tipping is expected in Austin: 15-20 percent at restaurants, a dollar or two per drink at bars, and a few dollars per night for hotel housekeeping.
Greetings and follow-up
A handshake and first-name introductions are standard in Texas business settings. Exchange cards freely and send follow-up emails within a week of the conference.
Downtown layout
Downtown Austin is compact and grid-planned, so Congress Avenue, 2nd Street and 4th Street hotels are all walkable to the JW Marriott Austin; allow extra time when the morning session crush hits.
Evening hosting
Austin's 2nd and 4th Street restaurant rows and Rainey Street entertainment district fill quickly during conference weeks, so book client dinners ahead if you are hosting bankers or vendors.
April storms
Spring weather can turn suddenly. Keep a compact umbrella in your bag and allow a margin before any fixed meeting if a downpour coincides with a session break.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: AUS
Austin-Bergstrom (AUS) has nonstop service from most major US hubs and a limited set of international gateways, so delegates from Europe or Asia usually connect through DFW, IAH, ORD or ATL. Book 4-8 weeks ahead for April travel, plan to land the afternoon before your first session, and check whether your hotel offers an airport shuttle before relying on rideshare. If AUS fares spike, compare San Antonio (SAT) with a rental car or coach transfer into Austin.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Austin-Bergstrom International (AUS). Allow road or rail time to JW Marriott Austin; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near JW Marriott Austin: JW Marriott Austin; Hilton Austin; Austin Marriott Downtown.
Ride-hail: Uber and Lyft both operate across Austin. At Austin-Bergstrom (AUS), follow signs to the designated rideshare pickup area rather than the taxi curb, as the two zones are separate. Rides between Congress Avenue hotels and the JW Marriott Austin are short and typically USD 8-15 before surge. Expect surge pricing at conference opening and closing hours and after evening receptions, and pre-book your airport return the night before departure.
Public transit: CapMetro runs Austin's bus and rail network. Route 100 Airport Flyer links Austin-Bergstrom (AUS) with downtown, and the MetroRail Red Line terminates at Downtown Station, a short walk from Congress Avenue hotels. Local single bus rides run around USD 1.25, commuter rail fares are higher at approximately USD 3.50, and day passes can be bought in the CapMetro app. Service thins out at weekends, so check Sunday timetables before relying on transit.
Parking: The JW Marriott Austin offers valet and self-park garage options for guests. Downtown public garages near 2nd, 3rd and 4th Street typically charge approximately USD 25-45 per day, with event rates higher during large citywide conferences. Some downtown properties allow valet only, so confirm the policy and current rate with the hotel or garage operator before driving in from outside Austin.
Plan and pack for the event climate.
Month: April 2027
Temperature: Daytime highs typically reach 24-29 C (75-85 F) with overnight lows near 14-18 C (57-65 F). Meeting rooms are kept cool for business dress, so bring a layer.
Seasonality: April averages roughly 2-3 inches of rain and sits inside central Texas storm season. Showers are often short but intense, usually building in the afternoon or evening, and can briefly flood low crossings downtown.
Packing: Pack light layers for warm days and cool meeting rooms, a compact umbrella or rain shell, and comfortable walking shoes for downtown blocks. Bring business casual plus one blazer for bank-hosted receptions, and a Type A/B power adapter if you are travelling from Europe or Asia.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at TEXPO Conference usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration tier on texpoconference.org - corporate or institutional treasury practitioners and exhibitor or sponsor personnel are listed at USD 450, non-exhibiting bank or supplier personnel at USD 725; verify current pricing and deadlines.
Book the JW Marriott Austin or a Congress Avenue hotel so the venue is walkable; downtown Austin rates tighten in spring conference weeks.
Reserve air travel into Austin-Bergstrom (AUS) and plan to land the afternoon before your first session.
Map the programme against the treasury topics you own this year - payments, liquidity, fraud controls, FX - and list the banks or TMS vendors you want to meet on the floor.
Prepare a one-page summary of your current bank and TMS stack plus two pain points so vendor conversations stay concrete.
Install the CapMetro app and check Route 100 Airport Flyer and Red Line timetables if you plan to skip rideshare.
Notify your card providers of travel, check whether your mobile plan covers US data or buy an eSIM, and pack a Type A/B power adapter if you are travelling from Europe or Asia.
Pack business casual with one blazer for bank-hosted receptions, plus a compact umbrella for April thunderstorms.
Save your registration confirmation, hotel booking and venue directions offline; screenshot any QR code issued for badge pickup.
Arrive early on the first morning for badge pickup, walk the exhibit floor before sessions begin, and keep the late afternoon for follow-up meetings.
Registration and hall orientation at JW Marriott Austin
Supplier meetings and product demos
Final negotiations and follow-up
TEXPO Conference registration concourse
JW Marriott Austin
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
JW Marriott Austin
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Corporate or Institutional Treasury Practitioner (non-bankers)
USD 450 / per person
visitor_ticket
visitor · Exhibitor/Sponsor Personnel
USD 450 / per person
visitor_ticket
visitor · Non-Exhibiting/Sponsoring Bank or Supplier Personnel
USD 725 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Corporate or Institutional Treasury Practitioner (non-bankers) | USD 450 / per person | organiser_published | |
| visitor_ticket | visitor | Exhibitor/Sponsor Personnel | USD 450 / per person | organiser_published | |
| visitor_ticket | visitor | Non-Exhibiting/Sponsoring Bank or Supplier Personnel | USD 725 / per person | organiser_published |
Decision
Use this quick check to decide whether TEXPO Conference fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.