Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Texas Assessment Conference 2026 is the only statewide conference dedicated to providing the latest information on assessment, testing, and accountability in education. This event will feature keynotes and workshops led by prominent educators and assessment professionals, offering insights into the latest practices and policies in the field.
Texas Assessment Conference 2026 takes place in Round Rock, United States. Venue: Kalahari Resort & Conference Center.
TL;DR
- 1Dates and Venue: Texas Assessment Conference 2026 runs from November 2 to 4, 2026 at Kalahari Resort & Conference Center, Round Rock, Texas.
- 2Scale and Focus: Celebrating its 41st year, this conference is dedicated to assessment, testing, and accountability in education.
- 3Organiser: The event is organized by a committee of representatives from various education-related organizations.
- 4Entry: Registration is now open for all interested participants.
Why visit
Visitors come to the Texas Assessment Conference for direct exposure to the state agencies, policymakers, and district leaders shaping assessment and accountability in Texas schools.
Why exhibit
Exhibitors will have the chance to showcase their products and services to a targeted audience of educators and assessment professionals, enhancing visibility and engagement within the educational community. Meet qualified buyers and partners including Educational publishers and content providers, Assessment technology companies, Professional development organizations. Position your offer across assessment tools and software, educational resources for teachers, data analysis.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Educators from K-12 institutions
Assessment coordinators and specialists
Policymakers in education
Higher education faculty and administrators
Educational technology providers
Assessment and testing service providers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Educational publishers and content providers - print and digital curriculum, interim assessments, and intervention materials aligned to Texas standards (TEKS)
Assessment technology companies - online testing platforms, item authoring, proctoring, and score reporting systems for districts and state programs
Professional development organizations - assessment literacy training, data-use coaching, and leadership institutes for campus and district teams
Data analysis and reporting services - dashboards, disaggregation tools, and PSAT/SAT/STAAR data workflows that help districts act on results
Curriculum development firms - scope-and-sequence products, performance tasks, and standards-aligned resources that connect instruction to assessment
Assessment consultants - psychometric advising, test security audits, standard-setting support, and program evaluation for agencies and districts
Testing accommodations and accessibility vendors - assistive technology, braille and large-print production, and translated test materials
Product categories
Key solution areas showcased across the event.
Assessment tools and software
Educational resources for teachers
Data analysis and reporting solutions
Professional development programs
Curriculum materials
Testing and evaluation services
Location & Facilities
Venue
Kalahari Resort & Conference Center
Round Rock, United States
Facilities
Parking
Kalahari Resort & Conference Center in Round Rock typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Kalahari Resort & Conference Center in Round Rock typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Kalahari Resort & Conference Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Round Rock, United States
Why it matters
On 2026-11-02 to 2026-11-04, Texas Assessment Conference 2026 in Round Rock covering Assessment tools and software, Educational resources for teachers, Data analysis and reporting solutions, Professional d gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Austin-Bergstrom International Airport
Primary commercial airport for the Austin-Round Rock metro; rental cars, rideshare, and taxis are available on arrival
TBA
to venue
Approx. 35-45 minutes to Round Rock; confirm live traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Kalahari Resorts & Conventions - Round Rock
upscale
Convention Center by Kalahari Resorts (210 m from venue)On-site convention center resort hotel; amenities include breakfast (paid), free Wi-Fi, parking, pools, hot tub, fitness center, spa, bar and restaurant. Guest rating 4.4 from roughly 9.7K reviews.
La Quinta Inn & Suites by Wyndham Round Rock near Kalahari
midscale
1.6 km from Convention Center by Kalahari Resorts3-star hotel; free breakfast, free Wi-Fi, free parking, pool, air conditioning, pet-friendly, fitness center and restaurant. Guest rating 4.3.
Hyatt Place Austin/Round Rock
midscale
6.4 km from Convention Center by Kalahari Resorts3-star hotel; free breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, fitness center and bar. Guest rating 4.4.
Aloft by Marriott Austin Round Rock
midscale
Round Rock, near Kalahari Resorts convention centerListed in Google Hotels results for the venue area; guest rating 4.1.
Local transport
Get around the city with these convenient transport options.
Rideshare (AUS to Kalahari)
Estimated costUSD 35-75 taxi or rideshare to the venue district
Uber and Lyft typically serve Austin-Bergstrom and Round Rock; expect surge pricing during peak arrival periods.
Taxi (AUS to Kalahari)
Estimated costApprox. USD 55-75 one way; confirm meter or flat rate
Taxi ranks are available at the airport; confirm the fare estimate before departure.
Rideshare within Round Rock
Estimated costApprox. USD 8-15 per trip; confirm app pricing
Useful for short trips between hotels and the Kalahari convention center; pre-book during conference peaks.
Rental car
Estimated costApprox. USD 40-70 per day plus fuel and parking; confirm rates
Best if you plan to explore the Austin metro; the Kalahari complex is car-oriented and parking is on site.
On-site parking at Kalahari
Estimated costApprox. USD 10-20 per day; confirm venue rate
Confirm current parking fees and exhibit-hall access rules with the venue or organiser.
Weather
November in Round Rock is typically mild, with average daytime highs near 68-72 F (20-22 C) and overnight lows near 48-52 F (9-11 C). Rain is possible, and occasional cold fronts can drop temperatures quickly. Layers and a compact umbrella are useful; confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
United States mobile networks require a compatible handset; roaming or a prepaid US SIM/eSIM is standard for international delegates. The Kalahari resort hotel lists free Wi-Fi as an amenity, and free Wi-Fi appears at La Quinta, Hyatt Place and Aloft listings for the Round Rock area.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm for Texas assessment conferences: collared shirts, slacks, or dresses, with a jacket optional for receptions. Comfortable shoes help because the Kalahari convention center involves walking between sessions and the exhibit hall.
Tipping
US norms apply: 15-20 percent at sit-down restaurants, USD 2-5 per drink at bars, and a similar percentage for taxi or rideshare drivers. Many payment terminals prompt for a tip.
Getting around
Round Rock is car-oriented and the Kalahari complex sits off Interstate 35. Ride-hailing works for short trips, but pre-book or confirm pickup times during conference peaks; hotel parking is useful if you rent a car.
Conference etiquette
Sessions often include state agency updates and district Q&A. Arrive on time, keep questions concise, and use the conference app or printed schedule to avoid room-hopping during crowded blocks.
Local context
Round Rock is part of the Austin metro, so November evenings can be cool after warm days. The venue is a resort convention center, meaning food and amenities are on site but nearby independent restaurants require a short drive or rideshare.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights price insights captured on 2026-11-01 departures show New York JFK to Round Rock in about 4 hr 13 min to 4 hr 22 min nonstop-equivalent timings, with fares flagged as currently high and cheapest booking typically 1-4 months before takeoff. Tokyo NRT itineraries connect via SEA, DEN, SFO or DFW in roughly 14-15 hours; Sydney SYD itineraries connect via DFW, LAX or IAH in 19-30 hours, with prices unlikely to drop below USD 1,026. London LHR searches returned no fare rows in the capture, so confirm live schedules before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Austin-Bergstrom International Airport: Approx. 35-45 minutes to Round Rock; confirm live traffic. Allow road or rail time to Kalahari Resort & Conference Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Kalahari Resort & Conference Center: Convention Center by Kalahari Resorts (210 m from venue): Kalahari Resorts & Conventions - Round Rock; 1.6 km from Convention Center by Kalahari Resorts: La Quinta Inn & Suites by Wyndham Round Rock near Kalahari; 6.4 km from Convention Center by Kalahari Resorts: Hyatt Place Austin/Round Rock.
Ride-hail: Ride-hailing apps are commonly used in Round Rock; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Kalahari Resort & Conference Center.
Parking: On-site parking is available at Kalahari Resort & Conference Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Daytime highs approx. 68-72 F (20-22 C); overnight lows approx. 48-52 F (9-11 C). Confirm the forecast before travel.
Seasonality: November is generally mild and relatively dry in Central Texas, but rain events and occasional cold fronts are possible; pack a light jacket and compact umbrella.
Packing: Daytime highs approx. 68-72 F (20-22 C); overnight lows approx. 48-52 F (9-11 C). Confirm the forecast before travel. November is generally mild and relatively dry in Central Texas, but rain events and occasional cold fronts are possible; pack a light jacket and compact umbrella. November in Round R
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Texas Assessment Conference 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your registration status and session selections on txassessmentcon.org; keep your confirmation email handy.
T-2
Book your hotel in Round Rock early, using the Kalahari block or nearby properties if the resort is full.
T-3
Arrange ground transport from Austin-Bergstrom International Airport (AUS); rideshare and taxi are the simplest options to Kalahari.
T-4
Review the draft schedule and mark sessions on Texas assessment policy, accountability, psychometrics, and test security.
T-5
Prepare 2-3 questions for state agency and policymaker Q&A segments.
T-6
Check the venue's badge pickup hours and allow extra time on day one.
T-7
Pack business casual attire and a light jacket for cool November mornings.
T-8
Download offline maps and confirm parking or rideshare drop-off at Kalahari Resorts & Conventions.
T-9
Set up a note-taking system for vendor demos and follow-up contacts.
T-10
Confirm any district travel approval and reimbursement paperwork before departure.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Kalahari Resort & Conference Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Texas Assessment Conference 2026 registration concourse
Kalahari Resort & Conference Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Kalahari Resort & Conference Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Texas Assessment Conference 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Texas Assessment Conference 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Assessment tools and software and Educational resources for teachers solutions and benchmarking suppliers at Texas Assessment Conference 2026 in Round Rock.
Min. budget
$500.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Assessment tools and software and Educational resources for teachers products who need qualified meetings with the event's trade audience.
Min. budget
$2,250.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Round Rock show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- Accountability rating
- Texas's A-F system for evaluating districts and campuses on student achievement, school progress, and closing the gaps.
- Assessment vendor
- A company that supplies test development, delivery, scoring, or reporting services to state and district assessment programs.
- Item bank
- An organized library of test questions with metadata used to build operational, interim, and practice assessments.
- Psychometrics
- The statistical science of measuring knowledge, skills, and abilities, including reliability, validity, and item difficulty.
- Raw score
- The number of points a student earns on a test before conversion to a scale score or performance level.
- Scale score
- A converted score that places performance on a common scale across test forms and administration years.
- STAAR
- The State of Texas Assessments of Academic Readiness, Texas's standardized testing program for public school students.
- Standard setting
- A structured process in which educators and experts recommend cut scores that separate performance levels.
- Test security
- Policies and procedures that protect test content, administration integrity, and valid results.
- Accommodations
- Approved supports or changes in test presentation, response, timing, or setting for eligible students.
- Interim assessment
- A district-administered checkpoint, often used to predict performance on summative tests and guide instruction.
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Also known as
Alternate names and search phrases for this event.
- Texas Assessment Conference 2026 Round Rock
- Texas Assessment Conference Round Rock 2026
- Round Rock United States
- Assessment tools and software
- Educational resources for teachers
- Data analysis and reporting solutions
- Professional development programs
- Conference Conference Round Rock
- digital transformation expo
- Round Rock technology expo 2026
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.