Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
TERRAE is an international exhibition dedicated to promoting slow tourism, outdoor activities, and sustainable travel experiences. Scheduled for 20 November 2026 at Fiera di Bergamo, this event will feature a variety of engaging activities, including product presentations, workshops, and tastings.
It aims to connect operators and travelers who value authentic experiences in nature, culture, and cuisine. TERRAE - Travel beyond the ordinary by Agritravel Expo takes place in Bergamo, Italy.
TL;DR
- 1Sector Focus: Slow, sustainable and experiential tourism - Italian domestic itineraries, outdoor and nature travel, food and wine routes, rural hospitality, camper and plein-air travel, and soft mobility rather than mass-market package holidays.
- 2What Is On Show: Destination boards and travel consortia, tour operators and experience designers, agriturismi and rural guesthouses, camper and van rental firms, walking and cycling route operators, craft food and wine producers, and wellness or heritage experience providers.
- 3Who Walks the Aisles: Travel agents and tour operators sourcing Italian product, trip designers and DMCs, hospitality and agriturismo buyers, municipal and DMO tourism officers, outdoor and cycling clubs, plus consumers planning their next slow-travel trip.
- 4Organiser: Promoberg, the operator of the Fiera di Bergamo exhibition centre.
- 5Access: The existing listing describes free entry to the show-floor programme of stands, workshops and tastings; reconfirm ticketing and the registration route with the organiser before travelling.
Why visit
Dates and Venue: Fiera di Bergamo in Bergamo, Lombardy - seed notes point to a November 2026 edition, so confirm the final day-by-day dates on expoterrae.it before booking travel.
Why exhibit
Exhibitors will benefit from direct access to a targeted audience interested in sustainable tourism. The event offers a platform to showcase products and services while networking with potential partners and customers. Meet qualified buyers and partners including Tourism boards promoting regional attractions, Travel agencies specializing in sustainable travel, Outdoor adventure companies offering unique experiences. Position your offer across sustainable travel packages.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Travel operators seeking sustainable tourism options
Tourism enthusiasts interested in slow travel experiences
Local businesses promoting regional tourism
Cultural organizations showcasing local heritage
Food and beverage producers offering local specialties
Adventure tourism providers focusing on outdoor activities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Tourism boards promoting regional attractions
Travel agencies specializing in sustainable travel
Outdoor adventure companies offering unique experiences
Culinary experts showcasing local cuisine
Cultural organizations focusing on heritage tourism
Accommodation providers emphasizing eco-friendly practices
Product categories
Key solution areas showcased across the event.
Sustainable travel packages and itineraries
Outdoor adventure experiences and tours
Culinary tourism and local food products
Cultural heritage experiences and workshops
Eco-friendly accommodations and services
Wellness and relaxation tourism options
Location & Facilities
Venue
Fiera di Bergamo
Via Lunga, 24125 Bergamo, Italy
Facilities
Parking
Fiera di Bergamo in Bergamo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fiera di Bergamo in Bergamo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fiera di Bergamo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
20 November 2026:10:00 AM – 7:00 PM daily
Who runs the show
Organisers
Promoberg
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Bergamo, Italy
Why it matters
Attending TERRAE - Travel beyond the ordinary by Agritravel Expo on 2026-11-20 to 2026-11-20 in Bergamo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Milan Bergamo Airport (Orio al Serio)
The closest airport to the venue and the default choice for European short-haul arrivals. Local bus and taxi links connect the airport with Bergamo city and the fairground district; confirm current fares and timetables locally
TBA
to venue
Approx. 10-20 minutes by taxi or car, traffic dependent
by car
Milan Linate Airport
Useful for domestic Italian and some European flights; allow extra time for Milan ring-road traffic and consider rail from Milan to Bergamo
TBA
to venue
Approx. 45-70 minutes by car, traffic dependent
by car
Milan Malpensa Airport
Main long-haul gateway for the region. Rail and shuttle options route via Milan or Bergamo city; book transfers in advance for late arrivals
TBA
to venue
Approx. 70-100 minutes by car or airport transfer
by car
Verona Villafranca Airport
Alternative for travellers combining the show with Verona or Lake Garda; rail via Brescia or Bergamo is possible but slower than driving
TBA
to venue
Approx. 1 hour 20 minutes to 1 hour 45 minutes by car
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Foresteria Green House
budget
Fiera di Bergamo610 m to venue4.7
iride
budget
Fiera di Bergamo1 km to venue4.5
Green Bed Bergamo "Guest House" & "Residence"
midscale
Fiera di Bergamo4.4
B&B LUNA
midscale
Fiera di BergamoOrio Stay&Fly
budget
Fiera di Bergamo1.4 km to venueFEEL Bellavista Suits
midscale
Fiera di Bergamo2.5 km to venueLocal transport
Get around the city with these convenient transport options.
Car or taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forBergamo city centre to Fiera di Bergamo via SS671
Car or taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forBergamo city centre to Fiera di Bergamo via Via Pietro Rovelli
taxi
Estimated costApprox. EUR taxi/rideshare from BGY to venue (estimate; confirm before travel)
Best forMilan Bergamo Airport (Orio al Serio) (BGY) to Fiera di Bergamo
Approx. 10-20 minutes by taxi or car, traffic dependent; The closest airport to the venue and the default choice for European short-haul arrivals. Local bus and taxi links connect the airport with Bergamo city and the fairground district; confirm current fares and timetables loca
taxi
Estimated costApprox. EUR taxi/rideshare from LIN to venue (estimate; confirm before travel)
Best forMilan Linate Airport (LIN) to Fiera di Bergamo
Approx. 45-70 minutes by car, traffic dependent; Useful for domestic Italian and some European flights; allow extra time for Milan ring-road traffic and consider rail from Milan to Bergamo.
taxi
Estimated costApprox. EUR taxi/rideshare from MXP to venue (estimate; confirm before travel)
Best forMilan Malpensa Airport (MXP) to Fiera di Bergamo
Approx. 70-100 minutes by car or airport transfer; Main long-haul gateway for the region. Rail and shuttle options route via Milan or Bergamo city; book transfers in advance for late arrivals.
taxi
Estimated costApprox. EUR taxi/rideshare from VNO to venue (estimate; confirm before travel)
Best forVerona Villafranca Airport (VNO) to Fiera di Bergamo
Approx. 1 hour 20 minutes to 1 hour 45 minutes by car; Alternative for travellers combining the show with Verona or Lake Garda; rail via Brescia or Bergamo is possible but slower than driving.
Weather
Bergamo in November sits in the Po valley pre-alpine belt: expect cool, damp days with daytime highs typically around 9-13 C and night lows around 3-6 C. Fog and low cloud are common in the morning, and November is one of the wetter months of the year, so a waterproof layer and shoes suitable for wet pavements are worth packing. Exhibition halls and hotels are heated; the car parks and shuttle points are outdoor, so dress in layers. These are climatological norms, not a forecast - check a local forecast for the show week before travelling.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Two Bergamos
The city splits into the Citta Alta on the hill and the modern lower town. The San Vigilio funicular and bus links connect them, and the Venetian walls around the upper town are a UNESCO-listed circuit worth an hour before or after the show.
Meal and meeting rhythm
Italian working lunches typically run from about 13:00 to 14:30, and many small family-run tourism businesses keep that break. Avoid booking meetings across it and expect evening aperitivo to be the more natural slot for relationship building.
Language at the fair
Italian dominates the show floor. Exhibitor staff in tourism and hospitality usually handle English, but printed product sheets in Italian speed up conversations, and a translated shortlist of stands shows you did the homework.
Taxis and transfers
Bergamo is not a large taxi market and availability tightens around event days and early flights from Orio al Serio. Pre-book airport transfers and note that ride-hailing coverage is thinner than in Milan; the local bus network is the fallback.
Money and payment
Cards are widely accepted for hotels, restaurants and transport tickets, but keep some euros for small producers, market stalls and the occasional bar that prefers cash. Tipping is not expected beyond rounding up.
Local food cues for buyers
Bergamo's kitchen is polenta, casoncelli, taleggio and Valcalepio wines. Many agriturismo and food-route exhibitors at Expo Terrae build their packages around these, so tasting before you contract is a legitimate part of the buying process.
Practical notice
Regional rail and bus strikes are called with advance notice in Italy and can affect transfers to Milan airports. Check your travel day against announced strike dates and keep a taxi budget as a fallback.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BGY
Searches for 19 Nov 2026 departures into BGY showed a MAD-BGY nonstop at about 2 hr 20 min; JFK routings require a stop and long layovers. Compare fares and times before booking, and note the result text did not expose fixed ticket prices for every origin.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Milan Bergamo Airport (Orio al Serio) (BGY): Approx. 10-20 minutes by taxi or car, traffic dependent; Milan Linate Airport (LIN): Approx. 45-70 minutes by car, traffic dependent; Milan Malpensa Airport (MXP): Approx. 70-100 minutes by car or airport transfer; Verona Villafranca Airport (VNO): Approx. 1 hour 20 minutes to 1 hour 45 minutes by car. Allow road or rail time to Fiera di Bergamo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fiera di Bergamo: Fiera di Bergamo: Foresteria Green House; Fiera di Bergamo: iride; Fiera di Bergamo: Green Bed Bergamo "Guest House" & "Residence".
Ride-hail: Ride-hailing apps are commonly used in Bergamo; confirm local availability before travel.
Public transit: Google Maps shows a roughly 20-minute transit option between Bergamo and Fiera di Bergamo; check current bus and metro connections for the fairground district and confirm fares locally before travelling.
Parking: On-site parking is available at Fiera di Bergamo; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: November daytime highs around 9-13 C with night lows around 3-6 C; halls and hotels are heated, so plan layers for the walk between car parks, bus stops and the entrance.
Seasonality: November is one of Bergamo's wetter months, typically with around 8-10 rain days and frequent morning fog in the Po valley. Rain rarely lasts all day, but a compact umbrella and waterproof shoes are sensible for the fairground, which involves outdoor walking between halls and car parks. Confirm the forecast for the show week before travelling.
Packing: November 2026
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at TERRAE - Travel beyond the ordinary by Agritravel Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14
Confirm the exact Expo Terrae dates and opening hours on expoterrae.it and check whether pre-registration or an online ticket is required.
D-13
Book travel into Milan Bergamo (BGY) if possible; it is by far the shortest transfer to Fiera di Bergamo. Compare against Linate and Malpensa only if BGY has no suitable connection.
D-12
Reserve accommodation near the fairground or in Bergamo city centre and check the cancellation policy, since November weather can disrupt regional transport.
D-11
Check Schengen entry requirements for your nationality and confirm passport validity for the trip, plus any ETIAS or visa status that applies to you.
D-10
Draft a target list of exhibitor types: rural stays, walking and cycling operators, camper and plein-air suppliers, food and wine experiences, and regional tourism boards relevant to your clients.
D-9
Shortlist 8 to 12 exhibitors from the organiser's exhibitor directory and note the Italian region each one covers, so meetings do not overlap.
D-8
Prepare a one-page buyer or interest profile in English and Italian that states your source markets, volumes and seasonality.
D-7
Map the route from your hotel to Fiera di Bergamo and price the options: local bus, taxi or driving, with approximate fare bands for each.
D-6
Book any workshop or tasting sessions that require a seat reservation, and block out time on the floor for unplanned exhibitor conversations.
D-5
Check typical November conditions for Bergamo (cool, damp, fog possible) and pack a waterproof layer and shoes suitable for walking between halls and car parks.
D-4
Download offline maps and the organiser app or floor plan if published, and save the venue address in Italian for taxi drivers.
D-3
Confirm meeting times with shortlisted exhibitors and note that many Italian small operators keep a midday break, so avoid booking slots between roughly 13:00 and 14:30.
D-2
Print or download your registration confirmation, ID and a backup of your meeting list; charge devices and pack a power bank for a full day on the floor.
D-1
Travel to Bergamo, check in, and do a short reconnaissance of the fairground access points and car park entrances so the first morning is not spent navigating.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fiera di Bergamo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2TERRAE - Travel beyond the ordinary by Agritravel Expo registration concourse
Fiera di Bergamo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fiera di Bergamo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether TERRAE - Travel beyond the ordinary by Agritravel Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is Expo Terrae and who is it for?
Expo Terrae is a slow-tourism and experiential travel fair held at Fiera di Bergamo in Lombardy and organised by Promoberg. It brings together Italian destinations, tour operators, agriturismi, camper and outdoor suppliers and food and wine producers, and it serves both travel trade buyers building Italy programmes and consumers planning their own trips.
When and where is the next edition of Expo Terrae?
The show is held at Fiera di Bergamo, roughly 5 to 6 km from Bergamo city centre in Lombardy, Italy. Seed notes reference a November 2026 edition; check expoterrae.it for the confirmed opening days and opening hours before booking flights or hotels.
How do I get to Fiera di Bergamo from Milan Bergamo airport?
Milan Bergamo (Orio al Serio, BGY) is the closest airport, a short ride from the fairground, with taxi and local bus options. Milan Linate (LIN) and Milan Malpensa (MXP) are further but have more long-haul connections. Allow extra time in November for fog or rain delays and confirm fares and timetables locally.
Is entry to Expo Terrae free and do I need to register?
The current listing describes free access to a programme of stands, workshops and tastings. Registration mechanics can change between editions, so confirm on expoterrae.it whether you need an online ticket, an on-site badge or trade pre-registration before you travel.
Is Expo Terrae trade-only or open to the public?
The published programme of workshops, tastings and product showcases points to a mixed audience of travel trade and consumers rather than a closed trade-only floor. Exhibitors who need dedicated B2B time should ask the organiser about trade slots when booking a stand.
What can travel buyers source at the show?
Typical product includes rural and agriturismo accommodation, walking and cycling itineraries, camper and plein-air packages, food and wine experiences, heritage and wellness activities, and destination promotion from Italian regions and local tourism boards. It suits agents and DMCs assembling short-break and slow-travel programmes in northern Italy.
Where should I stay near Fiera di Bergamo?
There is a cluster of guesthouses and small hotels around the fairground, including Foresteria Green House, iride, Green Bed Bergamo and Orio Stay&Fly, most within 1 to 3 km. Bergamo city centre offers a wider range of hotels with easy access to the Citta Alta. November is a normal business month locally, so book early if a show weekend coincides with events in Milan.
What is there to do in Bergamo outside the show?
The Citta Alta walled upper town, the San Vigilio funicular, the Venetian city walls and the Piazza Vecchia are the standard short-stay circuit, all reachable from the fairground in under half an hour. Local aperitivo bars and the province's polenta and casoncelli food tradition make an evening in the lower town worthwhile.
What language is used at Expo Terrae?
Italian is the working language on the show floor and in most workshops. Many exhibitors in tourism and hospitality speak English, but bringing Italian-language product sheets or a translated shortlist of stands will make meetings faster.
Glossary
- Slow tourism
- Travel built around fewer stops and longer stays, using local transport, rail and walking, with emphasis on local culture, food and landscape rather than volume. It is the organising theme of Expo Terrae.
- Agriturismo
- Italian farm-stay accommodation where the operator runs an agricultural business alongside guest rooms and often meals. At slow-tourism fairs it is a core category for rural overnight product.
- Borgo
- A small historic Italian village or hamlet. Borghi are promoted as quieter alternatives to crowded art cities and usually appear at travel fairs as bundled itineraries with local guides and food stops.
- Cammino
- A marked long-distance walking route, often historic or pilgrim in origin, such as the Via Francigena. Operators sell these as self-guided stages with baggage transfer or as guided group departures.
- Plein air
- The Italian term for open-air camping and campervan travel, covering campsites, caravan parks and aree di sosta (camper stopover areas). Relevant to the outdoor and soft-mobility exhibitors at the show.
- DMO and DMC
- A DMO (Destination Management Organisation) is a public or consortium body promoting a place; a DMC (Destination Management Company) is the commercial ground handler that builds and operates itineraries for the travel trade. Both are buyer profiles at Expo Terrae.
- Soft mobility
- Low-impact visitor transport - walking, cycling, e-bike hire, local rail and shuttle services - usually packaged into an itinerary rather than sold as a standalone transfer.
- Enogastronomia
- Italian food and wine tourism. At travel fairs it appears as tastings, producer visits, cooking classes and wine-route itineraries, and it is one of the strongest draws for leisure visitors at Expo Terrae.
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Also known as
Alternate names and search phrases for this event.
- TERRAE - Travel beyond the ordinary by Agritravel Expo 2026
- TERRAE - Travel beyond the ordinary by Agritravel Expo Bergamo
- TERRAE 2026
- TERRAE Bergamo 2026
- Travel 2026
- Travel Bergamo 2026
- Agritravel Expo Bergamo 2026
- Bergamo Italy
- Travel and Tourism Bergamo 2026
- Sustainable travel packages and itineraries
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.