Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
TECHSPO Toronto 2026 is a two day technology expo taking place April 15th - 16th, 2026 at the luxurious Marriott Downtown at CF Toronto Eaton Centre Hotel in Toronto, Ontario.
TECHSPO Toronto brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.
Exhibitors showcase the next generation of technology & innovation, including; Internet, Mobile, Adtech, Martech and SaaS technologies.
TL;DR
- 1Dates and Venue: TECHSPO Toronto runs from April 28 to 29, 2027 at Marriott Downtown at CF Toronto Eaton Centre Hotel.
- 2Scale and Focus: This technology expo showcases innovations in Internet, Mobile, AdTech, MarTech, and SaaS.
- 3Organiser: Hosted by TECHSPO, LLC, with registration available at techspotoronto.ca.
- 4Buyer Authority: Attendees include developers, marketers, technology providers, and business leaders.
- 5Entry: Free admission for a limited time; register now to secure your spot.
Why visit
Attending TECHSPO Toronto provides valuable insights into the latest technology trends and innovations. Network with industry leaders and peers, participate in hands-on demonstrations, and discover solutions that can enhance your business strategies. The event offers a unique opportunity to connect with top professionals and explore emerging technologies that can drive growth and efficiency.
Why exhibit
Exhibiting at TECHSPO Toronto allows companies to showcase their latest products and services to a targeted audience of decision-makers and industry professionals. Gain visibility in the technology sector, engage with potential clients, and build meaningful relationships that can lead to new business opportunities. The event is designed to facilitate connections and foster collaboration among innovators in the tech space.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Startup founders and CTOs comparing SaaS platforms, APIs and developer tooling for an early-stage product roadmap
Growth, performance and digital marketing leads sourcing AdTech, MarTech, analytics and attribution stacks
App and web product managers evaluating mobile development, no-code and DevOps vendors
Agency owners and e-commerce operators looking for conversion, CRM and personalisation tools
Angel investors, venture funds and accelerator scouts meeting seed and Series A technology companies
Enterprise innovation and digital transformation teams benchmarking Canadian software suppliers
SMB owners assessing hosting, payments, cybersecurity and back-office software
Developers, students and career switchers attending talks, workshops and recruiter sessions
Exhibitor profile
Main supplier and exhibitor segments present at the show.
SaaS vendors selling subscription software, vertical SaaS and platform APIs
AdTech providers: programmatic platforms, DSPs and SSPs, ad servers, attribution and measurement tools
MarTech companies: customer data platforms, marketing automation, email/SMS and campaign analytics
Mobile app studios, no-code and low-code builders, cross-platform development toolkits
Cloud infrastructure, hosting, DevOps, cybersecurity and managed service providers
AI and data platform vendors offering models, data pipelines and personalisation engines
E-commerce, payments and fintech enablement platforms for online merchants
Accelerators, venture funds and professional services firms (legal, IP, recruitment) recruiting technology clients
Product categories
Key solution areas showcased across the event.
SaaS platforms and vertical business software
Advertising technology: programmatic buying, DSP and SSP, ad serving, attribution
Marketing technology: customer data platforms, automation, email/SMS, analytics
Mobile apps, no-code and low-code platforms, cross-platform development tools
Cloud infrastructure, hosting, DevOps, observability and cybersecurity
AI and machine learning tools, data platforms and personalisation engines
E-commerce, payments, subscriptions and fintech enablement
Developer APIs, integration platforms and open-source tooling
Web design, UX research and digital agency services
Startup services: accelerators, funding, recruitment, legal and intellectual property
Location & Facilities
Venue
Marriott Downtown at CF Toronto Eaton Centre Hotel
525 Bay St, Toronto, ON M5G 2L2, Canada
Facilities
Parking
Marriott Downtown at CF Toronto Eaton Centre Hotel in Toronto typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Marriott Downtown at CF Toronto Eaton Centre Hotel in Toronto typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Marriott Downtown at CF Toronto Eaton Centre Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
TECHSPO, LLC
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Toronto, Canada
Why it matters
On 2027-04-28 to 2027-04-29, TECHSPO Toronto in Toronto covering Internet technologies and solutions, Mobile applications and services, Advertising technology platforms, Marketing techn gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CAD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Toronto Pearson International Airport
The main international gateway for Toronto and the arrival point used in the captured flight samples. UP Express connects the terminals with Union Station, where TTC Line 1 continues downtown. Approximate timings - confirm schedules before travel
TBA
to venue
Approx. 30-45 minutes by car to the downtown core depending on traffic; about 25 minutes by UP Express train to Union Station
by car
Billy Bishop Toronto City Airport
Downtown island airport handy for short-haul regional flights; passengers cross to the mainland by ferry or tunnel, with the harbour crossing free for pedestrians. Captures list onward transit options into the downtown core. Approximate timings - confirm before booking
TBA
to venue
Approx. 15-25 minutes by shuttle, taxi or rideshare to the downtown core
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Marriott Downtown at CF Toronto Eaton Centre
4-star
Downtown Toronto / Eaton CentreUSD 165–210 / night
Google Hotels capture lists it at 4.4 rating, eco-certified, with pools, hot tub, fitness centre and paid breakfast, Wi-Fi and parking; the hotel itself is the accommodation anchor shown within the Eaton Centre district.
sourceCourtyard by Marriott Toronto Downtown
3-star
Downtown TorontoUSD 108–140 / night
Google Hotels capture lists 4.1 rating, about 850 m from the Eaton Centre Marriott, with free Wi-Fi, paid parking, fitness centre and business centre.
Courtyard by Marriott Toronto Northeast/Markham
4-star
Markham / northeast TorontoUSD 100–130 / night
Listed in the same Google Hotels capture as 4.1 rated with free Wi-Fi, paid parking, indoor pool, spa and bar; a suburban option rather than a downtown walk-to-venue stay, so budget extra time and parking for the commute in.
Toronto Marriott City Centre Hotel
4-star
Downtown TorontoUSD 173–216 / night
Also surfaced in the Marriott Bonvoy filtered Google Hotels result set for the Eaton Centre area; a downtown alternative when the Eaton Centre property is sold out over the show dates.
Local transport
Get around the city with these convenient transport options.
TTC subway, streetcar and bus
Estimated costCost TBA
Best forDowntown Toronto hotels to the Eaton Centre and Yonge-Dundas district
Moovit lists subway, bus and train options serving the Eaton Centre Marriott; the closest subway access is at Dundas and Queen stations on Line 1, with streetcars running along Queen Street.
UP Express (airport rail)
Estimated costCost TBA
Best forToronto Pearson terminals to Union Station, then downtown
Rome2rio and Moovit list train connections from Pearson terminals to the downtown core in roughly 25 minutes, followed by a short TTC hop or walk to the Eaton Centre district.
Billy Bishop airport ferry and tunnel plus taxi
Estimated costCost TBA
Best forBilly Bishop Toronto City Airport (YTZ) to downtown Eaton Centre
Moovit and Rome2rio list transit options from YTZ into the downtown core; the harbour crossing is short and pedestrian access to the mainland is free, so the paid leg is only the onward ride.
Taxi / rideshare from Pearson
Estimated costCost TBA
Best forToronto Pearson (YYZ) to downtown hotels
Rideshare and taxi route options between the Eaton Centre Marriott and Toronto Pearson are listed on Lyft and Rome2rio; pick-up zones at the terminals are signposted.
GO Transit regional rail
Estimated costCost TBA
Best forSuburban stations (including Markham and Mississauga corridors) to Union Station
Useful if you stay outside the downtown core, for example at the Markham hotel option; connect at Union Station to TTC Line 1 for the Eaton Centre and Yonge-Dundas area.
Downtown parking (Green P and private garages)
Estimated costCost TBA
Best forEaton Centre, Yonge-Dundas and Nathan Phillips Square parking areas
Central Toronto parking is metered or garage-based rather than free at street level; hotel self-parking is typically charged separately per night.
Walking and Bike Share Toronto
Estimated costCost TBA
Best forDowntown core, PATH underground network and waterfront
Most downtown hotels, Union Station and the Eaton Centre district sit within a 20-30 minute walk, and the PATH indoor network covers much of the financial core in wet weather.
taxi
Estimated costCAD 45–85 taxi or rideshare to the venue district
Best forBilly Bishop Toronto City Airport (LCY) to Marriott Downtown at CF Toronto Eaton Centre Hotel
Weather
Late April in Toronto is spring shoulder season: daytime highs usually fall in the 8-16 C band, overnight lows drop to roughly 3-7 C, and rain showers are common, often short and showery rather than all-day. Wind off Lake Ontario can make the lakeshore and open plazas feel cooler than the forecast number suggests. Organiser-specific weather data was not captured, so treat these as climatological bands and confirm the daily forecast about five days before travelling. A light waterproof shell over layers is more useful than heavy winter kit, and indoor halls are usually air-conditioned, so a removable mid-layer helps.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Canada uses GSM-based LTE and 5G networks operated by Rogers, Bell and Telus, so most unlocked international phones work with a local SIM or eSIM. Short-term tourist eSIM data plans are widely sold and are usually cheaper than roaming add-ons for a two-day show; activate before departure or at the airport. Public Wi-Fi is common in downtown hotels and coffee shops but should be treated as untrusted for business logins - use a VPN or your own hotspot. Venue Wi-Fi for delegates and exhibitors is set by the organiser and was not confirmed in the captured material, so exhibitors should bring a backup connection such as a phone hotspot or local data SIM for live demos. Power is 120 V at 60 Hz with Type A and Type B plugs, so visitors from Europe or Asia need a plug adapter and, for non dual-voltage devices, a converter.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business etiquette
English is the working language of the Toronto technology scene, with French official at federal level. Introductions are informal and first names are normal at conferences, but arrive on time for booked meetings and keep small talk brief before getting to the product discussion.
Tipping and payments
The Canadian dollar (CAD) is the local currency and card or phone tap payments are accepted almost everywhere. Tipping is expected: roughly 15-20 percent in restaurants, CAD 2-5 per bag for hotel staff, and a few dollars for taxi and rideshare drivers.
Getting around downtown
Downtown Toronto is a grid, and the PATH indoor network links Union Station, the financial core and the Eaton Centre so you can cross several blocks without going outside. TTC fares are tap-based with PRESTO or contactless cards; keep right on escalators and let passengers off before boarding.
Weather and dress
April in Toronto swings between mild afternoons and cold evenings, and locals dress in layers. Business casual is standard at technology events, with comfortable shoes because exhibition halls and the PATH involve long walks on hard floors.
Accessibility and inclusion
Downtown venues and hotels generally provide step-free access, accessible washrooms and service animal accommodation, but specifics vary by building. Contact techspotoronto.ca or the venue ahead of time if you need assistance at registration, seating or booth access.
Safety and practicalities
Central Toronto is busy and generally safe during event hours; keep bags zipped on crowded streetcar and subway platforms, use licensed taxis or app-based rideshares at night, and note that cannabis is legal but public consumption rules are restricted. Emergency number is 911.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LCY
Samples captured for 28 April 2027 arrivals into Toronto Pearson (YYZ) show round-trip economy fares from about CA$665 from New York JFK (nonstop, roughly 1 hour 49 minutes, with other departures up to about CA$1,044), from about CA$746 from London LHR on connecting itineraries of 11 to 27 hours, from about CA$1,629 from Tokyo NRT with nonstop Air Canada and ANA options quoted near CA$1,759, and from about CA$2,124 from Sydney SYD on 21 to 27 hour itineraries. All of these were priced in CAD and will move with the airline schedule for the 2027 dates. Google noted that for the New York to Toronto route the cheapest booking window was usually 6 January to 6 April, so set a fare alert and re-check about three months out. Travellers connecting through the United States should check whether transit visa or ESTA rules apply to them. Confirm baggage allowances and change fees directly with the airline before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Toronto Pearson International Airport: Approx. 30-45 minutes by car to the downtown core depending on traffic; about 25 minutes by UP Express train to Union Station; Billy Bishop Toronto City Airport (LCY): Approx. 15-25 minutes by shuttle, taxi or rideshare to the downtown core. Allow road or rail time to Marriott Downtown at CF Toronto Eaton Centre Hotel; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Marriott Downtown at CF Toronto Eaton Centre Hotel: Downtown Toronto / Eaton Centre: Marriott Downtown at CF Toronto Eaton Centre; Downtown Toronto: Courtyard by Marriott Toronto Downtown; Markham / northeast Toronto: Courtyard by Marriott Toronto Northeast/Markham.
Ride-hail: Uber and Lyft both operate across Toronto, with airport pick-up zones signposted at Pearson and Billy Bishop and designated ride-hail waiting areas around Union Station and the Eaton Centre. Expect surge pricing during the morning and evening commute and after large events let out. A short downtown hop is usually cheaper than a taxi, while the Pearson run is comparable to the flat-rate taxi fare of roughly CA$55-75. Verify the plate and driver name before getting in, and confirm live prices in the app.
Public transit: The TTC runs Toronto's subway, streetcar and bus network. Line 1 (Yonge-University) is the backbone for the downtown core, with Queen, Dundas and St Patrick stations serving the Eaton Centre and Yonge-Dundas district, while Queen Street streetcars run east-west across the city centre. Fares are paid by PRESTO card, contactless credit or debit tap, or cash with exact change, at roughly CA$3.30-3.90 per single ride. GO Transit regional trains connect suburban stations, including Markham, to Union Station. Apple Wallet and Google Wallet support PRESTO, so you can tap a phone instead of buying a physical card. Confirm current fares, service hours and any weekend closures before travelling.
Parking: Downtown Toronto relies on commercial parking rather than free venue parking. Green P municipal garages and private lots around the Eaton Centre, Yonge-Dundas Square and Nathan Phillips Square typically charge about CA$20-40 for a full day, with hourly rates higher for short stays. Hotels that offer parking usually charge separately, often CA$30-50 per night for self-parking, and some restrict access to registered guests. Arrive before 09:00 on show mornings if you want a space in the closest garages, and check whether the organiser has negotiated delegate parking or a discounted validation scheme, since that was not confirmed in the captured material.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: Late April daytime temperatures in Toronto typically sit in the low-to-mid teens Celsius, with cooler evenings; check the daily forecast before travel.
Seasonality: Spring rain showers are common in late April in Toronto, so plan for a wet afternoon and keep indoor alternates handy.
Packing: Pack layers, a compact waterproof jacket and comfortable walking shoes for the Eaton Centre and downtown district; add a light umbrella. Confirm the current forecast before departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at TECHSPO Toronto usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Day -13: Register for your pass, note whether it is trade-only or open admission, and save the confirmation email and QR code so they work offline.
Day 2
Day -12: Shortlist exhibitors by category - SaaS, AdTech, MarTech, mobile, cloud and AI - and request meetings through any matchmaking tool the organiser provides.
Day 3
Day -11: Book flights into Toronto Pearson (YYZ) for long-haul or Billy Bishop (YTZ) for short hops, and decide between an evening arrival on 27 April or a morning arrival on 28 April.
Day 4
Day -10: Reserve a downtown hotel in the Eaton Centre or Yonge-Dundas corridor, with free cancellation and a note of the check-in cut-off time.
Day 5
Day -9: Check passport validity for the full trip and, if you are visa-exempt, apply for the Canadian eTA before paying for non-refundable fares.
Day 6
Day -8: Load a PRESTO card or contactless fare in your phone wallet so TTC streetcars, buses and the subway work without cash.; Day -7: Plan the airport transfer: UP Express from Pearson to Union Station, then TTC Line 1 or a 10-15 minute walk to the downtown core.
Day 7
Day -5: Build a two-day agenda with 30-minute buffers between sessions and booth meetings, and mark the exhibitors you must not miss.
Day 8
Day -3: Check the Toronto forecast and pack layers, a compact umbrella, a power bank and comfortable shoes for the exhibition floor.
Day 9
Day -2: Download the exhibitor list and floor plan, prepare a one-line introduction for each priority stand, and set up a lead-tracking note on your phone.
Day 10
Day -1: Travel day - top up transit, confirm the first session start time, locate registration on a map and keep your badge confirmation handy.
Day 11
Day 0 and Day 1: Arrive 30 minutes before doors, walk the floor once before booking meetings, and log every lead with a follow-up action before the evening.
Day 12
Day -14: Confirm the 28-29 April 2027 dates, the venue address and registration times on techspotoronto.ca, then block both show days in your calendar.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Marriott Downtown at CF Toronto Eaton Centre Hotel
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2TECHSPO Toronto registration concourse
Marriott Downtown at CF Toronto Eaton Centre Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Marriott Downtown at CF Toronto Eaton Centre Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCA$190.00
- Per diem × 2CA$150.00
Estimated totalCA$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether TECHSPO Toronto fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For TECHSPO Toronto, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Internet technologies and solutions and Mobile applications and services solutions and benchmarking suppliers at TECHSPO Toronto in Toronto.
Min. budget
$797.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Internet technologies and solutions and Mobile applications and services products who need qualified meetings with the event's trade audience.
Min. budget
$3,586.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Toronto show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is Techspo Toronto 2027 taking place?
Techspo Toronto is scheduled for 28-29 April 2027 in Toronto, Canada. The organiser publishes the venue address, hall access and registration times on techspotoronto.ca; confirm them there before booking flights, because the exact venue and door times were not part of the material captured for this listing.
Who attends Techspo Toronto?
The audience is professional and technology-led: startup founders and CTOs, digital marketing and growth leads, app and web product managers, agency owners, e-commerce operators, investors and accelerator scouts, plus enterprise digital transformation teams. Students and developers also attend for talks and recruiting.
Is Techspo Toronto trade-only or open to the public?
Access terms are set by the organiser for each edition. The content and exhibitor mix are aimed at working technology and marketing professionals, but whether passes are trade-only, mixed or open to the public should be confirmed on techspotoronto.ca when registration opens.
How do I register and what does a pass cost?
Registration runs through techspotoronto.ca. Pass prices, group rates and any startup or student discounts for the 2027 edition were not published in the material captured for this listing, so check the organiser registration page for current tiers rather than relying on third-party ticket listings.
What kinds of companies exhibit?
Expect SaaS platforms, AdTech and MarTech vendors, mobile and no-code app builders, cloud hosting, DevOps and cybersecurity providers, AI and data platforms, e-commerce and payments companies, plus accelerators, venture funds and technology-focused professional services.
How do I get from Toronto Pearson airport to downtown?
The UP Express train links Toronto Pearson (YYZ) with Union Station in roughly 25 minutes, with a single fare in the region of CA$12-19 depending on fare type. TTC Line 1 continues from Union into the downtown core, and a taxi or rideshare from Pearson to downtown typically runs about CA$55-75. Confirm live fares and schedules before travelling.
Where should I stay for Techspo Toronto?
Stay in the downtown core around the Eaton Centre and Yonge-Dundas corridor so the venue district is walkable or one or two TTC stops away. Downtown 4-star rooms run roughly CA$230-290 per night in late April and 3-star rooms roughly CA$150-195, before taxes and destination fees. Book with free cancellation and re-check rates closer to the date.
Do I need a visa to travel to Toronto for the show?
It depends on your nationality. Visa-exempt visitors travelling to Canada by air normally need an Electronic Travel Authorization (eTA), while other nationalities need a visitor visa. Apply early through the official Canadian immigration channel and carry your approval with your passport; an eTA is not a work permit.
What is the weather like in Toronto in late April?
Late April is spring shoulder season: daytime highs usually sit in the 8-16 C band, overnight lows drop to roughly 3-7 C, and showers are common. Wind off Lake Ontario can make the lakeshore feel noticeably cooler than the forecast. Check the daily forecast five days out and pack a light waterproof layer.
Is the venue accessible for visitors with mobility or accessibility needs?
Accessibility arrangements are set by the venue and the organiser. Contact techspotoronto.ca in advance to confirm step-free routes, accessible washrooms, service animal policy and any assistance available at registration, and allow extra time on arrival.
Is parking available near the show?
Downtown Toronto relies on commercial parking. Green P municipal garages and lots in the Eaton Centre and Yonge-Dundas area typically charge about CA$20-40 for a full day, and downtown hotel self-parking often runs CA$30-50 per night. Confirm current rates and whether the venue offers any delegate parking.
What should I wear to a Toronto technology expo?
Business casual is the norm: smart trousers or jeans with a shirt or blouse, a light jacket for air-conditioned halls, and comfortable walking shoes because exhibition floors and the PATH tunnel network involve long distances. Add a compact umbrella for April showers.
How do I meet investors or partners at Techspo Toronto?
Investor and partner programming is organised per edition. Register early, complete your profile on the event platform if one is provided, shortlist the venture funds and accelerator stands listed in the exhibitor directory, and book meetings in advance rather than relying on chance encounters at the booths.
Will sessions be recorded or streamed?
Recording, streaming and post-show slide access are decided by the organiser for each edition and were not confirmed in the material captured here. Check techspotoronto.ca during and after the show for any published recordings or presentation downloads.
Glossary
- SaaS (Software as a Service)
- Subscription software accessed through a browser rather than installed on customer hardware; vendors quote per-seat, usage-based or tiered plans, and buyers typically compare integrations, uptime commitments and security review requirements.
- AdTech
- Advertising technology: the platforms used to buy, serve and measure digital advertising, including demand-side platforms, supply-side platforms, ad servers and verification tools.
- MarTech
- Marketing technology: the stack marketing teams run campaigns and manage customers on, covering automation, email and SMS, content, analytics and customer data platforms.
- DSP (demand-side platform)
- Software that lets an advertiser or agency bid on ad inventory across many exchanges and publishers in real time from one interface.
- SSP (supply-side platform)
- Software publishers use to package, price and auction their ad inventory to multiple demand sources, including direct deals and open exchange bidding.
- CDP (customer data platform)
- A system that unifies first-party data from web, app, CRM and offline sources into persistent customer profiles used for targeting, personalisation and measurement.
- API (application programming interface)
- The documented way one system calls another; API depth, rate limits and documentation quality are standard evaluation points when SaaS buyers compare vendors.
- SDK (software development kit)
- A packaged set of libraries and tools developers embed in an app to add functions such as payments, analytics, push notifications or identity verification.
- No-code / low-code
- Visual development platforms where products and internal tools are assembled from drag-and-drop components and configurable logic instead of hand-written code.
- Programmatic advertising
- Automated, auction-based buying and selling of digital ad inventory executed through platforms and exchanges rather than manual insertion orders.
- Attribution
- The measurement practice of assigning credit for a conversion to the marketing touchpoints that preceded it; multi-touch and privacy-safe attribution are recurring themes in AdTech and MarTech conversations.
- ARR / MRR
- Annual recurring revenue and monthly recurring revenue: the growth metrics SaaS founders use when pitching investors, partners and enterprise buyers.
- Product-market fit
- Evidence that a product solves a demand strongly enough that customers keep buying and retaining; the central question for startups pitching on a technology expo floor.
- Seed round / Series A
- Early financing stages: seed is usually the first institutional cheque used to validate a product, while Series A is growth capital tied to repeatable traction.
- CRM (customer relationship management)
- The system of record for leads, accounts and sales pipeline; most B2B SaaS stacks are expected to integrate with at least one major CRM.
- PPC (pay-per-click)
- Paid search or paid social advertising billed per click, typically planned and measured inside AdTech or MarTech platforms.
- DevOps
- The automation practices and tooling - CI/CD pipelines, infrastructure as code, monitoring - that teams use to ship and operate software reliably.
- eTA (Electronic Travel Authorization)
- The online pre-clearance visa-exempt visitors need for air travel to Canada; it is not a work permit and is separate from a visitor visa.
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Also known as
Alternate names and search phrases for this event.
- TECHSPO Toronto 2027
- technology events in Canada
- digital marketing conference Toronto
- TECHSPO 2027
- Toronto Canada
- Technology Expo Toronto 2027
- Advertising
- Technology Expo Exhibition Toronto
- Internet technologies and solutions
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.