Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
TECHSPO Dallas 2027 is a two-day technology expo taking place on May 13-14, 2027, at the Westin Galleria Dallas Hotel. This event brings together developers, brands, marketers, and technology providers to explore the latest advancements in technology and innovation.
Attendees will have the opportunity to engage with cutting-edge technologies, network with industry leaders, and participate in interactive demonstrations. TECHSPO Dallas takes place in Dallas, United States.
TL;DR
- 1Sector Focus: Two-day technology expo covering internet, mobile, AdTech, MarTech and SaaS, with exhibitors and conference content for digital marketing and software buyers.
- 2Format: Exhibition plus scheduled sessions; check techspodallas.com/schedule for the published agenda and session times.
- 3Registration: Register via techspodallas.com and confirm ticket terms, badge pickup and any trade-only access before booking travel.
Why visit
Attending TECHSPO Dallas offers invaluable networking opportunities with top innovators and industry leaders. Dates and Venue: 13-14 May 2027 at the Westin Galleria Dallas Hotel in Dallas, Texas. Who Should Attend: Founders, marketing technologists, agency leads, product managers and growth teams evaluating advertising, marketing and SaaS stacks.
Why exhibit
Exhibiting at TECHSPO Dallas provides a unique platform to showcase your innovations to a targeted audience of decision-makers. Gain visibility, generate leads, and establish your brand as a leader in the technology sector. Engage directly with potential clients and partners through interactive demonstrations and networking opportunities.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Technology leaders and executives
Digital marketers and strategists
Developers and software engineers
Entrepreneurs and business owners
Investors and venture capitalists
Students and educators in technology
Exhibitor profile
Main supplier and exhibitor segments present at the show.
SaaS providers showcasing software solutions
AdTech companies demonstrating advertising technologies
Mobile app developers presenting innovative applications
Marketing technology firms offering automation tools
Internet service providers showcasing connectivity solutions
Emerging tech startups unveiling new products
Product categories
Key solution areas showcased across the event.
Innovative SaaS solutions for business efficiency
Cutting-edge mobile applications for various sectors
Advanced advertising technologies for targeted marketing
Emerging technologies in AI and machine learning
Interactive digital marketing tools and platforms
Next-gen Internet solutions and connectivity services
Location & Facilities
Venue
Westin Galleria Dallas Hotel
1201 Main Street, 1220 Elm St, Dallas, TX 75202, United States
Facilities
Parking
Westin Galleria Dallas Hotel in Dallas typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Westin Galleria Dallas Hotel in Dallas typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Westin Galleria Dallas Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
TECHSPO, LLC
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 500
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Dallas, United States
Why it matters
Attending TECHSPO Dallas on 2027-05-13 to 2027-05-14 in Dallas lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Dallas/Fort Worth International
DFW is the main international gateway for Dallas and offers the widest airline choice. Rideshare and taxi pickups are signposted; DART Orange Line connects the airport to downtown Dallas with onward bus or rideshare to the Galleria
Approx. 22 mi / 35 km to the Galleria Dallas area
to venue
25-40 min by car; allow 45-60 min in peak traffic
by car
Dallas Love Field
DAL is closer to the Galleria but has fewer long-haul connections than DFW. Use the signposted rideshare pickup zone or a taxi; DART bus connections are available for budget transfers
Approx. 9 mi / 14 km to the Galleria Dallas area
to venue
15-25 min by car; allow 30-40 min in peak traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Westin Galleria Dallas Hotel (event venue)
The listed venue hotel puts the show floor and sessions within the same complex. Confirm the event group rate, parking charges and cancellation policy before booking.
Galleria Dallas adjacent upscale hotels
Upscale options within a 5-15 min walk or short rideshare of the Galleria Dallas area. Rates rise when Dallas hosts concurrent events.
Galleria-area midscale business hotels
Practical midscale base near Dallas Parkway and the Galleria. Check whether breakfast, shuttle and parking are included.
Dallas North Tollway budget hotels
Lower-cost rooms a short drive from the venue. Budget for rideshare or daily parking if you stay outside walking distance.
Local transport
Get around the city with these convenient transport options.
rideshare/taxi
Estimated costApprox. USD taxi/rideshare from DFW to venue (estimate; confirm before travel)
Best forDallas/Fort Worth International (DFW) to Westin Galleria Dallas Hotel
Allow 25-40 min outside peak traffic and 45-60 min during rush hour. Follow airport signs to the rideshare pickup zone.
rideshare/taxi
Estimated costApprox. USD taxi/rideshare from DAL to venue (estimate; confirm before travel)
Best forDallas Love Field (DAL) to Westin Galleria Dallas Hotel
DAL is the closer airport to the Galleria. Allow 15-25 min by car outside peak and 30-40 min in rush hour.
rail + bus
Estimated costApprox. USD 6-10 one way (DART rail plus local bus or transfer; confirm current fares)
Best forDFW Airport to Galleria Dallas area via DART
Take the DART Orange Line toward downtown Dallas, then transfer to a local bus or rideshare for the final leg to the Galleria. Check the DART trip planner for the best route on your arrival day.
bus/rail
Estimated costApprox. USD 3-6 one way (DART single ride or day pass; confirm current fares)
Best forDallas Love Field (DAL) to Westin Galleria Dallas Hotel
DART bus routes connect the Love Field area to the broader Dallas network. Use the trip planner and allow extra time with luggage.
parking
Estimated costApprox. USD 20-35 per day self-parking (confirm venue rate)
Best forWestin Galleria Dallas Hotel and Galleria Dallas parking
Paid parking is available in the Galleria complex. Confirm current daily rates, validation options and height restrictions before driving.
walking
Estimated costUSD 0 (walking; 5-15 min depending on hotel)
Best forGalleria-area hotels to Westin Galleria Dallas Hotel
Hotels directly adjacent to the Galleria complex are walkable. Use covered walkways or the mall entrances during rain or extreme heat.
Weather
Mid-May in Dallas is late spring: warm to hot days, humid evenings and a real chance of thunderstorms. Daytime highs commonly reach the high 20s Celsius (mid-80s Fahrenheit). The Westin Galleria is indoors, but allow extra time for rideshare transfers during storms and keep a light layer for air-conditioned session rooms.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Major US carriers provide LTE and 5G coverage across Dallas. International visitors should arrange roaming or an eSIM before arrival. Venue Wi-Fi availability, network names and passwords should be confirmed with the Westin Galleria Dallas Hotel or at the TECHSPO registration desk.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm at Dallas technology expos. Smart casual outfits are common on the show floor, with a jacket for keynote sessions or evening meetings.
Tipping
15-20% at sit-down restaurants is standard in Dallas. Check whether a service charge is already included before adding a tip.
Greetings
A firm handshake and first names are common in Texas business settings. Keep introductions brief and move quickly to the product or meeting topic.
Punctuality
Sessions and meetings usually start on time. Arrive 10-15 min early for keynotes and scheduled booth meetings.
Weather etiquette
Late spring can be warm and humid outdoors while session rooms are heavily air-conditioned. A light layer helps during long conference days.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: DFW
Book into DFW for the widest domestic and international options; DAL is closer to the Galleria but has fewer long-haul connections. Compare total door-to-door time, baggage fees and airport transfer costs, not just the fare. Mid-May is a busy travel period in Texas, so booking 6-10 weeks ahead usually gives better availability.
Visa
Business visitors generally enter the United States on a B-1 temporary business visitor visa, or under the Visa Waiver Program if they hold an eligible passport. Confirm your own nationality's status with the US Department of State before booking.
Processing: Varies by nationality; apply several weeks before travel.
Visa Waiver Program travellers must obtain an approved ESTA before departure; B-1 applicants should apply well ahead of the 13-14 May 2027 show dates and carry an invitation or registration confirmation for the expo.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Dallas/Fort Worth International (DFW): 25-40 min by car; allow 45-60 min in peak traffic; Dallas Love Field (DAL): 15-25 min by car; allow 30-40 min in peak traffic. Allow road or rail time to Westin Galleria Dallas Hotel; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Westin Galleria Dallas Hotel: Westin Galleria Dallas Hotel (event venue); Galleria Dallas adjacent upscale hotels; Galleria-area midscale business hotels.
Ride-hail: Uber and Lyft operate across Dallas-Fort Worth, including DFW and DAL airports. Follow airport signage to the designated rideshare pickup zone and confirm the fare estimate in the app before you ride. Allow extra time during thunderstorms or peak commute hours.
Public transit: Dallas Area Rapid Transit (DART) operates light rail, bus and the Trinity Railway Express across the metroplex. The DART Orange Line links DFW Airport to downtown Dallas; for Galleria Dallas, transfer to a DART bus route or use rideshare for the final leg. Use the DART trip planner and confirm current fares before travel.
Parking: The Westin Galleria Dallas Hotel and Galleria Dallas mall have paid parking; expect approximately USD 20-35 per day for self-parking. Confirm the current rate and any event validation with the venue or organiser before driving.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Daytime highs around 26-29 C (low-to-mid 80s F); overnight lows near 17-19 C (low-to-mid 60s F)
Seasonality: May is one of Dallas's wetter months; afternoon and evening thunderstorms are common, occasionally with heavy downpours and lightning delays. Build indoor backup time into outdoor plans.
Packing: Bring breathable business-casual layers, a light rain jacket or compact umbrella, comfortable walking shoes and a light sweater for heavily air-conditioned session rooms. A refillable water bottle helps on warm afternoons.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at TECHSPO Dallas usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm registration and ticket type at techspodallas.com — Save the confirmation to your phone and check whether badge pickup is available before the first show day.
T-2
Book the Westin Galleria Dallas Hotel or a nearby Galleria-area hotel — Confirm cancellation terms, parking costs and whether a shuttle is available.
T-3
Compare flights into DFW and DAL — Choose the option with the best door-to-door time to the Galleria Dallas area, not just the lowest fare.
T-4
Verify ESTA or B-1 visa status if traveling internationally — Carry event registration confirmation, hotel booking and return ticket for immigration checks.
T-5
Plan the airport transfer — Compare rideshare, taxi, DART and hotel shuttle options for your arrival time and luggage.
T-6
Set up DART GoPass and rideshare apps — Add payment methods before departure and check current fare rules.
T-7
Review the schedule at techspodallas.com/schedule — Shortlist sessions and exhibitors that match your AdTech, MarTech or SaaS priorities.
T-8
Set three to five meeting goals — Send LinkedIn or email requests to target exhibitors before the show floor gets busy.
T-9
Check the Dallas forecast and pack — Bring business-casual layers, a light rain jacket or umbrella and comfortable shoes for the show floor.
T-10
Arrange mobile roaming or an eSIM — Confirm venue Wi-Fi availability with the Westin Galleria or check the organiser FAQ.
T-11
Check in for flights and save all confirmations — Keep digital and printed copies of flight, hotel and registration details.
T-12
Prepare devices and a digital business card — Charge devices, pack a portable battery and set up a LinkedIn QR code or contact-sharing app.
T-13
Travel to Dallas and confirm badge pickup hours — Check venue access times and allow extra time if thunderstorms are forecast.
T-14
Arrive 30-45 minutes early — Pick up your badge, walk the floor with a plan and log leads before leaving each booth.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Westin Galleria Dallas Hotel
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2TECHSPO Dallas registration concourse
Westin Galleria Dallas Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Westin Galleria Dallas Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$220.00
- Per diem × 2$150.00
Estimated total$370.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether TECHSPO Dallas fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is TECHSPO Dallas 2027 held?
TECHSPO Dallas 2027 runs 13-14 May 2027 in Dallas, Texas, United States. The organiser lists the venue as TBD and publishes updates on techspodallas.com, so confirm the exact hall before booking travel.
How do I register for TECHSPO Dallas 2027?
Visitor registration goes through the organiser's register page at techspodallas.com/register/. The site also advertises a limited-time free visitor pass for local residents and a Virtual Pass option for remote attendees.
What technology sectors does TECHSPO Dallas cover?
The show groups Internet, AdTech, MarTech, SaaS and AI technology under one roof, with exhibitors, speakers and sponsor partners presenting products and services across those categories.
Is there an official hotel for TECHSPO Dallas?
The organiser publishes a page on why staying at the official hotel at TECHSPO Dallas is the smart choice; check that page on techspodallas.com for the hotel name and booking terms before reserving a room.
Can I speak at or sponsor TECHSPO Dallas 2027?
Yes. The organiser runs a speaker request form and speaker guidelines, plus dedicated sponsorship and exhibiting pages on techspodallas.com and techspo.co covering sponsorship, exhibiting and advertising opportunities.
Glossary
- AdTech
- Advertising technology: software and platforms used to buy, sell, deliver and measure digital advertising, including programmatic display, video and mobile campaigns. Relevant to exhibitors at TECHSPO Dallas working on media buying, targeting and measurement.
- MarTech
- Marketing technology: tools that support marketing operations, customer data, automation, personalisation, content and analytics. At TECHSPO Dallas, MarTech exhibitors typically address CRM, email, orchestration and attribution workflows.
- SaaS
- Software as a service: cloud-delivered software sold on a subscription basis. SaaS vendors at TECHSPO Dallas may present marketing platforms, analytics products, customer engagement tools and vertical software.
- Programmatic advertising
- Automated buying and selling of digital ad inventory using software and real-time bidding. The term comes up across AdTech sessions and exhibitor demos at the Dallas show.
- DSP
- Demand-side platform: software that lets advertisers and agencies buy ad inventory across multiple sources from one interface. A common product category for AdTech buyers at TECHSPO Dallas.
- SSP
- Supply-side platform: software used by publishers and media owners to sell ad inventory to multiple demand sources. Relevant to the AdTech side of the Dallas expo.
- CDP
- Customer data platform: software that unifies customer data from multiple sources into persistent profiles for marketing and analytics. A frequent MarTech topic when buyers compare stack options.
- Identity resolution
- The process of matching user identifiers across devices and channels to create a unified customer view. AdTech and MarTech exhibitors at TECHSPO Dallas often discuss identity graphs and privacy-safe matching.
- Attribution
- The practice of assigning credit for conversions or outcomes to marketing touchpoints. Attribution models are a core evaluation criterion for AdTech and MarTech buyers at the show.
- MMP
- Mobile measurement partner: an analytics vendor that helps app advertisers measure installs, in-app events and campaign performance across networks. Relevant to mobile-focused exhibitors and buyers at TECHSPO Dallas.
- API
- Application programming interface: a documented way for software systems to exchange data and trigger actions. API access is a common integration question when SaaS and MarTech vendors exhibit.
- CRM
- Customer relationship management: software for storing customer and prospect data, managing sales pipelines and coordinating follow-up. CRM integration is a practical buying question on the TECHSPO Dallas floor.
- RevOps
- Revenue operations: the alignment of sales, marketing and customer success processes, data and technology around revenue goals. A useful lens for visitors comparing MarTech and SaaS tools at the expo.
- Go-to-market stack
- The combined set of software and data tools a company uses to acquire, convert and retain customers. Visitors to TECHSPO Dallas often map exhibitors against their current go-to-market stack.
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Also known as
Alternate names and search phrases for this event.
- TECHSPO Dallas 2027
- technology events in Dallas
- tech conference Dallas 2027
- TECHSPO 2027
- Dallas United States
- Technology Expo Dallas 2027
- Internet Dallas 2027
- Technology Expo Exhibition Dallas
- Innovative SaaS solutions for business efficiency
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.