Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The TCEA Convention & Exposition is a premier event for educators, taking place at the Henry B. González Convention Center in San Antonio, Texas.
From January 31 to February 3, 2027, attendees can participate in a variety of sessions, workshops, and networking opportunities designed to enhance their professional development. TCEA Convention & Exposition takes place in San Antonio, USA.
TL;DR
- 1Scale and Focus: This event gathers thousands of educators and administrators, featuring over 350 vendors and 400+ sessions.
- 2Organiser: Hosted by TCEA, the event offers a comprehensive program for educators seeking professional development.
- 3Buyer Authority: Attendees include teachers, administrators, librarians, and technology leaders from various educational sectors.
- 4Entry / Access: Registration is now open; early bird pricing is available until November 6, 2026.
Why visit
Attending TCEA 2027 provides educators with access to cutting-edge educational technology and resources. Participants can earn up to 19 continuing professional education hours through engaging sessions and workshops. The event also offers networking opportunities with fellow educators and industry experts, fostering collaboration and idea exchange.
Why exhibit
Exhibiting at TCEA 2027 allows vendors to showcase their products and services to a targeted audience of educators and decision-makers. This is an opportunity to connect with thousands of potential customers, gain visibility in the education sector, and demonstrate the value of your offerings in enhancing teaching and learning.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Teachers from K-12 schools
Education administrators and leaders
Instructional coaches and specialists
Technology directors and CTOs
Librarians and media specialists
Higher education faculty and staff
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Educational technology providers
Curriculum and instructional resource companies
Professional development organizations
Assessment and evaluation tool developers
Classroom supplies and equipment manufacturers
Software and application developers for education
Product categories
Key solution areas showcased across the event.
Classroom technology and tools
Professional development resources
Curriculum materials and instructional resources
Assessment and evaluation tools
Educational software and applications
Classroom supplies and equipment
Location & Facilities
Venue
Henry B. González Convention Center
San Antonio, USA
Facilities
Parking
Henry B. González Convention Center in San Antonio typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Henry B. González Convention Center in San Antonio typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Henry B. González Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
TCEA
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
San Antonio, USA
Why it matters
Attending TCEA Convention & Exposition on 2027-01-31 to 2027-02-03 in San Antonio lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
San Antonio International Airport
Primary gateway for TCEA. Confirm current airline schedules and ground-transport options before booking
TBA
to venue
Approx. 15-20 minutes to the Henry B. González Convention Center, depending on traffic
by car
Austin-Bergstrom International Airport
Alternate gateway if SAT fares or connections are poor. Factor in a longer transfer and possible rental-car or shuttle costs
TBA
to venue
Approx. 1 hour 15 minutes to 1 hour 30 minutes by car, depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express & Suites San Antonio-Dtwn Market Area by IHG
midscale
Downtown / Market Area3.8
Google Hotels result for 31 Jan - 3 Feb 2027 near Henry B. Gonzalez Convention Center; free cancellation, pool. USD value converted from the displayed INR figure; confirm live rate.
Courtyard by Marriott San Antonio Downtown/Market Square
midscale
Downtown / Market Square4.2
Google Hotels result for 31 Jan - 3 Feb 2027; pool, pet-friendly. USD value converted from the displayed INR figure; confirm live rate.
Candlewood Suites San Antonio Downtown by IHG
midscale
Downtown4.2
Google Hotels result for 31 Jan - 3 Feb 2027; free cancellation, hot tub. USD value converted from the displayed INR figure; confirm live rate.
Residence Inn by Marriott San Antonio Riverwalk
upscale
River Walk4.8
Google Hotels result for 31 Jan - 3 Feb 2027; pet-friendly, parking. USD value converted from the displayed INR figure; confirm live rate.
Local transport
Get around the city with these convenient transport options.
VIA Metropolitan Transit bus
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forPublic bus service connects San Antonio International Airport and downtown San Antonio; confirm the current route and stop nearest your hotel.
Cheapest option but slower with luggage. Check schedules before relying on a bus for a timed session.
Taxi
Estimated costApprox. USD 25-35 from SAT to downtown; confirm meter, airport fee, and tip.
Best forSan Antonio International Airport to downtown hotels and the Henry B. González Convention Center.
Taxis are available at the airport taxi stand. Keep the receipt and confirm the estimated fare before departure.
Ride-hailing
Estimated costApprox. USD 20-35 from SAT to downtown; downtown-to-venue trips are often lower but surge pricing can apply.
Best forUber and Lyft are commonly used in San Antonio for airport, hotel, and convention-center trips.
Check the app for current wait times and prices. Use the designated ride-hailing pickup area at the airport.
Walking
Estimated costNo fare.
Best forDowntown and River Walk hotels to the Henry B. González Convention Center.
Many downtown hotels are a 5-15 minute walk. Wear comfortable shoes and allow extra time for convention-center security or badge checks.
Rental car
Estimated costVaries by rental company; parking rates at hotels and the convention center are separate. Confirm before booking.
Best forRental counters at San Antonio International Airport; drive to downtown hotels and convention-center parking.
Useful for side trips but not necessary for a downtown-based convention week. Confirm parking height restrictions and daily rates.
Convention center parking
Estimated costConfirm current daily rates with the venue or official event parking page.
Best forOn-site parking at the Henry B. González Convention Center.
Parking availability can be tight during large conventions. Arrive early or use hotel and downtown public garages as backups.
Accessible transit
Estimated costConfirm current fares and eligibility with VIA.
Best forVIA Metropolitan Transit provides accessible bus service; paratransit options may be available for eligible riders.
Contact your hotel and the convention center in advance if you need step-free routes, accessible seating, or mobility assistance.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forSan Antonio International Airport (SAT) to Henry B. González Convention Center
Approx. 15-20 minutes to the Henry B. González Convention Center, depending on traffic; Primary gateway for TCEA. Confirm current airline schedules and ground-transport options before booking.
Weather
Late January into early February is winter in San Antonio, with mild afternoons and cool mornings. Typical highs run about 62-68 F (17-20 C) and lows about 40-46 F (4-8 C). Cold fronts can drop temperatures near freezing for a morning, and brief light rain is possible, but this is generally one of the drier stretches of the year. Session rooms are air-conditioned, so a light layer is useful. Confirm the forecast within 72 hours of travel, as Texas winter weather can change quickly.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm at TCEA: slacks, collared shirts, blouses, sweaters, and comfortable walking shoes. Some attendees wear school-branded polos. Session rooms can be cool, so bring a light jacket.
Arrival and badge pickup
Arrive early on day one for badge pickup and a printed or app-based schedule. The Henry B. González Convention Center is large; allow 10-15 minutes to move between far halls and sessions.
Tipping
Restaurant tipping of 18-20 percent is customary in San Antonio. Check whether a service charge is already included for larger parties.
Local food
Downtown and the River Walk are known for Tex-Mex, breakfast tacos, and barbecue. Reservations help during convention week, especially for dinner near the River Walk.
Conference etiquette
Sessions start on time; silence phones and use laptops for notes only. Ask before photographing slides or student work, and follow district rules when sharing classroom images.
Getting around
Downtown is walkable, and January temperatures are usually manageable for walking. Ride-hailing is common, and VIA buses are the public-transit option for longer trips.
Language and currency
English is the primary language in San Antonio, and U.S. dollars are used. International visitors should confirm card acceptance and carry a small amount of cash for tips.
Accessibility
The convention center and major hotels provide accessible routes. Confirm specific session-room needs, seating, or mobility assistance with TCEA and your hotel in advance.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SAT
All three captured searches target arrival at SAT on 2027-01-31 with return on 2027-02-04. JFK-SAT showed the cheapest fare at $537; LAX-SAT and ORD-SAT show nonstop options near 3 hours but no displayed price. Prices are per adult economy including required taxes and fees; optional bag fees may apply. Inspect date-grid and price-history views before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: San Antonio International Airport (SAT): Approx. 15-20 minutes to the Henry B. González Convention Center, depending on traffic; Austin-Bergstrom International Airport (AUS): Approx. 1 hour 15 minutes to 1 hour 30 minutes by car, depending on traffic. Allow road or rail time to Henry B. González Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Henry B. González Convention Center: Downtown / Market Area: Holiday Inn Express & Suites San Antonio-Dtwn Market Area by IHG; Downtown / Market Square: Courtyard by Marriott San Antonio Downtown/Market Square; Downtown: Candlewood Suites San Antonio Downtown by IHG.
Ride-hail: Ride-hailing apps are commonly used in San Antonio; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Henry B. González Convention Center.
Parking: On-site parking is available at Henry B. González Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 40-68 F (4-20 C) across the day; typical afternoon highs of 62-68 F and early-morning lows of 40-46 F. Pack a warm layer for mornings and air-conditioned rooms, plus a light rain jacket.
Seasonality: Late January is usually outside the wettest season in San Antonio. Occasional cold fronts can bring brief rain and gusty north winds, but rain is unlikely to dominate the week. Check the forecast before packing and keep a compact umbrella handy.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at TCEA Convention & Exposition usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14-10 days out: Confirm registration and session choices
T-2
14-10 days out: Lock in downtown housing
T-3
10-7 days out: Book flights into SAT
T-4
10-7 days out: Plan the airport transfer
T-5
7 days out: Check the forecast and pack layers
T-6
7 days out: Prepare your devices
T-7
5-3 days out: Download the event app and build a schedule
T-8
3 days out: Save confirmations offline
T-9
1 day out: Plan your exhibit-hall route
T-10
Day before: Confirm venue entry and badge pickup
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Henry B. González Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2TCEA Convention & Exposition registration concourse
Henry B. González Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Henry B. González Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$210.00
- Per diem × 2$150.00
Estimated total$360.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether TCEA Convention & Exposition fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is the TCEA Convention & Exposition?
The TCEA Convention & Exposition is the annual conference and exhibit hall hosted by the Texas Computer Education Association. It focuses on education technology for K-12 and higher education, bringing together teachers, campus leaders, IT teams, librarians, and edtech vendors. The 2027 edition is set for San Antonio.
When and where is TCEA 2027?
TCEA 2027 is scheduled at the Henry B. González Convention Center in San Antonio, Texas. Current travel and hotel captures point to January 31-February 3, 2027; confirm final dates, registration hours, and programme details on the official TCEA convention site before booking.
Who should attend TCEA?
TCEA draws classroom teachers, instructional coaches, librarians, principals, district CTOs and CIOs, IT directors, curriculum leaders, higher-education faculty, and edtech vendors. If your role touches classroom technology, district infrastructure, or digital learning procurement, the programme and exhibit hall are built for you.
Is TCEA only for Texas educators?
No. Texas districts make up the core audience, but educators from other states and countries attend. Check the current registration categories for non-Texas rates and any membership requirements before you register.
What topics are covered at TCEA?
Expect sessions and exhibit-hall demos on AI literacy, cybersecurity, student data privacy, LMS and interoperability, 1:1 device programs, STEM and STEAM, esports, makerspaces, UDL, digital citizenship, library technology, and campus or district leadership.
How do I register for TCEA 2027?
Use the official TCEA convention registration page. Registration categories may include full convention, one-day, and exhibit-hall access; confirm current options, group rates, and deadlines on the official site rather than relying on third-party resellers.
Is there an exhibit-hall-only pass?
Check the current TCEA registration page for exhibit-hall-only or one-day options. Availability and pricing vary by edition, so confirm before you book travel if the exhibit hall is your primary reason to attend.
What is the dress code at TCEA?
Business casual is typical: slacks, collared shirts, blouses, sweaters, and comfortable walking shoes. Some attendees wear school-branded polos. Session rooms can be cool, so bring a light layer.
How do I get from San Antonio International Airport to the convention center?
San Antonio International Airport (SAT) is roughly 8 miles north of downtown. Taxi and ride-hailing are the most direct options, with approximate fares of USD 20-35; VIA bus service is cheaper but slower. Confirm live fares and schedules before travel.
Where should I stay for TCEA?
Downtown and River Walk hotels are walkable or a short ride to the Henry B. González Convention Center. Book early because late January is a busy convention period in San Antonio, and confirm cancellation policies before paying.
Will TCEA sessions be recorded?
Some TCEA content may be recorded or made available after the event, but not every session is captured. Check individual session descriptions and the official event app for recording icons or handout availability.
Is there a code of conduct at TCEA?
TCEA conventions publish attendee expectations and a code of conduct. Review the official policy before attending, especially if you are bringing students, guests, or vendor staff to the exhibit hall.
Can I bring a guest to TCEA?
Guest policies vary by registration type. Check the official registration page for guest, family, and exhibit-hall access rules rather than assuming a full-convention badge covers guests.
What should I bring to TCEA?
Bring a photo ID, registration confirmation, laptop or tablet, chargers, a power bank, business cards, a reusable water bottle, and a bag for exhibit-hall materials. Comfortable shoes matter because the convention center and downtown hotels involve walking.
Glossary
- TCEA
- Texas Computer Education Association, the Texas-based professional association for educators and technology leaders that hosts the annual TCEA Convention & Exposition.
- EdTech
- Education technology: the hardware, software, and services used to support teaching, learning, assessment, and school operations. EdTech is the core exhibit-hall scope at TCEA.
- LMS
- Learning management system, a platform for delivering course content, assignments, and grades. District teams compare LMS usability, reporting, and interoperability at TCEA.
- 1:1
- A device-per-student model. TCEA sessions and exhibitors address device management, repair, filtering, and classroom workflows for 1:1 districts.
- TEKS
- Texas Essential Knowledge and Skills, the state curriculum standards. EdTech vendors at TCEA often map demos and content to TEKS alignment.
- E-Rate
- The federal Schools and Libraries Program that discounts broadband and internal connections for eligible schools and libraries. District IT leaders discuss E-Rate planning at TCEA.
- Instructional coach
- A campus or district role focused on teacher professional learning and classroom technology integration. Instructional coaches are a core TCEA attendee segment.
- CTO/CIO
- Chief technology officer or chief information officer for a school system. TCEA programming addresses cybersecurity, infrastructure, data privacy, and procurement for these leaders.
- PLC
- Professional learning community, a collaborative team of educators that meets to improve instruction. TCEA sessions often model PLC-ready technology routines.
- UDL
- Universal Design for Learning, a framework for designing instruction that gives all students multiple means of engagement, representation, and expression. UDL is a recurring TCEA session theme.
- AI literacy
- The knowledge and skills needed to use, evaluate, and govern artificial intelligence tools responsibly. TCEA programming covers classroom AI use, academic integrity, and district policy.
- Digital citizenship
- Teaching safe, ethical, and responsible technology use. TCEA exhibitors and sessions address media literacy, online safety, and student data privacy.
- STEM/STEAM
- Science, technology, engineering, arts, and mathematics education. TCEA's exhibit hall includes robotics, coding, makerspace, and hands-on STEM products.
- Esports
- Competitive video gaming programs in schools. TCEA covers esports league setup, coaching, hardware, and academic integration.
- Makerspace
- A dedicated space for hands-on creation with tools such as 3D printers, laser cutters, and robotics kits. TCEA exhibitors show makerspace equipment and curriculum.
- Playground
- A TCEA session format with hands-on, drop-in demonstrations rather than a seated lecture. Attendees rotate through short activities.
- Poster session
- A conference format where presenters share a visual display and discuss a project one-to-one. Poster sessions are useful for district case studies and action research.
- Student data privacy
- Policies and practices that protect student information. TCEA sessions cover vendor agreements, state and federal requirements, and classroom tools.
- Interoperability
- The ability of edtech systems to exchange data using standards such as OneRoster and LTI. District buyers ask about interoperability in the TCEA exhibit hall.
- Microcredential
- A short, competency-based credential that documents a specific skill. TCEA programming may include microcredential pathways for educators.
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Also known as
Alternate names and search phrases for this event.
- TCEA 2027
- TCEA Convention
- San Antonio education conference
- TCEA Exposition
- educational technology
- teacher professional development
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.