Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Taste & Trade 360 is Malaysia's premier trade exhibition dedicated to the food technology and hospitality sectors, showcasing innovative products and solutions from 5 to 7 November 2026 at the KLCC Convention Centre.
TASTE & TRADE 360 2026 takes place in Kuala Lumpur, Malaysia.
Venue: KLCC Convention Centre Hall 1 - Hall 2.
TL;DR
- 1Dates and Venue: Taste & Trade 360 runs from 5 to 7 November 2026 at KLCC Convention Centre, Kuala Lumpur, Malaysia.
- 2Scale and Focus: The event is expected to host 450 exhibitors and attract over 12,195 attendees, focusing on food technology and hospitality.
- 3Organiser: Brilliant Exhibitions, known for their expertise in managing successful trade shows, organizes this event.
- 4Buyer Authority: The exhibition targets F&B professionals, business owners, and aspiring entrepreneurs in the food and hospitality sectors.
- 5Entry: Free admission for pre-registered visitors; on-site registration incurs a RM5.00 fee.
Why visit
Taste & Trade 360 2026 brings the Malaysian and regional F&B supply chain into KLCC Hall 1 and Hall 2: food and beverage producers, processing and packaging technology, bakery and beverage lines, kitchen automation including robotic cooking demonstrations, and an EV food truck concept. Buyers from manufacturing, retail, foodservice and hospitality can compare equipment and ingredient suppliers in one venue and attend demonstrations tied to the 2026 automation theme. Trade visitor registration runs through the official site.
Why exhibit
Exhibiting at Taste & Trade 360 2026 places your brand in front of Malaysian and regional F&B buyers, distributors and foodservice operators across three days at the Kuala Lumpur Convention Centre. The 2026 programme emphasises automation and new concepts such as robotic cooking and EV food trucks, giving equipment and technology suppliers a platform to demonstrate working systems rather than static catalogues. Around 260 booths have been reported for the 2026 edition, reflecting the scale of the F&B supplier presence the show attracts.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Food and beverage manufacturers and processors sourcing equipment, ingredients and packaging
Retail and foodservice buyers, distributors and importers seeking new products and brands
Hotel, restaurant, catering and hospitality operators evaluating kitchen and service technology
Bakery, confectionery and beverage producers reviewing processing and packaging lines
Food safety, quality and regulatory professionals
Chefs, culinary professionals and product development teams
Investors, consultants and trade media covering the Malaysian F&B sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food and beverage manufacturers and brand owners presenting products for the Malaysian and regional market
Food processing, bakery, beverage and packaging equipment suppliers
Ingredients, additives and flavour houses supplying manufacturers
Kitchen automation and robotics suppliers, including robotic cooking systems
Cold chain, logistics, storage and distribution service providers
Food safety, certification and laboratory service providers
Technology and digital solution providers for F&B operations, including EV food truck and mobile foodservice concepts
National and regional pavilions and trade associations representing F&B clusters
Product categories
Key solution areas showcased across the event.
Food and beverage products, ingredients and finished goods
Food processing and manufacturing equipment
Bakery, confectionery and beverage production technology
Packaging machinery, materials and labelling solutions
Kitchen automation and robotic cooking systems
Foodservice and hospitality equipment, including commercial kitchen technology
Cold chain, storage and logistics solutions for F&B
Food safety, hygiene and quality assurance services and technology
EV food truck and mobile foodservice concepts
Digital and technology solutions for F&B operations
Location & Facilities
Venue
KLCC Convention Centre
Kuala Lumpur, Malaysia
Facilities
Food options
On-site catering
On-site diningParking: KLCC Convention Centre Hall 1 - Hall 2 in Kuala Lumpur typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at KLCC Convention Centre Hall 1 - Hall 2 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
5–7 November 2026:10:00 AM – 6:00 PM daily
How the last edition performed
Previous edition
Current edition
12,195 visitors · 450 exhibitors
Forecast — not final
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Kuala Lumpur, Malaysia
Why it matters
Attending TASTE & TRADE 360 2026 on 2026-11-05 to 2026-11-07 in Kuala Lumpur lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Taste & Trade 360 2026 Puts Robotic Cooking To The Test In Malaysian ...
www.junipersjournal.com/taste-trade-360-2026-puts-robotic-cooking-to-the-test-in-malaysian-kitchens/ 2026-10-03T00:00:00.0000000
Taste & Trade 360 2026 | Malaysia's Premier F&B Exhibition
www.tt360.com.my
Taste & Trade 360 2026 puts robotic cooking to the test in Malaysian ...
focusmalaysia.my/taste-trade-360-2026-puts-robotic-cooking-to-the-test-in-malaysian-kitchens/ 2026-10-05T03:31:30.0000000
️ Pelancaran Media Rasmi Taste & Trade 360 2026 Menghubungkan Industri ...
malaysiaculture9.blogspot.com/2026/10/taste-trade-360-tt360-pengenalan-acara.html 2026-10-06T00:00:00.0000000
Taste & Trade 360 Kuala Lumpur 2026 - TradeFairDates
www.tradefairdates.com/Taste-Trade-360-M9324/Kuala-Lumpur.html 2026-05-11T00:00:00.0000000
Taste & Trade 360 2026 | 5-7 Nov, Kuala Lumpur | GTF
globaltradefairs.com/tradefairs/event-details/taste-trade-360-2026
Plan your trip
Travel & logistics
Local currency · MYR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Kuala Lumpur International
Kuala Lumpur International (KUL) is the main commercial gateway serving Kuala Lumpur; allow 45–60 min by road or rail to KLCC Convention Centre Hall 1 - Hall 2.
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Kuala Lumpur city centre (Bukit Bintang / Chow Kit fringe)USD 25–45 / night
3-star or transit-class hotels such as Hotel Transit Kuala Lumpur; walkable to LRT/Monorail, short ride to KLCC. Confirm current rates and breakfast charges before travel.
Mid-range
Kuala Lumpur city centre (KLCC / Bukit Bintang)USD 55–95 / night
4-star hotels such as Cosmo Hotel Kuala Lumpur or KLCC-area serviced apartments like SOHO Suites KLCC by noon; good access to the venue on foot or by LRT. Confirm availability during the show.
Premium
KLCC, Kuala Lumpur (adjacent to convention centre)USD 140–260 / night
5-star options such as Mandarin Oriental, Kuala Lumpur (walking distance to KLCC Convention Centre) and Hilton Kuala Lumpur near KL Sentral. Confirm current rates and cancellation terms before travel.
Local transport
Get around the city with these convenient transport options.
Airport taxi / ride-hail
Estimated costMYR 90–220
Best forKuala Lumpur International (KUL) to KLCC Convention Centre Hall 1 - Hall 2
Fixed-fare airport taxi coupons or app-based ride-hailing from KUL to the KLCC district; journey time varies significantly with traffic. Confirm fares and pick-up points before travel.
Airport rail (KLIA Ekspres / KLIA Transit)
Estimated costMYR 35–55 per person to KL Sentral
Best forKUL to KL Sentral, then LRT or taxi to KLCC
Non-stop KLIA Ekspres reaches KL Sentral in central Kuala Lumpur; from there take the Kelana Jaya Line LRT towards KLCC station or a short taxi/ride-hail. Confirm schedules and fares before travel.
Metro / LRT
Estimated costMYR 2.50–4.50
Best forKL Sentral to KLCC station via Kelana Jaya Line
KLCC has its own Kelana Jaya Line station under the KLCC precinct, a short indoor walk from the convention centre. Use a Touch 'n Go card or single-journey token.
Ride-hail (Grab etc.)
Estimated costMYR 8–25
Best forKLCC hotels and city centre to Kuala Lumpur Convention Centre
App-based ride-hailing is the most common point-to-point option; use designated pick-up points around KLCC to avoid congestion at the main entrance.
Taxi (metered)
Estimated costMYR 10–30
Best forKuala Lumpur city centre to KLCC Convention Centre
Metered taxis are available but traffic-dependent; agree on the meter or use ride-hailing for price certainty. Confirm before travel.
Walking / covered walkway
Estimated costMYR 0
Best forKLCC-area hotels to KLCC Convention Centre
Several KLCC and Bukit Bintang hotels are within a 10–20 minute walk; some routes use air-conditioned shopping-mall walkways. Best option during peak traffic.
Weather
November is one of Kuala Lumpur's wettest months and falls within the northeast monsoon period, with frequent short but heavy showers, high humidity and warm daytime highs around 29 C. Interiors at KLCC are strongly air-conditioned, so plan indoor transfers between halls and nearby hotels and carry a compact umbrella. Rain often arrives in the afternoon, so schedule outdoor movement earlier in the day. Confirm the live forecast shortly before travel rather than relying on seasonal averages.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage in Kuala Lumpur is generally strong on 4G and increasingly on 5G across the city centre and the KLCC area. Malaysian carriers include Maxis, CelcomDigi and U Mobile; prepaid tourist SIM cards are widely sold at KUL arrivals and in city malls, and business travellers often add a local data plan alongside roaming. Expect strong in-venue Wi-Fi at major convention facilities, but confirm access and any charges with the organiser or KLCC.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Halal and dining
Malaysia is a Muslim-majority country and halal food is widely available in Kuala Lumpur; many venues are halal-certified by JAKIM. When hosting Malaysian and regional buyers, choose halal-certified restaurants, and avoid alcohol or pork unless your guests confirm otherwise.
Dress and business etiquette
Business dress is generally smart and modest. Handshakes are common, but some Muslim women may prefer not to shake hands with men; a light nod is acceptable. Exchange business cards with both hands and take a moment to read the card.
Language
Bahasa Malaysia is the national language, but English is widely used in business settings in Kuala Lumpur, so meetings and stand conversations are normally conducted in English.
Punctuality and scheduling
Business meetings typically start close to the scheduled time in Kuala Lumpur's corporate and F&B sectors, but traffic congestion can push arrival times later, so allow generous buffers between appointments and the venue.
Local customs
Malaysia is multi-ethnic with Malay, Chinese and Indian communities, and food culture is central to business hospitality. Expect colleagues to offer meals or drinks as part of relationship-building; accepting is a good way to build trust.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: KUL
Kuala Lumpur International Airport (KUL) is served by Malaysia Airlines, AirAsia and a broad range of international carriers from Europe, the Middle East, and Asia-Pacific. For 5-7 November 2026, book early because early November overlaps a busy year-end travel window. Confirm baggage and sample-carrying rules if you are transporting food products for display, and check SZB (Subang) only if your origin has a direct service there.
Hotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2026-11-05
Check-out (recommended)
2026-11-07
Areas to stay
KLCC, Kuala Lumpur (adjacent to convention centre) · Kuala Lumpur city centre (Bukit Bintang / Chow Kit fringe) · Kuala Lumpur city centre (KLCC / Bukit Bintang)
budget
MYR 25-45/night
mid range
MYR 55-95/night
premium
MYR 140-260/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Kuala Lumpur International (KUL): Kuala Lumpur International (KUL) is the main commercial gateway serving Kuala Lumpur; allow 45–60 min by road or rail to KLCC Convention Centre Hall 1 - Hall 2.. Allow road or rail time to KLCC Convention Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near KLCC Convention Centre: Kuala Lumpur city centre (Bukit Bintang / Chow Kit fringe): Kuala Lumpur city centre (Bukit Bintang / Chow Kit fringe); Kuala Lumpur city centre (KLCC / Bukit Bintang): Kuala Lumpur city centre (KLCC / Bukit Bintang); KLCC, Kuala Lumpur (adjacent to convention centre): KLCC, Kuala Lumpur (adjacent to convention centre).
Ride-hail: App-based ride-hailing is the standard point-to-point option in Kuala Lumpur, with Grab the most widely used service followed by other local apps. Fares are metered through the app and rise at peak hours or in heavy rain. At the Kuala Lumpur Convention Centre, use the designated ride-hailing pick-up and drop-off points around the KLCC precinct rather than the main pedestrian entrance, and confirm the app works with your roaming or local SIM.
Public transit: Kuala Lumpur's rail network combines LRT, MRT and monorail lines that connect the city centre with KL Sentral and other districts. KLCC is served by its own station on the Kelana Jaya Line LRT, and the convention centre sits within the KLCC precinct a short walk from the station. Journeys usually require a paid fare card or single-journey ticket, and fares are distance-based. Confirm the specific line, stop and fare locally before the show, as network details can change.
Parking: The Kuala Lumpur Convention Centre and the surrounding KLCC precinct provide multi-storey basement parking with direct access to the halls, plus additional public car parks in nearby malls. Parking fills quickly on busy event days, so arrive early or use rail and ride-hailing instead. Confirm current daily rates, entry points and Hall 1 to Hall 2 access on the venue or organiser site before driving.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 24-32 C with daytime highs typically around 29-31 C (typical Kuala Lumpur November pattern per weather sources; confirm live forecast)
Seasonality: November falls in Malaysia's northeast monsoon period and is one of the rainiest months for Kuala Lumpur, with frequent short but heavy showers and high humidity through the day.
Packing: Pack light, breathable business attire for hot, humid conditions, a compact umbrella or rain jacket, and comfortable walking shoes for moving between KLCC halls and nearby hotels. Indoor venues are strongly air-conditioned, so a light layer is useful. Bring a refillable water bottle and a spare shirt or blouse if you have back-to-back meetings.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at TASTE & TRADE 360 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2TASTE & TRADE 360 2026 registration concourse
Organiser B2B lounge (if offered)
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether TASTE & TRADE 360 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- F&B
- Food and beverage; the sector covering food production, processing, foodservice and hospitality that Taste & Trade 360 serves.
- HORECA
- Hotels, Restaurants and Cafes; the foodservice channel that supplies hotels, restaurants, cafes and catering operators, a core buyer group for exhibitors at Taste & Trade 360.
- Halal certification
- Formal verification that a food, drink or foodservice process complies with Islamic dietary rules; in Malaysia halal certification is administered by JAKIM, and certified products are a major draw for local and regional buyers at the show.
- Cold chain
- The temperature-controlled network of refrigeration, cold storage and refrigerated transport that keeps perishable food safe from production to point of sale; cold-chain equipment and logistics are recurring exhibit categories at F&B trade fairs.
- Modified Atmosphere Packaging (MAP)
- A packaging technique that replaces air inside a pack with a controlled gas mix to extend the shelf life of fresh and prepared foods; a common processing and packaging theme at Taste & Trade 360.
- Ready-to-eat (RTE)
- Prepared foods sold for immediate consumption with no further cooking by the buyer, a fast-growing category for convenience retail and foodservice buyers.
- Robotic cooking
- Kitchen automation systems that prepare or cook food with limited manual intervention; organisers have highlighted robotic cooking trials in Malaysian kitchens as a featured technology at the 2026 edition.
- EV food truck
- A mobile foodservice vehicle powered by electric drive, highlighted as a concept at the 2026 edition and relevant to urban foodservice operators.
- Cloud kitchen
- A delivery-only commercial kitchen with no dine-in frontage; a format that foodservice operators and equipment suppliers explore for lower-overhead expansion.
- Foodservice equipment
- Commercial kitchen machinery such as ovens, combi-steamers, refrigeration, dishwashing and food-preparation lines, the capital equipment buyers source on the show floor.
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Also known as
Alternate names and search phrases for this event.
- TASTE & TRADE 360 2026
- Taste and Trade 360
- TT360 Kuala Lumpur 2026
- TASTE & TRADE 360 Kuala Lumpur
- food technology trade fair Kuala Lumpur
- food processing equipment expo Malaysia
- bakery confectionery technology fair
- foodservice hospitality equipment expo
- kitchen automation robotic cooking systems
- cold chain logistics solutions F&B
6 more alternate names hidden
Trust footer
Sources
4
References
2
Publishers
0
Date checked
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Taste & Trade 360
- event_website
- event_social
- event_social
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Brilliant Exhibition
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.