Dates

    22–24 May 2027

    City / country

    New Orleans, United States

    Venue

    Ernest N. Morial Convention Center

    Time

    daily exhibit-hall hours to be announced

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    Matched booths for Switchback Spring

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    Event overview

    Overview

    Switchback Spring 2027 is the outdoor industry's education and business gathering, held May 22-24 at the Ernest N. Morial Convention Center in New Orleans.

    The third edition brings specialty retailers, brands and media together for three days of exhibits, retail-focused education and structured networking. It follows a 2026 edition that drew 1,262 attendees from 46 states and 16 countries.

    TL;DR

    1. 1Dates: May 22-24, 2027, at the Ernest N. Morial Convention Center in New Orleans.
    2. 2Third edition of Switchback Spring; the 2026 edition drew 1,262 attendees from 46 states and 16 countries.
    3. 3Three days of outdoor specialty retail education, exhibit-hall discovery and structured networking.
    4. 42026 retailer passes were $49 trade-show-only and $129 all-access; 2027 pass pricing was not yet posted.
    5. 5Produced by Diversified Communications with the Outdoor Industry Association as official event partner.

    Why visit

    Retail buyers and outdoor industry professionals get three focused days of education, exhibit-hall time and scheduled networking in one accessible city. The programme is built for specialty retailers at every level, from owners and buyers to store managers and marketing teams, and the smaller format makes it easier to meet brand founders and compare product lines.

    Why exhibit

    Exhibiting puts outdoor brands in front of specialty retail buyers at the point when seasonal budgets are being committed. The show's education-first audience is deliberately curated for the outdoor trade, and three days in New Orleans keep travel and staffing costs lower than a long national convention. Contact info@switchbackevent.com for 2027 space.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Independent outdoor specialty store owners and buyers sourcing footwear, apparel and hardgoods.
    Multi-store retail managers and merchandisers comparing brands and planning seasonal assortments.
    Outdoor brand sales, marketing and product leaders meeting retail partners.
    Media, industry associations and service providers covering the outdoor trade.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Outdoor footwear, apparel and accessories brands seeking specialty retail distribution.
    Camping, hiking, trail-running and hydration equipment makers launching new-season lines.
    Emerging gear brands and state-sponsored pavilions looking for first retail accounts.
    Nutrition, technology, first-aid and outdoor-service suppliers adjacent to the core gear market.

    Product categories

    Key solution areas showcased across the event.

    Footwear
    Apparel
    Hiking & Camping Gear
    Trail Running Equipment
    Hydration & Nutrition
    Accessories & Technology

    Location & Facilities

    Venue

    Halls & areas

    1
    Ernest N. Morial Convention Center

    Ernest N. Morial Convention Center

    900 Convention Center Blvd, New Orleans, LA 70130, United States

    Entrances & gates

    Main Boulevard entrance

    Level 2 meeting roomsExhibit hall

    Use the main entrance on Convention Center Blvd and follow event signage.

    Facilities

    Food options

    Convention center concessions, Nearby Warehouse District restaurants

    On-site dining

    Parking: Surface and garage parking is available around the convention center campus; confirm the current lot and rate with the venue before travelling.

    Gate: Enter through the main Boulevard entrance and follow Switchback signage to the Level 2 meeting and exhibit areas.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Event daysdaily exhibit-hall hours to be announced
    • Trade Show Only: Retailer (2026 rate)

      Specialty retailers only; 2026 published rate, 2027 pricing not yet posted.

      $49.00
    • All Access: Retailer (2026 rate)

      Includes conference sessions, networking and exhibit hall; 2026 published rate.

      $129.00
    • Non-Exhibiting Company (2026 rate)

      For non-exhibiting brand personnel and manufacturers; 2026 published rate.

      $1,499.00
    Register

    Ticket info

    Badge collection

    Bring a business photo ID and proof of outdoor-industry affiliation; badges are issued after registration is approved.

    Ticket notes

    2027 pass pricing had not been posted at the time of research. The published 2026 rates were $49 for a trade-show-only retailer pass, $129 for an all-access retailer pass and $1,499 for a non-exhibiting company pass; retailer registrations are reviewed before payment.

    Who runs the show

    Organisers

    Diversified Communications

    Organiser

    Outdoor Industry Association

    Official Event Partner

    What's on

    Programme

    Topic tracks

    Retail Leadership & Change ManagementOutdoor Culture & CommunitySupply Chain, Merchandising & Marketing Technology

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Visitors: 1,262

    Edition #: 2

    Visitor countries: 16

    This edition

    2027

    Forecast — not final

    Visitors: 1,400

    Exhibitors: 250

    Next edition

    Not announced yet

    Edition recap

    The second annual Switchback Spring concluded in New Orleans with 1,262 attendees from 46 states and 16 countries over three days of business, education and networking. Organisers confirmed the third edition for May 22-24, 2027.

    New this edition

    • 1

      May dates at the start of the buying calendar

      The third edition moves from June to late May so retailers can commit budgets earlier in the wholesale cycle.

      Source

    Impact

    A bigger and stronger platform

    The 2026 edition consolidated Switchback Spring as a national outdoor specialty gathering, with 1,262 attendees from 46 states and 16 countries. For a second-year show, that breadth gives exhibitors access to buyers from beyond the Gulf South and gives retailers a reason to travel for a compact three-day format.

    Audience quality

    High-value decision-makers

    The audience is deliberately trade-only: outdoor specialty retailers, brand teams, media and industry organisations. The organiser reviews retailer registrations, which helps keep the floor focused on qualified buyers rather than general-public traffic. Buyers typically arrive with seasonal assortment and supplier decisions to make.

    Exhibitor outcomes

    Real business growth

    ROI depends on meeting the right specialty accounts rather than raw footfall. With roughly 1,300 attendees and a compact floor, exhibitors can plan a manageable number of high-intent meetings over three days. Budget for one 9 sqm booth, two staff and three nights, and set a follow-up target rather than relying on scanned-lead volume alone.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    Switchback Spring gives outdoor specialty brands and retailers a compact national meeting point early in the buying cycle, with New Orleans offering lower travel friction than a large coastal convention.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Specialty retail consolidation

    Independent outdoor retailers are consolidating and professionalising buying, so brands need fewer, higher-quality account conversations.

    What it changes: A curated trade floor rewards exhibitors that arrive with clear margin, minimum-order and replenishment stories.

    Source
    02

    Trail running and hiking crossover

    Trail running continues to pull footwear, apparel and hydration buyers into the same assortment conversations as core hike.

    What it changes: Brands that span trail and hike can meet more of a specialty buyer's open-to-buy in one appointment.

    Source
    03

    Education-led buying

    Retailers are using show education on leadership, merchandising and marketing technology to justify travel and staff time.

    What it changes: Exhibitors benefit when the programme gives buyers a second reason to attend and stay on the floor.

    Source

    Outdoor industry event circuit

    Plan spring travel around May and fall travel around November-December.

    Switchback Spring anchors the spring buying season, with a fall Switchback edition at The Running Event and Outdoor Retailer bookending the year.

    1–3 Dec 2026

    Switchback at The Running Event

    San Antonio, United States

    Fifth year of the co-located Switchback gathering at TRE.

    website
    15–17 Jun 2027

    Outdoor Retailer Summer Market

    Salt Lake City, United States

    Dates are a circuit estimate; confirm with the organiser before booking.

    website
    1–4 Nov 2027

    Grassroots Outdoor Alliance Connect

    Knoxville, United States

    Estimated autumn dates; this is a retailer-member buying event rather than an open trade show.

    website

    Spring outdoor buying window

    Switchback SpringOutdoor Retailer Summer Market

    Late May to mid-June is the core window for spring/summer assortment decisions.

    Fall running and outdoor window

    Switchback at the Running EventOutdoor Retailer Winter Market

    November-December serves run specialty and next-season outdoor planning.

    Autumn specialty buying window

    Grassroots Outdoor Alliance Connect

    Retailer-member buying events cluster in late autumn.

    Circuit dates other than Switchback at TRE are planning estimates and should be confirmed.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Convention Center / Warehouse District

    USD 140–190 / night

    Walkable to the venue; book early because May is a busy convention month.

    source
    mid
    Warehouse District / CBD

    USD 220–290 / night

    Larger rooms and easy access to both the venue and French Quarter dining.

    source
    premium
    French Quarter / CBD

    USD 350–600 / night

    Full-service stays within a short ride or 20-minute walk of the convention center.

    source

    Local transport

    Get around the city with these convenient transport options.

    Rideshare / taxi

    Estimated cost$36-50
    Best forMSY airport to Convention Center Blvd

    Rideshare pickup is on the airport upper level; allow 20-30 minutes off-peak.

    RTA streetcar / bus

    Estimated cost$1.25 per ride
    Best forCanal Street and Convention Center lines

    Cheap and frequent; use a Jazzy Pass for multiple rides.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1 business visitorVisitors who are not eligible for the Visa Waiver Program or ESTA$185.00Varies; apply well before travel
    ESTA (Visa Waiver Program)Eligible citizens of Visa Waiver Program countries$21.00Usually minutes to 72 hours

    US citizens and lawful permanent residents do not need a visa.

    A carnet can simplify temporary import of display goods; confirm with US Customs and Border Protection before shipping.

    Official visa page

    Weather

    Late May in New Orleans is warm and humid, with highs near 85°F (29°C) and lows near 70°F (21°C). Afternoon thunderstorms are common, so plan indoor transfers and carry rain protection.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Venue Wi-Fi is available in public areas; exhibitors should order dedicated internet if live demos are essential.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Dress for heat and walking

    Business casual with breathable fabrics works for the show floor; the venue and nearby hotels involve substantial walking.

    Tipping and local etiquette

    Tip 18-20% at restaurants and $2-5 per bag for hotel staff. New Orleans hospitality is conversational; allow time for greetings.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MSY (Louis Armstrong New Orleans International)

    Book 6-10 weeks out for late May; Sunday arrivals fill downtown hotels.

    Book flights

    Visa

    Most European and several other nationalities can travel under the Visa Waiver Program with an approved ESTA; others need a B-1 visitor visa.

    Estimated cost: $21 ESTA or $185 B-1 visa fee

    Processing: ESTA usually within 72 hours; B-1 can take weeks

    Apply before booking non-refundable travel and carry an event invitation if asked at entry.

    OfficialPartner

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Rideshare or taxi, 20-30 minutes, about $36-50.

    Hotel → venue: Most Warehouse District and CBD hotels are a 5-20 minute walk.

    Ride-hail: Uber and Lyft operate at MSY and downtown; use the designated pickup zones.

    Public transit: RTA bus and streetcar service connects Canal Street, the CBD and the convention center for $1.25 per ride.

    Parking: Convention center garages and nearby surface lots charge event rates; confirm with the venue.

    Weather

    Plan and pack for the event climate.

    Month: May

    Temperature: 70-85°F (21-29°C)

    Seasonality: Humid with frequent afternoon thunderstorms; hurricane season begins in June.

    Packing: Light layers, comfortable walking shoes, rain jacket and a portable battery.

    Plan your trip

    Planning

    Best day to visit: Day 2 (Sunday, May 23, 2027)

    The middle day usually combines a full education block with the busiest exhibit-hall window; arrival day is shorter and the final day thins out.

    T-14

    Confirm registration category and approval — Retailer badges are reviewed; resolve credential questions early.

    T-10

    Book hotel and flights — Late May is busy; aim for a refundable rate near the Warehouse District.

    T-7

    Build a target brand list and meeting requests — Use the exhibitor list and schedule meetings before the floor opens.

    T-3

    Download the agenda and mark priority sessions — Balance education blocks with exhibit-hall time.

    T-1

    Pack badge ID, business cards and a charged phone — Check weather and plan a rain-safe transfer to the venue.

    Sample visitor itinerary

    Route-optimised day
    08:00

    Registration and badge collection

    Level 2 main entrance
    09:00

    Opening education session

    New Orleans Theater
    11:00

    Exhibit-hall supplier meetings

    Exhibit hall
    16:30

    Networking reception

    Show-floor lounge

    Side trips

    2

    French Quarter walk

    Culture and Food

    1.5 miles / 30-minute walk

    Historic architecture, live music and classic New Orleans restaurants.

    Garden District and Magazine Street

    Neighbourhood and Shopping

    3 miles / 15-minute rideshare

    Independent boutiques, cafes and antebellum streetscapes.

    Networking spots

    2

    Show-floor happy hour

    Event social

    Organiser-hosted drinks and introductions on the exhibit floor.

    Warehouse District cocktail bars

    Evening networking

    Walkable from the venue for small-group dinners and follow-ups.

    First-timer guide

    Follow-up playbook

    1. Send a personalised email within 48 hours
    2. Attach the agreed price list or line sheet
    3. Log the lead in your CRM with a next-step date
    4. Schedule a call or showroom visit
    5. Review results and set targets for the next edition

    Outdoor specialty buying cycles reward speed: brands that follow up while the retailer is still building the assortment have a better chance of being included.

    Budget

    Costs & budget

    Shell scheme

    USD 350–550 / m²

    Raw space

    USD 250–400 / m²

    Standard booth

    9 m²

    Indicative US outdoor trade-show rates; the 2027 exhibitor manual had not been published.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $450.00/m²$4,050.00
    • Hotel × 3 nights$420.00
    • Per diem × 3$225.00
    • Visa$21.00
    • Insurance$250.00
    • Flight — US domestic return$350.00
    Estimated total$5,316.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    booth

    exhibitor · shell 9 sqm

    USD 3150–4950 / per booth

    estimateAs of 2026-10-31

    hotel

    both · mid

    USD 220–290 / per night

    estimateAs of 2026-10-31

    flight

    both · domestic return

    USD 250–450 / per person

    estimateAs of 2026-10-31

    per_diem

    both · meals

    USD 60–90 / per day

    estimateAs of 2026-10-31

    visa

    both · ESTA

    USD 21 / per person

    estimateAs of 2026-10-31

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Six quick questions will point you to visit, exhibit or skip.

    QUESTION 1 OF 6

    What is your travel and booth budget?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have open-to-buy and a short list of brands to meet.

    Best for

    Retail buyers and merchandisers sourcing outdoor product

    Min. budget

    $1,200.00

    Timeline

    4-8 weeks

    Risks

    Limited floor time if meetings are not pre-booked

    Late-May hotel rates

    exhibit

    You have a 2027 line ready and can staff all three days.

    Best for

    Outdoor brands seeking specialty retail accounts

    Min. budget

    $12,000.00

    Timeline

    3-6 months

    Risks

    Booth and freight costs

    Lead follow-up capacity

    skip

    You cannot meet the trade-only registration criteria or have no outdoor assortment.

    Best for

    General public or buyers outside the outdoor trade

    Timeline

    Not applicable

    Risks

    Missing a focused national account opportunity

    Book with

    Partners

    Outdoor Industry Association

    Industry association

    Official event partner and national trade body for the outdoor recreation industry.

    Visit partner Confidence: estimated

    Named by the organiser as Official Event Partner.

    New Orleans & Company

    Destination marketing

    The city destination marketing organisation for visitor and convention information.

    Visit partner Confidence: estimated

    Public destination resource, not a named show sponsor.

    Ernest N. Morial Convention Center

    Venue

    Riverfront convention center hosting the exhibit hall and education sessions.

    Visit partner Confidence: estimated

    Confirmed venue; commercial partnership not implied.

    Louisiana Office of Tourism

    Government tourism

    State tourism office for travel planning and regional itineraries.

    Visit partner Confidence: estimated

    Public tourism resource, not a named show sponsor.

    Recommended providers

    Visa

    US Department of State

    Official visa and ESTA guidance.

    Hotels

    Booking.com

    Filter for Warehouse District and free cancellation.

    Flights

    Expedia

    Compare MSY fares and book a refundable option early.

    Freight & shipping

    DB Schenker

    Use the handler named in the 2027 exhibitor manual once published.

    Insurance

    Allianz Travel

    Travel and exhibitor liability cover; read the policy exclusions.

    Side trips

    GetYourGuide

    Book French Quarter and Garden District tours with free cancellation.

    Lead capture

    Captello

    Badge-scanning and lead-capture app; confirm compatibility with the show badge.

    FAQs & glossary

    Answers

    Frequently asked

    When is Switchback Spring 2027?
    Switchback Spring 2027 runs May 22-24, 2027, over three days in New Orleans. The dates move the show from its June slot to late May, which organisers say aligns it with the start of the outdoor wholesale buying calendar. Exhibit-hall and session times for the third edition were still to be announced at the time of research.
    Where is Switchback Spring held?
    The event is held at the Ernest N. Morial Convention Center at 900 Convention Center Blvd in New Orleans, Louisiana. The venue sits on the Mississippi River edge of the Warehouse District, within walking distance of the French Quarter and many downtown hotels. Switchback uses Level 2 meeting space and the exhibit hall.
    Is Switchback Spring open to the public?
    No. Switchback Spring is a trade-only gathering for the outdoor industry, aimed at specialty retailers, brands, media and industry organisations rather than general consumers. Retailer registrations are reviewed, and the organiser may ask for credentials or proof of business before approving a badge. Bring business identification to collect your badge on site.
    How much does it cost to attend Switchback Spring?
    The published 2026 rates were $49 for a trade-show-only retailer pass, $129 for an all-access retailer pass that includes conference sessions, and $1,499 for non-exhibiting company personnel. Registration is not free. The 2027 pass prices had not been posted when this listing was prepared, so confirm the current rate on the official passes page before booking.
    Who should exhibit at Switchback Spring?
    Outdoor footwear, apparel, camping, hiking, trail-running, hydration, nutrition, accessories, technology and first-aid brands that sell through specialty retail should consider exhibiting. The show is built for brands wanting qualified buyer conversations rather than consumer traffic. Exhibiting brands also get access to the education programme. Contact info@switchbackevent.com for 2027 space and pricing.
    What product categories are shown at Switchback Spring?
    The floor spans footwear, apparel, hiking and camping gear, trail-running equipment, hydration and nutrition, accessories, technology and first aid. Organisers describe a lineup of leading and emerging outdoor brands, with state-sponsored booths and young-company areas alongside established labels. Buyers can compare hardgoods and softgoods in one exhibit hall.
    How many people attended Switchback Spring 2026?
    The second annual edition drew 1,262 attendees from 46 US states and 16 countries over three days in New Orleans, according to the organiser recap. The figure covers registered attendees, not general-public visitors, because the event is trade-only. A 2027 attendance forecast had not been published when this listing was prepared.
    How do I register for Switchback Spring 2027?
    Register through the official Switchback passes and pricing page. Choose the retailer, non-exhibiting company or media category that matches your business; retailer registrations are reviewed and payment is processed only after approval. Media applicants can apply for a press badge. Keep your confirmation email and a photo ID ready for badge collection in New Orleans.

    Glossary

    1
    Specialty retailer
    An independent or regional store that focuses on outdoor gear, apparel or footwear rather than general merchandise.
    2
    Trade-only
    An event restricted to people working in the industry, with registration reviewed and no general-public admission.
    3
    All-access pass
    A badge that includes conference sessions, networking events and exhibit-hall entry, as distinct from a trade-show-only pass.
    4
    Exhibit hall
    The show-floor area where brands display products and meet retail buyers during published event hours.
    5
    Wholesale buying calendar
    The seasonal cycle in which retailers place orders for future stock; timing a show early in that cycle gives brands a better chance of securing shelf space.
    6
    Outdoor Industry Association
    The US trade association for the outdoor recreation industry and the official event partner for Switchback Spring.

    Also known as

    Alternate names and search phrases for this event.

    • Switchback Spring 2027
    • Switchback Spring New Orleans
    • Switchback Spring trade show
    • Switchback Spring 2027 dates
    • Switchback Spring May 2027
    • New Orleans outdoor industry trade show
    • outdoor specialty retail trade show 2027
    • Switchback Spring Ernest N. Morial Convention Center
    • Switchback Spring exhibitor registration
    • Switchback Spring tickets

    6 more alternate names hidden

    Trust footer

    Sources

    4

    References

    1

    Publishers

    4

    Date checked

    1

    Switchback / Diversified Communications

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