Join us at Swedental & The Annual Dental Congress from November 11 to 13, 2026, at Svenska Mässan, Göteborg, Sweden, showcasing the latest in dental innovations.
Dental instruments and toolsHygiene products for dental practicesDental software solutionsImplant systems and accessoriesOrthodontic products and solutionsPreventive care products for dental health
Swedental & The Annual Dental Congress is a premier event for the dental industry, taking place from November 11 to 13, 2026, at Svenska Mässan in Göteborg, Sweden. This unique gathering brings together dental professionals to explore the latest research, innovations, and product news in the field.
With over 150 exhibitors, attendees will discover new solutions and insights to enhance their clinics' effectiveness and success. Swedental & The Annual Dental Congress takes place in Göteborg,.
TL;DR
1Dates and Venue: Swedental & The Annual Dental Congress takes place from November 11 to 13, 2026, at Svenska Mässan in Göteborg, Sweden.
2Scale and Focus: The event features over 150 suppliers showcasing the latest innovations in dental care and technology.
3Organiser: The event is organised by Svenska Mässan and Svenska Tandläkare-Sällskapet.
4Buyer Authority: Attendees include dental professionals, clinic managers, and industry decision-makers.
5Entry: Free tickets are available for visitors; registration is required.
Why visit
Attending Swedental provides a unique opportunity to network with industry peers and discover cutting-edge dental solutions. Engage with leading suppliers and gain insights into the latest trends and technologies that can enhance your practice. The event also features educational sessions and discussions on current topics in dentistry.
Why exhibit
Exhibiting at Swedental allows companies to connect with key decision-makers in the dental industry. Showcase your products and services to a targeted audience, generate leads, and strengthen relationships with existing clients. The event offers a platform to demonstrate innovations and gain visibility in a competitive market.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Dental professionals seeking the latest innovations
Svenska Mässan in Göteborg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site dining
Parking: Svenska Mässan in Göteborg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Svenska Mässan for badge collection; allow extra time for security screening during peak morning arrival.
Swedental 2025, Sweden's leading dental trade fair and congress, took place in November 2025 at Svenska Mässan in Göteborg. The event combined the Swedental exhibition with the Annual Dental Congress, showcasing new products, digital dentistry solutions and clinical innovations. Post-show coverage described Swedental as the dental industry's most important meeting place in the Nordic region, with a full programme of lectures, workshops and exhibitor presentations. The 2025 edition continued the format that brings together dental professionals and exhibiting companies from across Sweden and beyond.
Impact
A bigger and stronger platform
Swedental 2025, Sweden's leading dental trade fair and congress, took place in November 2025 at Svenska Mässan in Göteborg. The event combined the Swedental exhibition with the Annual Dental Congress, showcasing new products, digital dentistry solutions and clinical innovations. Post-show coverage described Swedental as the dental industry's most important meeting place in the Nordic region, with a full programme of lectures, workshops and exhibitor presentations. The 2025 edition continued the format that.
Exhibitor outcomes
Real business growth
Swedental 2025, Sweden's leading dental trade fair and congress, took place in November 2025 at Svenska Mässan in Göteborg. The event combined the Swedental exhibition with the Annual Dental Congress, showcasing new products, digital dentistry solutions and clinical innovations. Post-show coverage described Swedental as the dental industry's most important meeting place in the Nordic region, with a full programme of lectures, workshops and exhibitor presentations. The 2025 edition continued the format that brings.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Göteborg, Sweden
Why it matters
Attending Swedental & The Annual Dental Congress on 2026-11-11 to 2026-11-13 in Göteborg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
01
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
02
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
03
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
04
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
05
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
A range of accommodation options near the venue and across key areas.
Scandic Opalen
midscale
Korsvägen / Svenska Mässanabout 420 m from Svenska Mässan to venue
Listing shows breakfast (paid), free Wi-Fi, parking (paid), hot tub, pet-friendly, bar, restaurant, laundry, accessible rooms. Guest rating approx. 4.0 from about 3.5K reviews on Google Hotels.
Comfort Hotel Panorama, Göteborg
midscale
Korsvägen / Svenska Mässanabout 960 m from Svenska Mässan to venue
Listing shows free breakfast, free Wi-Fi, parking (paid), hot tub, pet-friendly, fitness centre, spa, bar, restaurant. Guest rating approx. 3.8 on Google Hotels.
Göteborg in November runs cool and damp; daylight is short and rain is frequent. Weather sources list November daytime highs around 5-7 C and overnight lows near 0-2 C, so warm layers and a waterproof coat are practical for the walk between hotels on Avenyn and the Svenska Mässan halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Use a Swedish or EU roaming data plan; Svenska Mässan sits in the Korsvägen area with tram and bus stops nearby, and Sweden's mobile networks (Telia, Tele2, Telenor) cover the venue and central Gothenburg. Confirm roaming or local SIM options for business visitors to Sweden.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Registration
Confirm registration and venue access with the organiser before travelling to Göteborg.
Arrival
Arrive early on the first show day for orientation and security screening.
Language
Swedish is the local language; congress and trade fair material at Svenska Mässan is generally available in English, and English is widely spoken in Gothenburg hotels and transport.
Tipping and payments
Sweden is a largely cashless society; cards and mobile payments are accepted in most venues, hotels, and restaurants around the Korsvägen district.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Göteborg; confirm ground transport on the organiser site.
Visa
Sweden is in the Schengen area. Visa-exempt nationals (including EU/EEA and many other passport holders) can attend Swedental as business visitors within the 90/180-day Schengen limit; other nationalities need a Schengen visa before travelling. Check Sweden's government visa list and Migrationsverket guidance for your passport.
Processing: Varies by nationality; apply several weeks before travel.
Migrationsverket and Government.se publish the Schengen visa process for visiting Sweden. Business visitors should carry an invitation or registration confirmation for Swedental and standard documents (passport, insurance, accommodation proof). Fees, processing times and required documents vary by country; apply through the Swedish embassy or consulate in your country of residence.
Get to the venue and around the city with these options.
Airport → venue: Plan road/rail access to Svenska Mässan; confirm travel guidance on the organiser site.
Hotel → venue: Plan road/rail access to Svenska Mässan; confirm travel guidance on the organiser site.
Ride-hail: Plan road/rail access to Svenska Mässan; confirm travel guidance on the organiser site.
Public transit: Plan road/rail access to Svenska Mässan; confirm travel guidance on the organiser site.
Parking: On-site parking is available at Svenska Mässan; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 0 to 7 C (nighttime lows near 0-2 C, daytime highs around 5-7 C)
Seasonality: Late autumn in Göteborg is wet and overcast, with frequent rain days and limited daylight across mid-November.
Packing: Pack a waterproof jacket, warm mid-layers, closed shoes for wet pavements, and business attire that layers well indoors; November daylight is short so plan evening transfers to hotels near the venue.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Swedental & The Annual Dental Congress usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm the exact Swedental dates and opening hours on swedental.org/schedule and check whether your registration category requires pre-registration or an invitation from your clinic or company.
T-2
13 days out: book your flight into Gothenburg Landvetter (GOT), or plan a rail route via Göteborg Centralstation, and compare it against a Copenhagen (CPH) connection if long-haul fares are cheaper.
T-3
12 days out: reserve a hotel in the Korsvägen, Lorensberg or Avenyn area, for example Scandic Opalen or Comfort Hotel Panorama, so the walk to Svenska Mässan stays short in November rain.
T-4
11 days out: check the Swedish Migration Agency Schengen guidance if you need a visa and confirm that your invitation letter and travel insurance documents are ready.
T-5
10 days out: download the Västtrafik app and check tram and bus routes to Korsvägen so you have a ticket option that does not depend on cash on board.
T-6
9 days out: review the Swedental floor plan and exhibitor list and shortlist the dental chair, imaging, CAD/CAM, implantology or hygiene suppliers you actually need to see.
T-7
8 days out: book any clinical courses or lectures through the official schedule page, since popular sessions fill before the fair opens.
T-8
7 days out: pack for a Göteborg November: waterproof coat, warm mid-layer, comfortable shoes for concrete halls, and a charged power bank for scanning badges and demos.
T-9
6 days out: prepare a one-page buying brief with your clinic's current equipment, implant system, software and unit volumes so stand conversations move quickly.
T-10
5 days out: arrange diary cover at the practice for the days you are away and set an out-of-office for clinical enquiries.
T-11
4 days out: confirm meeting slots with your key suppliers or distributors by email and note hall and stand numbers.
T-12
3 days out: check in online, download boarding passes and print or save the venue address (Svenska Mässan, Mässans gata, Göteborg) for taxi drivers.
T-13
2 days out: withdraw a small amount of Swedish kronor for incidentals even though card payment is standard, and confirm your bank card works abroad.
T-14
1 day out: confirm the tram or bus connection to Korsvägen, check the weather forecast, and set an alarm that accounts for fair-week traffic on Mässans gata.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Svenska Mässan
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2
Swedental & The Annual Dental Congress registration concourse
Svenska Mässan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Svenska Mässan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
Hotel × 2 nights$190.00
Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Swedental & The Annual Dental Congress fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Swedental is the Swedish dental exhibition and professional meeting held at Svenska Mässan in Göteborg. The halls cover dental units and chairs, imaging, CAD/CAM and 3D printing, implantology, endodontics, orthodontics, laboratory equipment, hygiene and sterilisation, consumables and practice software, and the event also carries a professional programme listed on its official schedule page.
Where exactly is Swedental held?
At Svenska Mässan, Mässans gata, in the Korsvägen district of Göteborg. Korsvägen is a major public transport interchange, so trams and buses stop close to the entrance, and several hotels in the Lorensberg and Avenyn areas are within walking distance.
When does the next edition take place?
Göteborg in November is the scheduling window recorded for this edition, with cool, damp weather and short daylight hours. Confirm the exact opening dates and daily opening hours on the official schedule at swedental.org/schedule before booking travel and hotels.
Who should attend Swedental?
Dentists, dental hygienists, dental technicians and laboratory owners, practice managers and clinic owners, implantology and orthodontic specialists, dental students, and suppliers and distributors serving the Nordic dental market. It is an industry event aimed at the dental profession and trade rather than a general public show.
How do I register and get a badge?
Registration and visitor badge details are handled through the official Swedental site, with the programme published at swedental.org/schedule. Registration categories, deadlines and any fees are set by the organiser, so confirm them there before you finalise travel.
Do I need a visa to attend Swedental in Sweden?
Sweden is in the Schengen area. Visa-exempt nationals, including EU and EEA passport holders, can attend as business visitors within the 90/180-day Schengen limit. Other nationalities need a Schengen visa before travelling; check the Swedish Migration Agency guidance and apply early using the documentation the organiser provides for your registration.
How do I get to Svenska Mässan from the airport?
Gothenburg Landvetter Airport (GOT) is the main international gateway. Airport coach and taxi services run between Landvetter and central Göteborg; from the city centre, Västtrafik trams and buses reach Korsvägen directly outside Svenska Mässan. Allow extra time on the opening morning of the fair.
Can I park at Svenska Mässan?
On-site parking is available at Svenska Mässan. Daily rates, entrance height limits and hall access should be confirmed on the venue or organiser site before you drive, and expect queues when sessions start.
What is the weather like in Göteborg during the fair?
November in Göteborg is cool and damp with short daylight hours: daytime highs typically around 5-7 C and overnight lows near 0-2 C, with frequent rain. A warm layer and a waterproof coat are practical for the walk between Avenyn or Lorensberg hotels and the Svenska Mässan halls.
Which hotels are close to the venue?
Hotels in the Korsvägen and Lorensberg districts are closest to Svenska Mässan, including Scandic Opalen and Comfort Hotel Panorama, with Hotel Lorensberg also within walking distance. Budget options such as Avenyn Hostel and City Hotell Avenyn sit along the Avenyn axis a short walk away. Book early because Gothenburg hotel capacity tightens around large city events.
Does Swedental include a congress or course programme?
The event publishes an official schedule at swedental.org/schedule, which is where lecture, course and meeting timings for the edition are listed. Check it for clinical tracks and any co-located professional meetings before planning your days on the floor.
Glossary
1
Intraoral scanner
Handheld camera that captures a digital model of teeth and soft tissue instead of a physical impression. At Swedental these units are demonstrated together with design software for crowns, aligners and implant planning.
2
CAD/CAM dentistry
Scan, design and manufacture restorations using software plus milling machines or 3D printers, either chairside in the practice or in the dental laboratory. A core exhibition category at Svenska Mässan.
3
CBCT (cone-beam computed tomography)
Three-dimensional X-ray imaging used for implant planning, complex endodontics and surgical guides. Imaging vendors typically run side-by-side software demonstrations at dental fairs.
4
Dental unit / treatment chair
The central equipment of a treatment room: patient chair, delivery system, suction, operating light and instrument tray. Practice owners visiting Göteborg compare these units directly on the stand.
5
Implant system
Titanium or ceramic fixtures placed in the jawbone, plus abutments, surgical kits and prosthetics. Implantology is one of the largest product groups on the Swedental exhibition floor.
6
Peri-implantitis
Inflammatory condition around a dental implant that causes progressive bone loss. It drives demand for diagnostics and maintenance instruments shown by hygiene and implant suppliers.
7
Endodontics
Root canal treatment. Relevant product families are rotary and reciprocating instruments, apex locators, obturation systems, irrigation and magnification (microscopes and loupes).
8
Prosthodontics
Crowns, bridges, veneers and removable or implant-supported dentures, including the milling blocks, ceramics and printing resins used to make them.
9
Dental laboratory / dental technician
The trade that fabricates prosthetics and appliances. Lab-side scanners, furnaces, milling machines and 3D printers form a dedicated part of the Gothenburg show.
10
Clear aligner therapy
Removable thermoformed or 3D-printed trays that move teeth in stages, supported by intraoral scanning, treatment-planning software and in-house printing.
11
Infection control and sterilisation
Autoclaves, instrument washer-disinfectors, single-use items and validated reprocessing protocols that keep clinics compliant with Swedish hygiene rules.
12
Dental hygienist / prophylaxis
Oral health prevention and periodontal care: scaling and polishing devices, air-polishing units, ultrasonic tips and patient education materials.
13
MDR / CE marking
EU Medical Device Regulation and CE marking requirements for dental devices placed on the EU and EEA market, including Sweden. Suppliers exhibiting at Swedental must hold the relevant documentation.
14
Practice management software
Clinic systems for scheduling, patient records, imaging and billing. Vendors use the fair to show how these systems connect scanners and X-ray units in daily practice.
Also known as
Alternate names and search phrases for this event.
Swedental & The Annual Dental Congress
Swedental & The Annual Dental Congress 2026
Swedental & The Annual Dental Congress Göteborg
Swedental & The Annual Dental Congress Göteborg 2026
Swedental
Swedental 2026
Swedental Göteborg
Swedental Göteborg 2026
The Annual Dental Congress
The Annual Dental Congress 2026
4 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.
