Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at the Sustainable Packaging Summit from 10-12 November 2026 in Utrecht, Netherlands, for a deep dive into sustainable packaging innovations and networking opportunities.
Dates
10–12 Nov 2026
City / country
Utrecht, Netherlands
Venue
Beatrix Theatre, Jaarbeurs Event & Exhibition Centre
Event overview
The Sustainable Packaging Summit returns to Utrecht from 10-12 November 2026, focusing on the latest innovations in sustainable packaging. This year's event will feature panels, breakout sessions, and networking opportunities designed to connect industry leaders and innovators.
With over 1,000 delegates expected, the summit aims to address the challenges and opportunities in sustainable packaging, fostering collaboration across the value chain. Sustainable Packaging Summit takes place in.
TL;DR
Attending the Sustainable Packaging Summit offers invaluable insights into the latest trends and technologies in sustainable packaging. Attendees include decision-makers, global brands, startups, and policymakers from over 43 countries.
Exhibiting at the Sustainable Packaging Summit provides unparalleled visibility among key decision-makers in the packaging industry. Showcase your innovations, connect with potential partners, and engage in meaningful conversations that can lead to new business opportunities. The summit's focus on sustainability aligns with the growing demand for eco-friendly solutions in packaging.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Jaarbeursplein 6, 3521 CA, Utrecht, Netherlands
Beatrix Theatre, Jaarbeurs Event & Exhibition Centre in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Beatrix Theatre, Jaarbeurs Event & Exhibition Centre in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Beatrix Theatre, Jaarbeurs Event & Exhibition Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Super Delegate - Access All Areas VIP Conference Badge
General admission
3 Days Full Access
General admission
2 Days Full Access
General admission
Single Day Access
Who runs the show
Packaging Europe Ltd.
What's on
3
Seminar
1
Event days
11:40–8:30
Typical time
Tuesday, Nov 10, 2026
AM-12:20 PM Location: Future Forum Session Details
explores the topic of Digitalizing Sustainability. Featuring presentations from Shika Chand & Sarah Klinger (Dassault Systèmes), Tim Grant (Lifecycles), Davide Mazzanti (Sykell), Tony Rubenstein (Unpa
AM-10:00 AM Location: Main Stage Session Details
How the last edition performed
Visitor countries
43
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending the Sustainable Packaging Summit offers invaluable insights into the latest trends and technologies in sustainable packaging. Network with industry leaders and innovators, participate in interactive sessions, and gain knowledge that can drive your business forward.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Netherlands Sustainable Packaging Solutions Market
ReadPackaging Industry in the Netherlands - MarketResearch.com
ReadCircular strategies for fossil-free packaging by 2050 - TNO
ReadNetherlands Advances Circular Packaging & Low-Emission Logistics
ReadNetherlands Sustainable Packaging Market Report 2026
ReadPackaging Industry in the Netherlands - Research and Markets
ReadPlan your trip

A range of accommodation options near the venue and across key areas.
Budget city hotel
Simple rooms on tram and metro routes; book early for summit week and confirm cancellation terms.
Mid-range business hotel
Good rail and tram access; convenient for Amsterdam RAI and Schiphol trains.
Conference hotel
Walkable to central dining and transport; rates rise during large events, so compare refundable rates.
Airport hotel
Useful for early flights or late arrivals; train to Amsterdam Centraal is straightforward.
Extended-stay apartment
Kitchen and laundry options for longer stays; check minimum-night rules and transit links.
Get around the city with these convenient transport options.
Tram / metro / bus (GVB)
Check in and out on every trip; multi-day GVB passes cut per-ride cost for summit week.
Train (NS)
Frequent service; ticket machines and the NS app both work with contactless bank cards.
Taxi
Metered; app booking avoids street-hail surcharges during conference evenings.
Bicycle rental
Amsterdam's default commute; use designated cycle lanes and lock the bike at both ends.
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.

Weather
Amsterdam in November is cool and wet: daytime highs around 10 C, with rain on roughly 13 days of the month, so expect grey skies and damp pavements on the walk between hotels and the venue. Daylight fades early, with sunset in the late afternoon, so plan evening sessions and dinners accordingly. Pack a waterproof outer layer and shoes that handle wet cobblestones.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Netherlands mobile coverage is dense; visitors can use EU roaming where their home plan includes it, or buy a local prepaid SIM or eSIM on arrival. Amsterdam Schiphol and central Amsterdam retailers sell tourist SIM and eSIM packages, and the venue district has good 4G/5G reception for email and app-based travel ticketing.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Dutch packaging and FMCG meetings tend to start on time and run to a tight agenda; come prepared with data and a clear ask rather than long introductions.
Getting around
Amsterdam runs on bikes, trams and the GVB OV-chipkaart or contactless payment; walk on designated paths, not cycle lanes, and validate your ticket when entering a tram.
Currency and payments
The Netherlands uses the euro (EUR); card and contactless payment are accepted almost everywhere, with cash needed mainly at small stalls and some markets.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Utrecht; confirm ground transport on the organiser site.
Schengen rules apply. EU/EEA and Swiss citizens need only a valid ID or passport; many other nationalities enter visa-free for short business visits, while remaining passport holders must obtain a Schengen short-stay visa before travelling.
Processing: Varies by nationality; apply several weeks before travel.
For business travel, carry the summit registration confirmation, an employer letter and hotel booking. Apply through the Dutch embassy, consulate or visa application centre in your country of residence and check the current document checklist before booking flights.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Utrecht; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Beatrix Theatre, Jaarbeurs Event & Exhibition Centre: Amsterdam Oud-West / De Pijp: Budget city hotel; Amsterdam Zuid / RAI: Mid-range business hotel; Amsterdam Centrum: Conference hotel.
Ride-hail: Ride-hailing apps are commonly used in Utrecht; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Beatrix Theatre, Jaarbeurs Event & Exhibition Centre.
Parking: On-site parking is available at Beatrix Theatre, Jaarbeurs Event & Exhibition Centre; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: November 2026
Temperature: Daytime highs near 10 C; overnight lows typically mid single digits
Seasonality: November is one of the wetter Amsterdam months, with rain reported on around 13 days; expect short showers and overcast days rather than sustained downpours.
Packing: Waterproof jacket with hood, compact umbrella, warm mid-layer, closed shoes suitable for wet streets, and an indoor-friendly layer for heated conference rooms.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Sustainable Packaging Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
By 27 October 2026: confirm your registration tier (single-day, 2-day, 3-day or Super Delegate) and check which stages or sessions your badge covers.
Book accommodation in Amsterdam early; compare city-centre, Amsterdam Zuid/RAI and Schiphol-area hotels for tram, metro and rail access.
Check your nationality's Schengen entry status on the Dutch government visa checker and carry registration confirmation and hotel booking for border checks.
Book a return flight to Amsterdam Airport Schiphol (AMS) and allow extra time for immigration and baggage on arrival.
Buy or top up an OV-chipkaart or enable contactless bank-card payments for GVB trams, metro and buses; budget approx. EUR 2-5 per single ride.
Download the NS app and check train times from Schiphol to Amsterdam Centraal; airport rail is frequent but confirm engineering works before travel.
Review the official schedule and shortlist sessions; the 2026 programme includes a Digitalizing Sustainability session with speakers from Dassault Systèmes and other packaging-tech firms.
Prepare two or three supplier questions per category you buy, such as barrier performance, PCR content, recyclability certification or line speed.
Confirm the venue address and journey plan; Amsterdam has multiple event districts, so check the final hall before booking.
Pack a waterproof layer and comfortable shoes; November in Amsterdam is cool and wet with early sunset.
Save digital copies of your badge, passport, insurance and hotel booking in case of spot checks.
Plan one evening for informal meetings near your hotel, but keep travel time to the venue realistic during conference week.
Registration and hall orientation at Beatrix Theatre, Jaarbeurs Event & Exhibition Centre
Supplier meetings and product demos
Final negotiations and follow-up
Sustainable Packaging Summit registration concourse
Beatrix Theatre, Jaarbeurs Event & Exhibition Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Beatrix Theatre, Jaarbeurs Event & Exhibition Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 4495 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 4495 / per person | organiser_published |
Decision
Use this quick check to decide whether Sustainable Packaging Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Sustainable Packaging Summit, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Biodegradable packaging solutions and Recyclable packaging materials solutions and benchmarking suppliers at Sustainable Packaging Summit in Utrecht.
Min. budget
$4,945.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Biodegradable packaging solutions and Recyclable packaging materials products who need qualified meetings with the event's trade audience.
Min. budget
$22,252.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Utrecht show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
Packaging Europe Ltd.
Display a free company card at your booth, or share your professional card on the show floor.