Trade show
Surf Expo 2026
Surf Expo is the largest and longest-running watersports, resort and coastal outdoor lifestyle tradeshow in the world, held twice a year in Orlando, Florida. The September 2026 edition runs from September 16-18 at the Orange County Convention Center, featuring hundreds of exhibitors across categories like surf, swim, resort, boutique, and outdoor lifestyle. The event includes fashion shows, networking events, and the annual Florida Shape Off.
Surf Expo is the largest and longest-running watersports, resort and coastal outdoor lifestyle tradeshow in the world, held twice a year in Orlando, Florida. The September 2026 edition runs from September 16-18 at the Orange County Convention Center, featuring hundreds of exhibitors across categories like surf, swim, resort, boutique, and outdoor lifestyle. The event includes fashion shows, networking events, and the annual Florida Shape Off.
Event details
- Dates: 16–18 Sep 2026
- Location: Orlando, FL, USA
- Venue: Orange County Convention Center
- Industry: Watersports
- Category: Trade show
Audience scale
- Exhibitors: 750+
Why exhibit
Surf Expo attracts qualified buyers from thousands of storefronts globally, with over 80% of buyers writing orders at the show. Exhibitors gain exposure to a targeted audience of retailers in watersports, resort, boutique, and outdoor lifestyle markets, making it an ideal platform to grow brand presence and drive sales.
Why visit
Attendees can discover new products from hundreds of established and emerging brands across multiple categories, including surf, swim, resort, boutique, and outdoor lifestyle. The show offers networking opportunities, educational events, and a vibrant atmosphere to find trends and build business relationships.
Exhibitor profile
- Watersports brands
- Surf apparel and equipment
- Swimwear
- Resort wear
- Boutique accessories
- Gift and decor
- Outdoor lifestyle gear
- Footwear
Visitor profile
- Retail buyers
- Store owners
- Merchandisers
- Distributors
- Wholesale buyers
- Resort buyers
- Outdoor retailers
Industries
- Watersports
- Coastal Lifestyle
- Outdoor Lifestyle
- Resort
- Swim
- Boutique
- Footwear
- Coastal Gift & Souvenir
- Surf
- Gift & Decor
- Souvenir