Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Surf City Marathon is a premier running event held on February 7, 2027, at Pacific Air Center in Long Beach, California. This award-winning marathon is known for its scenic and flat course, attracting runners from all over the country.
Participants can choose from a marathon, half marathon, 5K, and beach mile, making it a perfect event for both competitive runners and families. Surf City Marathon takes place in Long Beach, United States.
TL;DR
- 1Dates and Venue: Surf City Marathon takes place on February 7, 2027, at Pacific Air Center, Long Beach, California.
- 2Scale and Focus: This event includes a marathon, half marathon, 5K, and beach mile, attracting runners from across the country.
- 3Organiser: The event is organised by Surf City Marathon, with more details available at runsurfcity.com.
- 4Buyer Authority: Participants include competitive runners, casual joggers, and families looking for a fun beach event.
- 5Entry / Access: Registration is available online, with various race distances to choose from.
Why visit
Pacific Air Center on E Spring St puts the show floor inside Long Beach's airport district, and that is what makes this edition easy to work.
Why exhibit
Exhibitors at the Surf City Marathon can connect with a diverse audience of runners and fitness enthusiasts. This event provides an excellent platform for brands to showcase their products and engage with potential customers in a lively environment. Meet qualified buyers and partners including Sports apparel brands showcasing running gear, Nutrition companies offering energy products for athletes, Local businesses promoting health and wellness services.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Competitive runners seeking a Boston-qualifying marathon
Casual joggers looking for a scenic race experience
Families participating in fun runs and community events
Health and fitness enthusiasts interested in wellness products
Local businesses promoting services to the running community
Charity organisations engaging with participants
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Sports apparel brands showcasing running gear
Nutrition companies offering energy products for athletes
Local businesses promoting health and wellness services
Fitness technology companies demonstrating wearable devices
Running clubs and organisations recruiting new members
Event sponsors looking to enhance brand visibility
Product categories
Key solution areas showcased across the event.
Running shoes and apparel
Sports nutrition and hydration products
Fitness technology and wearables
Health and wellness services
Running accessories and gear
Event merchandise and memorabilia
Location & Facilities
Venue
Pacific Air Center
Long Beach, United States
Facilities
Parking
Pacific Air Center in Long Beach typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Pacific Air Center in Long Beach typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Pacific Air Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Long Beach, United States
Why it matters
On 2027-02-07 to 2027-02-07, Surf City Marathon in Long Beach covering Running shoes and apparel, Sports nutrition and hydration products, Fitness technology and wearables, Health and wellnes gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Residence Inn by Marriott Long Beach
midscale
Long Beach Airport / Spring St corridorUSD 175–220 / night
Free breakfast, free Wi-Fi, paid parking, outdoor pool, hot tub, air conditioning, pet-friendly, fitness center
Holiday Inn Long Beach Airport by IHG
midscale
Long Beach AirportUSD 175–220 / night
Paid breakfast, free Wi-Fi, parking, outdoor pool, hot tub, air conditioning, pet-friendly, fitness center
Long Beach Marriott
upscale
Long Beach AirportUSD 175–236 / night
Paid breakfast, paid Wi-Fi, free parking, pools, air conditioning, fitness center, bar, restaurant
Quality Inn Long Beach - Signal Hill
budget
Signal Hill / Long BeachUSD 115–145 / night
Free breakfast, free Wi-Fi, free parking, pools, hot tub, air conditioning
Local transport
Get around the city with these convenient transport options.
Car / taxi
Estimated costApprox. USD taxi/rideshare from LGB to venue (estimate; confirm before travel)
Best forLong Beach Airport (LGB) to Pacific Air Center
Bus
Estimated costApprox. standard Long Beach Transit single-ride fare - confirm current fares on ridelbt.com
Best forLong Beach Transit route 111 toward Pacific Air Center
Bus
Estimated costApprox. standard Long Beach Transit single-ride fare - confirm current fares on ridelbt.com
Best forLong Beach Transit routes 111 + 131 toward Pacific Air Center
taxi
Estimated costApprox. USD taxi/rideshare from LAX to venue (estimate; confirm before travel)
Best forLos Angeles International Airport (LAX) to Pacific Air Center
Weather
February in Long Beach is mild and mostly dry, with cool mornings and a coastal marine layer that usually burns off by midday. Typical daytime highs sit near 18-20 C (65-68 F) and overnight lows near 9-11 C (48-52 F). February is one of the wetter months in Southern California, but rain typically arrives as short episodes rather than all-day washouts. Bring layers and a light rain shell for the walk between the airport-area hotels and Pacific Air Center, and check the forecast in the week before travel. These are climatological bands, not a forecast for the event dates.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is the norm at Long Beach trade events: collared shirts, trousers or chinos, and a jacket for evening meetings. February mornings are cool enough that a light layer is useful on the short walk from the airport-area hotels to Pacific Air Center.
Tipping
Restaurant service is tipped at roughly 18 to 20 percent in California, and bar tabs usually add a tip line. Rideshare and taxi drivers expect a small tip on top of the quoted fare.
Paying for transit
Long Beach Transit publishes fares, day passes and accepted payment methods on ridelbt.com. Check the rules for your specific route before boarding and keep a bank card as a backup rather than relying on cash.
Arrivals at LGB
Long Beach Airport is small and quick to exit. Follow signs to the designated rideshare pickup zone instead of hailing from the general arrivals curb, and allow extra time on the first morning for badge pickup.
Time zone and scheduling
Long Beach runs on Pacific Time. Travellers arriving from the East Coast or Europe should build a recovery buffer before the first meeting block and confirm hall hours on the organiser schedule rather than assuming a 9 am start.
Beyond the venue
Downtown Long Beach, the waterfront and the Queen Mary are a short drive from the airport district, and the LA Metro A Line links Long Beach with downtown Los Angeles. Useful if you are adding customer visits on either side of the event.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights shows New York JFK to Long Beach LGB connections on 7 February 2027 priced as typical for the season, with one stop via Seattle (SEA) or Salt Lake City (SLC). LAX was flagged as a cheaper alternative gateway for the same trip; compare LGB versus LAX before booking and confirm ground transfer from LAX separately.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Long Beach; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Pacific Air Center: Long Beach Airport / Spring St corridor: Residence Inn by Marriott Long Beach; Long Beach Airport: Holiday Inn Long Beach Airport by IHG; Long Beach Airport: Long Beach Marriott.
Ride-hail: Ride-hailing apps are commonly used in Long Beach; confirm local availability before travel.
Public transit: Long Beach Transit (ridelbt.com) is the local bus operator. Google Maps directions from Long Beach Airport to Pacific Air Center show route 111 taking about 25 minutes and a 111 + 131 combination taking about 32 minutes. LBT publishes its own trip planner, routes and fares; LA Metro's trip planner (metro.net) covers onward connections into the wider Los Angeles network.
Parking: On-site parking is available at Pacific Air Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Typical February in Long Beach: daytime highs around 18-20 C (65-68 F), overnight lows around 9-11 C (48-52 F). Morning marine layer can make the start of the day feel noticeably cooler than the afternoon high. Climatological bands only - confirm the forecast for the event dates before packing.
Seasonality: February falls in Southern California's cooler, occasionally wet season. Long Beach typically sees only a handful of rainy days across the month, and rain usually comes as short episodes rather than sustained all-day storms, but a light waterproof layer and closed shoes are worth packing. Days are shorter than in summer, so plan outdoor movement or the walk from the Spring St hotels to Pacific Air Center for daylight hours.
Packing: Typical February in Long Beach: daytime highs around 18-20 C (65-68 F), overnight lows around 9-11 C (48-52 F). Morning marine layer can make the start of the day feel noticeably cooler than the afternoon high. Climatological bands only - confirm the forecast for the event dates before packing. Febr
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Surf City Marathon usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
confirm the published dates, hall opening hours and badge pickup windows for this edition on runsurfcity.com/schedule before booking anything non-refundable.
Day 13
price flights into Long Beach Airport (LGB) first, then compare LAX fares and add the roughly 30 to 45 minute road transfer into your budget.
Day 12
reserve an airport-area hotel within 1.5 to 1.9 km of Pacific Air Center, choosing a free-cancellation rate in case the schedule moves.
Day 11
check whether your registration issues a digital badge or requires a printed confirmation, and save the confirmation offline on your phone.
Day 10
map the LGB to Pacific Air Center trip on Long Beach Transit route 111 and note the backup plan of a taxi or rideshare if you land late.
Day 9
download the Long Beach Transit trip planner and check current fares and payment options on ridelbt.com so you are not hunting for change at the stop.
Day 8
build a shortlist of the exhibitors or sessions you want to see and sequence them by hall so you are not crossing the venue repeatedly.
Day 7
review the venue map for entrances, registration desk and parking access if you are driving in from Signal Hill or downtown Long Beach.
Day 6
sort out payment cards and a small amount of cash for transit and tips; most Long Beach venues and hotels are card-first.
Day 5
pack for February on the coast - layers for cool mornings, a light rain shell and comfortable shoes for concrete show floors.
Day 4
confirm any meeting requests with exhibitors and note booth numbers so day one is efficient.
Day 3
check your airline's baggage rules if you plan to bring back product samples or printed catalogues, and pre-book airport transfer if you land after dark.
Day 2
charge devices, load the organiser app or schedule page, and set an alarm that accounts for Pacific Time if you are arriving from another zone.
Day 1
arrive at Pacific Air Center early for badge pickup, walk the hall once before your first meeting, and keep the afternoon buffer for follow-ups.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Pacific Air Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Surf City Marathon registration concourse
Pacific Air Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Pacific Air Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Surf City Marathon fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Surf City Marathon, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Running shoes and apparel and Sports nutrition and hydration products solutions and benchmarking suppliers at Surf City Marathon in Long Beach.
Min. budget
$622.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Running shoes and apparel and Sports nutrition and hydration products products who need qualified meetings with the event's trade audience.
Min. budget
$2,799.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Long Beach show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where exactly is Pacific Air Center in Long Beach?
The venue is on East Spring Street in Long Beach, California, inside the Long Beach Airport district. It is roughly 3 minutes by car from Long Beach Airport (LGB) and about 1.5 to 1.9 km from the nearest cluster of airport-area hotels. Check the organiser site for the specific hall or entrance in use for this edition.
What dates should I plan around for this edition?
Confirm the published dates and hall hours on the organiser schedule at runsurfcity.com/schedule before booking anything non-refundable. The flight and hotel quotes in this listing use 7 February 2027 only as a planning date, not as a confirmed show date.
Which airport is easiest for reaching the venue?
Long Beach Airport (LGB) is the closest, roughly 3 minutes by car via N Lakewood Blvd and E Spring St, and about 25 minutes on Long Beach Transit route 111. Los Angeles International (LAX) has far more direct flights but adds a road transfer of roughly 30 to 45 minutes depending on traffic.
Can I manage without a rental car?
Yes, if you stay in the Spring St and Long Beach Airport hotel cluster. Those hotels are within about 1.5 to 1.9 km of Pacific Air Center, LGB is minutes away, and Long Beach Transit route 111 plus taxi or rideshare covers the airport run. A car only becomes useful if you plan meetings in downtown Los Angeles or Orange County.
How do I get from LAX to Pacific Air Center?
Take a taxi or rideshare from the LAX pick-up zones, or a shared shuttle, and budget roughly 30 to 45 minutes depending on traffic on the I-405 and I-710 corridors. Fares vary with time of day and demand, so check the live quote in your app before accepting the ride.
Is parking available at the venue?
On-site parking is available at Pacific Air Center according to the venue information captured for this listing. Daily rates and hall access rules should be confirmed directly with the organiser or venue before you drive in, especially on the first morning.
Where should I stay near Pacific Air Center?
The closest options are the midscale airport-area properties such as Residence Inn by Marriott Long Beach and Holiday Inn Long Beach Airport, and the upscale Long Beach Marriott, all within roughly 1.9 km. Quality Inn Long Beach in Signal Hill is the budget tier. Nightly bands in this listing are approximate, so reconfirm rates and cancellation terms at booking.
What is the weather like in Long Beach in February?
Mild. Typical daytime highs sit around 18 to 20 C (65 to 68 F) with overnight lows around 9 to 11 C (48 to 52 F), and a morning marine layer often clears by midday. February is one of the wetter months in Southern California, so pack a light rain layer, but expect short rain episodes rather than all-day washouts.
How do I pay for Long Beach Transit buses?
Long Beach Transit publishes fares, pass options and accepted payment methods on ridelbt.com. Check the payment rules for your specific route before boarding and carry a bank card as a backup. Single-ride fares in this listing are labelled approximations only.
How far ahead should I book hotels for an event week?
Book the airport-area cluster as soon as your travel dates are firm. The Spring St and Long Beach Airport hotels are limited in number and are the first to tighten when Pacific Air Center runs an event. Reserve a free-cancellation rate so you can move if the show dates shift.
Glossary
- Pacific Air Center
- The Long Beach venue on E Spring St where this edition is held. It sits inside the Long Beach Airport district, which is why the nearest hotels and the airport itself are minutes away rather than a cross-city trip.
- LGB
- IATA code for Long Beach Airport, the closest gateway to Pacific Air Center. It is a compact airport, roughly 3 minutes by car from the venue, with Long Beach Transit route 111 connecting toward the Spring St corridor in about 25 minutes.
- LAX
- IATA code for Los Angeles International Airport. It carries most direct long-haul and transcontinental capacity into the region but requires a road transfer of roughly 30 to 45 minutes to reach Long Beach, depending on traffic.
- Long Beach Transit (LBT)
- The local bus operator serving Long Beach, published at ridelbt.com. Routes 111 and the 111 plus 131 combination appear in map directions from LGB to Pacific Air Center.
- Spring St corridor
- The stretch of East Spring Street around the venue and Long Beach Airport where the closest cluster of hotels sits, including Residence Inn by Marriott Long Beach, Holiday Inn Long Beach Airport and Long Beach Marriott.
- Badge pickup
- The registration desk process that issues your visitor or exhibitor credential on arrival. Confirm the desk location and opening hours on the organiser schedule before day one so you are not queuing through the first session block.
- Marine layer
- The coastal cloud bank that commonly sits over Long Beach in the morning during winter and spring and usually burns off by midday. It is the reason February mornings feel cooler than the afternoon high suggests.
- Rideshare pickup zone
- The designated kerb area at LGB where app-based pickups are staged. Use the signed zone rather than hailing from the general arrivals curb.
- TAP card
- The reloadable transit fare card used across the Los Angeles County network. Check on ridelbt.com whether your specific Long Beach Transit route accepts it or another payment method before boarding.
- A Line
- The LA Metro rail line that links Long Beach with downtown Los Angeles. Useful if you are extending the trip for meetings beyond the airport district and would rather not drive.
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Also known as
Alternate names and search phrases for this event.
- Surf City Marathon 2027
- Long Beach marathon
- running events in Long Beach
- Surf City USA marathon
- February marathon in California
- Huntington Beach marathon
- Surf City Marathon Long Beach 2027
- Long Beach United States
- Running shoes and apparel
- Sports nutrition and hydration products
5 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.