Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Supreme Body & Beach 2026 is Germany's most important trade fair for lingerie and beachwear, featuring a wide range of brands and collections. The event will take place at MTC world of fashion in Munich, where industry professionals can explore the latest trends and network with key players in the fashion sector.
Supreme Body & Beach 2026 takes place in Munich, Germany. Venue: MTC world of fashion GmbH.
TL;DR
- 1Dates and Venue: 7-9 February 2027 at MTC world of fashion, Munich, Germany.
- 2Sector Focus: The Supreme Group's Munich order fair for lingerie, beachwear, swimwear, nightwear, homewear and kidswear.
- 3Who Attends: Trade buyers, boutique owners, department-store buyers and online retailers sourcing upcoming collections.
- 4Format: A compact, appointment-driven order platform where brands present samples and line sheets to registered trade visitors.
- 5Access: Trade-only; pre-register with The Supreme Group and carry business identification to collect your badge.
Why visit
Visitors will gain access to exclusive collections from top brands, network with industry leaders, and discover the latest trends in lingerie and beachwear. Dates and Venue: Supreme Body & Beach 2026 runs from 7-9 February 2027 at MTC world of fashion, Munich, Germany. Buyer Authority: Attendees include fashion buyers, industry experts, and media representatives from across Europe. Entry: Free admission for trade visitors; registration is required.
Why exhibit
Exhibiting at Supreme Body & Beach provides brands with the chance to showcase their latest collections to a targeted audience of fashion buyers and industry experts. This event is an ideal platform for generating leads, increasing brand visibility, and establishing valuable connections.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Fashion buyers from retail chains
Boutique owners seeking new collections
Industry experts and consultants
Media representatives covering fashion trends
Designers looking for inspiration and collaboration
Wholesale distributors in the fashion sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Lingerie manufacturers and distributors
Beachwear brands and suppliers
Fashion accessory designers
Textile and fabric suppliers
Retailers specializing in women's fashion
Emerging brands in the lingerie market
Product categories
Key solution areas showcased across the event.
Seductive lingerie and matching lingerie sets
Beachwear and resort cover-ups
Swimwear and bikini collections
Shapewear and controlwear
Nightwear and sleepwear
Homewear and loungewear
Fashionable kidswear
Beach bags and lingerie accessories
Hosiery and bodywear basics
Wholesale line sheets and order tools
Location & Facilities
Venue
MTC world of fashion GmbH
Ingolstädter Str. 45-47 / Taunusstr. 45, 80807 Munich, Germany
Facilities
Parking
MTC world of fashion GmbH in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: MTC world of fashion GmbH in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at MTC world of fashion GmbH for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
7 – 9 February 2027:9:00 AM – 6:00 PM daily
9 February 2027:9:00 AM – 4:00 PM
Who runs the show
Organisers
The Supreme Group
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Munich, Germany
Why it matters
Attending Supreme Body & Beach 2026 on 2027-02-07 to 2027-02-09 in Munich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Munich Airport
Primary international gateway. Take S-Bahn S1 or S8 toward central Munich, then U-Bahn/bus to Freimann/Schwabing. Confirm live routes and fare zones before travel
Approx. 30-35 km north-east of central Munich
to venue
Approx. 35-50 min by car; 45-60 min by S-Bahn plus U-Bahn/bus
by car
Memmingen Airport
Secondary low-cost airport. Allow extra time and pre-book transfers or check train/bus connections to Munich
Approx. 110-120 km west of Munich
to venue
Approx. 1 hr 30 min-2 hr by road; rail connections via Memmingen
by car
Nuremberg Airport
Secondary gateway. Take the U-Bahn to Nuremberg Hbf, then ICE/IC to Munich and local transit to the venue
Approx. 160-170 km north of Munich
to venue
Approx. 1 hr 45 min-2 hr by rail or road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Super 8 by Wyndham Munich City North
budget
Munich City North750 m from MTC world of fashion to venueGuest rating 4.1; breakfast and parking at extra cost, free Wi-Fi, air conditioning, business center and restaurant. Good value for buyers who want to walk to the venue.
Premier Inn München City Schwabing Hotel
midscale
Schwabing830 m from MTC world of fashion to venueGuest rating 4.3; breakfast surcharged, free Wi-Fi, air conditioning, bar and restaurant. Walkable to the venue and close to Schwabing restaurants.
Hotel Motel One München-Parkstadt Schwabing
midscale
Parkstadt Schwabing1.5 km from MTC world of fashion to venueGuest rating 4.5; breakfast surcharged, free parking and free Wi-Fi, air conditioning, bar and restaurant. Useful if you plan to drive to the fair.
Holiday Inn - the niu, Brass Munich Olympiapark
midscale
Olympiapark1.6 km from MTC world of fashion to venueGuest rating 4.3; breakfast and parking surcharged, free Wi-Fi, air conditioning, pet-friendly, bar and restaurant. A short taxi or bus ride to the venue.
Novotel Suites Muenchen Parkstadt Schwabing
upscale
Parkstadt Schwabing1.4 km from MTC world of fashion to venueSuite product with fitness centre, bar and full-service laundry; breakfast and parking surcharged. More space for exhibitors carrying samples or staying longer.
Local transport
Get around the city with these convenient transport options.
S-Bahn (S1/S8)
Estimated costApprox. EUR 13-15 one-way airport ticket; confirm MVV fare zones
Best forMunich Airport (MUC) to Munich city centre, then U-Bahn/bus to MTC world of fashion
S1 and S8 run frequently to central Munich; journey to Hauptbahnhof is about 40 min, plus a local transfer toward Freimann/Schwabing. Validate your ticket before boarding.
Taxi
Estimated costApprox. EUR 65-85 one-way; confirm meter fare and traffic
Best forMunich Airport (MUC) to MTC world of fashion GmbH
Allow 35-50 min depending on traffic. Taxis wait outside the terminals; confirm the venue address and keep the receipt for expenses.
Train and bus
Estimated costApprox. EUR 25-40 one-way by train/bus; confirm connections
Best forMemmingen Airport (FMM) to MTC world of fashion GmbH
Memmingen is a secondary airport. Bus/train to Munich takes around 1.5-2 hr, then continue by local transit or taxi to the venue.
Train
Estimated costApprox. EUR 50-70 one-way flexible rail fare; saver fares lower if booked early
Best forNuremberg Airport (NUE) to MTC world of fashion GmbH
Take the U-Bahn from NUE to Nuremberg Hbf, then ICE/IC to Munich. Allow about 2 hr door to door plus local transfer.
U-Bahn and bus
Estimated costApprox. EUR 3.80 single MVV ticket; short trip approx. EUR 1.90
Best forSchwabing and Olympiapark hotels to MTC world of fashion
Use U6 toward Freimann/Garching-Forschungszentrum plus a local bus, or take a 10-20 min taxi. Confirm the best stop for the venue entrance.
Parking
Estimated costApprox. EUR 10-20 per day; confirm venue rate
Best forMTC world of fashion on-site parking
Spaces are limited on show days. Arrive before opening, follow steward directions and check EV charging availability with the venue.
Weather
February is late winter in Munich. Expect cold days around 0-6 C, overnight frost, and a mix of rain and snow. Forecasts change quickly, so check a local forecast 3-5 days before travel. The fair is indoors, but warm layers and waterproof footwear are useful for transit between hotel, U-Bahn and venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Munich has strong 4G and 5G coverage. EU/EEA roaming applies for many European SIMs; visitors from outside the EU should check roaming charges or buy a local eSIM. MTC world of fashion is likely to offer Wi-Fi for exhibitors and visitors, but confirm credentials at registration. Mobile data is useful for MVV ticketing and exhibitor apps.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Trade-only environment
The Supreme Group fairs are order platforms for trade buyers. Pre-register, carry business identification and arrive with a clear list of brands to visit. Public walk-ins are not the norm.
Munich business style
Punctuality matters and greetings are formal until invited otherwise. English is widely spoken in the fashion trade, but a few German phrases help with taxi drivers and hotel staff.
Sunday closures
Most Munich shops close on Sundays, including 7 February 2027. Buy essentials on Saturday and plan a hotel dinner or airport meal if you arrive late on Sunday.
Fasching season
The fair dates fall near the end of Munich's Fasching carnival season. Some restaurants and bars may be busier in the evenings, so book dinner reservations for larger groups.
Tipping
Restaurant bills often include service, but rounding up by 5-10 percent is common. Taxi drivers appreciate a small round-up on metered fares.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MUC
Munich Airport (MUC) is the main gateway. Google Flights samples for 7 February 2027 show Lufthansa nonstops from London Heathrow and one-stop options from Dubai via SAW, Singapore via BAH, and long-haul routings via IST, BAH or AUH. February is low season outside fair dates, but fares rise closer to the event. Book 6-10 weeks ahead, compare MUC with FMM and NUE for low-cost options, and re-check schedules before ticketing.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): Approx. 35-50 min by car; 45-60 min by S-Bahn plus U-Bahn/bus; Memmingen Airport (FMM): Approx. 1 hr 30 min-2 hr by road; rail connections via Memmingen; Nuremberg Airport (NUE): Approx. 1 hr 45 min-2 hr by rail or road. Allow road or rail time to MTC world of fashion GmbH; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near MTC world of fashion GmbH: Munich City North: Super 8 by Wyndham Munich City North; Schwabing: Premier Inn München City Schwabing Hotel; Parkstadt Schwabing: Hotel Motel One München-Parkstadt Schwabing.
Ride-hail: Uber and Bolt operate in Munich. Availability is good in central districts but can slow at peak trade-fair times. Use the official taxi rank at Munich Airport and confirm the pickup point at MTC world of fashion. Fares are metered or app-quoted; expect higher demand during the fair.
Public transit: Munich's MVV network combines S-Bahn, U-Bahn, tram and bus. From Munich Airport, S1 and S8 connect to central Munich. For MTC world of fashion in the Freimann/Schwabing north area, use U6 toward Garching-Forschungszentrum plus a local bus, or bus/tram from Schwabing. Single tickets are around EUR 3.80; airport fare zones cost more. Validate tickets and check the MVV app for live routes.
Parking: MTC world of fashion has on-site parking, but spaces are limited on show days. Expect to pay approximately EUR 10-20 per day. Arrive before opening, follow steward directions, and confirm current rates and EV charging with the venue.
Weather
Plan and pack for the event climate.
Month: February 2027 (late winter)
Temperature: Approx. 0 C to 6 C in the daytime; overnight temperatures often dip below freezing.
Seasonality: Rain and snow are both possible. February is not the wettest month, but grey skies are common and daylight is short. Check the forecast 3-5 days before departure.
Packing: Pack a warm coat, layers, gloves, a scarf and waterproof shoes for transit between hotel, U-Bahn and venue. Indoor halls are heated, so light layers under a heavy coat work well. Bring a compact umbrella.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Supreme Body & Beach 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm trade registration and buyer credentials with The Supreme Group; check your confirmation email and badge instructions.
Day 12
Book flights to Munich Airport (MUC) or compare secondary gateways FMM and NUE for low-cost options.
Day 10
Reserve a hotel in Schwabing, Freimann or Olympiapark; walking-distance options book early for 7-9 February.
Day 7
Plan your MVV route from the hotel to MTC world of fashion and check U-Bahn/bus connections toward Freimann.
Day 5
Download the exhibitor list and hall plan from the organiser; shortlist lingerie, beachwear and kidswear brands to visit.
Day 3
Check the Munich weather forecast and pack warm layers, waterproof shoes and business cards.
Day 2
Confirm airport transfer, taxi budget or parking at the venue; allow extra time on the opening morning.
Day 1
Prepare order forms, VAT details and buyer references; set meeting times with priority suppliers.
Day 0
Arrive early, collect your trade badge and walk the halls before appointments begin.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at MTC world of fashion GmbH
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Supreme Body & Beach 2026 registration concourse
MTC world of fashion GmbH
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
MTC world of fashion GmbH
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Supreme Body & Beach 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fashion solutions and benchmarking suppliers at Supreme Body & Beach 2026 in Munich.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fashion products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Munich show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does the Munich lingerie and beachwear order fair take place?
The Supreme Group's Munich fair runs 7-9 February 2027 at MTC world of fashion in Munich, Germany. Confirm final opening hours and hall access with the organiser before travel.
Is the fair open to the public or trade-only?
It is a trade order fair. Buyers, boutique owners, department-store buyers and online retailers should pre-register with The Supreme Group and carry business identification. Public visitors are not the target audience.
What product categories can buyers source?
Expect lingerie and matching sets, beachwear and swimwear, shapewear, nightwear, homewear, kidswear and accessories such as cover-ups and beach bags. The mix is focused on the lingerie, beachwear and kidswear order cycle.
How do international buyers register?
Register through The Supreme Group's official website before travelling. Keep your confirmation, business ID and hotel booking handy; some nationalities may also need a Schengen visa.
How do I get from Munich Airport to MTC world of fashion?
Take S-Bahn S1 or S8 into Munich and continue by U-Bahn/bus toward Freimann/Schwabing, or take a taxi in about 35-50 minutes depending on traffic. Approximate airport taxi fare is EUR 65-85; confirm live fares.
Which hotels are within walking distance?
Super 8 by Wyndham Munich City North is about 750 m away and Premier Inn München City Schwabing is about 830 m away. Holiday Inn - the niu, Brass Munich Olympiapark is about 1.6 km away. Book early for fair dates.
Is parking available at the venue?
MTC world of fashion has on-site parking, but capacity is limited on show days. Expect to pay around EUR 10-20 per day and arrive before opening. Confirm current rates with the venue.
What is the weather like in Munich in February?
February is late winter. Daytime temperatures average around 0-6 C, with overnight frost and a mix of rain and snow. Pack warm layers, a coat and waterproof shoes.
Do I need a visa for Germany?
Germany is in the Schengen area. Many non-EU visitors need a short-stay Schengen visa; some passport holders can enter visa-free for business. Check with the German mission in your country and apply well ahead.
Can exhibitors ship samples to the venue?
Contact The Supreme Group for the official logistics and customs guidance for sample shipments. Do not ship to the venue without confirming the delivery window, address format and customs paperwork.
Glossary
- Order fair
- A trade-only appointment event where brands show samples and line sheets so buyers can place wholesale orders for a coming season.
- Lingerie
- Underwear categories including bras, briefs, bodysuits and matching sets, often presented as coordinated collections at this Munich fair.
- Beachwear
- Resort and beach-focused apparel such as swimwear, cover-ups, kaftans and beach accessories shown alongside lingerie ranges.
- Swimwear
- One-piece swimsuits, bikinis, tankinis and related fashion or performance styles presented for wholesale buyers.
- Shapewear
- Control and smoothing garments worn under clothing, often using stretch fabrics and seamless construction.
- Nightwear
- Sleepwear including pyjamas, nightdresses, robes and loungewear intended for evening and home wear.
- Homewear
- Relaxed clothing for home and leisure, positioned between loungewear and casualwear in the order mix.
- Kidswear
- Children's clothing ranges, including swim and beach pieces where the fair's kidswear segment applies.
- Line sheet
- A wholesale document listing styles, sizes, colours, prices and order minimums that buyers use to place orders.
- MTC world of fashion
- The Munich venue hosting The Supreme Group's fashion order fairs in the Freimann/Schwabing north area.
- The Supreme Group
- The Munich-based organiser behind this lingerie, beachwear and kidswear trade fair.
- Trade badge
- A buyer or exhibitor credential issued after registration; it controls access to the order halls.
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Also known as
Alternate names and search phrases for this event.
- Munich fashion fair
- lingerie trade show
- beachwear exhibition
- fashion trade shows in Germany
- Supreme Body & Beach 2026 2027
- Supreme Body 2027
- Beach 2027
- Supreme Body & Beach 2026 Munich 2027
- Supreme Body Munich 2027
- Beach Munich 2027
3 more alternate names hidden
Trust footer
Sources
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References
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Publishers
0
Date checked
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The Supreme Group
- event_page
- official_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.