Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Succeet include ActionEdge, ADM, Alida, AMR Advanced Market Research and Andata - Soluciones de Investigación.
- ActionEdge
- ADM
- Alida
- AMR Advanced Market Research
- Andata - Soluciones de Investigación
Event overview
Overview
Succeet 2027 is set to bring together the insights industry in Wiesbaden, Germany, on March 17-18, 2027. This event will showcase innovations and trends, providing a platform for networking and knowledge sharing.
With over 150 exhibitors, attendees will have the opportunity to engage with key players in the market research sector. Succeet takes place in Wiesbaden, Germany.
TL;DR
- 1Dates and Venue: Scheduled for March 2027 at RheinMain CongressCenter, Wiesbaden, Germany - confirm exact show days and opening hours on succeet.de.
- 2Sector Focus: Market research, insights, customer experience and data analytics, covering panel and fieldwork services, survey programming, qualitative research, BI dashboards and AI-assisted analysis.
- 3Who Attends: Client-side insights and CX leaders, research agency study teams, data scientists, marketing strategists, UX researchers and academic methods specialists.
- 4Who Exhibits: Research agencies, panel and sample providers, fieldwork firms, survey software vendors, CX and voice-of-customer platforms, and analytics consultancies.
- 5Organiser: succeet GmbH - exhibitor list, programme and visitor registration are published at succeet.de.
Why visit
Attendees will gain insights into the latest innovations and trends in the insights industry through over 180 live presentations and discussions. Dates and Venue: Succeet takes place on March 17-18, 2027, at RheinMain CongressCenter, Wiesbaden, Germany. Buyer Authority: Attendees include decision-makers and buyers from over 1,200 companies.
Why exhibit
Exhibitors will benefit from direct access to over 3,000 participants, including decision-makers and budget holders. Scale and Focus: The event will gather over 150 exhibitors from the insights industry, showcasing innovations and trends. Buyer Authority: Attendees include decision-makers and buyers from over 1,200 companies. Entry: Free admission for market researchers and scientists, with tickets available from mid-January.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Client-side insights and market research managers at brands, retailers and service companies
Customer experience and voice-of-customer programme leaders
Data analysts, data scientists and business intelligence specialists
Research agency owners, study directors and fieldwork managers
Marketing strategists and brand managers commissioning consumer research
UX researchers and product insight teams
Panel, sample and data-collection operations managers
Academic and social research methods specialists
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Full-service market research agencies and insights consultancies
Panel providers, sample marketplaces and fieldwork companies
Survey programming and data-collection software vendors
Customer experience management and voice-of-customer platform providers
Business intelligence, analytics and dashboard providers
Qualitative research specialists, moderators and research facilities
AI-assisted research, text analytics and data-quality tool vendors
Research operations, community platform and reporting solution providers
Product categories
Key solution areas showcased across the event.
Market research services and custom studies
Online panels, sample and fieldwork
Survey design and programming software
Customer experience and voice-of-customer platforms
Business intelligence and analytics dashboards
Qualitative research methods and moderation services
AI-assisted analysis, text analytics and coding tools
Data quality, fraud detection and respondent validation
Research operations, community platforms and reporting tools
Syndicated research and market intelligence reports
Location & Facilities
Venue
RheinMain CongressCenter
Wiesbaden, Germany
Facilities
Parking
RheinMain CongressCenter in Wiesbaden typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: RheinMain CongressCenter in Wiesbaden typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at RheinMain CongressCenter for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
succeet GmbH
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Wiesbaden, Germany
Why it matters
Attending Succeet on 2027-03-17 to 2027-03-18 in Wiesbaden lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Frankfurt Airport
Primary international gateway for the Rhine-Main region. S-Bahn and regional trains connect to Wiesbaden Hauptbahnhof, then local bus or a short walk to RheinMain CongressCenter. Confirm live schedules and fares
TBA
to venue
Approx. 25-40 minutes by car or S-Bahn depending on traffic and connections
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Dorint Pallas Wiesbaden
upscale
WiesbadenPaid breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly, fitness center, bar, restaurant and room service. Guest note highlights the convenient underground parking garage. Confirm walking distance to RheinMain CongressCenter.
Adina Wiesbaden
aparthotel
WiesbadenPaid breakfast, free Wi-Fi, paid parking, pool, air conditioning, pet-friendly, fitness center, restaurant and kitchen in rooms. Guest note praises modern bathroom and bedding. Confirm distance to the venue.
Sunday Hotel Wiesbaden Niedernhausen
midscale
Niedernhausen (Wiesbaden area)Paid breakfast, free Wi-Fi, free parking, indoor pool, pet-friendly, fitness center, spa, bar and restaurant. Located outside central Wiesbaden; plan a train, bus or taxi transfer to RheinMain CongressCenter.
Komfort Hotel Wiesbaden
budget
WiesbadenPaid breakfast, free Wi-Fi, free parking, pet-friendly, bar, restaurant, airport shuttle, accessible and kid-friendly facilities. Guest rating 3.2 in the capture. Confirm shuttle details and route to the venue.
Local transport
Get around the city with these convenient transport options.
Bus
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forWiesbaden Hauptbahnhof to RheinMain CongressCenter
Local RMV bus option from the main station to the venue district. Confirm live departure times.
Bus (X72)
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forWiesbaden to RheinMain CongressCenter
X72 express bus option shown in the directions capture; confirm whether it stops closest to Friedrich-Ebert-Allee.
Walk
Estimated costFree
Best forWiesbaden Hauptbahnhof to RheinMain CongressCenter via Friedrich-Ebert-Allee
Compact central route suitable for light luggage and dry weather.
S-Bahn / regional train
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forFrankfurt Airport (FRA) to Wiesbaden Hauptbahnhof
Then take a local bus or walk about 12 minutes to RheinMain CongressCenter. Confirm train line and platform on arrival.
Taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forFrankfurt Airport (FRA) to RheinMain CongressCenter
Useful with luggage or for early-morning arrivals; confirm fixed-price or meter terms before departing.
Taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forWiesbaden Hauptbahnhof to RheinMain CongressCenter
Short taxi hop if carrying materials or arriving late; the walk is about 12 minutes.
Rideshare
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forCentral Wiesbaden to RheinMain CongressCenter
Ride-hailing coverage can be limited in Wiesbaden; check app availability and use hotel or venue taxi ranks as a fallback.
Weather
March in Wiesbaden is early spring: expect cool mornings around 2-5 °C and afternoon highs around 10-12 °C, with changeable rain showers. These are climatological bands, not a forecast - check a live forecast 3-5 days before travel and pack layers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Venue and hotel Wi-Fi are standard in Wiesbaden; confirm access details with RheinMain CongressCenter and your hotel. EU roaming rules apply for many European SIMs - check your carrier before travel, and carry a power bank for long show days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue location
RheinMain CongressCenter sits in central Wiesbaden, roughly 850 m or about 12 minutes on foot from Wiesbaden Hauptbahnhof via Friedrich-Ebert-Allee.
Business culture
German business meetings typically start on time; bring your registration confirmation, a digital or printed badge and a clear meeting agenda for exhibitor stands.
Language
German is the local language. Many market research professionals work in English, but confirm the session language and whether presentations are in German or English on succeet.de.
Local area
Wiesbaden is a compact spa town in the Rhine-Main region; many hotels, restaurants and the venue cluster around the centre, making walkable itineraries practical during the show.
Arrival
Arrive early on the first show day for badge collection and orientation at RheinMain CongressCenter; allow extra time if travelling from Frankfurt Airport during peak hours.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: FRA
Frankfurt Airport (FRA) is the primary international gateway for Wiesbaden. Book to FRA and continue by S-Bahn or taxi; compare total journey time before choosing a lower-cost airport such as Frankfurt-Hahn (HHN), which is much farther from Wiesbaden. Confirm airline baggage and transfer details before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Frankfurt Airport (FRA): Approx. 25-40 minutes by car or S-Bahn depending on traffic and connections. Allow road or rail time to RheinMain CongressCenter; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near RheinMain CongressCenter: Wiesbaden: Dorint Pallas Wiesbaden; Wiesbaden: Adina Wiesbaden; Niedernhausen (Wiesbaden area): Sunday Hotel Wiesbaden Niedernhausen.
Ride-hail: Ride-hailing coverage in Wiesbaden can be limited compared with larger German cities; check app availability before relying on it and use hotel or venue taxi ranks as a fallback. Confirm pickup and drop-off points at RheinMain CongressCenter.
Public transit: Wiesbaden Hauptbahnhof is the main rail arrival point. Local RMV buses, including the X72 express, reach the RheinMain CongressCenter area in roughly 7-9 minutes, and the final 850 m can be walked via Friedrich-Ebert-Allee in about 12 minutes. From Frankfurt Airport (FRA), take the S-Bahn or regional train to Wiesbaden Hauptbahnhof, then bus or walk. Approx. fares: EUR 3.00-3.80 for a local single ticket and EUR 5.50-7.00 from FRA - confirm live RMV fares.
Parking: RheinMain CongressCenter has on-site parking; confirm daily rates and availability during succeet and allow extra time on peak show days.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 2-12 °C across the day; mornings often 2-5 °C and afternoon highs around 10-12 °C - check a live forecast before travel.
Seasonality: Early spring in the Rhine-Main region brings changeable weather, with rain showers and occasional wind; March is not a summer month, so plan for indoor sessions and wet-weather transfers.
Packing: Pack layers, a waterproof jacket, comfortable shoes for the RheinMain CongressCenter halls and a compact umbrella. Confirm the forecast 3-5 days before departure because March weather can shift quickly.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Succeet usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your registration status on succeet.de and download your ticket or confirmation.
Day 14
Book rail or flight to Frankfurt Airport (FRA) or Wiesbaden Hauptbahnhof; aim to arrive the day before if you have morning meetings.
Day 12
Reserve a hotel in central Wiesbaden and check the walking or bus route to RheinMain CongressCenter.
Day 10
Review the succeet exhibitor list and programme; shortlist agencies, panel providers and software vendors for stand meetings.
Day 7
Prepare a one-page brief with your research needs, sample requirements, budget range and decision timeline.
Day 5
Check the weather forecast for Wiesbaden and pack layers, a waterproof jacket and comfortable shoes.
Day 3
Confirm meeting times and mobile contacts; download the RMV or local transit app for bus and S-Bahn connections.
Day 1
Charge devices and pack a notebook; arrive early at the venue for badge collection and orientation.
T-9
Show day: Walk the hall by product category, attend programme sessions on data quality and AI, and book follow-ups before leaving.
T-10
After the show: Send follow-up notes within 48 hours and log supplier comparisons while the details are fresh.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at RheinMain CongressCenter
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Succeet registration concourse
RheinMain CongressCenter
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
RheinMain CongressCenter
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Succeet fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is succeet?
succeet is a trade fair for market research, insights and customer experience in Wiesbaden, Germany. It brings together research agencies, panel and fieldwork providers, software vendors and client-side insights teams.
When and where is succeet 2027?
The 2027 edition is scheduled for March 2027 at RheinMain CongressCenter in Wiesbaden, Germany. Confirm exact dates and opening hours on succeet.de before booking travel.
Who should attend succeet?
Client-side insights, CX and marketing leaders; research agency study directors and fieldwork managers; data analysts and data scientists; UX researchers; and academic researchers evaluating methods and suppliers.
What can exhibitors showcase at succeet?
Research services, panels and sample, fieldwork, survey programming, qualitative research, CX and voice-of-customer platforms, BI and analytics, AI-assisted coding and data-quality tools.
Is succeet only for German-speaking visitors?
The show is based in Germany and German is commonly used, but many exhibitors and sessions serve international teams. Check the programme language and exhibitor profiles on succeet.de before you travel.
How do I register for succeet?
Visitor registration is handled through succeet.de. Confirm whether pre-registration is required and whether your ticket includes programme sessions before travelling.
How do I get to RheinMain CongressCenter from Frankfurt Airport?
Take the S-Bahn or regional train to Wiesbaden Hauptbahnhof, then a local bus or a 12-minute walk to the venue. A taxi from Frankfurt Airport takes roughly 30-40 minutes depending on traffic; confirm live fares and timetables.
Are there hotels within walking distance of RheinMain CongressCenter?
Wiesbaden has a compact centre, and several hotels are within a short walk or bus ride of the venue, including Holiday Inn Express Wiesbaden by IHG and Dorint Pallas Wiesbaden. Book early and confirm the walking route to Friedrich-Ebert-Allee.
What topics are covered in the succeet programme?
Expect practical sessions on research methods, data quality, panel management, CX and voice-of-customer programmes, AI-assisted analysis and insights communication. Check the published programme for the 2027 edition.
Can students or academic researchers attend succeet?
Academic researchers are part of the succeet audience, but access rules can vary by ticket type. Check the registration terms on succeet.de for student or academic rates.
Glossary
- Market research
- The systematic collection and analysis of data about customers, markets and competitors to support business decisions; at succeet the term covers custom studies, syndicated research and research operations.
- Insights
- The interpretation of research data into actionable recommendations for brand, product and customer strategy; a common department name and job title among succeet visitors.
- Panel
- A recruited group of respondents who agree to take part in surveys or research studies over time; panel providers exhibit sample, recruitment and profile-management services at succeet.
- Fieldwork
- The data-collection stage of a research project, including recruiting respondents, running surveys or interviews and managing quotas; fieldwork companies are a core exhibitor group at the show.
- Quantitative research
- Research that measures behaviour, attitudes or market sizes at scale through surveys, panels or structured data collection.
- Qualitative research
- Exploratory research using interviews, focus groups or observational methods to understand motivations and context; qualitative specialists and research facilities exhibit at succeet.
- Customer experience (CX)
- The sum of interactions a customer has with a brand across touchpoints; CX teams use research, feedback and analytics to measure and improve it.
- Voice of customer (VoC)
- A structured programme for collecting and acting on customer feedback across surveys, reviews and support interactions.
- Survey programming
- Building and testing online or mobile questionnaires, including logic, quotas and routing; survey software vendors demonstrate these workflows at succeet.
- Data quality
- Practices that ensure research samples and responses are valid, including fraud detection, attention checks and respondent validation; a recurring topic as AI-assisted tools scale.
- Syndicated research
- Off-the-shelf research reports sold to multiple clients, as opposed to custom studies; relevant to media, consumer and technology buyers attending the show.
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Also known as
Alternate names and search phrases for this event.
- Succeet
- Succeet 2027
- Succeet Wiesbaden
- Succeet Wiesbaden 2027
- Wiesbaden Germany
- Market research services
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.