Dates

    24–25 Feb 2027

    City / country

    Stockholm, Sweden

    Venue

    Kistamassan

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    Event overview

    Overview

    Stockholm Business Expo is Sweden’s leading event for small and medium-sized enterprises, taking place at Kistamassan on 24-25 February 2027. This expo offers a unique opportunity to meet entrepreneurs and decision-makers, discover innovative solutions, and create valuable business connections.

    With over 150 exhibitors and a dynamic programme of speakers, this event is designed to inspire and facilitate growth in the business community. Stockholm Business Expo takes place in Stockholm, Sweden.

    TL;DR

    1. 1Dates and Venue: Stockholm Business Expo takes place on 24-25 February 2027 at Kistamassan, Stockholm.
    2. 2Scale and Focus: This event is a key meeting place for small and medium-sized enterprises in Sweden.
    3. 3Organiser: The expo is organised by EasyFairs and Nordic Live Expo AB.
    4. 4Buyer Authority: Attendees include entrepreneurs and decision-makers from various sectors.
    5. 5Entry: Free admission for trade visitors; register online to secure your ticket.

    Why visit

    Visit Stockholm Business Expo to connect with industry leaders and discover innovative solutions tailored for small and medium-sized enterprises. Engage in networking opportunities, attend insightful talks, and explore a wide range of exhibitors showcasing the latest products and services. This event is your gateway to building valuable business relationships and enhancing your operational strategies.

    Why exhibit

    Exhibiting at Stockholm Business Expo provides a platform to showcase your products and services to a targeted audience of decision-makers and entrepreneurs. Gain exposure, generate leads, and establish your brand as a key player in the industry. This event offers unparalleled opportunities for networking and collaboration, making it essential for businesses looking to grow and innovate.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Entrepreneurs seeking growth opportunities
    Small business owners looking for innovative solutions
    Decision-makers from SMEs in various sectors
    Marketing and sales professionals
    Procurement specialists
    Investors interested in new ventures

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Companies offering digital solutions for SMEs
    Providers of financial and legal services
    Marketing and advertising agencies
    Technology firms showcasing innovative products
    Consultants specializing in business development
    Suppliers of office and workspace solutions

    Product categories

    Key solution areas showcased across the event.

    Digital solutions for business growth
    Financial services and insurance products
    Marketing and sales tools
    Legal and compliance services
    Technology and IT solutions
    Office supplies and equipment

    Location & Facilities

    Venue

    Kistamassan

    Arne Beurlings Torg 5, 164 40, Kista

    Facilities

    Parking

    Kistamassan in Stockholm typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Kistamassan in Stockholm typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Kistamassan for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Free registration
    Register

    Who runs the show

    Organisers

    EasyFairs

    Easyfairs Nordic

    Nordic Live Expo AB

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Next edition

    Not announced yet

    Edition recap

    Stockholm Business Expo 2026 was held at Kistamässan and was described by the organiser as a success. Post-show messaging highlighted a strong business arena, high decision-maker attendance and awarded entrepreneurship. Separate visitor and exhibitor statistics PDFs for the 2026 edition were also published.

    Impact

    A bigger and stronger platform

    Stockholm Business Expo 2026 was held at Kistamässan and was described by the organiser as a success. Post-show messaging highlighted a strong business arena, high decision-maker attendance and awarded entrepreneurship. Separate visitor and exhibitor statistics PDFs for the 2026 edition were also published.

    Audience quality

    High-value decision-makers

    Stockholm Business Expo 2026 was held at Kistamässan and was described by the organiser as a success. Post-show messaging highlighted a strong business arena, high decision-maker attendance and awarded entrepreneurship. Separate visitor and exhibitor statistics PDFs for the 2026 edition were also published.

    Exhibitor outcomes

    Real business growth

    Stockholm Business Expo 2026 was held at Kistamässan and was described by the organiser as a success. Post-show messaging highlighted a strong business arena, high decision-maker attendance and awarded entrepreneurship. Separate visitor and exhibitor statistics PDFs for the 2026 edition were also published.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Stockholm, Sweden

    Why it matters

    Attending Stockholm Business Expo on 2027-02-24 to 2027-02-25 in Stockholm lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    Sweden Public Relation Services Market (2025-2031) | Trends, Outlook ...

    Read

    An Overview of the Swedish Advertising, PR, and Digital Agency Market ...

    Read

    Advertising and marketing in Sweden - International Trade Portal

    Read

    Sweden - Market Entry Strategy - International Trade Administration

    Read

    STOCKHOLM BUSINESS EXPO 2026 - Stockholm, Sweden | AFFAEL

    Read

    STOCKHOLM BUSINESS EXPO 2026 | Merhein | Merhein

    Read

    Plan your trip

    Travel & logistics

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ARN

    Stockholm Arlanda

    Primary international gateway for Stockholm. For Kista, use commuter rail plus SL, an airport coach, or a taxi; allow extra time in winter weather

    Approx. 35-40 km by road

    to venue

    30-45 min by car or taxi

    by car

    BMA

    Stockholm Bromma

    Closer to Kista than Arlanda but with fewer international routes. Check whether your airline serves BMA before booking; otherwise use ARN

    Approx. 12-15 km by road

    to venue

    20-30 min by car or taxi

    by car

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costApprox. SEK 75-150 one-way by commuter rail plus SL connection
    Best forStockholm Arlanda (ARN) to Kista

    Rome2rio lists Arlanda to Kista on the line 40 train with SL connections. Add the Arlanda airport passage fee where applicable and confirm live SL fares.

    coach

    Estimated costApprox. SEK 100-160 one-way by airport coach
    Best forStockholm Arlanda (ARN) to Kista

    Airport coach and local bus options connect Arlanda with Kista per Rome2rio listings; confirm live fares and departure points.

    metro and bus

    Estimated costApprox. SEK 43 per single journey with SL access card
    Best forCentral Stockholm to Kistamassan

    Use the SL journey planner for metro and bus routes toward Kista; 24-hour and multi-day passes can reduce the cost. Confirm live SL pricing.

    taxi

    Estimated costApprox. SEK 500-700 taxi
    Best forStockholm Arlanda (ARN) to Kistamassan

    Allow 30-45 min by road in normal conditions; winter weather can extend the trip. Confirm a fixed price before departure.

    car

    Estimated costApprox. SEK 60-150 per day
    Best forKistamassan on-site and nearby parking

    Parking near Kistamässan is listed via APCOA and ParkSpot; confirm current day rates and pre-book where possible.

    taxi

    Estimated costApprox. SEK 350-500 taxi
    Best forStockholm Bromma (BMA) to Kistamassan

    Bromma is closer to Kista than Arlanda but has fewer international routes; allow 20-30 min by road in normal traffic.

    Weather

    Stockholm in late February is deep winter: expect cold days, short daylight hours and occasional snow or slush around the Kista fairground district. Frost and ice are common in the mornings, so allow extra time for transfers to Kistamassan and wear footwear with grip. Temperatures often sit near or below freezing, and wind can make the walk from Kista station feel colder.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Kista has strong mobile coverage and Sweden's EU/EEA roaming rules apply for many European SIM cards. Kistamassan and the listed hotels generally provide Wi-Fi, but speeds and guest limits vary. Download the SL app, your BusinessExpo registration confirmation and any meeting apps before travelling, and consider an eSIM or prepaid data pack if you need a local Swedish number for the week.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Punctuality

    Swedish business meetings tend to start on time. Plan to arrive at Kistamassan before the first session or stand appointment rather than relying on a last-minute transfer from central Stockholm.

    Fika

    Coffee breaks are a normal part of the Swedish business day. Use shorter fika-style conversations at BusinessExpo for informal networking between scheduled meetings.

    Cashless payments

    Cards and mobile payments are standard in Stockholm, including transit, cafes and taxis. Keep a bank card with contactless payment enabled for SL tickets and small purchases.

    Language

    English is widely spoken in Stockholm business settings, but a simple Swedish greeting is appreciated. Session content and exhibitor materials at BusinessExpo are likely to be in English or bilingual.

    Winter light

    February daylight is short, with dark mornings and early afternoons. Schedule outdoor transfers around the brightest part of the day and allow extra time for icy pavements near Kista station.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ARN

    Book Stockholm Arlanda (ARN) when possible because it has the best rail, coach and road connections to Kista. Compare Bromma (BMA) only if the fare saving is material, and allow taxi or bus time from BMA. February weather can cause de-icing delays, so choose a morning arrival on 23 February where possible and avoid tight connections. Keep booking confirmations offline in case of winter disruption.

    Visa

    Sweden applies Schengen visa rules. Many nationalities may visit for short business purposes without a visa, while others need a Schengen short-stay visa or a residence permit for longer stays - check the Swedish Migration Agency page for your nationality.

    Processing: Varies by nationality; apply several weeks before travel.

    Business visitors should carry an invitation or exhibitor letter, proof of accommodation and travel insurance. Confirm at a VFS Global visa application centre whether biometrics and an in-person appointment are required.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Central Stockholm · Central Stockholm (Kungsholmen), commute to Kista by metro/bus · Järva Krog, short road transfer to Kista · Kista, approx. 250 m from Kistamassan · Kista, approx. 40 m from Kistamassan

    midscale

    upscale

    budget

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Stockholm Arlanda (ARN): 30-45 min by car or taxi; Stockholm Bromma (BMA): 20-30 min by car or taxi. Allow road or rail time to Kistamassan; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Kistamassan sits in Kista within walking distance of Kista station. Scandic Victoria Tower is the closest listed hotel at approx. 40 m, voco Stockholm - Kista is approx. 250 m away and Scandic Kista is within walking distance. From central Stockholm hotels, take SL blue line T11 toward Akalla to Kista station, then walk or take a short local bus to the venue.

    Ride-hail: Uber and Bolt operate in Stockholm, and ride-hailing is a practical option for airport transfers or late returns from Kistamassan. Use the app pick-up points at ARN and the venue, and confirm the fare estimate before booking. A taxi from Stockholm Arlanda to Kista is approximately SEK 500-700; ask for a fixed price before departure.

    Public transit: SL (Stockholm Public Transport) connects central Stockholm with Kista. Take the blue line T11 toward Akalla to Kista station, then walk approx. 10 min to Kistamassan or use a short local bus. Buy a single or travel-card ticket in the SL app before boarding; a single journey is approximately SEK 43, with multi-day passes available. Airport coaches and local bus connections also link Arlanda with Kista, but confirm the current route and fare before travel.

    Parking: Kistamassan has on-site parking operated by APCOA according to local parking listings. Pre-book where possible or arrive early on show mornings; expect approximately SEK 60-150 per day. Confirm current rates, EV charging availability and hall access on the APCOA or venue page before driving.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: Typically around -5 to 1 C by day, colder at night; occasional colder snaps are possible in late February.

    Seasonality: Snow and sleet are more likely than rain; February is a low-sunshine winter month with short daylight hours and icy mornings around Kista.

    Packing: Pack a warm insulated coat, layers, gloves, hat and waterproof boots with good grip. Bring an indoor-friendly change of shoes for the BusinessExpo show floor, a compact umbrella for wet snow and a power bank for long days away from your hotel.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Stockholm Business Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    Day 14-10

    Check passport validity and Schengen entry requirements for Sweden, then book flights to Stockholm Arlanda (ARN) as the preferred gateway for Kista.

    Day 9-7

    Reserve a Kista hotel such as Scandic Victoria Tower or voco Stockholm - Kista for the 24-25 February BusinessExpo dates, or choose central Stockholm if evening city access matters more than a short commute.

    Day 6-4

    Register for BusinessExpo through businessexpo.se and review the programme for AI, sales and marketing sessions that match your buying priorities.

    Day 3-2

    Plan your SL route to Kistamassan using the blue line T11 to Kista plus a short walk or bus, and check the February forecast before packing winter footwear.

    Day 1

    Download your registration confirmation, set an early departure for the first morning and allow extra time for badge collection, security and the walk from Kista station to Kistamassan.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Kistamassan

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Stockholm Business Expo registration concourse

    Kistamassan

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Kistamassan

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$190.00
    • Per diem × 2$150.00
    Estimated total$340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Stockholm Business Expo fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4-8 weeks before opening day for registration and travel.

    Risks

    Limited session times published - confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3-6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources - confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    When and where is Business Expo Stockholm held?
    Business Expo Stockholm takes place 24-25 February 2027 at Kistamassan in Kista, Stockholm. The official site lists these dates and venue, so check the organiser page for any last-minute updates.
    How do I get to Kistamassan from Stockholm Arlanda Airport?
    Arlanda is connected to Kista by commuter rail (line 40) with an SL connection and by airport coach or line 985 bus. Taxis run a fixed-fare route; allow extra time in February for winter road conditions.
    Which hotels are closest to Kistamassan?
    Scandic Victoria Tower is about 40 m from the halls and voco Stockholm - Kista by IHG about 250 m. Scandic Kista is also in the Kista district, while budget options like Generator Stockholm sit in central Stockholm.
    Do I need a visa to visit Sweden for the show?
    Sweden applies Schengen rules. Some nationalities can visit for short business trips visa-free, while others need a Schengen short-stay visa or residence permit. Check the Swedish Migration Agency site for your nationality before booking.
    What should I pack for Stockholm in February?
    Expect daytime temperatures around -5 to 1 C with snow and short daylight. Pack a warm coat, layers, gloves, hat and waterproof boots, and bring indoor shoes for walking the halls at Kistamassan.
    What sectors does Business Expo Stockholm cover?
    The official programme covers business strategy, sales and marketing, AI adoption and entrepreneurship, with speakers on topics such as AI and retail. Consult the areas-of-focus and programme pages on businessexpo.se to filter sessions relevant to your role.

    Glossary

    1
    BusinessExpo at Kistamassan
    The Stockholm business-to-business exhibition at Kistamassan in Kista, focused on AI, sales, marketing and growth services for Swedish SMEs and enterprise buyers.
    2
    B2B
    Business-to-business. At BusinessExpo, B2B refers to suppliers selling products or services to other companies rather than to consumers.
    3
    Lead generation
    The process of attracting and capturing contact details from potential buyers. Exhibitors at BusinessExpo use stand conversations, demos and scans to build lead lists for follow-up.
    4
    CRM
    Customer relationship management software used to store contacts, track sales conversations and manage follow-up after the show.
    5
    Marketing automation
    Software that automates email, nurture sequences and campaign workflows. It is relevant to BusinessExpo visitors comparing tools for demand generation and customer retention.
    6
    AI in sales
    The use of artificial intelligence for lead scoring, forecasting, chat assistants and sales-content personalisation. AI-enabled sales tools are a core theme for BusinessExpo's business audience.
    7
    Demand generation
    Marketing programmes designed to create awareness and interest among target buyers. BusinessExpo exhibitors often position demand-generation services alongside sales outsourcing and CRM implementation.
    8
    ICP
    Ideal customer profile. A clear ICP helps exhibitors and visitors decide which meetings at BusinessExpo are worth prioritising.
    9
    KPI
    Key performance indicator. Sales and marketing teams use KPIs such as qualified meetings, cost per lead and pipeline value to judge show performance.
    10
    SaaS
    Software as a service. Many BusinessExpo exhibitors offering sales, marketing or AI tools deliver their products as cloud-based subscriptions.
    11
    Sales enablement
    Content, training and tools that help sales teams sell more effectively. At BusinessExpo this includes pitch training, proposal software and buyer-intent data.
    12
    MQL and SQL
    Marketing-qualified lead and sales-qualified lead. These terms describe stages in a B2B funnel and are useful when discussing follow-up from BusinessExpo conversations.
    13
    Kistamassan
    The exhibition and meeting venue in Kista, Stockholm, that hosts BusinessExpo. It is served by SL metro and bus routes via Kista station.
    14
    SL
    Storstockholms Lokaltrafik, the Stockholm public transport authority. SL metro, buses and commuter rail connect Kista and central Stockholm during BusinessExpo.

    Also known as

    Alternate names and search phrases for this event.

    • Stockholm Business Expo
    • Stockholm Business Expo 2027
    • Stockholm Sweden
    • Business Expo Stockholm 2027
    • Digital solutions for business growth

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