Impact
A bigger and stronger platform
The 2024 Melbourne Franchising & Business Opportunities Expo attracted the largest visitor numbers since 2017, signalling a revitalised interest in business ownership and franchising. Exhibition organiser Fiona Stacey attributed the success to an expanded promotional strategy including greater social and digital marketing focus and, for the first time, billboard advertising. The event featured nearly 120 exhibitors, most of them franchise brands, alongside international pavilions from Malaysia, the Philippines and Taiwan. The Philippine delegation alone generated over 100 trade leads and USD 20.6 million in actual and potential export sales. Exhibitors across the board reported strong lead volumes and high-quality conversations, with several planning to expand their presence in future editions.
