SPS Expo is a leading international trade fair for industrial automation, taking place annually in Nuremberg, Germany. It showcases smart and digital automation technologies across 15 halls, attracting industry professionals, exhibitors, and experts. The event is organized by Mesago Messe Frankfurt GmbH and extends globally through satellite events in Italy, China, Thailand, Malaysia, Vietnam, and the USA.
Dates
24–26 Nov 2026
City / country
Nuremberg, Germany
Venue
NürnbergMesse
Time
9:00 AM – 6:00 PM
Event overview
The SPS Expo is the annual highlight for smart and digital automation, held in Nuremberg, Germany from 24-26 November 2026.
It covers the entire spectrum of automation from simple sensors to intelligent solutions, featuring over 1,000 exhibitors and international visitors.
The event includes exhibition halls, stages, and networking opportunities, and is part of the SPS Automation Hub with year-round innovations and global stages in Kuala Lumpur, Parma, Hanoi, Chicago, and Guangzhou.
TL;DR
Visiting SPS offers a hands-on experience with the latest automation technologies from over 1,000 exhibitors, including Industrial AI, control systems, and smart sensors. It is a key opportunity to network with industry experts, attend technology talks, and discover solutions for digital transformation in manufacturing.
Exhibiting at SPS provides direct access to global automation decision-makers and qualified buyers, with a focus on practical solutions and innovation. The event attracts over 55,000 trade visitors and offers a platform to showcase products across 15 halls, complemented by year-round digital networking and satellite events worldwide.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
24Karl-Schönleben-Str. Messeplatz 1, 90471 Nuremberg, Germany
Entrances & gates
Mitte
Main entrance recommended for public transport; barrier-free at ground level; OperationCenter located here.
Ost
Accessible by elevator; has lockers and cash dispenser; NCC Ost Premium Lounge.
Hall 3C
Barrier-free at ground level.
Hall 3A
Not barrier-free.
Ample parking spaces are available across the South Parking Garage and various open-air surface lots managed under an intelligent Dynamic Traffic Management system. Presenting a valid disability card allows parking free of charge in dedicated VIP spaces near the main entrances.
18,000 spaces · €14.00/day
The exhibition center grounds are fully barrier-free. Halls, entry foyers, and higher levels are accessible via modern lifts. Accessible washrooms are situated throughout entrance areas and hall walkways, and wheelchairs are available for rent on site.
Attended cloakrooms are available inside the major entrance zones (Mitte, Ost, and West). The standard service charge is EUR 3 per item.
Large luggage items, travel bags, and suitcases can be checked at the central cloakrooms for a fee of EUR 3 per piece. Additionally, self-service deposit lockers are provided in the Mitte and Ost entrance zones (requiring a returnable coin deposit).
Features extensive electric vehicle infrastructure, providing more than 200 active AC charging points (up to 22 kW output) distributed across walking distance of the exhibition halls, powered in part by the venue's extensive rooftop solar arrays.
No fixed inner-venue terminal shuttle operates regularly since the main halls, pedestrian paths, and transit entrances are fully interconnected within a walkable layout. Public shuttle transport from the central train station or local airport is also omitted due to the direct subway connections.
Food options
Onsite restaurants distributed throughout the service areas between halls, Cafeterias and bistros inside the main foyers (Mitte, Ost, West), Mobile catering pop-ups and snack bars inside active exhibition halls
On-site diningParking: Parking areas shown on site map. Handicapped parking available with valid disability ID.
Attend
Event days & opening times
Day-Pass
Admission to SPS Expo on one day
Expo-Pass
Admission to SPS Expo on all three days
Premium-Pass
Limited to 200 ticketsAdmission on all three days, parking near entrance, VGN public transport ticket, fast-track entry, VIP lounge access, invitation to SPS Get-together on 24 Nov 2026
Student Ticket (Day-Pass)
Reduced price for students; verification during ordering.
Disabled Visitor Ticket
Discounted admission; accompanying person free. Contact sps-visitors@mesago.com.
Press Accreditation
Complimentary entry for accredited journalists; see press accreditation page.
Ticket info
Badge collection
Tickets are digital; guide available on how to access exhibition ticket.
Ticket notes
Tickets available exclusively online; non-refundable. Prices vary based on consent to marketing (info service). Payment via MasterCard, Visa, American Express, PayPal.
Registration deadline
Early-bird pricing until 12 October 2026. Online purchase available on-site? No, tickets only online.
Build-up & tear-down
Who runs the show
Mesago Messe Frankfurt GmbH
Organiser
What's on
3
Top Stage Session
1
Event days
TBA
Typical time
Prof. Dr.-Ing. Martin Ruskowski
Chairman of the Board @ Technology Initiative SmartFactory KL e.V.
The Role of AI in Production and IT/OT Convergence
Dr. Axel Zein
Managing Director @ WSCAD GmbH
From AI Hype to real value – a CEO's perspective
Werner Reichelt
Head of Sales Digital Business @ Festo SE & Co. KG
Predictive data analytics and machine learning in practice: from project to industry standard in automation
Tuesday, Nov 25, 2025
The Role of AI in Production and IT/OT Convergence
From AI Hype to real value – a CEO's perspective
Predictive data analytics and machine learning in practice: from project to industry standard in automation
Bundesministerium für Wirtschaft und Klimaschutz (BMWK / Federal Ministry for Economic Affairs and Climate Action)
Hosts the BMWK Förderareal joint government stand supporting innovative start-ups, located in Hall 8
How the last edition performed
Current edition
2026 · 55,938 visitors · 1,000 exhibitors
Visitors
55,938
Exhibitors
1,175
Floor area (sqm)
122,000
Growth over time
Edition recap
New this edition
Industrial AI Stages
The 2025 lecture program featured 182 presentations across four stages with 5,708 participants. In particular, 23 contributions focused exclusively on industrial AI.
SourceTestimonials
The SPS is the most important live marketplace for automation; there's nothing else like it in the world. This is where decision-makers and innovators meet to see where the technology will be heading in the coming years.
The SPS is the leading meeting place for industrial automation, bringing together manufacturers, innovators, and collaborators in the heart of Germany. Even in challenging times, it sparks new ideas.
It's inspiring to experience innovations and emerging trends in such a tangible and impactful way.
Next edition outlook
2026-11-24 – 2026-11-26SPS 2026 is expected to continue its growth trajectory, offering a comprehensive platform for the latest in digital automation, sustainable manufacturing, and AI-driven production solutions.
Deeper integration of generative AI tools in automation showcases Expanded presentation stages for emerging startups and digital twin technologies Increased focus on energy-efficient production methods
Impact
SPS 2025 reaffirmed its status as a vital hub for the global automation industry. The exhibition spanned 15 halls and showcased significant advancements in smart production, particularly the integration of industrial AI, drawing thousands of international experts and decision-makers to Nuremberg.
Audience quality
The event attracted a highly professional and international crowd, with 29% of the 55,938 visitors traveling from outside Germany. Attendees consisted largely of decision-makers, engineers, and solution architects actively looking to invest in new technologies.
Exhibitor outcomes
Exhibitors reported strong lead generation and high satisfaction with the quality of conversations. The strong international presence, making up 44% of exhibitors, provided a diverse marketplace for networking and establishing global partnerships.
Intelligence
812
Exhibitors
14
Categories
33
Countries
15
Pavilions
Top 10 by exhibitor count — estimates based on published directory.
Germany
China
Italy
Switzerland
Austria
Netherlands
Taiwan
Turkey
United States
United Kingdom
Poland
Czechia
South Korea
Israel
India
High priority
Buyers sourcing
Smart Production Suppliers (profile Pending)
Buyers sourcing
Motion Control & Drive Technology Suppliers
Buyers sourcing
Other Smart Production Suppliers
Buyers sourcing
Industrial Robotics Suppliers
Buyers sourcing
Industrial Software & MES Suppliers
Medium priority
Buyers sourcing
PLC & Control Technology Suppliers
Buyers sourcing
Sensor Technology Suppliers
Buyers sourcing
Industrial Communication & IIoT Suppliers
Buyers sourcing
Cable & Connector Suppliers
Buyers sourcing
Electrical Engineering & Power Supply Suppliers
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
SPS sits at the commercial center of Europe's highest-density automation market. Western Europe recorded 267 industrial robots per 10,000 manufacturing employees in 2024, while Germany remains Europe's leading robotics base and a major exporter of electrical and digital systems. For exhibitors, that concentration creates a rare cross-section of machine builders, component suppliers, software vendors, system integrators, OEMs, and plant operators in one venue. The 2026 edition is especially consequential because industrial AI, software-defined control, interoperable data, and secure product lifecycles are moving from innovation programs into procurement criteria, while the EU Cyber Resilience Act reporting deadline arrives in September 2026. The practical opportunity is to prove integration and business outcomes: live multivendor demos, migration paths for brownfield plants, compliance-ready security, and quantified gains in uptime, engineering speed, energy use, or flexibility should outperform broad transformation messaging.
Key trends shaping this market and its wider industry.
Industrial AI moves into engineering and operations
Industrial AI is shifting from isolated pilots to copilots and agents embedded across design, PLC engineering, production planning, quality, maintenance, and asset performance. At SPS, buyers will increasingly assess deployability, governance, data readiness, and measurable productivity rather than generic AI claims.
SourceSoftware-defined automation and virtualized control
Control functions are moving from hardware-bound architectures toward edge, cloud, virtual PLC, and software-defined automation stacks. This raises demand for open platforms, lifecycle-managed software, deterministic performance, and easier deployment across plants.
SourceSemantic interoperability and industrial data spaces
OPC UA information models, data spaces, and EU data-sharing rules are converging into a practical infrastructure for cross-vendor data exchange, digital product passports, and AI-ready industrial context. Exhibitors need to demonstrate how their products expose usable, governed data beyond a single machine.
SourceCybersecurity becomes a product-lifecycle requirement
European automation suppliers are moving from perimeter security toward secure-by-design products, vulnerability handling, update policies, and incident reporting. The Cyber Resilience Act reporting obligations start on 11 September 2026, making compliance evidence commercially important at SPS 2026.
SourceIndustrial 5G and edge connectivity progress toward scale
Private 5G, edge computing, deterministic networking, and integration with industrial protocols are moving from demonstrations toward repeatable deployment patterns. Buyer attention is shifting to device availability, integration effort, service levels, and return on investment.
SourceFlexible robotics and physical AI expand automation scope
Robot adoption remains structurally strong, while mobile robots, machine vision, cobots, and spatially aware systems broaden automation beyond fixed cells. Western Europe reached 267 industrial robots per 10,000 manufacturing employees in 2024, reinforcing the region's high-value demand for flexible automation.
SourceLatest updates from across the market.
Siemens and IFS link engineering, production, and asset performance with industrial AI
The partnership aims to connect engineering intent with production planning and asset-management data, signaling a stronger market push toward closed-loop industrial AI across the product lifecycle.
SPS Italia 2026 highlights software-defined manufacturing, physical AI, and cybersecurity
The Parma edition closed with a technology agenda spanning automation, industrial software, AI, physical AI, and cybersecurity, providing a useful preview of themes likely to carry into SPS Nuremberg.
OPC Foundation prepares more than 430 information models for agentic AI
The initiative is converting OPC UA Companion Specifications into AI-ready formats for engineering copilots, semantic search, and intelligent automation, strengthening OPC UA's role as an industrial semantic layer.
Western Europe reaches record industrial robot density
IFR reported 267 robots per 10,000 manufacturing employees in 2024, ahead of North America and Asia, confirming a dense installed base and continued demand for robot integration, controls, sensing, and lifecycle services.
5G-ACIA reports progress toward scalable industrial 5G
Industrial 5G Day showcased market-available devices and deployment building blocks for automation, OT/IT, robotics, edge computing, and smart manufacturing, indicating a shift from concept validation toward scalable implementation.
EU Data Act begins applying across connected-product markets
The regulation expands user access to data generated by connected products and introduces interoperability requirements, increasing pressure on industrial vendors to support governed data sharing and portable digital services.
Use SPS Nuremberg as the late-November anchor in a nine-month circuit. Motek and maintenance München provide focused pre-SPS access to production engineering and asset-performance buyers; Dortmund and Friedrichshafen sustain DACH follow-up in late winter; HANNOVER MESSE, SMART Automation Austria, and automatica broaden the campaign into pan-industrial, Austrian, and robotics-specialist audiences. The strongest circuit strategy reuses a core demonstration while adapting the proof point: assembly productivity, predictive maintenance, open automation, cross-enterprise scale, or robotic flexibility.
Motek 2026
Stuttgart, Germany
Strong fit for handling, feeding, assembly, material flow, machine vision, and production-automation solutions. Use it to validate application-led messaging and identify accounts likely to attend SPS six weeks later. The event is co-timed with VISION, improving access to machine-vision users.
websitemaintenance München 2026
Munich, Germany
Useful for condition monitoring, industrial software, sensors, edge analytics, retrofit, and service offerings. Position solutions around uptime, maintenance workflow integration, and fast operational payback rather than broad factory transformation.
websitemaintenance Dortmund 2027
Dortmund, Germany
A compact conversion event for leads interested in predictive maintenance, asset management, reliability, retrofit, and industrial services. Re-engage SPS prospects with quantified uptime cases and implementation workshops.
websiteall about automation Friedrichshafen 2027
Friedrichshafen, Germany
High-value regional format for practical automation, robotics, and digitalization discussions with machine builders and manufacturers in southern Germany, Austria, and Switzerland. Best for hands-on demos, distributor support, and shorter sales cycles.
websiteHANNOVER MESSE 2027
Hannover, Germany
The widest platform in the circuit for industrial AI, automation, energy, digital ecosystems, and international partnerships. Use it for corporate positioning, ecosystem announcements, and global account engagement after SPS has validated the technical story.
websiteSMART Automation Austria 2027
Linz, Austria
Covers the full industrial automation spectrum from components to integrated systems. It is a focused route into Austrian manufacturing accounts and a practical bridge between HANNOVER MESSE's broad reach and automatica's robotics specialization.
websiteautomatica 2027
Munich, Germany
The circuit's strongest robotics, machine vision, handling, and autonomous-production event. Prioritize working cells, interoperability, safety, AI-enabled perception, and clear integration economics for automotive, electronics, logistics, and general manufacturing buyers.
websiteAutumn 2026 pre-SPS lead generation
Use Stuttgart for production and assembly applications and Munich for reliability and service use cases. Feed qualified accounts, objections, and proof-point requirements into the SPS Nuremberg campaign.
Late-winter 2027 DACH conversion
Re-engage SPS leads with regional sales teams, reference customers, implementation workshops, and distributor-supported demonstrations.
Spring 2027 European scale-up
Move from technical validation to ecosystem, international-account, and multi-site deployment messaging, then localize the proposition for Austrian industry.
Early-summer 2027 robotics specialization
Finish the cycle with robotics-led demonstrations and integration economics, using SPS and Hannover engagement data to target the most automation-ready accounts.
Comparable-event dates were verified against organiser pages; circuit positioning, sequencing, and use-case emphasis are editorial synthesis.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Albrecht Dürer Airport Nürnberg
The most proximal and convenient airport. Direct access via the U2 underground line takes roughly 25 minutes to Nuremberg Central Station, where passengers transfer to the U1 line to arrive directly at the venue.
14 km
to venue
20-25 minutes
by car
Munich Airport
A major international hub with extensive worldwide connections. Readily accessible from the venue via a high-speed ICE train from Munich Central Station to Nuremberg Central Station, taking approximately 1 hour.
160 km
to venue
1 hour 30 minutes
by car
Frankfurt Airport
Germany's primary international hub. Offers direct ICE high-speed rail connections from the airport's long-distance train station straight to Nuremberg Central Station in approximately 2 hours and 15 minutes.
230 km
to venue
2 hours 15 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 380–650 / night
Premium accommodations experience peak trade show dynamic pricing during SPS. Staying near the historic core provides top-tier business amenities and an easy U1 subway commute directly to the venue.
USD 220–420 / night
Highly requested hotels situated within walking distance of the U1 subway stations or immediately surrounding the exhibition center grounds. Prices are highly sensitive to booking lead times.
USD 120–240 / night
Affordable comfort alternatives located outside the central district. Reliable transit via regional S-Bahn and U-Bahn trains makes commuting to the venue straightforward and economical.
Get around the city with these convenient transport options.
Subway (U-Bahn Line U1)
The fastest transit method. Operates at high-frequency intervals during exhibition hours, linking the central station directly to the venue in 8 minutes.
Regional Suburban Trains (S-Bahn & R-Bahn)
Ideal for business travellers staying outside the immediate city perimeter. Seamlessly connects to the U1 line at the central rail station.
Municipal Taxis
Available at standard transit stands near terminal stations and entrance gates. Subject to slow rush-hour traffic directly outside the venue lines.
Personal / Rental Vehicles
Drivers are directed seamlessly by the city's dynamic trade-show traffic routing displays directly into the major venue parking lots.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen visa for trade fair visitors | Not yet confirmed |
EU, Iceland, Norway, Great Britain, Liechtenstein, Switzerland, USA, and many other American countries for stays up to 3 months. Check Foreign Office website for current list.
Official visa pageWeather
November in Nuremberg brings cold late-autumn conditions, with typical daytime temperatures peaking near 7°C to 9°C and plunging down to 1°C to 3°C overnight. The weather is frequently overcast with intermittent light rain, brisk winds, and rare early snow flurries, demanding insulated layers and waterproof outerwear.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
NürnbergMesse features direct connectivity via the city's public transport network. The U1 underground line services the 'Messe' station directly, enabling an 8-minute link from Nuremberg Central Station (Nürnberg Hbf). The central station provides high-speed ICE rail routes to major hubs like Munich and Frankfurt. For international air travellers, a seamless underground subway transition from the U2 line (from Nuremberg Airport) to the U1 line links the airport to the venue in under 30 minutes. The venue is also closely linked to the A3, A6, and A9 autobahns via a dynamic municipal traffic guidance system.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Franconian Culinary Traditions
Nuremberg features distinct regional Franconian cuisine rather than standard Bavarian fare. Local specialties include the famous small Nürnberger Rostbratwürste (grilled sausages traditionally served in sets of six or twelve with sauerkraut or potato salad) and historical Lebkuchen (gingerbread), which has been baked here for centuries.
Historic Old Town and Architecture
The city features a beautiful historic center enclosed by its ancient, intact double wall. Prominent landmarks such as the Kaiserburg (Imperial Castle), Gothic churches like St. Lorenz and St. Sebald, and the historic Handwerkerhof marketplace present a deep look into Germany's medieval past.
Nuremberg Christkindlesmarkt Pre-setup
Taking place late in November, the SPS exhibition occasionally overlaps with the grand opening preparation of the world-famous Nuremberg Christmas Market in the Hauptmarkt. While the stalls might not be fully operational until the final Friday of the month, the festive atmosphere, holiday lights, and seasonal treats begin building up across the city during the event.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Nuremberg Airport (NUE)
Flight routes into Nuremberg scale up heavily during SPS days. It is recommended to lock in itineraries early or check train bundles if connecting via Frankfurt or Munich airport railway connections.
Book flightsEstimated cost: Not yet confirmed
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
2026-11-23
Check-out (recommended)
2026-11-26
Areas to stay
Nuremberg Central Station (Hauptbahnhof) area for immediate subway access · Nuremberg Old Town (Altstadt) for premium business dining and hospitality options · Fürth City Center for more economical business hotel alternatives directly on the U1 transit line
Premium
$380 - $650 USD per night (Estimate)
Mid-Range
$220 - $420 USD per night (Estimate)
Budget
$120 - $240 USD per night (Estimate)
Get to the venue and around the city with these options.
Airport → venue: Take the U2 subway line from Nuremberg Airport to Nuremberg Central Station, then transfer to the U1 line directly to the Messe station (total trip takes under 30 minutes).
Hotel → venue: Rely primarily on the U1 U-Bahn line, which features direct access gates at both the central station and the primary entrance foyers of the exhibition grounds.
Ride-hail: Uber and local taxi dispatch apps (such as Taxi Deutschland) operate across the city; dynamic surge pricing and high pickup delays are common immediately following show closure.
Public transit: Official visitor tickets frequently embed the VGN KombiTicket transit pass, allowing free second-class transport throughout the Nuremberg/Fürth/Stein fare zones during active show dates.
Parking: Vehicle parking is abundantly provisioned across the South Parking Garage and nearby surface lots for EUR 14 per day, managed by an automated digital parking lot guidance system.
Plan and pack for the event climate.
Month: November
Temperature: 1°C - 9°C
Seasonality: Late Autumn/Early Winter transition characterized by high overcast skies, occasional cold rainfall, and brisk, damp winds.
Packing: Bring an insulated, windproof winter coat, warm scarves, gloves, and water-resistant shoes suitable for prolonged walking. Professional indoor attire should layer easily to handle changing building temperatures.
Add priorities and side trips to make the most of your visit.
Add side trips
Plan your trip
Best day to visit: 2026-11-25
Wednesday represents the mid-expo peak of SPS. All major keynote streams and panels are entirely populated, booth staff engagement levels are at maximum capacity, and it avoids both the Monday logistics setup/opening registration rushes and the early booth dismantling transitions typical of Thursday afternoon.
Secure hotel accommodations in Nuremberg or adjacent transit-linked cities like Fürth — Hotel rates skyrocket and availability narrows severely as SPS draws over 50,000 international attendees.
Purchase SPS admission tickets online via the Mesago official ticket shop — Tickets are sold exclusively online; choosing the early-bird option before October 12 saves cost. Ensure your ticket indicates KombiTicket status for free local public transit access.
Download the official SPS companion mobile application — Enables digital badge access, custom itinerary mapping, interactive hall routing, and digital exhibitor matchmaking.
Finalize target list of exhibitors across the 15 active exhibition halls — Group your meetings spatially by hall (e.g., Sensor Tech in 7A, Industrial AI / Software in 6) to reduce extensive walking times.
Prepare climate-appropriate travel gear and comfortable walking footwear — Nuremberg's late-November weather is very cold and frequently rainy. Prepare layers for swift indoor-outdoor transit transitions.
Validate public transport subway paths via the U1 line straight to Messe station — The U1 line connects Nuremberg Central Station directly to the Foyer Mitte venue entrance in exactly 8 minutes.
Morning transit via the municipal U1 Subway line straight from Nuremberg Central Station
U-Bahn U1 route towards Langwasser SüdExhibition center fast-track entry and badge verification scanning
NürnbergMesse Foyer MitteB2B supplier navigation and hardware product reviews across early halls
Exhibition Halls 1, 3, and 4Business lunch and networking catchups at onsite dining areas
Service Area Bistros between Halls 4 and 5Attend specialized expert tech presentations and developer briefings on Industrial AI configurations
SPS Expert Stage Hall 6Evaluate motion control and sensor component technology innovations
Exhibition Halls 4A and 7AParticipate in the official scheduled industrial evening reception
NürnbergMesse Quad / Central Lounge ZoneNuremberg Old Town (Altstadt)
Historical Center
Excellent recommendation for post-show dining and walks, featuring traditional Franconian timber-frame architecture, city walls, and local restaurants.
15 minutes via U1 subway
Imperial Castle of Nuremberg (Kaiserburg)
Historical Landmark
Highly recommended historic vantage point presenting panoramic views of the entire medieval city roofscape.
20 minutes via U1 subway
Handwerkerhof Nuremberg
Cultural Market
A recommended destination located right opposite the central station, famous for artisan craft shops and authentic local gingerbread.
10 minutes via U1 subway
SPS Get-together Evening Event
Official Hosted Social
Takes place on the opening night (24 November 2026), establishing a premier relaxed business network space. Requires a distinct ticket addon.
NCC Ost Premium Business Lounge
Venue Executive Zone
An upscale, quiet corporate area situated within Entrance Ost, perfectly structured for confidential executive talks away from active hall traffic.
SPS Makeathon Area
Interactive Innovation Arena
A high-energy, collaborative arena where engineers and software students demonstrate live coding capabilities, ideal for scouting fresh tech talent.
Exhibition Hall Expert Stages
Forum Networking Hub
Public presentation platforms (such as Hall 6) that allow technical professionals to interact during interactive post-panel Q&A sessions.
Budget
Shell scheme
EUR 437–553 / m²
Raw space
EUR 270–385 / m²
Standard booth
9 m²
Prices depend on booth type (row, corner, head, island) and booking period. Additional charges: AUMA fee €0.60/sqm, waste disposal €5.95/sqm, SMS package, plus VAT. Rebooking/early-bird discounts available until specific dates.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Admission Ticket
visitor · Early-Bird Day Pass
EUR 50.5–66 / ticket
Admission Ticket
visitor · Regular All-3-Days Pass
EUR 99–129 / ticket
Stand Space
exhibitor · Regular Row Stand Space Only
EUR 295 / sqm
Stand Space
exhibitor · Regular Corner Stand Space Only
EUR 355 / sqm
Mandatory Fee
exhibitor · Waste Disposal Fee
EUR 5.95 / sqm
Mandatory Fee
exhibitor · AUMA Trade Fair Fee
EUR 0.6 / sqm
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Admission Ticket | visitor | Early-Bird Day Pass | EUR 50.5–66 / ticket | official | 2026-07-20 |
| Admission Ticket | visitor | Regular All-3-Days Pass | EUR 99–129 / ticket | official | 2026-07-20 |
| Stand Space | exhibitor | Regular Row Stand Space Only | EUR 295 / sqm | official | 2026-07-20 |
| Stand Space | exhibitor | Regular Corner Stand Space Only | EUR 355 / sqm | official | 2026-07-20 |
| Mandatory Fee | exhibitor | Waste Disposal Fee | EUR 5.95 / sqm | official | 2026-07-20 |
| Mandatory Fee | exhibitor | AUMA Trade Fair Fee | EUR 0.6 / sqm | official | 2026-07-20 |
Decision
Evaluate your commercial and operational parameters below to pinpoint your optimized engagement path for SPS 2026.
QUESTION 1 OF 8
What is your primary commercial or technical objective for the industrial automation space?
Compare participation options side by side to choose the best fit for your objectives.
visit
Highly recommended when your goals center on market evaluation, benchmarking over 1,000 major global automation suppliers, and gathering technical insights from the Industrial AI stages.
Best for
Automation engineers, technical project planners, procurement agents, and technical academics seeking to evaluate live smart production hardware and establish regional contacts without commercial stand overhead.
Min. budget
$2,500.00
Timeline
1 to 2 months
Risks
Severe lodging price inflation if booked late
Missing key product deep-dives without structured prior meeting coordination
Physical fatigue due to sprawling 15-hall layout layout errors
exhibit
Recommended if you have a product line tailored for the DACH automation supply chain, clear mid-term European sales growth objectives, and the capacity to deploy multi-staff operations.
Best for
Manufacturers of electric drives, sensor solutions, control tech systems, and industrial software developers aiming to capture highly qualified business leads within the European manufacturing powerhouse.
Min. budget
$18,000.00
Timeline
6 to 9 months
Risks
Substantial financial exposure on stand construction
Logistical shipment delays through customs channels
Inefficient lead management if local follow-up SLAs are not rigorously enforced
skip
Appropriate when internal corporate restructuring, severe budget limits, or basic alignment mismatch renders international industrial trade fair participation unviable.
Best for
Companies whose target markets are entirely non-European, consumer-focused retail operators, or businesses lacking the budget or human capital to process B2B industrial automation contracts.
Min. budget
Not yet confirmed
Timeline
None
Risks
Falling behind competitors on real-time Industrial AI engineering trends
Losing contact visibility within the European automation user community
Book with
Computer & AUTOMATION
Prominent trade publication partner serving the Central European industrial automation sector.
Formally listed as a supporting media partner for SPS.
Pelemedia Shop
Specialized publishing partner shop closely affiliated with the automated technology media network.
Formally listed as an official media catalog channel for SPS.
Recommended providers
Mesago Official Travel Service Partner
Official booking configurations, airline deals, and partner hotel blocks are accessible directly via the organiser's travel specials portal.
FAQs & glossary
Frequently asked
Glossary
Trust footer
27
References
13
Publishers
0
Date checked
Mesago Messe Frankfurt GmbH
Mesago Messe Frankfurt
Display a free company card at your booth, or share your professional card on the show floor.
