Electrification and hybrid propulsion
What electrification and hybrid propulsion means for buyers and exhibitors in this sector.
Event overview
Overview
Sportfiskemassan 2027 is set to be a vibrant gathering for fishing enthusiasts, featuring the latest products, exciting activities, and inspiring lectures. This event will showcase hundreds of exhibitors and provide opportunities to test equipment and receive expert advice.
With a record attendance of over 20,000 visitors in 2026, the fair promises to be an unforgettable experience for all ages. Sportfiskemassan 2027 takes place in Älvsjö, Sweden.
TL;DR
- 1Dates and Venue: Sportfiskemassan 2027 takes place from March 19 to 21, 2027, at Stockholmsmässan, Älvsjö, Sweden.
- 2Scale and Focus: This event is the largest fishing fair in the Nordic region, attracting thousands of fishing enthusiasts.
- 3Organiser: The event is organised by Easyfairs, known for hosting engaging trade shows.
- 4Buyer Authority: Attendees include fishing enthusiasts, industry professionals, and families interested in fishing.
- 5Entry: Tickets are available online, with various pricing options for adults, youth, and families.
Why visit
Attending Sportfiskemassan 2027 offers a unique opportunity to explore the latest fishing gear and products from leading brands. Visitors can participate in hands-on activities, attend informative lectures, and network with fellow fishing enthusiasts. Families will enjoy special activities designed for children, making it a perfect outing for all ages.
Why exhibit
Exhibiting at Sportfiskemassan 2027 allows companies to showcase their products to a dedicated audience of fishing enthusiasts. With thousands of attendees expected, exhibitors can gain significant exposure, connect with potential customers, and enhance their brand visibility in the fishing industry. Meet qualified buyers and partners including Manufacturers of fishing equipment, Retailers of outdoor and fishing gear, Fishing tackle suppliers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Fishing enthusiasts of all ages
Families looking for fun activities
Retailers and wholesalers in fishing gear
Outdoor sports professionals
Fishing guides and instructors
Environmental organizations focused on fishing sustainability
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of fishing equipment
Retailers of outdoor and fishing gear
Fishing tackle suppliers
Fishing tourism companies
Environmental organizations promoting sustainable fishing
Educational institutions offering fishing courses
Product categories
Key solution areas showcased across the event.
Fishing rods and reels
Baits and lures
Fishing apparel and accessories
Boats and watercraft for fishing
Fishing electronics and gadgets
Outdoor gear for fishing enthusiasts
Location & Facilities
Venue
Stockholmsmässan
Mässvägen 1, 125 30 Älvsjö
Facilities
Parking
Stockholmsmässan in Älvsjö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Stockholmsmässan in Älvsjö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Stockholmsmässan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
March 19 to 21, 2027:9:00 AM – 6:00 PM daily
Sunday 21 March:10:00 AM – 4:00 PM
General admission
Adult ticket
260General admission
Youth ticket (ages 7-17)
140General admission
Family ticket (Friday or Saturday, two adults and two children)
590General admission
Family ticket (Sunday, two adults and two children)
450General admission
Three-day adult ticket
450General admission
Three-day youth ticket
250
Who runs the show
Organisers
Easyfairs
How the last edition performed
Previous edition
Last edition
—
unknown
Visitors: 20,000
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Älvsjö, Sweden
Why it matters
Attending Sportfiskemassan 2027 on 2027-03-19 to 2027-03-21 in Älvsjö lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Connected helm and telematics
What connected helm and telematics means for buyers and exhibitors in this sector.
Sustainable materials and refit
What sustainable materials and refit means for buyers and exhibitors in this sector.
Experience-led watersports demand
What experience-led watersports demand means for buyers and exhibitors in this sector.
Supply-chain regionalisation
What supply-chain regionalisation means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Stockholm Arlanda
Stockholm Arlanda (ARN) is the main commercial gateway serving Älvsjö; allow 45-60 min by road or rail to Stockholmsmässan
to venue
by car
Stockholm Bromma
Stockholm Bromma (BMA) is the main commercial gateway serving Älvsjö; allow 45-60 min by road or rail to Stockholmsmässan
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Scandic Talk
midscale
Älvsjö, adjacent to Stockholmsmässan60 m to venueBreakfast (paid), free Wi-Fi, parking, air conditioning, pet-friendly, fitness center, bar, restaurant, full-service laundry
Motel L Älvsjö - Stockholm
budget
Älvsjö340 m to venueBreakfast, free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant, accessible
Sure Hotel by Best Western
budget
Älvsjö400 m to venueBreakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant, accessible, business center
Hotel Expo
budget
Älvsjö430 m to venueBreakfast, free Wi-Fi, pet-friendly, accessible, smoke-free property
Local transport
Get around the city with these convenient transport options.
commuter rail
Estimated costUSD 12-28 airport or regional rail single journey
Best forStockholm Central to Älvsjö station, then walk to Stockholmsmässan
SL commuter rail is the most direct rail option to Älvsjö; the station is a short walk from the halls. Validate your ticket before boarding and keep it for inspection.
airport rail
Estimated costApprox. SEK 150-350 for Arlanda Express or airport train plus SL connection; confirm package fares
Best forStockholm Arlanda (ARN) to Stockholm Central, then SL commuter rail to Älvsjö
Arlanda Express is fastest to Central; a slower commuter option may cost less. Allow 60-90 min door to door and leave time for the walk from Älvsjö station.
taxi
Estimated costApprox. SEK 550-750 fixed-price airport taxi; confirm price before departure
Best forStockholm Arlanda (ARN) to Stockholmsmässan
Ask for a fixed price and choose a licensed taxi company. Traffic can extend the trip at peak times.
taxi
Estimated costApprox. SEK 350-500 by metered taxi; confirm fare and route
Best forStockholm Bromma (BMA) to Stockholmsmässan
Bromma is closer to central Stockholm than Arlanda, but taxi supply can be limited at peak hours. Confirm the meter or fixed price before departure.
Weather
March is late winter in Stockholm: expect cold mornings, daytime temperatures roughly between -5 C and +5 C, and a mix of dry cold days, rain, sleet or wet snow. Snow can lie in shaded areas and pavements may be icy. Check a short-range forecast before travel and allow extra walking time from Älvsjö station.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sweden has wide 4G and 5G mobile coverage, and EU roaming rules generally apply for visitors with EU SIM cards. Venue Wi-Fi availability and access details should be confirmed with Stockholmsmässan or the organiser. Bring a power bank for long show days and a European Type C/F plug adapter if arriving from outside the EU.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Fishing culture at the fair
Sportfiskemässan is a consumer-oriented Swedish angling fair with strong interest in pike, perch, sea trout and salmon, plus fly tying and catch-and-release ethics. Ask exhibitors about the species and waters they cover before comparing gear.
Fishing permits and closed seasons
Many Swedish waters require a fiskekort, and some methods or seasons are restricted. If you plan to fish around Stockholm before or after the show, confirm local rules with the relevant fishing club or tourist office.
Language
Swedish is the main show language, but many exhibitors in the fishing trade speak English. Ask before assuming a seminar or presentation will be translated.
Handling equipment
Ask before picking up rods, reels or tied flies. Some stands offer supervised test-casting or handling, and safety rules around pools or casting lanes should be followed.
Cash and cards
Sweden is largely cashless. Bring a bank card and a mobile payment option, though some small stands may still accept cash.
March weather
March can be cold and wet in Stockholm. Wear layers and waterproof shoes, especially if you walk between Älvsjö station, hotels and the halls.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ARN
Book flights to Stockholm Arlanda (ARN) for the widest choice of international connections; Bromma (BMA) is closer to central Stockholm but has fewer long-haul options. For the 19-21 March 2027 show, compare arriving on 18 March and departing 22 March to allow transfer time and a full show day. Sample fares captured for March 2027 should be rechecked before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Stockholm Arlanda (ARN): Stockholm Arlanda (ARN) is the main commercial gateway serving Älvsjö; allow 45-60 min by road or rail to Stockholmsmässan; Stockholm Bromma (BMA): Stockholm Bromma (BMA) is the main commercial gateway serving Älvsjö; allow 45-60 min by road or rail to Stockholmsmässan. Allow road or rail time to Stockholmsmässan; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Stockholmsmässan: Älvsjö, adjacent to Stockholmsmässan: Scandic Talk; Älvsjö: Motel L Älvsjö - Stockholm; Älvsjö: Sure Hotel by Best Western.
Ride-hail: Ride-hailing apps such as Uber and Bolt operate in Stockholm, though availability and surge pricing vary. Pick-up and drop-off points at Stockholmsmässan may be signposted; confirm the meeting point in the app and allow extra time around show opening and closing.
Public transit: SL commuter rail from Stockholm Central to Älvsjö station is the most direct rail option for Stockholmsmässan, and the station is a short walk from the halls. Buy an SL ticket in the app or at a ticket machine before boarding. Several bus routes also serve Älvsjö. Check the SL app for live departures and any weekend engineering works.
Parking: Stockholmsmässan has on-site parking near the halls. Arrive early on weekend days, pre-book if the venue offers it, and confirm the current daily rate and payment method on the venue website. EV charging availability should be checked directly with Stockholmsmässan.
Weather
Plan and pack for the event climate.
Month: March
Temperature: Approx. -5 C to +5 C; overnight lows can be colder and mild days can reach 5-8 C. Check a short-range forecast before travel.
Seasonality: Late winter in Stockholm: a mix of dry cold days, rain, sleet or wet snow. Snow can lie in shaded areas and pavements may be icy, so allow extra walking time from Älvsjö station.
Packing: Pack waterproof boots with grip, warm layers, gloves, hat, a waterproof shell and a small umbrella. Bring a power bank, a reusable bag for tackle purchases and a European Type C/F plug adapter if travelling from outside the EU.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Sportfiskemassan 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm 2027 opening hours and ticket type on sportfiskemassan.se before booking travel.
T-2
Buy or reserve tickets for 19-21 March 2027 and check whether family or youth tickets fit your group.
T-3
Book a hotel in Älvsjö or central Stockholm; compare walking distance to Stockholmsmässan and SL connections.
T-4
Map the SL route from your hotel to Älvsjö station and save a backup bus or taxi plan.
T-5
Check the Swedish weather forecast for Stockholm 3-5 days before departure and pack waterproof layers.
T-6
Make a short list of tackle categories to compare: rods, reels, lures, fly-tying materials or boat electronics.
T-7
Check exhibitor lists or show news for fly-fishing, pike, perch or sea-trout stands you want to visit.
T-8
Bring a bank card and a small amount of cash; Sweden is largely cashless but some small stands may differ.
T-9
Pack a reusable bag for catalogues and purchases, plus a power bank for a full show day.
T-10
Confirm accessibility needs with Stockholmsmässan or the organiser before travel.
T-11
If you plan to fish around Stockholm, check fiskekort rules and closed seasons for the water.
T-12
Download the SL app or note ticket machines at Älvsjö station for return journeys.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Stockholmsmässan
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Sportfiskemassan 2027 registration concourse
Stockholmsmässan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Stockholmsmässan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 260 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 260 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Sportfiskemassan 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fishing rods and reels solutions and benchmarking suppliers at Sportfiskemassan 2027 in Älvsjö.
Min. budget
$1,040.00
Timeline
4–8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change — confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fishing rods and reels products who need qualified meetings with the event's trade audience.
Min. budget
$4,680.00
Timeline
3–6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Älvsjö show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Sportfiskemässan?
Sportfiskemässan is a Swedish sport fishing fair held at Stockholmsmässan in Älvsjö, Stockholm. The 2027 edition runs from 19 to 21 March and focuses on rods, reels, lures, fly fishing, boat fishing, fishing travel and angling organisations.
When and where is the 2027 fair?
Sportfiskemässan 2027 is scheduled for 19-21 March 2027 at Stockholmsmässan, Älvsjö, Stockholm.
Is the fair open to the public?
Sportfiskemässan is aimed at anglers and outdoor consumers rather than a trade-only audience. Check the official ticket page for opening hours and any trade or press sessions.
What can I buy at the fair?
Expect tackle, rods, reels, lines, lures, fly-tying materials, clothing, boats and accessories from Swedish and international exhibitors, plus fishing travel and destination information.
Are there activities for children?
Many consumer fishing fairs offer family ticket categories and child or youth admission. Check the official ticket page for current age limits and family ticket days before booking.
How do I get to Stockholmsmässan?
Take the SL commuter rail to Älvsjö station and walk to the halls, or drive and use on-site parking. From Stockholm Arlanda, take the airport train or a taxi to Stockholm and continue by commuter rail to Älvsjö.
Can I park at the venue?
Stockholmsmässan has on-site parking. Confirm current rates, payment method and availability on the venue website before travelling.
Will exhibitors speak English?
Swedish is the main language of the fair, but many exhibitors in the fishing trade speak English. Ask before assuming a seminar or presentation will be translated.
Do I need a fishing licence to attend?
No licence is needed to attend the fair. If you plan to fish in Sweden before or after the show, check local fiskekort rules and closed seasons for the water you intend to visit.
Can I test rods or reels at the show?
Some stands may offer supervised test-casting or handling. Ask exhibitor staff before picking up equipment, and follow any safety instructions around pools or casting lanes.
Is the venue accessible?
Stockholmsmässan is a major exhibition venue with accessible routes. Contact the organiser or venue for specific mobility, hearing-loop or assistance needs before your visit.
Glossary
- Sportfiskemässan
- The annual Swedish sport fishing fair at Stockholmsmässan in Älvsjö, Stockholm, covering tackle, fly fishing, boat fishing, fishing travel and angling organisations.
- Sportfiske
- Recreational angling with rod and reel, as opposed to commercial fishing. At the fair it covers spinning, bait, fly and boat fishing.
- Flugfiske
- Fly fishing, a method using a weighted line and artificial flies. The fair typically includes fly-tying materials, rods, lines and destination advice.
- Spinnfiske
- Spinning or lure fishing with a fixed-spool or baitcasting reel. Exhibitors show lures, rods, reels and braided lines for pike, perch and trout.
- Fiskekort
- A fishing permit required for many Swedish waters. Ask exhibitors or local tourist offices which card applies to the water you plan to fish.
- Catch and release
- Releasing caught fish, often to protect stocks. Swedish angling culture places strong emphasis on handling, hook choice and closed seasons.
- Gädda
- Pike, a major target species in Swedish fresh and brackish water. Lure and fly anglers look for pike gear at the fair.
- Abborre
- Perch, a common Swedish target species for light spinning and bait fishing.
- Havsöring
- Sea trout, a popular migratory species along the Swedish coast. The fair covers tackle and destination advice for sea trout fishing.
- Regnbåge
- Rainbow trout, widely stocked in Swedish put-and-take waters. Fly and spinner anglers buy gear for it at the show.
- Flugbindning
- Fly tying, the craft of making artificial flies. Materials, vises and hooks are usually part of the fishing fair product mix.
- Ekolod
- Fish finder or echo sounder used in boat fishing. Check with exhibitors for transducer compatibility and Swedish chart support.
- Fisketurism
- Fishing tourism, including guided trips, lodges and destination stands. The fair is a place to compare Swedish and international fishing travel.
- Beten
- Lures and baits. At Sportfiskemässan, buyers compare hard lures, soft plastics, spoons and flies by species and water type.
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Also known as
Alternate names and search phrases for this event.
- Sportfiskemassan 2027 Älvsjö 2027
- Sportfiskemassan Älvsjö 2027
- Älvsjö Sweden
- Fishing rods and reels
- Baits and lures
- Fishing apparel and accessories
- Boats and watercraft for fishing
- digital transformation expo
- Älvsjö technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.