Dates

    7–9 Jul 2027

    City / country

    Tokyo, Japan

    Venue

    Tokyo International Exhibition Center (Tokyo Big Sight)

    Time

    Daily opening hours were not published in the extension captures beyond the 3-day date range

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    Event overview

    Overview

    Sportec + Health & Fitness Japan is the largest exhibition specializing in the sports and health industry in Japan, taking place from July 7 to 9, 2027, at Tokyo Big Sight.

    The event aims to increase sports participation and promote a healthier society, gathering over 600 exhibitors and 45,000 visitors from around the world.

    TL;DR

    1. 1Date: July 7-9, 2027
    2. 2Location: Tokyo International Exhibition Center (Tokyo Big Sight)
    3. 3Expected exhibitors: 600+
    4. 4Expected visitors: 45,000+
    5. 5Focus on sports and health industry

    Why visit

    Visitors will gain access to the latest trends and innovations in the sports and health sectors, network with industry leaders, and explore new business opportunities.

    Why exhibit

    Exhibitors can showcase their products to a targeted audience of decision-makers, gain visibility in the market, and establish valuable connections that can lead to increased sales and partnerships. Sportec serves as a crucial platform for the sports and health industries, facilitating business discussions and partnerships that drive innovation and growth. It attracts key stakeholders from both public and private sectors, making it an essential event for industry.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Sports industry professionals
    Health and wellness advocates
    Fitness trainers and coaches
    Sports equipment manufacturers
    Government officials involved in sports promotion
    Business leaders seeking partnerships in the sports sector

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of sports equipment
    Health and fitness service providers
    Sports apparel brands
    Nutrition and supplement companies
    Technology providers for sports and health
    Fitness facility operators

    Product categories

    Key solution areas showcased across the event.

    Sports equipment and gear
    Health and fitness technology
    Nutritional supplements and health foods
    Fitness apparel and accessories
    Sports facility construction and management
    Rehabilitation and recovery products

    Location & Facilities

    Venue

    Halls & areas

    1
    East Hall

    Tokyo International Exhibition Center (Tokyo Big Sight)

    Tokyo, Japan

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    Show daysJuly 7 (Wed) to July 9 (Fri), 2027 at Tokyo Big Sight East Hall
    Event daysDaily opening hours were not published in the extension captures beyond the 3-day date range
    Event dayscheck the official site as visitor registration opens in May 2027
    Register

    Ticket info

    Badge collection

    Visitor registration is mandatory for all attendees and is free of charge. Online visitor registration for SPORTEC 2027 is scheduled to launch in May 2027 on the official site. Bring your registration confirmation, a printed or digital badge QR code, and photo ID to the venue; badge collection is at the Tokyo Big Sight East Hall entrance area on arrival.

    Who runs the show

    Organisers

    SPORTEC実行委員会

    公益社団法人日本スポーツ・健康産業推進協会

    TSO International株式会社

    How the last edition performed

    Previous edition

    This edition

    2027

    Visitors: 45,000

    Exhibitors: 600

    Next edition

    Not announced yet

    Photos

    Impact

    A bigger and stronger platform

    Sportec + Health & Fitness Japan is the largest exhibition specializing in the sports and health industry in Japan, taking place from July 7 to 9, 2027, at Tokyo Big Sight. The event aims to increase sports participation and promote a healthier society, gathering over 600 exhibitors and 45,000 visitors from around the world. Sportec serves as a crucial platform for the sports and health industries, facilitating business discussions and partnerships that.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their products to a targeted audience of decision-makers, gain visibility in the market, and establish valuable connections that can lead to increased sales and partnerships. Sportec serves as a crucial platform for the sports and health industries, facilitating business discussions and partnerships that drive innovation and growth. It attracts key stakeholders from both public and private sectors, making it an essential event for industry. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Tokyo, Japan

    Why it matters

    Attending Sportec + Health & Fitness Japan - Tokyo 2026 on 2027-07-07 to 2027-07-09 in Tokyo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan Sportec + Health & Fitness Japan - Tokyo 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Sportec + Health & Fitness Japan - Tokyo 2026.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · JPY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    NRT

    Tokyo

    Primary international gateway serving Tokyo.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Live Max - Tokyo Shiomi Station Front

    budget
    Shiomi / Tokyo Bay area

    3.4

    Tokyo Bay Ariake Washington Hotel

    midscale
    Ariake, near Tokyo Big Sight

    3.8

    Mesm Tokyo, Autograph Collection

    upper upscale
    Takeshiba / central Tokyo

    4.5

    Tokyo Marriott Hotel

    upscale
    Shinagawa

    4.1

    JW Marriott Hotel Tokyo

    upscale
    Tamachi / central Tokyo

    4.4

    InterContinental Tokyo Bay

    upscale
    Takeshiba / Tokyo Bay

    4.3

    The Tokyo EDITION, Ginza

    luxury
    Ginza

    4.5

    The Tokyo EDITION, Toranomon

    luxury
    Toranomon

    4.2

    Fairmont Tokyo

    luxury
    Shiba / Tokyo Bay side

    4.6

    Local transport

    Get around the city with these convenient transport options.

    train_metro

    Estimated costTypical urban rail fare band JPY 180-500 (about USD 1.20-3.50) per journey depending on origin
    Best forKokusai-tenjijo Station (Rinkai Line) or Tokyo Big Sight Station (Yurikamome Line) to Tokyo Big Sight East Hall

    Both stations are within a short walking distance of the venue; Kokusai-tenjijo and Tokyo Big Sight stations are the standard arrival points named in venue access guides.

    bus

    Estimated costTypical airport bus fare band JPY 600-3,200 (about USD 4-22) depending on airport and route
    Best forAirport limousine bus from Haneda or Narita to Tokyo Big Sight / Ariake area hotels

    Airport bus services to the Bay area are referenced on the Tokyo Big Sight access page; buses stop at nearby hotels and the venue area.

    taxi

    Estimated costTypical taxi fare band JPY 4,000-8,000 (about USD 27-55) from central Tokyo; highway tolls may apply
    Best forCentral Tokyo or Haneda Airport to Tokyo Big Sight

    On-site parking is available at the Conference Tower, East Halls and South Halls underground and permanent parking areas, with traffic control during large shows.

    taxi

    Estimated costJPY 6,000–12,000 taxi to the venue district
    Best forTokyo (NRT) to Tokyo International Exhibition Center (Tokyo Big Sight)

    Primary international gateway serving Tokyo.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser

    Japan maintains visa exemption arrangements with many countries for short-term business visits of up to 90 days. Confirm your nationality's current exemption status on the Ministry of Foreign Affairs of Japan website or with a Japanese embassy or consulate before booking.

    No ATA carnet information was found in the extension captures. Exhibitors planning to bring demonstration equipment into Japan should confirm temporary import procedures and documentation with TSO International Inc. or a licensed customs broker before shipping.

    Official visa page

    Weather

    Tokyo in July 2027 is hot and humid: average daily high around 28-30 C (82-86 F), overnight low around 22-23 C (73 F), with roughly 11-19 rainy days and 130-155 mm of monthly rainfall. Rain risk is highest in the first half of the month, so plan indoor backup time and pack light breathable clothing plus a compact umbrella.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Japan has fast nationwide mobile coverage. Prepaid data SIMs, eSIMs and pocket WiFi devices are widely available for business travellers; eSIM activation before arrival avoids airport queues. For video calls and VPN work, choose a plan with a generous data allowance, and note that pocket WiFi is useful for sharing a connection across laptop and phone during the show.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Tokyo.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: NRT

    Book flights to NRT (Tokyo) when possible for the shortest transfer to the venue.

    Visa

    Japan requires a short-term business visa for nationals of countries without a visa exemption. Visa-exempt nationals (including the United States, United Kingdom, most EU states, Australia, Canada and South Korea) may enter for business meetings, conferences and trade shows for up to 90 days without a visa. The visa does not permit paid employment in Japan. Requirements vary by nationality, so confirm on the Ministry of Foreign Affairs of Japan site or with the Japanese embassy or consulate before booking travel.

    Estimated cost: Government visa fee is about USD 30 for a single-entry short-term business visa (often waived for Indian nationals under reciprocal arrangements); commercial service fees vary by country.

    Processing: Typically 4-5 working days after a complete application is lodged at the Japanese embassy or consulate; allow extra time in peak season and for additional documentation requests.

    An inviting organisation or guarantor in Japan may need to send supporting documents directly to the applicant, not to the embassy. Apply through your nearest Japanese embassy or consulate or their designated visa application centre, and carry a printed invitation letter and event registration confirmation for immigration.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Tokyo (NRT): Primary international gateway serving Tokyo.. Allow road or rail time to Tokyo International Exhibition Center (Tokyo Big Sight); on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Tokyo International Exhibition Center (Tokyo Big Sight): Shiomi / Tokyo Bay area: Live Max - Tokyo Shiomi Station Front; Ariake, near Tokyo Big Sight: Tokyo Bay Ariake Washington Hotel; Takeshiba / central Tokyo: Mesm Tokyo, Autograph Collection.

    Ride-hail: Ride-hailing apps are commonly used in Tokyo; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Tokyo International Exhibition Center (Tokyo Big Sight).

    Parking: On-site parking is available at Tokyo International Exhibition Center (Tokyo Big Sight); confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: July 2027

    Temperature: Average daily high 28-30 C (82-86 F); average overnight low 22-23 C (73 F)

    Seasonality: July is one of Tokyo's wettest months, with roughly 11-19 rainy days and 130-155 mm of monthly rainfall. The rainy season typically tapers early in the month, so expect humid conditions with frequent afternoon showers.

    Packing: Pack light, breathable business-casual clothing for 28-30 C days and 22-23 C nights. Bring a compact umbrella or light rain shell, moisture-wicking shirts, spare socks, comfortable walking shoes, and a small towel. Carry a power bank and, for laptops, a plug adapter for Japan's Type A/B sockets. Hotel and venue air conditioning is strong, so a light layer helps indoors.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · Entry visa

    USD 30 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are evaluating the Japanese sports and health market, need to compare suppliers or find distribution partners, and can travel for two to three days.

    Best for

    Sports and fitness equipment buyers, gym and club operators, physiotherapy and rehabilitation professionals, and wellness brand managers who want to source products and meet Japanese distributors in three days.

    Min. budget

    $1,200.00

    Timeline

    4-6 weeks for visa, flights and Tokyo Bay hotel booking ahead of the July peak season.

    Risks

    July is peak summer travel season in Tokyo, so Ariake and Odaiba hotel rates rise sharply and close out early.

    Business visa processing needs a complete invitation pack, so late applications risk missing the show.

    Japanese summer heat and humidity can slow on-site walking between East Hall and the station.

    exhibit

    You have a Japan market entry plan, a defined distributor or OEM target list, and budget for stand build plus travel.

    Best for

    Sports equipment manufacturers, fitness technology suppliers, sportswear and footwear brands, and rehabilitation or sports-medicine companies targeting Japanese distributors, gym chains and government sports programmes.

    Min. budget

    $8,000.00

    Timeline

    4-6 months for stand booking, design and build, freight and customs clearance, staff travel and lead-capture set-up.

    Risks

    Prime East Hall space is allocated early, so late applicants may be placed away from main visitor traffic.

    Shipping demonstration equipment into Japan requires customs documentation and may face clearance delays.

    July hotel and flight demand around Tokyo Big Sight pushes exhibitor travel costs higher.

    skip

    The Japanese market is not in your current commercial plan and you cannot resource post-show follow-up.

    Best for

    Companies with no Japanese or Asian sales channel, no distributor follow-up capacity, and no near-term plan to sell into the sports or health sector.

    Timeline

    No timeline required at this time.

    Risks

    Missing the show means missing the largest gathering of Japanese sports and health industry buyers and government sports bodies.

    FAQs & glossary

    Answers

    Frequently asked

    What are the event dates?
    The event will take place from July 7 to 9, 2027.
    Where is the event held?
    The event will be held at Tokyo International Exhibition Center (Tokyo Big Sight).
    How can I register to visit?
    Visitor registration is required and can be done for free through the official website.
    Is there an admission fee?
    Visitor registration is free, but an admission fee may apply for those who do not register in advance.
    What is the expected number of visitors?
    The event expects to attract over 45,000 visitors.

    Glossary

    1
    Exhibitor
    A company or organization that displays products or services at the event.
    2
    Visitor
    An individual attending the event to explore products, services, and networking opportunities.
    3
    Registration
    The process of signing up to attend the event, usually required in advance.
    4
    Floor Plan
    A layout of the exhibition space showing the arrangement of booths and facilities.
    5
    Networking
    The act of interacting with other professionals to exchange information and develop business relationships.
    6
    Trade Show
    An exhibition where businesses showcase their products and services to potential buyers.

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    SPORTEC

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