Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Sport Casual Moscow 2027 is an exhibition dedicated to the pre-order of sports and casual clothing, footwear, and accessories. The event aims to unite companies in the sports industry for collaborative pre-ordering.
It features a main exhibition area for sports and children's collections, along with thematic exhibitions such as 'Sport Equip', 'Fitness Club', and 'Technologies'. Sport Casual Moscow 2027 takes place in Moscow, Russia.
TL;DR
- 1Dates and Venue: Sport Casual Moscow 2027 runs from January 18 to 20, 2027, at the Izmailovo Alpha Hotel, Moscow.
- 2Scale and Focus: This exhibition showcases sports, casual, and outdoor clothing, footwear, and accessories.
- 3Organiser: The event is supported by the Ministry of Industry and Trade of the Russian Federation.
- 4Buyer Authority: Attendees include representatives from multi-brand stores, retail chains, and sports associations.
- 5Entry: Registration is required for entry; the event is B2B only.
Why visit
Sport Casual Moscow brings sports and casual apparel buyers to the Izmailovo venue complex in mid-January 2027. Retail chain buyers, multi-brand store owners and outdoor equipment retailers use the show to compare outerwear, activewear and casual collections from Russian and international suppliers ahead of the next buying cycle.
Why exhibit
Exhibiting at Sport Casual Moscow 2027 provides access to targeted buyers from retail chains and multi-brand stores. This exhibition showcases sports, casual, and outdoor clothing, footwear, and accessories. Attendees include representatives from multi-brand stores, retail chains, and sports associations.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Multi-brand sportswear store buyers
Retail chain apparel buyers
Outdoor and equipment retailers
Sports club and federation procurement staff
Casual fashion wholesale buyers
E-commerce apparel category managers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of sports clothing and accessories
Suppliers of outdoor equipment
Retailers of active wear
Companies specializing in children's clothing
Brands focusing on sustainable fashion
Distributors of technical textiles
Product categories
Key solution areas showcased across the event.
High-tech clothing and footwear for extreme sports
Functional outerwear for the whole family
Children's clothing for sports and active leisure
Fitness apparel and swimwear
Casual clothing and footwear
Camping gear and accessories
Location & Facilities
Venue
Izmailovo Alpha Hotel
71 Izmailovskoe Shosse, Moscow, Russia
Facilities
Parking
Moscow in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Moscow in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Moscow for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
18 – 20 January 2027:10:00 AM – 6:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Moscow, Russia
Why it matters
On 2027-01-18 to 2027-01-20, Sport Casual Moscow 2027 in Moscow covering High-tech clothing and footwear for extreme sports, Functional outerwear for the whole family, Children's clothing for s gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · RUB
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hyatt Regency Moscow Petrovsky Park
4-star
Petrovsky ParkUSD 150–190 / night
Rated 4.5 by guests in Google Travel listing; breakfast and parking at extra charge, free Wi-Fi, indoor pool, hot tub, fitness centre, pet-friendly.
Hotel Ladomir
3-star
MoscowUSD 95–122 / night
Shown as a discounted option on Google Travel, roughly 40% below its usual rate; free Wi-Fi, air conditioning, full-service laundry, kid-friendly.
Mini-Otel Art Galaktika
2-star
MoscowUSD 150–202 / night
Budget mini-hotel with free Wi-Fi, breakfast, parking, kid-friendly and smoke-free property.
Izmailovo Alfa Hotel
hotel complex
IzmailovoUSD 150–202 / night
Referenced in transport routes as a practical base near the Izmailovo venue complex; airport arrival instructions published for Sheremetyevo and other gateways.
sourceLocal transport
Get around the city with these convenient transport options.
Metro and bus
Estimated costRUB 2-8 typical single public transport journey (confirm before travel)
Best forCity-wide Moscow network to the Izmailovo district
Moscow Transport portal and Troika card guides cover metro, bus and tram fares; the Izmailovo area is served by metro and bus routes.
Aeroexpress / rail
Estimated costRUB typical airport or regional rail single journey (confirm before travel)
Best forSheremetyevo International Airport (SVO) to Moscow
Airport rail and bus options to the city centre are documented by Russiable and AirMundo; onward metro or taxi to the Izmailovo district.
Taxi / transfer
Estimated costRUB typical taxi or rideshare to the venue district (confirm before travel)
Best forMoscow airports to city hotels including Izmailovo Alfa Hotel
Rome2rio lists six options from Vnukovo Airport to Izmailovo Alfa Hotel; pre-booked transfers are available via GetTransfer.
taxi
Estimated costApprox. RUB taxi/rideshare from VKO to venue (estimate; confirm before travel)
Best forVnukovo International Airport (VKO) to Moscow
taxi
Estimated costApprox. RUB taxi/rideshare from DME to venue (estimate; confirm before travel)
Best forDomodedovo International Airport (DME) to Moscow
Weather
Mid-January in Moscow is deep winter, with sub-zero temperatures, snow and short daylight hours. Air quality in the forecast period showed elevated PM2.5 (around 46.9 µg/m3, US AQI near 115), so sensitive travellers should check local advisories.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and signage
Metro and station signage is in Russian Cyrillic; keep the Cyrillic spelling of the venue and hotel to show taxi drivers.
Cash and cards
The local currency is the Russian ruble (RUB); carry some cash for small purchases while relying on cards for hotels and larger bills.
Winter etiquette
Moscow venues and hotels are heated, so dress in layers that can be removed indoors; outdoor waiting times in January can be cold.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights showed limited results on the New York JFK to Moscow SVO route for 18 Jan 2027, with the cheapest options involving connections (for example via Casablanca or Boston and Abu Dhabi) and prices from about RUB 142,602. Compare routings and confirm baggage allowances before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Moscow; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Izmailovo Alpha Hotel: Petrovsky Park: Hyatt Regency Moscow Petrovsky Park; Moscow: Hotel Ladomir; Moscow: Mini-Otel Art Galaktika.
Ride-hail: Ride-hailing apps are commonly used in Moscow; confirm local availability before travel.
Public transit: Moscow's metro, bus and tram network is run under the Moscow Transport portal; pay per journey with a Troika card. From Sheremetyevo, Vnukovo or Domodedovo airports, take an airport rail or bus link into central Moscow and continue by metro to the Izmailovo district near the venue.
Parking: On-site parking is available at Izmailovo Alpha Hotel; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Sub-zero winter conditions expected in mid-January; pack for freezing temperatures and snow.
Seasonality: January is a snow season in Moscow rather than a rain season; expect snow cover and icy pavements.
Packing: Thermal base layers, insulated waterproof boots with grip, a heavy winter coat, hat, gloves and scarf; allow extra time for snowy transport.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Sport Casual Moscow 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm trade visitor registration, badge collection point and hall opening times with Sport Casual Moscow organiser
T-2
Check that your Russian visa is issued and carry printed copies of the visa, passport and invitation letter if applicable
T-3
Book flights to Moscow Sheremetyevo (SVO), Vnukovo (VKO) or Domodedovo (DME) and confirm arrival terminal
T-4
Reserve a hotel in the Izmailovo district or along a convenient metro line to the venue
T-5
Plan airport transfer by Aeroexpress, airport bus, metro or pre-booked taxi and note the journey time to Izmailovo
T-6
Arrange a Troika card or contactless payment method for Moscow metro, bus and tram travel
T-7
Download the Sport Casual Moscow floor plan and shortlist exhibitors in sports, outdoor and casual apparel categories
T-8
Request catalogues, price lists and sample availability from priority suppliers, and book meetings where the organiser offers scheduling tools
T-9
Pack insulated winter clothing, waterproof footwear and warm accessories for Moscow January conditions
T-10
Prepare buyer credentials, company profile and sourcing brief to share with exhibitors on site
T-11
Check Moscow air quality and weather advisories, and note any health precautions for sensitive travellers
T-12
Save the venue address, organiser contact details and emergency numbers in your phone before departure
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Moscow
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Sport Casual Moscow 2027 registration concourse
Moscow
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Moscow
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsRUB 190.00
- Per diem × 2RUB 150.00
Estimated totalRUB 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Sport Casual Moscow 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Sport Casual Moscow 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing High-tech clothing and footwear for extreme sports solutions and benchmarking suppliers at Sport Casual Moscow 2027 in Moscow.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching High-tech clothing and footwear for extreme sports products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Moscow show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does Sport Casual Moscow take place?
The 2027 edition runs at the Izmailovo venue complex in Moscow; exact dates should be confirmed on the organiser site before booking travel.
Which airports serve Moscow for the fair?
Sheremetyevo (SVO), Vnukovo (VKO) and Domodedovo (DME) are the main gateways, each with rail, bus or taxi links to the city and the Izmailovo district.
Where should I stay for Sport Casual Moscow?
The Izmailovo Alfa Hotel area is the closest base to the venue complex; Petrovsky Park offers 4-star options such as Hyatt Regency Moscow Petrovsky Park, and budget travellers can use mini-hotels like Mini-Otel Art Galaktika.
How do I get around Moscow during the fair?
Use the metro, bus and tram network with a Troika card; airport rail links connect Sheremetyevo, Vnukovo and Domodedovo to central Moscow, and taxis or pre-booked transfers cover direct hotel trips.
What is the weather like in Moscow in January?
Mid-January is deep winter with sub-zero temperatures and snow; pack insulated, waterproof clothing and allow extra time for transport.
Glossary
- Sport Casual Moscow
- Apparel trade fair in Moscow focused on sports, outdoor and casual clothing lines, held at the Izmailovo venue complex and aimed at buyers, brands and suppliers in the sport-casual segment.
- Sports casual apparel
- Clothing that blends athletic functionality with everyday styling, including joggers, hoodies, performance T-shirts, softshell jackets and athleisure pieces shown by exhibitors at Sport Casual Moscow.
- Outdoor apparel
- Garments and accessories designed for hiking, trekking, skiing and other outdoor activities, typically using waterproof, windproof or insulating materials; a core category for buyers sourcing at the show.
- Knitwear
- Garments made from knitted yarns such as sweaters, cardigans, pullovers and knit tops; a regular apparel category at Sport Casual Moscow for autumn/winter and transitional collections.
- Private label / OEM
- Production model in which a retailer or brand commissions a manufacturer to make garments under its own label. Buyers at the fair use private-label suppliers to build own-brand sportswear and casual ranges.
- Minimum order quantity (MOQ)
- The smallest number of units a manufacturer will produce for a given style or colourway. MOQs are a key negotiation point when apparel buyers shortlist suppliers at Sport Casual Moscow.
- Collection calendar
- The seasonal schedule that apparel brands and retailers use to plan design, sourcing, production and delivery. A January fair in Moscow typically supports autumn/winter and transitional range planning.
- Sourcing agent
- An intermediary who helps brands and retailers find factories, manage sampling, negotiate prices and coordinate production. Agents active in the Russian apparel market use events such as Sport Casual Moscow to meet suppliers.
- Izmailovo venue complex
- Large exhibition and hotel complex in eastern Moscow that hosts Sport Casual Moscow; it includes exhibition halls and nearby hotels such as the Izmailovo Alfa Hotel.
- Troika card
- Rechargeable smart card used to pay for Moscow metro, bus, tram and other municipal transport journeys; visitors can top up at metro stations and use it to reach the Izmailovo district.
- Aeroexpress
- Rail service linking Moscow airports, including Sheremetyevo, Vnukovo and Domodedovo, to central city stations; passengers then continue by metro or taxi to the Izmailovo venue area.
- Business visa invitation
- A document often required for Russian business visa applications, issued by a host organisation or authorised travel provider. Trade visitors should ask the organiser or their Russian host about invitation procedures before applying.
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Also known as
Alternate names and search phrases for this event.
- Sport Casual Moscow 2027
- outdoor clothing fair Moscow
- Moscow Russia
- Leather, Footwear and Tanning Trade Fair Moscow 2027
- Sportswear
- Outdoor Equipment
- Active Wear
- Leather, Footwear and Tanning Trade Fair Exhibition Moscow
- High-tech clothing and footwear for extreme sports
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Sources
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References
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Publishers
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Date checked
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Sport Casual Moscow
- event_website
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