Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
SPORT ACHAT HIVER 2027 is the premier B2B trade show for the ski and snowboard industry, taking place from 25-27 January at Alpexpo in Grenoble, France.
This event brings together over 500 brands and 4,000 professionals, providing a unique opportunity for buyers to discover new collections, meet suppliers, and prepare for the upcoming season.
SPORT ACHAT HIVER 2027 takes place in Grenoble, France.
TL;DR
- 1Dates and Venue: SPORT ACHAT HIVER 2027 runs from 25-27 January 2027 at Alpexpo, Grenoble, France.
- 2Scale and Focus: The event features over 500 brands and attracts 4,000 industry professionals.
- 3Organiser: Hosted by Sportair, with registration available on their official website.
- 4Buyer Authority: Retailers, e-commerce businesses, and industry decision-makers attend to source new products.
- 5Entry: Free for retail buyers; €90 for other professionals.
Why visit
Attendees can discover the latest collections from top brands, meet key suppliers, and network with industry professionals. The event offers a comprehensive view of the upcoming season's offerings, making it a must-attend for serious buyers. With over 500 brands participating, visitors will have the chance to explore a wide range of products, from ski equipment to outdoor apparel, ensuring they are well-prepared for the next season.
Why exhibit
Exhibiting at SPORT ACHAT HIVER provides brands with direct access to key decision-makers in the ski and snowboard markets. This is an opportunity to showcase new products, connect with retailers, and expand distribution channels. The event is designed to facilitate meaningful business connections, helping exhibitors to grow their market presence and engage with a targeted audience of industry professionals.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent ski and snowboard retailers buying hardgoods and softgoods for the 2027-28 winter season
Multisport and outdoor retail chains sourcing mountain footwear, apparel and accessories
Buying groups and purchasing managers comparing pre-season ranges from ski, snowboard and outdoor brands
E-commerce and omni-channel buyers looking for winter sports product stories and drop calendars
Rental fleet operators and mountain sports schools sourcing durable rental skis, boots and helmets
Resort shop owners and mountain hospitality buyers purchasing branded apparel and lifestyle ranges
Footwear specialists evaluating alpine, snowboard and apres-ski footwear lines
Category managers for protection, helmets, goggles and technical accessories
Lifestyle and streetwear buyers scouting snow-inspired apparel capsules
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Ski and snowboard hardgoods brands presenting alpine, freeride, touring and park ranges
Ski boot, binding and helmet manufacturers with technical and rental-focused lines
Outdoor and mountain apparel brands showing insulated, shell and base-layer collections
Footwear suppliers for alpine, snowboard, hiking and apres-ski categories
Accessory and protection producers: goggles, gloves, back protectors, tuning and wax products
Rental fleet and workshop equipment suppliers serving mountain retailers
Point-of-sale, e-commerce and retail technology providers for winter sports shops
Textile mills and material innovators supplying waterproof, breathable and recycled fabrics
Lifestyle and snow-culture brands extending into apparel and accessories
Product categories
Key solution areas showcased across the event.
Alpine skis, freeride skis and touring skis
Snowboards, splitboards and snowboard boots
Ski boots, bindings and DIN settings
Helmets, goggles and back protection
Insulated ski jackets, shells and base layers
Mountain footwear and apres-ski shoes
Gloves, hats, socks and technical accessories
Tuning, waxing and workshop equipment
Rental fleet skis, boots and snowboards
Bags, luggage and travel accessories
Point-of-sale systems, e-commerce and retail software
Waterproof, breathable and recycled textile materials
Location & Facilities
Venue
Alpexpo
2 avenue d’Innsbruck, 38100 Grenoble, France
Facilities
Parking
Alpexpo in Grenoble typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Alpexpo in Grenoble typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Alpexpo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Sportair
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Grenoble, France
Why it matters
On 2027-01-25 to 2027-01-27, SPORT ACHAT HIVER 2027 in Grenoble covering Ski equipment and accessories, Snowboard gear, Outdoor apparel and footwear, Lifestyle products, Point-of-sale solutions gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Chateau de la Commanderie
4-star
GrenobleUSD 143 / night
Captured Google Hotels rate for late January 2027; breakfast charged separately. Confirm live rate and cancellation terms.
Breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, spa, bar
Tempologis - Le Chateau de la Rochette
apartment-style
GrenobleUSD 99 / night
Captured Google Hotels rate for late January 2027; verify apartment type and shuttle schedule at booking.
Free Wi-Fi, free parking, air conditioning, breakfast, kitchen in rooms, airport shuttle, full-service laundry, kid-friendly, smoke-free
Ysotop Hotel Grenoble
4-star
GrenobleUSD 150–190 / night
Approximate late-January 2027 band based on captured Google Hotels data; confirm room type and parking fee.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, bar, restaurant, kitchen in some rooms
Okko Hotels Grenoble Jardin Hoche
midscale
Grenoble, Jardin HocheUSD 150–190 / night
Approximate late-January 2027 band based on captured Google Hotels data; confirm live rate and inclusions.
Central location in the Jardin Hoche area; check current room amenities with the property
Local transport
Get around the city with these convenient transport options.
tram
Estimated costCost TBA
Best forGrenoble city centre to Alpexpo (tram line A, Alpexpo stop)
Confirm current TAG tram fares and validate the ticket before boarding.
taxi
Estimated costCost TBA
Best forGrenoble Alpes-Isere Airport (GNB) to Alpexpo
Approximate metered taxi fare; confirm with the operator and allow for traffic.
coach
Estimated costCost TBA
Best forGrenoble Alpes-Isere Airport (GNB) to Alpexpo
Check airport coach or shuttle schedules; not all flights connect with a direct service.
taxi
Estimated costCost TBA
Best forLyon-Saint Exupery Airport (LYS) to Alpexpo
Long-distance taxi estimate; compare with rail plus tram. Confirm fare before departure.
rail + tram
Estimated costCost TBA
Best forLyon-Saint Exupery Airport (LYS) to Alpexpo
Rail fare varies by service and booking time; add a local tram ticket. Confirm connections.
taxi
Estimated costCost TBA
Best forGeneva Airport (GVA) to Alpexpo
Cross-border long-distance taxi estimate; check border and luggage conditions. Confirm fare.
parking
Estimated costCost TBA
Best forAlpexpo on-site parking
Approximate daily parking band; confirm current venue tariff and hall access.
taxi
Estimated costCost TBA
Best forClermont-Ferrand Auvergne Airport (CFE) to Alpexpo
Weather
January is mid-winter in Grenoble: cold days, frequent frost at night, and a mix of rain in the valley and snow on higher ground. Valley fog can occur. Check a short-range forecast before travel and allow for cold mornings at the Alpexpo fairground.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming rules apply for EU-issued SIMs; travellers from outside the EU should check their operator's France plan. eSIM and local prepaid SIMs are widely available in Grenoble. Confirm venue Wi-Fi access and credentials with the organiser or Alpexpo before relying on it for stand demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Trade event context
Sport Achat is a Grenoble winter-sports trade event at Alpexpo. Confirm badge eligibility and opening hours with the organiser before travelling.
Language
French is the local language; exhibitor and buyer meetings may be in French or English. A few French phrases help in shops and taxis.
Winter setting
Grenoble sits below the Chartreuse and Vercors massifs. January days are cold; build in time for weather delays on mountain roads.
Business etiquette
French trade meetings often start with a handshake and a short introduction; confirm appointments in advance and allow time for pre-season order discussions.
Tipping
Service is usually included in French restaurant bills; leaving a small extra amount for good service is common but not obligatory.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
For January 2027, a Paris CDG to Grenoble GNB search returned no direct flight options. Captured alternatives via Google Flights included Lyon-Saint Exupery (LYS) from EUR 143, Geneva (GVA) from EUR 153 and Clermont-Ferrand (CFE) from EUR 147. A direct Gare de Lyon to Lyon Part-Dieu rail option was also captured at 1h53. Compare rail-plus-tram connections to Alpexpo before booking air, and confirm live fares.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Grenoble; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Alpexpo: Grenoble: Chateau de la Commanderie; Grenoble: Tempologis - Le Chateau de la Rochette; Grenoble: Ysotop Hotel Grenoble.
Ride-hail: Ride-hailing apps operate in Grenoble, but availability can be thin late at night or in bad weather. Pre-book airport transfers and keep a taxi number as backup; confirm the pickup point at Alpexpo with the venue.
Public transit: Grenoble's tram and bus network connects the city centre to Alpexpo; tram line A serves the Alpexpo stop. Buy and validate a ticket before boarding, and check the operator's timetable for show-week service levels.
Parking: Alpexpo has on-site parking; expect paid daily parking during the show. Confirm current tariffs, accessible spaces and hall access on the venue or organiser site, and arrive early on the first morning.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 1-7 C daytime; night often near or below freezing. Confirm the forecast before travel.
Seasonality: Mid-winter: rain in the valley can turn to snow on higher ground; valley fog and cold mornings are possible. Check a short-range forecast.
Packing: Pack insulated layers, a waterproof shell, warm footwear, gloves and a hat. Indoor exhibition halls can be warm, so dress in layers; bring comfortable shoes for walking the halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SPORT ACHAT HIVER 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Book rail or air to Lyon-Saint Exupery (LYS) or Grenoble Alpes-Isere (GNB); compare transfer time to Alpexpo.
Day 2
Reserve a hotel in central Grenoble or near Alpexpo; captured late-January rates ranged from about USD 99 to USD 190 per night.
Day 3
Map tram line A to the Alpexpo stop and plan to buy local transit tickets on arrival.
Day 4
Build a target exhibitor list across skis, snowboards, boots, apparel and accessories.
Day 5
Schedule buyer meetings and note pre-season order deadlines.
Day 6
Check the Grenoble forecast and pack insulated layers, waterproof footwear and gloves.; Download offline maps, confirm airport transfer, and save booking confirmations.
Day 7
Arrive early for badge collection and hall orientation.
Day 8
Confirm badge or invitation status with the organiser and check sport-achat.com/schedule for programme updates.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Alpexpo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SPORT ACHAT HIVER 2027 registration concourse
Alpexpo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Alpexpo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SPORT ACHAT HIVER 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SPORT ACHAT HIVER 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Ski equipment and accessories and Snowboard gear solutions and benchmarking suppliers at SPORT ACHAT HIVER 2027 in Grenoble.
Min. budget
$491.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Ski equipment and accessories and Snowboard gear products who need qualified meetings with the event's trade audience.
Min. budget
$2,209.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Grenoble show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Sport Achat?
Sport Achat is a winter sports trade event held at Alpexpo in Grenoble, France. The official site is sport-achat.com, with a schedule page at sport-achat.com/schedule.
When is Sport Achat 2027?
The 2027 edition is listed for January 2027 at Alpexpo, Grenoble. Confirm exact dates on the official schedule page before booking travel.
Where is Alpexpo?
Alpexpo is Grenoble's exhibition centre, south of the city centre. Tram line A serves the Alpexpo stop; confirm current timetables with the local operator.
Who attends Sport Achat?
The show is aimed at winter sports retailers, buying groups, rental operators, mountain shops and outdoor buyers sourcing ski, snowboard, apparel and accessory ranges. Confirm badge eligibility with the organiser.
How do I get to Alpexpo from Grenoble Alpes-Isere Airport (GNB)?
GNB is the closest regional airport. Take a taxi or pre-booked coach to Alpexpo, or connect via Grenoble city centre and tram line A. Approximate taxi fare EUR 55-70; confirm with the operator.
Which airports serve Grenoble for the show?
GNB is the regional gateway; Lyon-Saint Exupery (LYS) and Geneva (GVA) are larger international alternatives with rail and road connections to Grenoble. Clermont-Ferrand (CFE) is a further option. Compare transfer time and cost before booking.
Is there parking at Alpexpo?
Alpexpo has on-site parking; confirm daily rates and hall access on the venue or organiser site.
What is the weather like in Grenoble in January?
Expect cold winter conditions, roughly 1-7 C daytime and often near or below freezing at night. Rain or snow is possible; check a short-range forecast and pack layers.
Can I register on-site?
Registration and badge policy are set by the organiser; check sport-achat.com before travelling and carry a printed or digital confirmation.
Are there hotels near Alpexpo?
Grenoble has a range of hotels, including options around the city centre and Jardin Hoche. Captured late-January 2027 rates for selected properties ranged from about USD 99 to USD 190 per night; confirm live prices before booking.
Glossary
- Hardgoods
- Skis, snowboards, boots, bindings and helmets - the durable equipment core ordered by winter sports retailers at Sport Achat.
- Softgoods
- Apparel, base layers, midlayers and accessories bought alongside hardgoods for a shop's winter range.
- Pre-season order
- Retailers commit to next winter's stock months ahead; Sport Achat's January timing sits in the winter 2027-28 buying cycle.
- All-mountain ski
- A ski width and flex designed for mixed piste and light off-piste use, a common category for French resort shops.
- Splitboard
- A snowboard that separates into touring skis for uphill travel, shown by backcountry-focused brands.
- DIN setting
- The release-force setting on ski bindings, adjusted to a skier's weight and ability by a certified technician.
- Rental fleet
- Durable skis, boots and helmets bought in volume by resort shops and mountain schools for seasonal hire.
- Apres-ski
- Footwear and lifestyle apparel worn off the slopes, a growing category for mountain retailers.
- Waterproof rating
- A fabric's resistance to water pressure, usually expressed in mm, used to compare shell and ski apparel.
- Piste ski
- A ski tuned for groomed resort runs, typically narrower than freeride models.
- Freeride
- Off-piste-oriented skis and snowboards built for deep snow and unmarked terrain.
- Pre-order window
- The period when retailers place seasonal commitments; confirm brand deadlines with exhibitors at the show.
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Also known as
Alternate names and search phrases for this event.
- Ski trade show France
- Snowboard exhibition Grenoble
- Outdoor trade fair 2027
- B2B ski show
- SPORT ACHAT HIVER 2027 Grenoble
- SPORT ACHAT HIVER Grenoble 2027
- SPORT 2027
- SPORT Grenoble 2027
- ACHAT 2027
- ACHAT Grenoble 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.