Trade show
Spielwarenmesse Nuremberg 2027
Spielwarenmesse is the world's leading trade fair for toys, held annually in Nuremberg, Germany. The next edition takes place from February 2–6, 2027, at Messezentrum Nürnberg. It features over 2,300 exhibitors from 68 countries, product showcases, trend forums, and networking events.
Spielwarenmesse is the world's leading trade fair for toys, held annually in Nuremberg, Germany. The next edition takes place from February 2–6, 2027, at Messezentrum Nürnberg. It features over 2,300 exhibitors from 68 countries, product showcases, trend forums, and networking events.
Event details
- Dates: 2–6 Feb 2027
- Venue: Messezentrum Nürnberg
- Industry: Spielwaren, Toys, Games, Hobbies, Children's Products, Licensing, Kids Products
- Category: Trade show
Audience scale
- Exhibitors: 2,313+
- Attendees: 59,000+
Why exhibit
Spielwarenmesse is the world's largest B2B platform for toys, attracting international decision-makers, buyers, and media. Exhibitors gain unparalleled visibility, network with top retailers, and showcase innovations to a global audience. With over 2,300 exhibitors from 68 countries, it's the ideal event to launch products and expand market reach.
Why visit
Attendees discover the latest toy trends, innovations, and market insights. The fair offers a comprehensive program including the Toy Business Forum, networking events, and special showcases like ToyAward and New Product Gallery. It's a must-attend for retailers, distributors, and industry professionals seeking business opportunities and inspiration.
Exhibitor profile
- Toy Manufacturers
- Game Publishers
- Hobby & Model Making
- Licensing & Branded Products
- Baby & Toddler Articles
- Educational Toys
- Electronic Toys
- Outdoor & Sports Toys
- Festival & Party Articles
- Dolls & Plush Toys
- Wooden Toys
- Creative & Craft Supplies
- Stationery & School Supplies
- Toy manufacturers
- Game publishers
- Startups
- Licensors
- Brand owners
- Licensing Agents
- Startups in Toy Sector
- Children's Product Brands
- Educational Toy Producers
- Outdoor & Sports Toy Makers
Visitor profile
- Retail Buyers
- Wholesalers
- Importers/Exporters
- Chain Store Purchasers
- Independent Retailers
- Media & Journalists
- Industry Analysts
- Licensing Professionals
- Startup Scouts
- Toy Designers
- Marketing Managers
- Product Developers
- Retail buyers
- Distributors
- Media representatives
- Licensing professionals
- E-commerce Managers
Industries
- Spielwaren
- Toys
- Games
- Hobbies
- Children's Products
- Licensing
- Kids Products
Organisers
- Spielwarenmesse eG