Trade show

    Spielwarenmesse 2027

    Spielwarenmesse 2027 is the world's largest trade fair for toys and games, held from 2 to 6 February 2027 at the Messezentrum Nürnberg in Germany. It serves as the industry's central ordering and communication platform, presenting the year's innovations, market knowledge and upcoming trends across all toy product groups. The event also offers a rich programme including the Toy Business Forum, ToyTrends, ToyAward, StartupArea and the Value of Play Conference. It is a pure B2B fair, open only to registered trade visitors.

    Dates

    Feb 2 – 6, 2027

    City / country

    Nürnberg, Germany

    Venue

    Nürnberg

    20 Floor Picks

    Matched booths for Spielwarenmesse 2027

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    Notable exhibitors

    Companies exhibiting at Spielwarenmesse 2027 include 1 CONZEPT APS, 2C OYUNCAK IML SAN VE TIC LTD STI, 2Indigo BV, 3ACE INTERNATIONAL and 3DCenter, s.r.o.

    • 1 CONZEPT APS
    • 2C OYUNCAK IML SAN VE TIC LTD STI
    • 2Indigo BV
    • 3ACE INTERNATIONAL
    • 3DCenter, s.r.o.
    • Exhibiting at Spielwarenmesse 2027 gives your brand access to the world's largest B2B platform for the toy industry, connecting you with international buyers, distributors and retail chains.
    • You can present your latest products and innovations to a global trade audience, build new partnerships and expand into new markets.
    • The fair's focus topics, awards and special areas provide additional visibility and media exposure.
    • With registration open since 27 January 2026, early booking secures prime stand locations.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    16 categories represented

    • Toy manufacturers
    • Doll and plush toy producers
    • Baby and toddler product suppliers
    • Wooden and sustainable toy makers
    • School supplies and stationery brands
    • Creative and craft product companies
    • Technical and educational toy developers
    • Electronic toy manufacturers

    Who Attends

    Visitor Profile

    13 audience types

    • Toy retailers
    • Wholesalers and distributors
    • Department stores and chain stores
    • E-commerce and online retailers
    • Buyers and purchasing managers
    • Importers and exporters
    • Licensing managers
    • Marketing and brand professionals

    Coverage & Spotlights

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    Enquiry

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