Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Source Fashion is a premier fashion sourcing exhibition held at ExCeL London from January 19 to 21, 2027, connecting global manufacturers with verified buyers.
Dates
19–21 Jan 2027
City / country
London, United Kingdom
Venue
ExCeL London
Time
9:30 AM – 6:00 PM daily
Event overview
Source Fashion is Europe's leading fashion sourcing event, bringing together international manufacturers and verified buyers. Scheduled for January 19-21, 2027, at ExCeL London, the show offers a platform for networking, sourcing, and discovering sustainable fashion solutions.
With over 300 manufacturers and 4,000 buyers expected, it is an essential event for industry professionals looking to build long-term partnerships. Source Fashion takes place in London, United Kingdom.
TL;DR
Attending Source Fashion provides access to a diverse range of verified manufacturers and suppliers, allowing buyers to compare production options and discover sustainable materials. Dates and Venue: Source Fashion takes place from January 19 to 21, 2027, at ExCeL London. Buyer Authority: Attendees include sourcing directors, designers, and procurement teams. Entry: Registration is required; all seminar sessions are free for registered visitors.
Exhibiting at Source Fashion offers brands the opportunity to showcase their products to thousands of decision-makers in the fashion industry. Scale and Focus: The event features over 300 global manufacturers and 4,000 verified buyers. Organiser: Hosted by Hyve Group, known for leading trade shows in the fashion sector. Buyer Authority: Attendees include sourcing directors, designers, and procurement teams.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Royal Victoria Dock, 1 Western Gateway, London E16 1XL
ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at ExCeL London for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Hyve Group
How the last edition performed
Last edition
2026
Exhibitors: 305
Visitor countries: 19
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Source Fashion on 2027-01-19 to 2027-01-21 in London lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
London Heathrow
Heathrow is the main long-haul gateway for London and the best choice for intercontinental buyers. The Elizabeth line gives a direct rail run to Custom House for ExCeL; taxis are slow in weekday traffic. Confirm live times before travel
Approx. 35 km west of ExCeL London
to venue
Approx. 60-80 min by road; approx. 45-55 min by Elizabeth line to Custom House
by car
London Gatwick
Gatwick serves many European and leisure routes. Rail into London Bridge or Victoria then Jubilee line and DLR is usually faster than road transfer during the morning peak
Approx. 80 km south of ExCeL London
to venue
Approx. 75-95 min by road; approx. 60-75 min by Thameslink plus Jubilee line and DLR
by car
London Stansted
Stansted carries a large volume of European low-cost traffic. Stansted Express to Liverpool Street connects to the Jubilee line and DLR; road transfer is best outside peak hours
Approx. 60 km north-east of ExCeL London
to venue
Approx. 60-80 min by road; approx. 70-85 min by Stansted Express plus tube and DLR
by car
London Luton
Luton is served by a dedicated shuttle to Luton Airport Parkway for Thameslink trains to St Pancras, then onward tube and DLR. Allow extra time with bulky sample luggage
Approx. 55 km north-west of ExCeL London
to venue
Approx. 65-85 min by road; approx. 65-80 min by shuttle or train to central London then Jubilee line and DLR
by car
London City
London City is the closest airport to the Royal Docks and ideal for European business travellers. The DLR runs directly from the airport to the ExCeL area, making it the fastest arrival option on show mornings
Approx. 3 km east of ExCeL London
to venue
Approx. 10-15 min by road; approx. 5-10 min by Docklands Light Railway to Custom House
by car
London Southend
Southend is a smaller gateway used by a limited set of European routes. Rail via Stratford is the sensible connection for ExCeL; check that your arrival time still allows a same-day transfer
Approx. 60 km east of ExCeL London
to venue
Approx. 60-75 min by road; approx. 50-65 min by Greater Anglia rail to Stratford then DLR or Jubilee line
by car
A range of accommodation options near the venue and across key areas.
Courtyard by Marriott London City Airport
4.7
Closest full-service option to the Royal Docks with parking and a fitness centre; captured Google Hotels pricing for the 19-21 January 2027 window was around INR 15,026, so treat the USD band as an approximate nightly range and recheck in GBP.
London Marriott Hotel Canary Wharf
4.3
Canary Wharf location with Jubilee line and DLR connections to Custom House; captured pricing for the 19-21 January 2027 window was around INR 34,598, the highest of the captured set, so expect the upper end of the band during show week.
Holiday Inn Express London - Greenwich by IHG
4.0
Value option south of the river with parking and pet-friendly rooms; captured pricing for the 19-21 January 2027 window was around INR 8,713, the lowest of the captured set. Greenwich to ExCeL is a DLR or Jubilee line plus DLR journey.
Holiday Inn Express London-Royal Docks, Docklands by IHG
4.1
Walking-distance positioning for ExCeL with parking and free Wi-Fi; captured pricing for the 19-21 January 2027 window was around INR 13,764. Useful if you want to avoid daily DLR transfers entirely.
Holiday Inn Express London - Stratford by IHG
4.3
Stratford puts you on the Jubilee line, Greater Anglia and the DLR network with easy access to ExCeL; captured pricing for the 19-21 January 2027 window was around INR 11,364. Parking and free Wi-Fi on site.
Radisson RED London Greenwich The O2
4.1
Design-led option on the Greenwich Peninsula near The O2, with North Greenwich Jubilee line and DLR links to the Royal Docks; captured pricing for the 19-21 January 2027 window was around INR 10,733. Pet-friendly with parking.
Get around the city with these convenient transport options.
DLR
Shortest airport-to-venue hop in London: the DLR runs directly from the airport into the Royal Docks and Custom House is a short walk from the ExCeL entrances.
Elizabeth line
Direct Elizabeth line service from Heathrow terminals to Custom House, roughly 45-55 minutes. Avoid the Heathrow Express, which is faster into Paddington but requires a costly cross-London transfer.
London Underground
Cheaper than the Elizabeth line but slower, with a change at Green Park onto the Jubilee line and a further change onto the DLR at Canning Town. Workable with light luggage only.
National rail
Thameslink to London Bridge is the quickest rail option, then Jubilee line to Canning Town and DLR to Custom House. Buy a through ticket or use contactless for the whole journey.
Stansted Express
Rail into Liverpool Street then Jubilee line to Canning Town and DLR. Advance-purchase Stansted Express tickets are usually cheaper than walk-up fares.
Rail and shuttle
The Luton Airport shuttle connects to Luton Airport Parkway for Thameslink services to St Pancras; from there the Northern line and Jubilee line plus DLR complete the trip.
Regional rail
Greater Anglia services run into Stratford, where the DLR and Jubilee line connect to Custom House and Canning Town. Check that services align with your arrival time.
Taxi
Only worth taking with heavy samples or in bad weather; the DLR covers the same distance in minutes for a fraction of the cost.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.

Weather
January is London's coldest show month: expect daytime highs of about 6-9 C, overnight lows near 2-4 C, overcast skies and rain on roughly 10-11 days of the month. Daylight is short, with sunset before 17:00, so plan evening meetings indoors. ExCeL halls are heated, but the walkways between the DLR and the entrances are exposed, so a waterproof outer layer and shoes that cope with wet pavements make the daily commute far more comfortable. Frost on early DLR platforms is possible; check a live forecast in the final week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK prepaid SIM and eSIM plans from EE, Vodafone, Three and O2 are widely sold at airports and in central London, and most visitors find an eSIM the simplest option for show-week data. ExCeL offers venue Wi-Fi, but capacity varies in packed halls, so download the exhibitor directory, floor plan and any meeting notes before you arrive. UK power is 230V with Type G three-pin sockets, so European and US plugs need an adapter. Visitors roaming from the EU should check their operator's post-Brexit roaming terms, as surcharges may apply.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
London sourcing events run on smart casual: chinos, knitwear and a jacket are typical, and comfort matters more than formality because ExCeL halls involve long walking distances.
Punctuality and queuing
Meetings start on time and queuing is expected and respected at badge collection, coffee counters and DLR platforms. Arrive five minutes early rather than pushing in.
Payments and tipping
Contactless cards and phones are accepted almost everywhere, including on buses and the DLR. Card payment is standard in restaurants and taxis; a service charge is often already included on the bill.
Small talk and follow-up
Initial meetings are friendly but brisk, and decisions usually follow by email after the show. Bring a business card or a digital contact card and send follow-up notes within a week.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LHR
Captured searches for this edition looked at economy round trips into London Heathrow for 19-23 January 2027. Frankfurt is one of the shortest hops at roughly two hours, while Dubai shows nonstop service of around nine hours. Long-haul origins such as Tokyo, Singapore and Sydney should plan to land at least one full day before the opening so a delay does not cost the first show morning. Heathrow carries most long-haul capacity, Gatwick and Stansted serve European low-cost routes, and London City is the closest airport to the Royal Docks with a direct DLR connection. Book early for January, avoid tight same-day connections, and confirm baggage allowances if you are carrying sample garments.
Non-visa nationals may attend business events in the UK without a visa for short stays; visa nationals need a Standard Visitor visa for business (meetings, conferences, trade fairs) covering stays of up to 6 months. Visa-exempt visitors from certain countries must instead obtain an electronic travel authorisation (ETA) before travel. Check your nationality against the official GOV.UK guidance before booking.
Processing: Varies by nationality; apply several weeks before travel.
GOV.UK lists three relevant routes for trade-show attendance: the Standard Visitor visa for business and short stays up to 6 months, the electronic travel authorisation (ETA) for eligible visa-exempt visitors, and airport transit visas. Apply through the official GOV.UK service only; an organiser invitation letter is not a visa and does not guarantee entry.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): Approx. 60-80 min by road; approx. 45-55 min by Elizabeth line to Custom House; London Gatwick (LGW): Approx. 75-95 min by road; approx. 60-75 min by Thameslink plus Jubilee line and DLR; London Stansted (STN): Approx. 60-80 min by road; approx. 70-85 min by Stansted Express plus tube and DLR; London Luton (LTN): Approx. 65-85 min by road; approx. 65-80 min by shuttle or train to central London then Jubilee line and DLR. Allow road or rail time to ExCeL L
Hotel → venue: Precinct hotels near ExCeL London: London City Airport / Docklands: Courtyard by Marriott London City Airport; Canary Wharf: London Marriott Hotel Canary Wharf; Greenwich: Holiday Inn Express London - Greenwich by IHG.
Ride-hail: Uber, Bolt and Free Now all operate across London, including the Royal Docks. Pick-up and drop-off at ExCeL is directed to designated points rather than the hall doors, so follow venue signage and allow a short walk. Expect surge pricing during the show's opening and closing windows and when the DLR has disruption; for the short hop from London City Airport the DLR is faster than waiting for a car.
Public transit: The Docklands Light Railway is the workhorse for ExCeL London, with Custom House and Prince Regent stations both within walking distance of the halls. Custom House is also served by the Elizabeth line, giving a direct rail link from Heathrow, while Prince Regent connects to Canary Wharf and Bank. From the Jubilee line, change at Canning Town for the DLR towards Beckton. From Heathrow, the Piccadilly line to Green Park plus the Jubilee line to Canning Town plus DLR is the cheapest route; the Elizabeth line is faster. Contactless bank cards and phones work on the tube, DLR, Elizabeth line and buses, and daily caps apply. Check Transport for London's status page on show mornings for planned DLR engineering work, which is common on winter weekends.
Parking: ExCeL London has on-site car parks serving the halls, with a daily tariff and pre-booking strongly advised during Source Fashion week. Confirm which car park matches your hall entrance when you book, as the site is large. Vehicles entering central London may also be liable for the Congestion Charge and the Ultra Low Emission Zone, so check your vehicle and route in advance. Drivers with reduced mobility should contact the venue about accessible bays before travelling.
Plan and pack for the event climate.
Month: January 2027
Temperature: Daytime highs typically 6-9 C with overnight lows around 2-4 C; frost is possible on early DLR journeys. Check a live forecast in the week before arrival.
Seasonality: January is a wet, low-sun month in London, with rain on roughly 10-11 days and frequent overcast skies. Expect rain on at least one show day and short daylight, with sunset before 17:00.
Packing: Pack a warm waterproof coat, a couple of mid-layers, an umbrella, waterproof shoes for the walkways between the DLR and the halls, and a Type G power adapter for UK sockets. Add a light layer for the heated exhibition halls and a compact bag for sample swatches and catalogues.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Source Fashion usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out: register for a Source Fashion trade badge via source-fashion.com and save the confirmation to your phone and inbox.
13 days out: check UK entry requirements on GOV.UK - visa or Electronic Travel Authorisation status, passport validity and any transit rules.
12 days out: book a hotel on the DLR or Jubilee line corridor (Custom House, Canary Wharf, Greenwich, Stratford) and confirm the cancellation terms.
11 days out: book rail or flights to arrive the day before opening so a cancellation does not cost you the first show morning.
10 days out: build a target exhibitor list from the online exhibitor directory and map stands to halls to limit walking on day one.
9 days out: write a one-page sourcing brief - product categories, target FOB ranges, MOQs, fabric preference, delivery windows and compliance certificates required.
8 days out: prepare a digital and printed line sheet of your current bestsellers so factory staff can see the construction and finishing level you buy.
7 days out: request meetings with priority suppliers by email, quoting Source Fashion and your preferred meeting day.
6 days out: load the TfL Go app, set up contactless payment on your phone, and check planned DLR or Elizabeth line engineering closures.
5 days out: order business cards, a printed buyer profile and a pocket notebook for stand notes and supplier contact details.
4 days out: pack for January London - warm waterproof coat, layers, waterproof shoes, umbrella and a Type G adapter.
3 days out: download the show floor plan and schedule, and mark sourcing talks or panel sessions worth attending.
2 days out: confirm badge collection arrangements, venue opening hours and the ExCeL entrance nearest your priority halls.
1 day out: re-check the weather, set two alarms for the first morning and plan to arrive at ExCeL before the busiest badge-collection window.
Registration and hall orientation at ExCeL London
Supplier meetings and product demos
Final negotiations and follow-up
Source Fashion registration concourse
ExCeL London
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
ExCeL London
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Source Fashion fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.