Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
SOL Expo is the premier exhibition focused on the extra virgin olive oil and vegetable oil supply chain. Taking place at Veronafiere in Verona, Italy, this event brings together industry professionals, producers, and buyers from around the world.
Attendees can expect networking opportunities, tastings, and themed events designed to promote olive oil culture and business development. SOL Expo takes place in Verona, Italy.
TL;DR
- 1Event and Focus: SOL2EXPO is Veronafiere's exhibition for the extra virgin olive oil and vegetable oil supply chain, covering production, processing, packaging, and distribution.
- 2Dates and Venue: Late February 2027 at Veronafiere in Verona, Italy; confirm exact show days and opening hours on solexpo.com.
- 3Organiser: Veronafiere S.p.A. hosts the show, with official visitor and exhibitor information published on solexpo.com.
- 4Who Attends: Olive oil producers, cooperatives, bottlers, traders, packaging specialists, food buyers, and quality and laboratory professionals.
- 5Sector Scope: The event connects the olive oil and vegetable oil trade, from primary production and processing through packaging and distribution.
Why visit
Attendees will have the chance to network with leading producers and industry professionals, participate in tastings, and discover the latest trends in olive oil production. Dates and Venue: SOL Expo takes place on 28 February 2027 at Veronafiere, Verona, Italy. Buyer Authority: Industry professionals, producers, and buyers from local and global markets will attend. Entry: Registration is required to attend this event.
Why exhibit
Exhibitors will gain visibility among key industry stakeholders, showcase their products, and connect with potential buyers. This platform allows for direct engagement with consumers and professionals, enhancing business opportunities and brand recognition. Meet qualified buyers and partners including Producers of extra virgin olive oil, Manufacturers of vegetable oils, Suppliers of olive oil-related products. Position your offer across extra virgin olive oil, vegetable.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Olive oil producers and suppliers
Buyers from the food and beverage industry
Retailers specializing in gourmet products
Culinary professionals and chefs
Consumers interested in olive oil
Industry experts and researchers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Producers of extra virgin olive oil
Manufacturers of vegetable oils
Suppliers of olive oil-related products
Companies offering olive oil processing technology
Distributors of gourmet food products
Cosmetic brands using olive oil
Product categories
Key solution areas showcased across the event.
Extra virgin olive oil
Vegetable oils
Olive oil-based cosmetics
Olive oil machinery and technology
Gourmet food products featuring olive oil
Olive oil tasting and education materials
Location & Facilities
Venue
Veronafiere
Verona, Italy
Facilities
Parking
Veronafiere in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Veronafiere in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Veronafiere for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Veronafiere S.p.A.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Verona, Italy
Why it matters
Attending SOL Expo on 2027-02-28 to 2027-02-28 in Verona lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Fiera
4-star
Fiera Verona440 m from Veronafiere to venueBooking.com/Google Hotels listing shows free breakfast, free Wi-Fi, free parking, air conditioning, fitness center, bar and restaurant; guest rating 4.0 (1.5K reviews).
Crowne Plaza Verona - Fiera, an IHG Hotel
4-star
Fiera Verona1.1 km from Veronafiere to venueGuest rating 4.3; free Wi-Fi and parking, indoor pool, hot tub, fitness center; breakfast charged separately.
Hotiday Verona Fiera
3-star
Fiera Verona580 m from Veronafiere to venueGuest rating 4.4 from 9 reviews; free breakfast, Wi-Fi, air conditioning, pet-friendly.
Vitti's Home Verona
3-star
Fiera Verona1.4 km from Veronafiere to venueGuest rating 3.6; free breakfast, Wi-Fi, parking, hot tub, airport shuttle, kid-friendly.
Hotel Corte Ongaro
4-star
Fiera Verona540 m from Veronafiere to venueGuest rating 4.1; free breakfast and Wi-Fi, free parking, hot tub, bar, restaurant.
Hotel Leon d'Oro
4-star
Verona city1.1 km from Veronafiere to venueGuest rating 4.1; free breakfast and Wi-Fi, parking, bar, restaurant, room service.
CQ Rooms Verona
apartment / guesthouse
Fiera Verona360 m from Veronafiere to venueGuest rating 4.6; free Wi-Fi, free parking, air conditioning, breakfast, airport shuttle, accessible, smoke-free.
Local transport
Get around the city with these convenient transport options.
Airport bus (Aerobus)
Estimated costApprox. EUR 6-7 one way
Best forVerona Villafranca Airport (VRN) to Veronafiere
Confirm current Aerobus timetable and ticket prices at the airport or operator site.
Urban bus
Estimated costApprox. EUR 1.30-2.00 single ticket
Best forVerona Porta Nuova to Veronafiere
Buy and validate tickets before boarding; check which line serves the Fiera district on your travel date.
Taxi
Estimated costApprox. EUR 15-25
Best forVerona city center or Porta Nuova to Veronafiere
Use an official taxi rank and confirm the meter fare before departure.
Regional train
Estimated costApprox. EUR 10-35 one way depending origin
Best forVenice, Milan, or Bologna to Verona Porta Nuova
Then continue by local bus or taxi to Veronafiere; confirm live fares and connections.
Parking
Estimated costApprox. EUR 10-15 per day
Best forVeronafiere on-site parking
Confirm current daily rates and hall access on the Veronafiere or solexpo.com site.
taxi
Estimated costApprox. EUR taxi/rideshare from VCE to venue (estimate; confirm before travel)
Best forVenice Marco Polo Airport (VCE) to Veronafiere
taxi
Estimated costApprox. EUR taxi/rideshare from BGY to venue (estimate; confirm before travel)
Best forMilan Bergamo Airport (BGY) to Veronafiere
taxi
Estimated costApprox. EUR taxi/rideshare from LIN to venue (estimate; confirm before travel)
Best forMilan Linate Airport (LIN) to Veronafiere
Weather
February in Verona is late winter: daytime temperatures typically around 8-13 C, nights near 1-4 C, with a chance of rain or fog. Confirm the forecast closer to the show and pack layers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Italian is the local language. English is widely used in international trade fair settings, but bilingual product literature in Italian and English can make buyer conversations easier.
Business greeting
A handshake is standard for business introductions. Exchange business cards and use titles where appropriate; relationship-building is valued in Italian business culture.
Meal times
Lunch is often taken between 13:00 and 14:30. Some restaurants close between lunch and dinner, so plan meetings around local dining hours.
Transport etiquette
Validate bus tickets on board or at the machine before travel. Public transport strikes can occur in Italy, so check service updates before relying on a tight connection.
Dress code
Smart-casual business attire is appropriate for Veronafiere trade events. Comfortable shoes are useful because the exhibition halls involve considerable walking.
Tipping
Service is often included in restaurant bills. Rounding up or leaving a small extra amount is common for good service, but large tips are not expected.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Captured Google Flights searches to Verona (VRN) show New York JFK routings with one change of airport and total journeys of roughly 12 to 20 hours, with prices flagged as currently low compared with the usual level for the route. Recheck live fares and baggage terms before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Verona; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Veronafiere: Fiera Verona: Hotel Fiera; Fiera Verona: Crowne Plaza Verona - Fiera, an IHG Hotel; Fiera Verona: Hotiday Verona Fiera.
Ride-hail: Ride-hailing apps are commonly used in Verona; confirm local availability before travel.
Public transit: Verona has an urban bus network but no metro. Use local buses from Verona Porta Nuova toward Veronafiere and the Fiera district. Buy tickets from tobacco shops, newsstands, or ticket machines and validate them on board. Approx. single urban ticket EUR 1.30-2.00; confirm current routes and fares with the local transit operator.
Parking: On-site parking is available at Veronafiere; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: February daytime highs typically 8-13 C and nighttime lows 1-4 C.
Seasonality: Late winter in Verona can bring rain, fog, and occasional cold snaps. February is not the wettest month, but showers are possible, so pack a waterproof layer and warm clothing.
Packing: February 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SOL Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm visitor registration
T-2
Book travel and accommodation
T-3
Plan airport transfer
T-4
Build a meeting list
T-5
Prepare buyer information
T-6
Check entry and visa documents
T-7
Download the floor plan
T-8
Pack for late winter
T-9
Confirm local transport
T-10
Capture follow-up actions
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Veronafiere
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SOL Expo registration concourse
Veronafiere
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Veronafiere
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SOL Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is SOL2EXPO?
SOL2EXPO is a Veronafiere trade exhibition in Verona, Italy, dedicated to the extra virgin olive oil and vegetable oil supply chain. It brings producers, processors, bottlers, traders, and buyers together around oils production, processing, packaging, and distribution.
When and where is SOL2EXPO 2027 held?
The next edition is expected in late February 2027 at Veronafiere in Verona, Italy. Confirm exact dates, opening hours, and hall access on solexpo.com before booking travel.
Who should visit SOL2EXPO?
Visitors typically include olive oil producers and cooperatives, bottlers, traders, packaging and logistics suppliers, food-sector buyers, quality managers, and laboratory professionals. Check the official exhibitor list on solexpo.com to see which suppliers match your purchasing category.
Is SOL2EXPO trade-only?
Registration and access policies are set by Veronafiere. Check solexpo.com for whether the event is trade-only, what badge documents are required, and whether any public hours apply.
How do I reach Veronafiere from the airport?
Verona Villafranca Airport (VRN) is the closest airport. From there, use the airport bus to Verona Porta Nuova, then a local bus or taxi to Veronafiere. Confirm current routes and fares with the local transit operator.
What language is used at the show?
Italian is the local language, and English is commonly used in international trade fair settings. Product literature in English and Italian can help with buyer conversations on the stand.
Are hotel rooms available near Veronafiere?
Hotels in the Fiera Verona district and central Verona serve the show, including Hotel Fiera, Crowne Plaza Verona - Fiera, and Hotiday Verona Fiera. Book early because late February is a busy period around the exhibition.
What is the local currency?
The local currency is the euro (EUR). Confirm card acceptance with individual exhibitors and keep some cash for small purchases or local transport.
Glossary
- Extra virgin olive oil (EVOO)
- The highest grade of virgin olive oil, produced from olives solely by mechanical means and meeting specific quality and purity standards used in the olive oil trade.
- Virgin olive oil
- Olive oil obtained by mechanical extraction without chemical refining; it has slightly higher permitted acidity than extra virgin olive oil.
- Olive mill
- The facility where olives are cleaned, crushed, malaxated, and separated into oil and by-products such as pomace and vegetation water.
- Malaxation
- The slow mixing of olive paste at controlled temperature after crushing, allowing oil droplets to combine before extraction.
- Cold extraction
- An extraction process kept within a defined low-temperature range, a term buyers use when evaluating quality and flavour in olive oil.
- Free fatty acid (FFA)
- A quality parameter reported as oleic acid percentage; lower values generally indicate better oil condition and are part of olive oil grading.
- Peroxide value
- A measure of primary oxidation in oils. Buyers and laboratory staff use it alongside sensory tests to assess freshness.
- Decanter centrifuge
- A two-phase or three-phase separation machine used in olive mills to separate oil, water, and solids from the olive paste.
- Pomace oil
- Oil obtained by extracting residual oil from olive pomace, usually through refining; it is a different commercial category from virgin olive oil.
- Refined vegetable oil
- Oil that has undergone refining to remove impurities, colour, or odour. It is traded alongside olive oils in the broader vegetable oil supply chain.
- Bulk oil
- Oil sold in large containers or tanks rather than consumer packs. Bulk trading requires clear specifications for quality, origin, and traceability.
- Private label
- Consumer or bulk oil products packaged under a retailer's or distributor's brand rather than the producer's own brand.
- Traceability
- The ability to follow oil through production, processing, blending, packaging, and distribution. It supports quality control and export compliance.
- Sensory analysis
- Formal tasting and aroma assessment used to classify olive oil and detect defects. It supports quality grading alongside laboratory parameters.
- PDO and PGI
- European protected designation and protected geographical indication labels. They signal a product's link to a defined origin and production method.
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Also known as
Alternate names and search phrases for this event.
- SOL Expo 2027
- SOL Expo Italy
- SOL Expo Verona 2027
- SOL 2027
- SOL Verona 2027
- Verona Italy
- Olive Oil Verona 2027
- Vegetable Oils Verona 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.