Trade show

    SoftAir Fair Piacenza 2026

    SoftAir Fair is Italy's first and leading airsoft trade fair, founded in 2005 and organised by Estrela Fiere with two editions each year. The autumn edition takes place at Ferrara Expo alongside the Usi&Costumi and Scripta Manent fairs, while the spring edition is held at Piacenza Expo together with Armi&Bagagli, Expo Arc, Piacenza Militaria and I Coltelli. The event brings together airsoft enthusiasts, clubs, collectors and suppliers for two days of exhibitions, shopping and themed programming.

    Dates

    Nov 8 – 9, 2026

    City / country

    Ferrara, Italy

    Venue

    Ferrara Expo

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    • SoftAir Fair is the reference event for Italy's airsoft market, giving brands and retailers direct access to a highly targeted community of players, clubs and collectors.
    • Exhibiting at Ferrara places you alongside the concurrent Usi&Costumi and Scripta Manent fairs, expanding your reach to related hobby and reenactment audiences.
    • The two-edition annual format provides repeated, seasonally timed opportunities to launch products and build year-round relationships with Italian airsoft buyers.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    10 categories represented

    • Airsoft gun and replica manufacturers
    • Airsoft accessories and parts suppliers
    • Tactical gear and equipment brands
    • Uniform and camouflage clothing suppliers
    • Protective equipment and eyewear brands
    • BBs, gas and consumables distributors
    • Airsoft retailers and shops
    • Airsoft clubs and associations

    Who Attends

    Visitor Profile

    8 audience types

    • Airsoft players and enthusiasts
    • Airsoft club members and teams
    • Collectors of replicas and militaria
    • Tactical gear and outdoor enthusiasts
    • Reenactors and historical costume hobbyists
    • Hunting and shooting sports enthusiasts
    • Families and general public visitors
    • Retail buyers and trade professionals

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