Dates

    23 Sep 2027

    City / country

    Gornja Radgona, Slovenia

    Venue

    Pomurski Sejem

    Time

    9:00 AM – 6:00 PM daily

    20 Floor Picks

    Matched booths for SOBRA 2027

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    SOBRA 2027 is a premier exhibition dedicated to defense, security, and rescue systems, taking place at Pomurski Sejem in Gornja Radgona, Slovenia. This event will feature a variety of exhibitors showcasing the latest technologies and innovations in the field, emphasizing the importance of resilience in today's unpredictable environment.

    Attendees will have the opportunity to engage with industry leaders and explore solutions that enhance safety and security. SOBRA 2027 takes place in Gornja.

    TL;DR

    1. 1Dates and Venue: SOBRA 2027 takes place on September 30 to October 3, 2027 at Pomurski Sejem, Gornja Radgona, Slovenia.
    2. 2Scale and Focus: This event showcases defense, security, and rescue systems with a focus on resilience and collaboration.
    3. 3Organiser: The event is organized by Pomurski Sejem d.o.o., with more details available on their website.
    4. 4Buyer Authority: Attendees include professionals from defense, security, and emergency services sectors.
    5. 5Entry: Registration is required for attendance; visit the official website for ticket details.

    Why visit

    Attendees will gain insights into the latest advancements in defense and security technologies. Attendees include professionals from defense, security, and emergency services sectors. Registration is required for attendance; visit the official website for ticket details. Programme highlight: Exhibition programme. Programme highlight: Slovenian Armed Forces participation. Programme highlight: Civil protection and rescue showcase.

    Why exhibit

    Exhibitors will benefit from direct access to key decision-makers in the defense and security sectors. The event offers a platform to showcase products and services, generate leads, and enhance brand visibility. Participating in SOBRA 2027 allows companies to engage with potential clients and partners in a focused environment.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Defense contractors and suppliers
    Government officials from security agencies
    Emergency response professionals
    Military personnel and veterans
    Security technology developers
    Public safety and rescue service representatives

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of defense equipment
    Suppliers of security technology
    Providers of emergency response solutions
    Consultants in risk management
    Developers of surveillance systems
    Companies specializing in protective gear

    Product categories

    Key solution areas showcased across the event.

    Defense and military equipment
    Emergency response vehicles and technology
    Personal protective equipment
    Surveillance and monitoring systems
    Firefighting and rescue equipment
    Cybersecurity solutions

    Location & Facilities

    Venue

    Pomurski Sejem

    Cesta na stadion 2, 9250 Gornja Radgona

    Facilities

    Parking

    Pomurski Sejem in Gornja Radgona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Pomurski Sejem in Gornja Radgona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Pomurski Sejem for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    September 30 to October 3, 2027:9:00 AM – 6:00 PM daily
    Register

    Who runs the show

    Organisers

    Pomurski Sejem d.o.o.

    Sandra Sedmak

    How the last edition performed

    Previous edition

    Last edition

    2025

    Completed

    Next edition

    Not announced yet

    Edition recap

    SOBRA 2025 was the most recent completed edition of the international defence, security, protection and rescue fair at Pomurski Sejem in Gornja Radgona. The organiser published the SOBRA 2025 exhibitor catalogue and programme of events. Available search results did not state visitor or exhibitor totals for the edition.

    Impact

    A bigger and stronger platform

    SOBRA 2025 was the most recent completed edition of the international defence, security, protection and rescue fair at Pomurski Sejem in Gornja Radgona. The organiser published the SOBRA 2025 exhibitor catalogue and programme of events. Available search results did not state visitor or exhibitor totals for the edition.

    Audience quality

    High-value decision-makers

    SOBRA 2025 was the most recent completed edition of the international defence, security, protection and rescue fair at Pomurski Sejem in Gornja Radgona. The organiser published the SOBRA 2025 exhibitor catalogue and programme of events. Available search results did not state visitor or exhibitor totals for the edition.

    Exhibitor outcomes

    Real business growth

    SOBRA 2025 was the most recent completed edition of the international defence, security, protection and rescue fair at Pomurski Sejem in Gornja Radgona. The organiser published the SOBRA 2025 exhibitor catalogue and programme of events. Available search results did not state visitor or exhibitor totals for the edition.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Gornja Radgona, Slovenia

    Why it matters

    For security integrators, consultants, and end-users, SOBRA 2027 on 2027-09-23 to 2027-09-23 at Pomurski Sejem is the key Italian window to compare video, access, intrusion, fire, and cyber-physical platforms before year-end budgets close - co-located buyers use it to shortlist vendors for 2028 rollouts.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI video analytics at the edge

    What ai video analytics at the edge means for buyers and exhibitors in this sector.

    02

    Cyber-physical convergence

    What cyber-physical convergence means for buyers and exhibitors in this sector.

    03

    Cloud-managed access and identity

    What cloud-managed access and identity means for buyers and exhibitors in this sector.

    04

    Regulatory and compliance pressure

    What regulatory and compliance pressure means for buyers and exhibitors in this sector.

    05

    Critical infrastructure hardening

    What critical infrastructure hardening means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    Sejem Sobra - Mednarodni sejem obrambe, varnosti, zaščite in reševanja

    Read

    SOBRA 2027 - Gornja Radgona, Slovenia | Trade Show Radar

    Read

    Sobra 2027 | Gornja Radgona | September 2027 | Other / Specialty Trade ...

    Read

    Trade show SOBRA 2027 - EXPOSALE.net

    Read

    SOBRA 2027 (Gornja Radgona) - Defense - Armament - Security - Risk ...

    Read

    Sejem Sobra - Mednarodni sejem obrambe, varnosti, zaščite in reševanja

    Read

    Plan your trip

    Travel & logistics

    Local currency · USD

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Hotel Radin

    4-star
    Radenci

    Free Wi-Fi, free parking, pool, hot tub, spa, bar, pet-friendly

    Hotel Izvir

    4-star
    Radenci

    Free breakfast, free Wi-Fi, parking, outdoor pool, hot tub, spa, fitness center, pet-friendly, eco-certified

    Domačija Firbas

    4-star
    Gornja Radgona area

    Free breakfast, free Wi-Fi, free parking, pool, air conditioning, pet-friendly, restaurant, kid-friendly

    Terme Banovci

    4-star
    Banovci

    Free breakfast, Wi-Fi, free parking, indoor pool, hot tub, spa, restaurant, kitchen in rooms

    Hotel Belmur

    4-star
    Gornja Radgona area

    Free breakfast, free Wi-Fi, free parking, air conditioning, restaurant, room service, airport shuttle, full-service laundry

    Hotel Strk

    4-star
    Gornja Radgona area

    Free breakfast, free Wi-Fi, free parking, pools, hot tub, air conditioning, pet-friendly, restaurant

    Castle Rakičan

    3-star
    Rakičan

    Free breakfast, free Wi-Fi, free parking, kid-friendly

    Local transport

    Get around the city with these convenient transport options.

    bus

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forLocal and regional bus services serving Gornja Radgona town and Pomurski sejem

    Check busmaps.com / local operator timetables for schedules into Gornja Radgona; service frequency is limited in this rural Pomurje area.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forTaxi or pre-booked transfer from Radenci / Banovci spa hotels to the fairground

    Fewer taxis are on the street in Gornja Radgona than in Ljubljana or Maribor; arrange return trips from spa hotels in advance.

    taxi

    Estimated costApprox. USD taxi/rideshare from LJU to venue (estimate; confirm before travel)
    Best forLjubljana Joze Pucnik Airport (LJU) to Pomurski Sejem

    taxi

    Estimated costApprox. USD taxi/rideshare from GRZ to venue (estimate; confirm before travel)
    Best forGraz Airport (GRZ) to Pomurski Sejem

    taxi

    Estimated costApprox. USD taxi/rideshare from ZAG to venue (estimate; confirm before travel)
    Best forZagreb Franjo Tudman Airport (ZAG) to Pomurski Sejem

    taxi

    Estimated costApprox. USD taxi/rideshare from VIE to venue (estimate; confirm before travel)
    Best forVienna International Airport (VIE) to Pomurski Sejem

    taxi

    Estimated costApprox. USD taxi/rideshare from MBX to venue (estimate; confirm before travel)
    Best forMaribor Airport (MBX) to Pomurski Sejem

    taxi

    Estimated costApprox. USD taxi/rideshare from BUD to venue (estimate; confirm before travel)
    Best forBudapest Ferenc Liszt International Airport (BUD) to Pomurski Sejem

    Weather

    Gornja Radgona in late September sits at the transition from summer to autumn in the Pomurje lowlands: mild days and noticeably cooler evenings are typical, and September is historically a wetter month in this part of northeastern Slovenia. Carry a light waterproof layer and a warm top for evening receptions.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Slovenia is an EU/EU-roaming country, so SIM holders from other EU states can use their home data plans. Local prepaid SIMs from Slovenian operators are sold in towns near the fairground; WiFi availability on site should be confirmed with Pomurski sejem before relying on it for streaming or stand demos.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Language

    Slovene is the official language and is spoken at the fair, but exhibitors and public-sector officials in the defence and security sector usually work in English. German and Italian are useful second languages in border regions; printed Slovene product sheets help with municipal and civil protection visitors.

    Business etiquette

    Slovenian business meetings tend to be punctual and relatively formal at first contact. Shake hands on arrival and departure, use titles and surnames until invited otherwise, and bring business cards. Decisions on military or public-sector procurement involve committees, so expect follow-up rather than an on-the-spot commitment.

    Currency and payments

    Slovenia uses the euro (EUR). Cards are accepted in hotels and most restaurants, but cash is useful for rural buses, parking machines and small vendors around Gornja Radgona. Prices already include VAT; service is normally included in the bill.

    Tipping

    Tipping is modest and optional. Rounding up a restaurant bill or leaving around five to ten percent for good service is common in Slovenia; it is not expected in cafes or at fairground kiosks.

    Cross-border setting

    Gornja Radgona sits on the Mura river directly opposite Bad Radkovica in Austria, so the town and the fairground have a genuinely cross-border audience. Carry your passport or ID card even on short trips, and check rental car rules if you cross into Austria or Croatia.

    Driving and local transport

    Slovenia requires a valid e-vignette for motorways; hire cars usually include one, but confirm before driving. Roads into Gornja Radgona are ordinary regional roads, and parking at the fairground is the simplest option for show days. Buses serve the town but at rural frequencies.

    Weather in late September

    The Pomurje lowlands shift from summer to autumn in late September: mild afternoons, noticeably cooler mornings and evenings, and a realistic chance of rain. A light waterproof layer and a warm top for evening receptions are the practical choices; the fairground halls and outdoor static displays mean a fair amount of walking.

    Emergency and practical contacts

    The Europe-wide emergency number 112 works in Slovenia for ambulance, fire and police. Pharmacies and larger shops are in Gornja Radgona and Radenci; the nearest full hospital services are in Murska Sobota and Maribor, roughly 30 to 60 minutes by road depending on traffic.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Gornja Radgona; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Gornja Radgona; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near Pomurski Sejem: Radenci: Hotel Radin; Radenci: Hotel Izvir; Gornja Radgona area: Domačija Firbas.

    Ride-hail: Ride-hailing apps are commonly used in Gornja Radgona; confirm local availability before travel.

    Public transit: Gornja Radgona is served by local and regional bus services; busmaps.com lists the town's public transport network. Service frequency is limited in this rural Pomurje area, so confirm timetables with the local operator before relying on buses to reach Pomurski sejem.

    Parking: On-site parking is available at Pomurski Sejem; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: September 2027

    Temperature: Approx. 11-22 C daytime average range in September (verify forecast before travel)

    Seasonality: September is one of the wetter months in Gornja Radgona, with passing rain showers possible across multi-day stays.

    Packing: Pack a compact umbrella or waterproof shell, a mid-weight jacket for cool evenings, and comfortable shoes for walking the Pomeranian fairground halls and outdoor display areas.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at SOBRA 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    Confirm the exact opening days, daily opening hours and any trade-only versus public access rules for SOBRA on sejem-sobra.si, and note that the seed edition is dated 23 September 2027.

    T-2

    Register as a visitor through the organiser's published form and save the confirmation or badge e-mail offline; access to defence and security fairs is often screened.

    T-3

    Match your buying brief to SOBRA's scope - defence, security, protection and rescue - and shortlist the product families (PPE, detection, vehicles, communications) you actually need to inspect.

    T-4

    Book accommodation early in Radenci or Banovci spa hotels, or in Gornja Radgona itself; the rural Pomurje room stock around the fairground is limited during show days.

    T-5

    Choose your gateway airport: Graz (GRZ) and Zagreb (ZAG) are the closest scheduled-flight options, Ljubljana (LJU) and Vienna (VIE) are longer road transfers. Confirm current airline schedules.

    T-6

    Decide between a hire car and a pre-booked transfer. Public buses into Gornja Radgona run at rural frequencies, so a car is usually the practical option for a two or three day visit.

    T-7

    Check Schengen entry requirements for your nationality on the official Slovenian government portal, and apply for a short-stay business visa if one is required.

    T-8

    Arrange travel and health insurance that covers business travel in Slovenia and keep the policy number with your travel documents.

    T-9

    Reserve meeting slots with the exhibitors you shortlisted, using the contact details published in the organiser's exhibitor list rather than unsolicited addresses.

    T-10

    Prepare a one-page company and requirement profile to hand over at stands, plus digital copies of any tender or specification documents.

    T-11

    Check the security screening policy for the fairground: photo ID or passport is normally required, and bags may be inspected on entry.

    T-12

    Withdraw euros in cash for small purchases, rural bus tickets and parking; cards are widely accepted in Slovenia but not universal in small venues.

    T-13

    Pack for Pomurje in late September: mild days, cooler evenings and a realistic chance of rain, so a light waterproof layer is worth the space.

    T-14

    Download the hall plan, exhibitor directory and any programme of demonstrations once the organiser publishes them, and mark your priority route.

    T-15

    Reconfirm your hotel, transfer or hire car and print the confirmation; rural pick-ups are easier to resolve in advance than on the day.

    T-16

    Charge devices and a power bank, load your badge, and plan arrival 30 to 45 minutes before your first meeting to clear registration and screening.

    T-17

    Keep a short capture sheet per stand - supplier, product, specification, contact, next step - so follow-up starts the day you return.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Pomurski Sejem

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    SOBRA 2027 registration concourse

    Pomurski Sejem

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Pomurski Sejem

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$190.00
    • Per diem × 2$150.00
    Estimated total$340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether SOBRA 2027 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For SOBRA 2027, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Defense and military equipment and Emergency response vehicles and technology solutions and benchmarking suppliers at SOBRA 2027 in Gornja Radgona.

    Min. budget

    $450.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Defense and military equipment and Emergency response vehicles and technology products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Gornja Radgona show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    What is SOBRA and where is it held?
    SOBRA is the international fair of defence, security, protection and rescue organised at the Pomurski sejem fairground in Gornja Radgona, Slovenia. The 2027 edition takes place on 23 September 2027.
    How do exhibitors book a stand at SOBRA?
    Exhibitors apply through the official entry form on sejem-sobra.si, which is also where the exhibition conditions and stand equipment order forms are published. Confirm current space rates and deadlines with the organiser, Pomurski sejem d.o.o.
    How do I get to Gornja Radgona for SOBRA?
    The organiser's Find us page on sejem-sobra.si lists accommodation and arrival information. Nearby airports include Ljubljana Jože Pučnik (LJU), with onward road transfer; local and regional buses serve Gornja Radgona, though frequencies are limited in this rural Pomurje area.
    Do I need a visa to attend SOBRA in Slovenia?
    Slovenia is in the Schengen area. Check your nationality's entry conditions on the official GOV.SI entry and residence pages; if a Schengen short-stay visa is required, apply well before the September 2027 show dates.

    Glossary

    1
    SOBRA
    The international defence, security, protection and rescue fair held at the Pomurski sejem fairground in Gornja Radgona, north-eastern Slovenia; the acronym is used both for the exhibition and for the wider meeting point it creates for military, police, civil protection and rescue buyers.
    2
    Pomurski sejem
    The fairground company and exhibition site in Gornja Radgona that organises SOBRA alongside its other regional fairs. It provides the halls, outdoor display areas and visitor registration for the event.
    3
    URSZR
    Uprava Republike Slovenije za zaščito in reševanje, Slovenia's Administration for Civil Protection and Disaster Relief. The service coordinates national response to floods, fires, earthquakes and other emergencies and appears among the official programme partners of SOBRA.
    4
    Slovenian Armed Forces
    The national military of Slovenia (Slovenska vojska), a NATO member force since 2004. Its equipment, mobility and soldier-systems requirements are a core demand side at a defence fair in Slovenia.
    5
    Civil protection
    The state and municipal systems for protecting people, property and the environment in peacetime emergencies - floods, wildfires, storms, industrial accidents. At SOBRA this segment covers shelters, rescue vehicles, warning and communication systems, and protective equipment.
    6
    Disaster relief
    Planned response and logistics support after a natural or man-made disaster, including search and rescue teams, field camps, water purification, temporary power and relief supply chains. Suppliers in this segment typically exhibit rugged, rapidly deployable equipment.
    7
    CBRN
    Chemical, biological, radiological and nuclear hazards and the detection, decontamination and protection equipment used against them. A specialist procurement area at defence and rescue fairs, usually demonstrated by detection devices, suits and mobile laboratories.
    8
    Critical infrastructure protection
    Measures that keep power grids, water systems, telecoms, transport nodes and data networks running and secure against attack or failure. Relevant to SOBRA's security side, where surveillance, access control and cyber-physical monitoring products are shown.
    9
    Personal protective equipment (PPE)
    Body armour, helmets, ballistic and riot shields, eye and hearing protection, respiratory protection and protective clothing used by military, police and rescue teams. Typically grouped in the fair's protection and rescue display areas.
    10
    Interoperability
    The ability of equipment, communications and procedures from different services or allied countries to work together - for example shared radio standards, common vehicle interfaces or compatible command software. A recurring requirement when NATO and partner-country buyers evaluate suppliers.
    11
    Rescue services
    Fire brigades, mountain and cave rescue, ambulance and urgent medical services, and water rescue organisations. They are both visitors and exhibitors at SOBRA because they specify and use the vehicles, tools and protective gear on show.
    12
    Dual-use goods
    Items, software and technology with both civilian and military applications, subject to export-control checks in the EU and elsewhere. Exhibitors presenting such products should verify export licensing and display rules with the organiser before the fair.
    13
    Trade visitor day
    An exhibition day reserved for professional buyers, officials and press rather than the general public. Visitor access rules can differ between days, so check the current SOBRA visitor information before planning travel.

    Also known as

    Alternate names and search phrases for this event.

    • SOBRA 2027 Gornja Radgona
    • SOBRA Gornja Radgona 2027
    • Gornja Radgona Slovenia
    • Defense and military equipment
    • Digital Technology and ICT Trade Fair Gornja Radgona 2027
    • Emergency response vehicles and technology
    • Personal protective equipment
    • Surveillance and monitoring systems
    • Digital Technology and ICT Trade Fair Exhibition Gornja Radgona
    • digital transformation expo

    1 more alternate names hidden

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card