SMM Hamburg 2026

Venue

name: Hamburg Messe und Congress GmbH

• A1
• A2
• A3
• A4
• B1
• B2
• B3
• B4
• B5
• B6
• B7
• B8

address

city: Hamburg

street: Messeplatz 1

country: Germany

postal code: 20357

latitude: 53.563389

• Central Entrance (Messeplatz)
• East Entrance (Bei den Kirchhöfen)
• South Entrance (Karolinenstraße)
• West Entrance (Lagerstraße)

longitude: 9.976389

facilities

parking

notes: The event site mentions parking options, but no 2026 pricing or space count was confirmed in the available sources.

status: unknown

• https://www.smm-hamburg.com/exhibit-visit/visit/services-on-site

cloakroom

notes: Cloakrooms are available at East, West, South, and Central entrances, and the cloakroom including luggage is free of charge.

status: confirmed

• https://www.smm-hamburg.com/exhibit-visit/visit/services-on-site

• On-site catering

prayer rooms

notes: No confirmed 2026 information was found for prayer or quiet rooms.

status: unknown

accessibility

notes: The event site states that information for visitors with reduced mobility is available, including parking spaces, WCs, and lifts.

status: confirmed

• https://www.smm-hamburg.com/exhibit-visit/visit/services-on-site

onsite shuttle

notes: The visitor services page lists shuttle services among the available on-site services.

status: confirmed

• https://www.smm-hamburg.com/exhibit-visit/visit/services-on-site

charging points

notes: No confirmed information was found for public charging points.

status: unknown

luggage storage

notes: Lockers are available in two sizes for EUR 1.00 per locker, coins required.

status: confirmed

• https://www.smm-hamburg.com/exhibit-visit/visit/services-on-site

gate notes: A-ground (halls A1-A4): gate A3 in Lagerstraße. B-ground (halls B1-B4, B6): gates B1 and B4 in St. Petersburger Straße, and B6 at Holstenglacis/Bei den Kirchhöfen. Subject to availability.

parking notes: Approximately 3,500 parking spaces are available on the exhibition grounds, but parking is often scarce during SMM. Parking fees are about €2 per hour, capped at €16 per day in the nearby facilities.

floor plan url: https://www.smm-hamburg.com/exhibit-visit/area-and-hall-plan

floor plan page url: https://www.smm-hamburg.com/exhibit-visit/area-and-hall-plan

floor plan asset url: https://www.smm-hamburg.com/exhibit-visit/area-and-hall-plan

floor plan schematic

• Naval Hall (Hall B8)

source url: https://www.smm-hamburg.com/exhibit-visit/area-and-hall-plan

has floor plan: true

floor plan edition year: 2026

official venue page url: https://www.smm-hamburg.com/exhibit-visit/travel

Entry & registration

trade only: true

event hours: Tue – Thu 10:00 – 18:00, Fri 10:00 – 16:00

ticket notes: Your trade fair ticket entitles you to a free return journey on the HVV public transport network (Rings A–F) on the day of the event. Reduced Prices are available for pupils, students, trainees, accompanying teachers and severely disabled people (corresponding authorizations must be presented on site).

setup end date: 2026-08-31

registration url: https://www.smm-hamburg.com/exhibit-visit/visit/tickets-and-invitations

setup start date: 2026-08-24

teardown end date: 2026-09-08

teardown start date: 2026-09-04

badge collection notes: Online tickets provide access via the SMM Connect platform. You can find the right tickets or redeem an invitation code directly at the online SMM ticket shop.

Organisers

• Hamburg Messe und Congress GmbH

Programme

• Wine o'clock
• MS&D Conference: Maritime Security & Defence in a Rapidly Changing World

• Vice Admiral Carsten Stawitzki
• Vice Admiral Axel Deertz

agenda url: https://www.smm-hamburg.com/programme/complete-programme

• Energy Efficiency Stage
• Open Stage
• Exhibitor Innovation Stage
• Digital Stage
• Naval Stage

agenda status: partial

• all about ports (aap)
• LogiNext Germany

• Friedrich Merz, Federal Chancellor of Germany

Previous edition

stats

year: 2024

notes: Visitor/exhibitor totals (48,000 participants/visitors, 2,200+ exhibitors, 100+ countries) are confirmed post-event figures for SMM 2024.

end date: 2024-09-06

start date: 2024-09-03

deals count: 0

edition number: 0

floor area sqm: 90000

visitors count: 48000

pavilions count: 0

exhibitors count: 2200

visitor countries: 100

exhibitor countries: 70

recap html: SMM 2024 ran September 3-6, 2024 at Hamburg Messe und Congress, drawing more than 2,200 exhibiting companies and roughly 48,000 visitors from around 100 countries. Key focus areas included decarbonisation, digitalisation, recruiting, and maritime security and defence (MS&D).

• Additional exhibition hall

• Henry Diepeveen
• Björn Peters
• Toshiaki Hori
• Bård Bjørløw

exhibitor roi: Exhibitor testimonials describe SMM as a central meeting point for meeting customers and partners, initiating new business deals, and showcasing technology leadership in areas like marine decarbonisation. Organiser-published 2022 data found that a majority of exhibitors met all or nearly all of their key business partners and reached new target groups at the show, and most rated it an excellent to satisfactory commercial success; no independently confirmed 2024 ROI or satisfaction percentages were located in available sources.

impact summary: SMM 2024 reaffirmed its position as the world's leading maritime trade fair, bringing together over 2,200 exhibiting companies and about 48,000 visitors from roughly 100 countries across 12 exhibition halls in Hamburg. Demand ahead of the show was strong enough that organisers added an additional hall versus prior editions. The event benefited from a stronger return of Asian exhibitors and buyers, particularly from China and South Korea, and centred its programming on the maritime transition, decarbonisation and digitalisation.

current edition

year: 2026

end date: 2026-09-04

source url: https://www.tradeindia.com/tradeshows/141627/smm-hamburg-2026.html

start date: 2026-09-01

value status: organiser_forecast

visitors count: 48000

exhibitors count: 2200

estimated visitors count: 48000

estimated exhibitors count: 2200

• 2200
• 48000
• 100
• 70
• 90000
• 12
• 2200
• 45000
• 12

audience quality: Visitor and exhibitor materials describe the audience as largely decision-making buyers, agents and distributors, alongside shipowners and operators, shipyard managers, suppliers and marine interior specialists. Organiser facts-and-figures data from the 2022 edition indicated that most exhibitors rated the show an excellent to satisfactory opportunity to expand commercial success, and most visitors regarded it as an important event for their own company; equivalent 2024-specific satisfaction figures were not found in available sources.

• SMM 2022
• SMM 2024
• 2026

next edition outlook

year: 2026

summary: SMM 2026 is scheduled for September 1-4, 2026 at Hamburg Messe und Congress. The organiser's current site forecasts more than 2,200 exhibitors and around 45,000 expected visitors across 12 halls, with programming spanning five stages and five specialist conferences covering decarbonisation, digitalisation, safety and innovation, continuing the 'SMM - driving the maritime transition' theme with added focus on data-driven and AI-enabled shipping.

end date: 2026-09-04

confidence: organiser_forecast

start date: 2026-09-01

• Continued emphasis on decarbonisation, sustainable shipping and energy-efficient ship technologies
• Expanded focus on digital transformation, data-driven solutions, smart shipping and AI in the maritime industry
• Programming organised across five stages and five specialist conferences

Exhibitors

total: 2100

• Hamburg
• Istanbul
• Shanghai
• Bremen
• Bremerhaven
• Busan
• Singapore
• Piraeus
• Kiel
• Genova
• Nantong
• Tokyo
• Tallinn
• Rostock
• München
• Varna
• Helsinki
• Qingdao
• Dubai
• Svendborg
• Ulsan
• Taizhou
• Vigo
• Berlin
• Paris

• maritime suppliers (profile pending)
• General marine equipment & systems suppliers
• Other maritime suppliers
• Marine propulsion & engine suppliers
• Shipbuilding & ship repair services
• Offshore oil & gas equipment suppliers
• Naval & defence vessel suppliers
• Marine navigation & communication equipment suppliers
• Valves, piping & fittings suppliers
• Anchoring, mooring & deck equipment suppliers
• Marine safety & lifesaving equipment suppliers
• Marine HVAC & refrigeration suppliers
• Classification, surveying & certification services
• Electric & hybrid marine propulsion suppliers
• Water treatment & desalination suppliers

• Germany
• China
• Netherlands
• Italy
• United Kingdom
• Denmark
• Norway
• Türkiye
• Spain
• South Korea
• France
• Finland
• Greece
• United States of America
• Poland
• Sweden
• Japan
• India
• Singapore
• Switzerland
• Belgium
• Bulgaria
• Estonia
• Austria
• Croatia
• Canada
• United Arab Emirates
• Taiwan
• Lithuania
• Czechia
• Portugal
• Cyprus
• Latvia
• Ukraine
• Slovenia
• Romania
• Australia
• Argentina
• Hong Kong SAR China
• New Zealand
• Vietnam
• Israel
• Azerbaijan
• Iceland
• Chile
• Panama
• Andorra
• Slovakia
• Curaçao
• Monaco

domain enrich

notes: Domains came from the TSI Pro analysis CSV. Trigger DomainEnrich only if deeper company enrichment is needed.

status: not_started

• panelplus.it
• 2mkablo.com
• 3emarine.com
• 3r.de
• a-spe.com
• logstrup.dk
• aaapropulsion.com
• aagehempel.com
• abb.com
• abcon-marine.com
• abeking.com
• eagle.org
• accelleron.com
• acebi.com
• acmbearings.co.uk
• anr.nl
• acrartex.com
• actemium-marine.com
• actemium.de
• stolze-gmbh.de
• ada-shipyard.com
• admaren.com
• acmcrewing.com
• admiralty.co.uk
• wuerth.de
• adriawinch.com
• ap-marine.com
• adwatec.com
• aegirmarine.com
• est-aegis.com
• aepmarineparts.com
• aerius-marine.com
• aeron.no
• aerzen.com
• afconyahuavalve.com
• agenrobotics.com
• agwafarm.com
• ahbservice.com.pl
• ai.hamburg
• membranesolutions.com
• airspiralo.com
• airmont.com
• aitac.nl
• akarshipping.com
• akkodis.com
• aksisfire.com
• kunststofftechnik.handtmann.com
• zoepffel-schneider.com
• azlub.com
• alcon.com.tr
• alfalaval.com
• alfadecor.com
• alfawater.it
• alfatechnic.com.tr
• mafade.alfing.de
• alfons-haar.de
• alintrasystems.com
• alkegen.com
• alkin-compressors.com
• all3d.fi
• all4land.com
• alliancede.fr
• allisonoffhighway.com
• allset.dk
• pumps.circor.com
• ventilation-alnor.co.uk
• alotec.de
• alphatronmarine.com
• aes-dts.com
• altiwrs.com
• aluminyumis.com
• aluship.com
• amimarine.com
• amokabel.com
• amollo.de
• ampak.nl
• amperacleanenergy.com
• ampereship.com
• ampofoundry.com
• analysis-sensors.com
• anda.no
• andair.ch
• aht-as.com
• andritz.com
• anemoimarine.com
• aneyafoundries.com
• abc-engines.com
• evotecpower.com
• aseg-cn.cc
• ankeri.net
• anschuetz.com
• blaj-fasteners.com
• anttimarine.fi
• adp.nu
• apsensing.com
• api-marine.com
• apiresinfloors.com
• aquamatch.com.tr
• aquametro-oil-marine.com
• immersionsuit.de

available domain count: 1980

exhibitor analysis quality

total rows: 2100

rows with hall: 0

classified rows: 2100

rows with booth: 0

unclassified rows: 0

classification coverage pct: 100

Market

region: Global maritime trade, with strongest pull across Europe, Asia, and North America; Hamburg acts as a central hub for shipbuilding, marine technology, ports, and maritime services.

why it matters: SMM Hamburg matters because it is the sector’s highest-density European buying and networking point for shipbuilding, propulsion, marine systems, digitalisation, security, and port technology. The 2026 edition is being positioned as a global maritime transition event with strong exhibitor demand and a broad international audience, so it is especially useful for companies that need market validation, partner meetings, or a fast read on where shipping technology budgets are moving.

• Decarbonisation is moving from concept to execution
• Digitalisation and AI are now core buyer topics
• Maritime security and dual-use technology are rising fast
• Ports are becoming a bigger platform adjacent to shipbuilding
• The market is using SMM as a global consolidation point

similar event circuit

title: Comparable maritime trade fair circuit

• MARINTEC China
• Passenger Terminal EXPO
• Nor-Shipping
• Posidonia
• All About Ports

summary: Use this circuit to compare SMM Hamburg with the next major maritime shows across Europe and Asia. The window is weighted toward the next 6-12 months after SMM and includes the closest recurring events where shipbuilding, ports, propulsion, and marine tech buyers are likely to overlap.

• Pre-SMM sourcing run
• Post-SMM Asia focus
• Spring 2027 ports and terminals
• Early summer 2027 global shipping circuit

source note: Event dates and positioning were taken from organiser and official event pages where available; secondary listings were used only where needed for schedule confirmation.

planning window: 2026-09 to 2027-06

Logistics

visa

official url: https://www.hamburg-messe.de/en/visitors/online-services/visa-service

weather notes: September in Hamburg is typically mild to cool, with average daytime highs around 18-19 C and nighttime lows around 10-11 C. Rain is common enough that a light waterproof layer and compact umbrella are sensible for venue days.

• Business style
• Language
• City character

• Hamburg Airport
• Bremen Airport
• Hannover Airport
• Berlin Brandenburg Airport

connectivity notes: Hamburg Messe is centrally located and linked to the city by bus, U-Bahn, S-Bahn, and express bus services, with Messehallen on the U2 line as the most relevant metro stop. The venue is also easy to reach from Hamburg Airport by rail and from Hamburg Central Station by metro, and it sits within reach of central hotels, the city center, and major landmarks such as the inner city and harbour area.

local currency code: EUR

Visitor persona

visa

official url: https://www.hamburg-messe.de/en/visitors/online-services/visa-service

hotels

• Around Messehallen / Sternschanze for the shortest daily commute.
• Dammtor / Rothenbaum for quick rail access and central positioning.
• Inner Alster / Neustadt for premium hotels and easy taxi access.
• Hamburg Hauptbahnhof / St. Georg for broad hotel choice and strong transit links.

recommended check in: Monday, 31 August 2026

recommended check out: Friday, 4 September 2026 or Saturday, 5 September 2026 if you need a quieter departure.

flights

partner url: https://www.hamburg-airport.com/en

• Short-haul Europe
• UK and nearby European hubs
• Long-haul via European connection

booking notes: For the smoothest arrival, choose HAM and keep enough buffer for city transfer and badge collection. If fares are high, compare Bremen or Hannover only as backup options.

destination airport: Hamburg Airport (HAM)

weather

month: September

packing notes: Pack a light coat, umbrella, and comfortable indoor-outdoor shoes for walking between transport stops and entrances.

temperature range: About 18-19 C daytime, 10-11 C at night

rain or seasonality: Mild early-autumn conditions with a meaningful chance of rain.

transport

parking: The organiser says there are around 3,500 parking spaces at the exhibition site, but inner-city parking is still less convenient than transit during busy trade-fair hours.

ride hail: Ride-hailing and taxis are convenient for door-to-door movement, but they are most useful for airport transfers, evening returns, or luggage-heavy days.

hotel to venue: From central hotels, plan on short U-Bahn or S-Bahn rides plus a brief walk; the venue is centrally located and Hamburg Central Station is only about 5 minutes away by public transport.

public transit: Use the HVV network; the event ticket includes free return travel on local transport on the day of the event, which makes U-Bahn and S-Bahn the most efficient daily option.

airport to venue: Hamburg Airport is the practical default: about 20 minutes by taxi, about 30 minutes by public transport, or about EUR 10 on the official SMM airport shuttle to the West Entrance.

• Confirm event pass and badge details
• Confirm visa and travel documents
• Book flights and hotel
• Shortlist target exhibitors/sessions
• Prepare meeting calendar

itinerary builder

Exhibitor persona

compliance

notes: Treat all build and safety obligations as mandatory planning items even if your contractor handles execution.

stand rules url: https://www.smm-hamburg.com/exhibit-visit/exhibit/registration/participation-fees

insurance required: Yes, plan for event and liability coverage as part of your stand preparation.

electrical or safety rules: Follow organiser stand-build, electrical, and safety instructions for the selected stand type.

lead capture

notes: Every tier of the Digital Networking & LeadGrowth Package includes SMM Connect lead-management access. Basic (1,200 EUR, already included in the stand application) provides single-user Lead Scan; Advanced (1,799 EUR, +599 EUR to upgrade from Basic) adds Lead Scan Team for cross-team real-time capture; Premium (2,498 EUR, +699 EUR to upgrade from Advanced) adds Lead Scan Plus with enriched profile data. Packages are booked and upgraded through My SMM Portal, accessed via the login-gated Online Service Center (OSC) at https://osc.hamburg-messe.de/osc/go?shop=login_neu_gb using login details sent with exhibitor registration.

• Lead Scan (included in Basic bundle): scan visitor and exhibitor badges to capture contact details, stored digitally for follow-up
• Lead Scan Team (included in Advanced bundle): all stand staff scan badges simultaneously, with leads merged centrally in real time
• Lead Scan Plus (included in Premium bundle): advanced lead detection with enriched visitor profile information

• https://www.smm-hamburg.com/exhibit-visit/exhibitors/advertising-promotions/marketingpackage
• https://www.smm-hamburg.com/exhibit-visit/exhibit/registration/maritime-career-market
• https://www.smm-hamburg.com/exhibit-visit/exhibitors/services/myportal
• https://osc.hamburg-messe.de/osc/go?shop=login_neu_gb

provider name: SMM Connect Lead Scan, part of the organiser's Digital Networking & LeadGrowth Package (booked/managed via My SMM Portal and the Online Service Center)

compliance notes: The marketing package and lead-scan pages do not publish specific GDPR consent, data-controller, or retention terms for Lead Scan; exhibitors relying on the tool should consult Hamburg Messe und Congress's general privacy policy for data-processing details.

availability status: unknown

badge scanner available: true

recommended followup sla: Send first contact within 24 hours; for hot leads, within 2-4 hours after the conversation.

• Confirm booth package and payment deadlines
• Submit stand design and contractor forms
• Book staff travel and accommodation
• Prepare freight and customs documents
• Prepare lead capture, collateral, and follow-up workflow

freight shipping

notes: Use the organiser's exhibitor service pack before booking logistics.

deadline summary: No verified 2026 freight-handler detail was provided in the available sources.

• shipping instructions
• delivery labels
• event badge or exhibitor reference

Planning

exhibitor

lead capture

notes: Every tier of the Digital Networking & LeadGrowth Package includes SMM Connect lead-management access. Basic (1,200 EUR, already included in the stand application) provides single-user Lead Scan; Advanced (1,799 EUR, +599 EUR to upgrade from Basic) adds Lead Scan Team for cross-team real-time capture; Premium (2,498 EUR, +699 EUR to upgrade from Advanced) adds Lead Scan Plus with enriched profile data. Packages are booked and upgraded through My SMM Portal, accessed via the login-gated Online Service Center (OSC) at https://osc.hamburg-messe.de/osc/go?shop=login_neu_gb using login details sent with exhibitor registration.

compliance notes: The marketing package and lead-scan pages do not publish specific GDPR consent, data-controller, or retention terms for Lead Scan; exhibitors relying on the tool should consult Hamburg Messe und Congress's general privacy policy for data-processing details.

recommended followup sla: Send first contact within 24 hours; for hot leads, within 2-4 hours after the conversation.

• Hamburg City Center
• Jungfernstieg and Inner Alster
• Speicherstadt
• Landungsbrucken and harbour area

best visit day: September 2, 2026 or September 3, 2026

• SMM Connect
• MariMatch
• Venue café or lounge areas
• Nearby central Hamburg restaurants

• Use Hamburg Airport for convenience
• Plan for metro access
• Enter via the correct gate
• Carry a light rain layer
• Use the cloakroom early
• Keep some cash small

• buyer-focused visit
• exhibitor campaign
• short executive visit

best visit day reasoning: Midweek is usually the strongest balance of visitor flow, exhibitor availability, and networking value for a major international trade fair. These days are also the best fit for scheduled meetings and deeper market coverage.

Costs

calculator

currency: USD

per diem usd: 70

booth sqm max: 36

booth sqm min: 6

visa cost usd: 0

nights default: 3

booth sqm default: 9

insurance cost usd: 0

shell per sqm low usd: 424

shell per sqm high usd: 495

hotel mid per night usd: 220

hotel budget per night usd: 120

hotel premium per night usd: 380

booth prices

notes: Prices listed are per square metre net, excluding VAT. Standard prices apply from 1 November 2024. Additional costs for stand construction and services. All-inclusive packages (Standard €615/sqm, Premium €765/sqm) available for min. 20 sqm. AUMA fee: €0.60/sqm. Digital Networking & LeadGrowth Package: €1,200 per main exhibitor; co-exhibitor fee: €400 each, plus €1,200 per co-exhibitor for the package.

source: https://www.smm-hamburg.com/exhibit-visit/exhibit/registration/participation-fees

currency: EUR

standard booth sqm: 9

raw space per sqm low: 260

raw space per sqm high: 455

shell scheme per sqm low: 390

shell scheme per sqm high: 455

Decision tools

quiz result config

mode: visit_exhibit_skip

intro: Answer the questions based on your market fit, budget, and readiness. The strongest path will usually be either visit or exhibit, with skip reserved for weak fit or low readiness.

• Visit SMM Hamburg 2026
• Exhibit at SMM Hamburg 2026
• Skip this edition

tie label: Balanced case

tie description: Your answers point to more than one option; in that case, favor visit if you are exploring the market, or exhibit only if you already have budget, staff, and a concrete lead plan.

Media

• SMM Hamburg 2026 exhibition hall hero banner
• SMM homepage social share image
• ALL ABOUT PORTS 2026 promotional image
• SMM Connect 2026 platform mockup
• SMM Connect app matchmaking banner
• DNV logo
• Lloyd's Register logo
• American Bureau of Shipping logo
• Inmarsat logo
• ExxonMobil logo
• Bardex Corp logo
• Top Glory Marine logo

og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6947fed4b5753ddcc58a5f9e/og_1784740659.jpg

event logo url: https://cdn.tradeshowintel.com/assets/event_logos/6947fed4b5753ddcc58a5f9e_1776411776.png

hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6947fed4b5753ddcc58a5f9e/hero_1784740656.jpg

Answers

• Henry Diepeveen
• Björn Peters
• Toshiaki Hori
• Bård Bjørløw

Sources

• Marketing tools for exhibitors
• Review 2024
• Exhibitor Innovation Stage
• Marketing Packages & Lead Capture
• My SMM Portal
• Set-up and dismantling
• Guide to success
• Germany - SMM Hamburg
• SMM 2026: Plattform und Taktgeber für die maritime Transformation
• Asia strengthens its role at SMM 2026
• Maritime Industry Focuses on Efficiency, Innovation and Resilience
• SMM 2026: The Maritime World's Technology Hub Evolves Again
• MARINTEC China event page
• Nor-Shipping official site
• Posidonia 2026 brochure
• Passenger Terminal EXPO 2027 German Pavilion
• Complete Package
• Exhibitor services