Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The SIU Congress 2026 will be held at Fortezza da Basso in Florence, Italy, from November 11 to 14, 2026. This congress aims to unite urologists and healthcare professionals from around the globe to share knowledge and discuss the latest advancements in urology.
Attendees can expect a dynamic scientific programme featuring live surgeries, workshops, and interactive discussions led by global experts. SIU Congress takes place in Florence, Italy.
TL;DR
- 1Dates and Venue: The SIU Congress 2026 will take place from November 11 to 14, 2026, at Fortezza da Basso, Florence, Italy.
- 2Scale and Focus: This congress will gather over 2500 urologists and healthcare professionals to discuss advancements in urology.
- 3Organiser: The event is organised by the Société Internationale d’Urologie, with registration available at siu-urology.org.
- 4Buyer Authority: Attendees will include urologists, nurses, medical oncologists, and other healthcare professionals.
- 5Entry: Registration is required for both in-person and virtual attendance, with various fee structures available.
Why visit
Attending the SIU Congress provides an opportunity to learn from leading experts in urology, network with peers, and gain insights into the latest research and clinical practices. Participants will have access to a variety of educational sessions, including hands-on workshops and live surgery panels.
Why exhibit
Exhibiting at the SIU Congress allows companies to showcase their latest technologies and services to a targeted audience of urologists and healthcare professionals. This event offers a unique platform to engage with key decision-makers and enhance brand visibility in the urology sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Urologists from various specialties
Urological nurses and allied health professionals
Medical oncologists and radiation oncologists
Residents and trainees in urology
General practitioners interested in urology
Interventional radiologists
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Medical device manufacturers
Pharmaceutical companies specializing in urology
Healthcare technology providers
Educational institutions offering urology training
Consulting firms in healthcare
Research organizations in urology
Product categories
Key solution areas showcased across the event.
Urological surgical instruments
Diagnostic imaging equipment for urology
Pharmaceuticals for urological treatments
Patient management software for urology
Robotic surgical systems
Minimally invasive surgical tools
Location & Facilities
Venue
Fortezza da Basso
Fortezza da Basso, Florence, Italy
Facilities
Parking
Fortezza da Basso in Florence typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fortezza da Basso in Florence typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fortezza da Basso for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
November 11 to 14, 2026:9:00 AM – 5:00 PM daily
SIU Member - In Person
800Non-Member - In Person
950Virtual Only - SIU Member
275Virtual Only - Non-Member
300
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Florence, Italy
Why it matters
On 2026-11-11 to 2026-11-14, SIU Congress in Florence covering Urological surgical instruments, Diagnostic imaging equipment for urology, Pharmaceuticals for urological treatments, Pa gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
The West End Hotel
3-star
Edinburgh West EndFree Wi-Fi, parking, bar, restaurant, smoke-free property
MEININGER Hotel Edinburgh Haymarket
budget/midscale
Haymarket, EdinburghBreakfast (paid), free Wi-Fi, pet-friendly, parking, bar, accessible, kid-friendly, smoke-free property
Holiday Inn Edinburgh by IHG
4-star
EdinburghBreakfast (paid), free Wi-Fi, free parking, indoor pool, hot tub, air conditioning, fitness center, spa
ibis budget Edinburgh Park
2-star
Edinburgh ParkBreakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, bar, restaurant, accessible
The Hoxton, Edinburgh
4-star
EdinburghBreakfast (paid), free Wi-Fi, air conditioning, pet-friendly, parking, bar, restaurant, room service
Britannia Hotel Edinburgh
3-star
EdinburghBreakfast (paid), free Wi-Fi, parking (paid), pet-friendly, bar, restaurant, kid-friendly
Edinburgh Backpackers Hostel
2-star hostel
EdinburghFree Wi-Fi, smoke-free property
Novotel Edinburgh Park
4-star
Edinburgh ParkBreakfast (paid), free Wi-Fi, parking (paid), indoor pool, air conditioning
Local transport
Get around the city with these convenient transport options.
Tram
Estimated costEUR 2-5 single metro journey (contactless)
Best forEdinburgh Trams - airport and city network
Edinburgh Trams connects the airport corridor with the city centre; use the official journey planner to confirm the stop closest to your hotel and the venue.
Bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forLothian Buses city network, including route 11
Lothian Buses operates the city network with route 11 running through the Edinburgh West End; use the Lothian journey planner to pick the service that stops nearest 11 Brunswick Street.
Airport transfer
Estimated costApprox. local fare - confirm current pricing on the airport transport page
Best forEdinburgh Airport (EDI) to Fortezza da Basso
The airport's transport page sets out the onward tram, bus and road options into the city; allow time for the transfer before the first show day.
taxi
Estimated costApprox. EUR taxi/rideshare from GLA to venue (estimate; confirm before travel)
Best forGlasgow Airport (GLA) to Fortezza da Basso
Weather
Edinburgh in November sits in a cool, wet and windy Atlantic pattern: daytime highs typically 7-9 C, overnight lows around 2-4 C, rain or showers on many days and gusty winds off the Firth of Forth. Daylight is short, with sunset around 16:15 mid-month, so plan any Old Town or castle sightseeing for the morning. Pack a waterproof outer layer, warm mid-layers and shoes that handle wet cobbles; confirm the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and payments
The UK uses pound sterling (GBP), not the euro. Congress fees may be quoted in EUR, but hotels, trams, taxis and restaurants are charged in GBP, and contactless cards and phone wallets are accepted almost everywhere, including on Lothian Buses and Edinburgh Trams.
Language and accent
The congress and city signage are in English, but Scottish accents and local vocabulary vary. It is normal to ask a speaker or ticket desk to repeat something; nobody will be offended.
Daylight and evening planning
November daylight ends soon after 16:00, so book museum visits and Old Town walks for daylight hours and reserve evening slots for scientific sessions, poster rounds and restaurant bookings, which fill quickly in the city centre.
Tipping and restaurant bills
Edinburgh restaurants often add a discretionary service charge of around 10 to 12.5 percent to the bill; check before adding a tip. In pubs, tipping is not expected for drinks ordered at the bar.
Moving around town
Queue at bus stops, tap your card or phone when boarding, and stand to the right on escalators. The Old Town has steep cobbled streets and closes, so footwear matters more than formal dress between sessions.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
All routes funnel into Edinburgh Airport (EDI); UK and European travellers can reach the city quickly, while long-haul origins (Dubai, New York, Tokyo, Sydney) typically connect once via hub airports such as Doha, Dubai, Amsterdam, Istanbul or London Heathrow. Book early for mid-November travel and build in buffer time ahead of the 11 November start.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Florence; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Fortezza da Basso: Edinburgh West End: The West End Hotel; Haymarket, Edinburgh: MEININGER Hotel Edinburgh Haymarket; Edinburgh: Holiday Inn Edinburgh by IHG.
Ride-hail: Ride-hailing apps are commonly used in Florence; confirm local availability before travel.
Public transit: Lothian Buses runs the city bus network, with route 11 serving the Edinburgh West End near the Brunswick Street venue, and Edinburgh Trams links the airport corridor with the city centre. Use the Lothian journey planner and the Edinburgh Trams plan-a-journey tool to confirm the stop closest to your hotel.
Parking: On-site parking is available at Fortezza da Basso; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Typically 2-9 C in November, with daytime highs of about 7-9 C and overnight lows of 2-4 C; short colder snaps near 0 C are possible, and wind off the Firth of Forth makes it feel colder than the thermometer suggests.
Seasonality: November is late autumn heading into early winter in Edinburgh: frequent rain and showers, gusty wind and short daylight, with sunset around 16:15 mid-month. Sessions are indoors, but allow for wet walks between hotels, tram stops and the venue, and carry a compact umbrella and a waterproof layer every day.
Packing: Typically 2-9 C in November, with daytime highs of about 7-9 C and overnight lows of 2-4 C; short colder snaps near 0 C are possible, and wind off the Firth of Forth makes it feel colder than the thermometer suggests. November is late autumn heading into early winter in Edinburgh: frequent rain and
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SIU Congress usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fortezza da Basso
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SIU Congress registration concourse
Fortezza da Basso
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fortezza da Basso
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 800 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 800 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SIU Congress fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SIU Congress, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Urological surgical instruments and Diagnostic imaging equipment for urology solutions and benchmarking suppliers at SIU Congress in Florence.
Min. budget
$1,400.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Urological surgical instruments and Diagnostic imaging equipment for urology products who need qualified meetings with the event's trade audience.
Min. budget
$6,300.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Florence show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- SIU (Societe Internationale d'Urologie)
- The international urology society that convenes this annual congress; membership status determines which congress registration tier and rate applies.
- BPH (benign prostatic hyperplasia)
- Non-cancerous enlargement of the prostate that commonly causes bladder outlet obstruction in older men; a core topic in the congress voiding dysfunction and surgical technique sessions.
- LUTS (lower urinary tract symptoms)
- The symptom cluster of hesitancy, frequency, urgency, nocturia and weak stream used to describe bladder outlet and overactive bladder problems in both sexes.
- PSA (prostate-specific antigen)
- Blood marker used in prostate cancer screening, staging and post-treatment surveillance; its interpretation and overdiagnosis debate recur across urology oncology sessions.
- RARP (robot-assisted radical prostatectomy)
- Minimally invasive removal of the prostate using a robotic platform; shown alongside open and laparoscopic techniques in surgical video and live-surgery formats.
- TURBT (transurethral resection of bladder tumour)
- Endoscopic resection of bladder tumours for diagnosis and treatment of non-muscle-invasive bladder cancer; a standard operating-theatre procedure in urology training.
- PCNL (percutaneous nephrolithotomy)
- Keyhole stone removal through a small tract in the flank, used for large or complex kidney stones where ureteroscopy is not suitable.
- Ureteroscopy (URS)
- Passing a fine endoscope through the ureter to visualise and laser-treat stones or urothelial lesions; usually paired with holmium laser lithotripsy.
- HoLEP (holmium laser enucleation of the prostate)
- Laser enucleation of prostatic adenoma, positioned as a size-independent alternative to TURP in benign prostatic obstruction debates.
- BCG instillation
- Intravesical immunotherapy given after TURBT for high-risk non-muscle-invasive bladder cancer to reduce recurrence and progression.
- Focal therapy
- Partial gland ablation (for example HIFU or cryotherapy) for selected localised prostate cancer, aiming to spare urinary and sexual function.
- Uro-oncology
- The subspecialty covering prostate, kidney, bladder, testicular and penile cancers, typically the largest share of the congress scientific programme.
- Andrology and men's health
- Male fertility, sexual function, testosterone deficiency and related conditions; usually programmed alongside female pelvic medicine and reconstructive urology.
- Nephrolithiasis
- Stone disease of the kidney and urinary tract, covering metabolic work-up, prevention and endourological treatment tracks.
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Also known as
Alternate names and search phrases for this event.
- SIU Congress 2026
- urology conference Florence
- medical congress Italy
- urology education
- urology networking
- SIU Congress Florence 2026
- SIU 2026
- SIU Florence 2026
- Florence Italy
- Medical Conference Florence 2026
2 more alternate names hidden
Trust footer
Sources
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References
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Publishers
0
Date checked
1
Société Internationale d’Urologie
- event_website
- event_website
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