Sirha Méditerranée 2027, Marseille, 14–16 February food trade show
Dates
14–16 Feb 2027
City / country
Marseille, France
Venue
Marseille Chanot, Parc des Expositions
Event overview
Sirha Méditerranée 2027 runs 14–16 February at Marseille Chanot, bringing Mediterranean food, hospitality and restaurant suppliers together in Marseille, France.
The second edition of the former Food'In Sud show is part of the Sirha Food circuit and is reserved for trade professionals.
Its 2026 debut drew 14,000 professionals and more than 310 exhibitors, giving buyers a focused, three-day route into the region's culinary and hotel market.
TL;DR
Visit to compare Mediterranean fine food, wine, coffee, kitchen equipment and hospitality services in one venue, meet producers from Provence and the wider basin, and use the programme to track menu, sourcing and design trends. Three days is enough to shortlist suppliers and book follow-up tastings.
Exhibit to reach chefs, restaurateurs, hoteliers, distributors and buyers from Provence-Alpes-Côte d'Azur and neighbouring Mediterranean markets. The 2026 debut drew 14,000 professionals, 45% of them executives, chefs and decision-makers, with 60% of exhibitors coming from the region, so a stand buys concentrated local reach.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Marseille Chanot, Parc des Expositions, 2 boulevard Rabatau, 13008 Marseille, France
Entrances & gates
Main entrance, boulevard Rabatau
Closest to the Rond-Point du Prado metro station and the visitor badge desks.
Paid on-site car parks serve the exhibition centre; use P2 or P3 and keep the ticket for exit payment.
The venue is step-free at the main entrance; ask the organiser about reserved parking and wheelchair access to the conference areas.
Food options
Marseille Chanot on-site catering
On-site diningParking: Marseille Chanot has on-site paid parking; the P2 and P3 car parks are the closest to the exhibition halls. Allow extra time on the Sunday opening day.
Gate: Use the main Chanot entrance on boulevard Rabatau and follow Sirha Méditerranée signage to the visitor registration desk.
Attend
Ticket info
Badge collection
Pre-register online, then collect the badge at the visitor desk with a passport or national ID matching the registration name.
Ticket notes
Access is reserved for trade professionals. The 2027 tariff and clock opening times had not been published when this listing was compiled.
Who runs the show
Sirha Food (GL events)
Organiser
What's on
How the last edition performed
Last edition
2026
Visitors: 14,000
Exhibitors: 310
Edition #: 1
This edition
2027
Visitors: 15,000
Exhibitors: 350
Next edition
Not announced yet
Growth over time
Edition recap
The first Sirha Méditerranée, held 15–17 March 2026 at Marseille Chanot, welcomed 14,000 professionals and more than 310 exhibitors and brands. It hosted the Bocuse d'Or Europe and the first World Bouillabaisse Championship.
New this edition
Épicerie Fine area
A dedicated fine-food zone for regional specialities and delicatessen buyers.
SourceVillage Tour des Terroirs
An immersive village showcasing regional producers and terroir-led brands.
SourceFood Forum
A programme stage on Marseille's gastronomic scene and the sector's future challenges.
SourcePlace du Marché Foodcourt
Chef, food-truck and brand collaborations creating a networking and tasting hub.
SourceImpact
A three-day, trade-only show in a Mediterranean port city gives buyers a compact alternative to the large Paris and Lyon fairs. The 2026 debut filled Marseille Chanot with 14,000 professionals, and the 2027 move to February aligns the show with the spring menu and sourcing cycle.
Audience quality
The 2026 audience was 45% executives, chefs and decision-makers, according to post-show coverage, which is a strong ratio for a regional debut. 60% of exhibitors came from Provence-Alpes-Côte d'Azur, so the room is dense with local operators and producers rather than mass consumer traffic.
Exhibitor outcomes
For a regional food, wine, coffee or equipment brand, the show offers concentrated access to chefs, hoteliers and distributors within a three-day window. A 9 sqm shell stand keeps entry costs modest; the return case rests on booked meetings and follow-up tastings rather than on audited ROI, which the organiser has not published.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Marseille anchors a Mediterranean food economy built on fishing, market gardening, wine, olive oil and a dense restaurant and hotel sector. A Sirha Food show in the city connects regional producers with chefs and distributors while giving international brands a lower-cost entry point to southern France than Paris or Lyon.
Key trends shaping this market and its wider industry.
Local and short-chain sourcing
Chefs and hotel groups are pushing regional provenance, seasonal menus and direct relationships with producers, which favours the show's terroir and fine-food zones.
What it changes: Producers with traceable regional stories can win listings that were previously reserved for national distributors.
Mediterranean diet and plant-forward menus
Demand for olive oil, pulses, vegetables, seafood and low-waste menus is reshaping restaurant menus across southern Europe.
What it changes: Suppliers that can demonstrate provenance, nutrition and food-waste savings fit the buyer brief.
Hospitality technology and energy costs
Restaurants and hotels are investing in energy-efficient kitchens, booking and payment technology, and data tools to protect margins.
What it changes: Equipment and software vendors can pair demonstrations with clear operating-cost cases for independent operators.
Sirha Méditerranée sits in the Sirha Food circuit alongside Sirha Lyon, with Paris hospitality and food fairs covering the wider French market.
November 2026
National hotel and restaurant equipment cycle.
January–February 2027
Winter food and hospitality buying window in France.
Marseille dates are confirmed; Lyon and Paris dates are circuit knowledge and should be reconfirmed.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Main gateway, with direct flights from major European cities and a shuttle bus to Marseille Saint-Charles station.
25 km
to venue
30–40 minutes
by car
Smaller regional airport useful for Nice and Var itineraries; fewer direct international flights.
85 km
to venue
70–85 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 85–125 / night
Simple rooms within a short metro or bus ride of the venue; book early because February school holidays can tighten supply.
USD 140–210 / night
Four-star comfort close to restaurants and the metro, about 10–15 minutes from Marseille Chanot.
USD 240–380 / night
Waterfront or historic-centre hotels for hosted buyers and senior teams; taxis to the venue take about 15 minutes.
Get around the city with these convenient transport options.
Metro
RTM tickets are sold at station machines and valid for the metro, tram and bus network.
Taxi / ride-hail
Uber and Bolt operate in Marseille; allow extra time on match days at the nearby Stade Vélodrome.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa | Non-EU nationals without a visa-exempt passport who travel for business meetings or a trade fair | $90.00 | Typically 15 working days; allow 4–6 weeks |
EU/EEA and Swiss nationals do not need a visa; many other nationalities have visa-free short-stay access, so check the France-Visas eligibility tool.
France accepts ATA carnets for temporary import of exhibition goods; confirm with the organiser's freight partner before shipping.
Official visa pageWeather
February is cool and often windy, with Mistral gusts. Daytime temperatures average 8–14°C and nights can fall to 3–6°C; rain is possible, so bring a warm layer and a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is strong across Marseille; EU roaming applies for EU visitors. Venue Wi-Fi is usually available but can be congested at peak hours, so bring a local data plan for demos.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and language
Open with 'Bonjour' before a question; English is common in hotels and among younger buyers, but a few French phrases help with independent restaurateurs.
Meal timing
Lunch is typically 12:00–14:00 and dinner from 19:30; many restaurants close between services, so schedule meetings around those windows.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Marseille Provence (MRS)
Book 6–10 weeks ahead for February; direct flights to MRS are limited outside major hubs, so compare a Paris or Lyon connection with the TGV.
Schengen rules apply. EU/EEA and Swiss visitors need no visa; many other passports have visa-free short stays, while others need a Schengen business visa.
Estimated cost: EUR 90 standard adult Schengen fee
Processing: About 15 working days; apply 4–6 weeks ahead
Carry a letter from your employer and the show registration confirmation for the visa interview.
OfficialGet to the venue and around the city with these options.
Airport → venue: Take the airport shuttle to Marseille Saint-Charles, then metro Line 2 to Rond-Point du Prado and walk 8–10 minutes; a taxi takes 30–40 minutes.
Hotel → venue: Metro Line 2 to Rond-Point du Prado serves the Vieux-Port and city-centre hotels; Prado hotels are walkable.
Ride-hail: Uber and Bolt operate across Marseille; expect EUR 15–30 from the centre and longer waits during stadium events.
Public transit: RTM metro, tram and bus tickets cost about EUR 2.20 per single; a day pass is better value for multi-trip days.
Parking: Paid on-site parking at Marseille Chanot; arrive before 09:30 on the Sunday opening day.
Plan and pack for the event climate.
Month: February
Temperature: 8–14°C daytime, 3–6°C at night
Seasonality: Cool, windy and occasionally wet, with Mistral gusts; February is outside the summer beach season.
Packing: Bring a warm jacket, layers, a compact umbrella and comfortable walking shoes for the halls and metro.
Plan your trip
Best day to visit: Monday 15 February 2027
Monday is the first full weekday, when exhibitors and buyers are settled in and the programme is in full swing. Sunday opening is shorter and dominated by arrival and badge collection; Tuesday afternoon winds down as stands begin to pack.
Register for a trade badge — Use the official registration page and save the confirmation PDF.
Book flights and hotel — Compare MRS fares and a refundable Prado or Vieux-Port room.
Shortlist exhibitors and build a floor route — Pick 8–12 food, wine, coffee and equipment targets; leave tasting time.
Confirm meetings and download the programme — Ask for stand numbers and a named contact for each meeting.
Pack and check the route — Test the metro to Rond-Point du Prado and carry ID for badge collection.
Badge collection and coffee
Marseille Chanot main entranceFine-food and regional producer meetings
Épicerie Fine and terroir zonesChef demonstration and lunch
Food Forum stageWine, coffee and equipment appointments
Main exhibition hallsNotre-Dame de la Garde
Landmark
15–20 minutes by taxi or bus from the venue
Panoramic city and sea views; a short break between show days.
Cassis and the Calanques
Coastal Day Trip
30–40 minutes by train from Marseille Saint-Charles
Seaside lunch and vineyard visits; useful for a post-show weekend.
Place du Marché Foodcourt
On-site
Chef and food-truck collaborations make this the main informal meeting point during the show.
Vieux-Port waterfront
Evening
Dense cluster of restaurants and bars about 15 minutes by metro from the venue.
The 2027 edition runs Sunday to Tuesday, so most buyers return to service immediately after the show. Fast, specific follow-up matters more than a long brochure, and French-language contact is appreciated by independent operators.
Budget
Shell scheme
EUR 250–400 / m²
Raw space
EUR 150–260 / m²
Standard booth
9 m²
Estimated French regional trade-fair bands; the 2027 organiser tariff was not published. Confirm with the sales team before committing.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell
EUR 2250–3600 / 9 sqm stand
hotel
both · mid
USD 140–210 / per night
per_diem
both · standard
USD 50–80 / per day
visa
visitor · standard
USD 90 / per person
insurance
exhibitor · basic
USD 100–180 / per stand
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell | EUR 2250–3600 / 9 sqm stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 140–210 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 50–80 / per day | estimate | 2026-10-31 |
| visa | visitor | standard | USD 90 / per person | estimate | 2026-10-31 |
| insurance | exhibitor | basic | USD 100–180 / per stand | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether Sirha Méditerranée 2027 is worth a visit, an exhibit stand, or a skip this cycle.
QUESTION 1 OF 6
What is your approximate budget for this show?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a live sourcing list and can commit one to two days on the floor.
Best for
Chefs, hoteliers, buyers and distributors sourcing Mediterranean food, wine, coffee or equipment
Min. budget
$400.00
Timeline
Book 6–10 weeks ahead; register at least two weeks before opening
Risks
February weather and Mistral delays
Limited direct flights to MRS
Crowded tasting zones at midday
exhibit
You want concentrated access to Provençal chefs, hoteliers and distributors and can staff the stand for three days.
Best for
Regional producers, fine-food brands, wineries, coffee roasters and equipment suppliers
Min. budget
$3,500.00
Timeline
Commit 90 days ahead for stand, freight and insurance
Risks
Unproven 2027 footfall
Higher February hotel rates
Stand build and freight lead times
skip
Your category is not represented or you cannot travel in February 2027.
Best for
Buyers with no Mediterranean sourcing need or no budget this cycle
Timeline
Reassess for the 2028 edition
Risks
Missing regional product launches
Losing contact with local distributors
Book with
Marseille Chanot
The Parc des Expositions in southern Marseille hosts Sirha Méditerranée in its main halls.
Venue operator; not a named commercial sponsor.
Air France
Primary French carrier with domestic and European connections into Marseille Provence Airport.
Useful travel provider; not a named show partner.
Aix-Marseille-Provence Chamber of Commerce and Industry
Regional business chamber that supports food, hospitality and export networks across the Marseille area.
Public business body; not confirmed as a 2027 partner.
Provence Tourisme
Regional tourism board promoting Provence and supporting visitor stays around the show.
Public tourism body; support referenced for the 2026 edition.
Recommended providers
Official Schengen visa portal; apply 4–6 weeks ahead with the show invitation.
Compare refundable rates in Vieux-Port, Prado and Castellane; February availability tightens closer to the date.
Direct and connecting flights to Marseille Provence (MRS); book 6–10 weeks ahead.
International freight and exhibition logistics; confirm the Marseille Chanot delivery window with the organiser.
Exhibitor public liability and travel cover; confirm the certificate meets the organiser's requirement.
Book Cassis, Calanques or Notre-Dame de la Garde trips around show days.
Mobile lead capture and CRM follow-up; export badges daily and respect GDPR consent.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
4
References
3
Publishers
4
Date checked
Sirha Food
Marseille Tourisme
Punto Italy
Display a free company card at your booth, or share your professional card on the show floor.
