Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at SipRho - International Beach Exhibition 2027 include +SIMPLE, 0.0% SOBER SPIRITS 0.0%, 37 DEGRÉS, ABS - Alternative Boissons Services and AC CUSTOM.
- +SIMPLE
- 0.0% SOBER SPIRITS 0.0%
- 37 DEGRÉS
- ABS - Alternative Boissons Services
- AC CUSTOM
Event overview
Overview
SipRho 2027 is a premier event for professionals in the hospitality industry, featuring a wide range of exhibitors from the beach, catering, and hotel sectors.
Taking place at the Parc des Expositions de Montpellier, this exhibition will showcase the latest products and innovations just before the summer season.
With over 410 exhibitors and nearly 21,588 qualified professionals expected, SipRho serves as a vital platform for networking and discovering new solutions in the hospitality field.
TL;DR
- 1Dates and Venue: SipRho 2027 runs 8-10 February 2027 at the Parc des Expositions de Montpellier in Pérols, the fairground district on the city's Mediterranean side next to Montpellier-Méditerranée airport.
- 2Sector Focus: A drinks and hospitality sourcing show for the French CHR channel, where wine, spirits, beer and soft-drink ranges meet the equipment, service and list-building needs of cafés, hotels, restaurants and seaside venues.
- 3Buyer Mix: Independent restaurant owners, hotel and resort managers, seasonal beach-club and paillote operators, plus the beverage buyers who set wine and drinks lists for these venues in Occitanie and beyond.
- 4Access: Trade-only entry, free with advance registration on the organiser site; carry a Kbis extract, CHR licence or company badge to validate professional status at the badge desk.
- 5Getting There: TaM tram line 3 connects Montpellier city centre with the Parc des Expositions stop in Pérols, and the airport is a short road transfer from the halls.
Why visit
Attendees will have the opportunity to discover the latest innovations and trends in the hospitality sector, meet with over 410 exhibitors, and network with industry professionals. The event is designed to help professionals prepare for the upcoming season and enhance their business strategies.
Why exhibit
Exhibiting at SipRho provides a unique opportunity to showcase products and services to a targeted audience of hospitality professionals. Scale and Focus: The event will host 410 exhibitors and attract nearly 21,588 qualified professionals from the hospitality sector. Organiser: The show is organized by SIPRHO, a leading event in the hospitality industry. Buyer Authority: Attendees include restaurant owners, hotel managers, and beach operators looking for innovative.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Restaurant owners and managers
Hotel operators and staff
Beach service providers
Catering professionals
Event planners and coordinators
Suppliers of hospitality equipment
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food and beverage suppliers
Furniture and decoration manufacturers
Kitchen equipment providers
Textile and communication companies
Beach equipment suppliers
Service and training organizations
Product categories
Key solution areas showcased across the event.
Food and beverage products
Professional kitchen equipment
Furniture and decor items
Textiles and communication materials
Beach and outdoor equipment
Hygiene and sanitation products
Location & Facilities
Venue
Parc des Expositions de Montpellier
Route de la Foire, 34470 Pérols, France
Facilities
Parking
Parc des Expositions de Montpelier in Pérols typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Parc des Expositions de Montpelier in Pérols typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Parc des Expositions de Montpelier for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
How the last edition performed
Previous edition
This edition
—
Exhibitors: 410
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Pérols, France
Why it matters
Attending SipRho - International Beach Exhibition 2027 on 2027-02-08 to 2027-02-10 in Pérols lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
France | News | Catering Today - hospitality-week.co.uk
ReadFrance sets the standard, inviting international hoteliers the ...
ReadFrance | News | Catering Today - hospitality-week.co.uk
ReadFoodservice Studies, France - GIRA Foodservice
ReadHospitality ON | Actualité Hôtelière internationale
ReadTourism and Hospitality - France 2030 Industry Impact Analysis
ReadPlan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis budget Montpellier Aéroport Parc Des Expos
Budget
Pérols, near Montpellier airport and Parc des Expositions2-star tourist hotel with breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, bar and restaurant.
ibis Styles Montpellier Aeroport Parc Des Expos
Midscale
Pérols, near Montpellier airport and Parc des Expositions3-star tourist hotel with breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, fitness center and bar.
Kyriad Montpellier Aéroport - Parc Des Expos
Midscale
Pérols, near Montpellier airport and Parc des Expositions3-star tourist hotel with breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, fitness center and bar.
Local transport
Get around the city with these convenient transport options.
Tram
Estimated costApprox. EUR 1.60-2.00 per single journey; confirm current TaM fares and any event shuttle offer
Best forTaM tram line 3 from Montpellier city centre to the Parc des Expositions stop in Pérols
The fairground has its own stop on the line 3 route towards Pérols, which makes the tram the simplest car-free option from central Montpellier hotels. Buy tickets at station machines or in the TaM app and validate before boarding.
Bus / airport link
Estimated costApprox. EUR 3 for a local bus connection; confirm the airport shuttle or city bus fare on arrival
Best forMontpellier-Méditerranée Airport (MPL) to the Parc des Expositions area, Pérols
Public transport links exist between the airport and the fairground district, but services are geared to city commuters rather than show opening hours. Check the timetable for the return leg before the evening sessions end.
Taxi / rideshare
Estimated costApprox. EUR 20-35 from the airport and approx. EUR 25-45 from the city centre; confirm the meter or app quote
Best forMontpellier-Méditerranée Airport (MPL) to Parc des Expositions de Montpelier
The airport to fairground leg is short, so taxis are practical for exhibitors carrying tasting samples and stand materials. Rideshare availability in Pérols is thinner late at night, so book the return in advance.
Car and parking
Estimated costApprox. EUR 5-12 per day for on-site or nearby parking; confirm the rate at the venue barrier
Best forA9 motorway and Montpellier ring road to the Parc des Expositions, Pérols
The fairground is signposted from the A9 and the Montpellier ring road and has on-site parking; arrive before hall opening on the busiest morning because the car parks fill around keynote and tasting slots.
Rail plus tram
Estimated costApprox. EUR 1.60-2.00 for the tram leg after the rail ticket; confirm TaM fares
Best forTGV to Montpellier Saint-Roch, then TaM tram line 3 to Parc des Expositions
Montpellier Saint-Roch is the main rail arrival point for Paris, Lyon, Marseille and Barcelona corridor services. The tram connection keeps the whole trip car-free if you stay in the city centre.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forNîmes-Alès-Camargue-Cévennes Airport (FNI) to Parc des Expositions de Montpelier
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forBéziers Cap d'Agde Airport (BZR) to Parc des Expositions de Montpelier
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forMarseille Provence Airport (MRS) to Parc des Expositions de Montpelier
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
February in Pérols is cool and changeable: Pérols-specific climate pages (weather-and-climate, climate-data, Weather Atlas, Weather Spark) are the reference sources for exact averages. Expect winter daytime temperatures and some rain, so plan layered clothing and an umbrella for walking between halls and parking.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
French is the working language on site; carry key contact names and hall numbers in writing.
Business etiquette
A short greeting before meetings is customary in France; confirm appointments in advance.
Arrival
Allow extra time on the first morning for badge collection and hall orientation at the Parc des Expositions in Pérols.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Pérols; confirm ground transport on the organiser site.
Visa
Whether you need a Schengen visa depends on nationality. Business travellers who require a visa apply for a short-stay Schengen visa through France-Visas before travelling; visa-exempt nationalities should confirm current rules on the official portal.
Processing: Varies by nationality; apply several weeks before travel.
France-Visas is the official French government portal for business-trip visa applications; applications are submitted via the France-Visas site and the relevant visa centre.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Pérols; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Parc des Expositions de Montpellier: Pérols, near Montpellier airport and Parc des Expositions: ibis budget Montpellier Aéroport Parc Des Expos; Pérols, near Montpellier airport and Parc des Expositions: ibis Styles Montpellier Aeroport Parc Des Expos; Pérols, near Montpellier airport and Parc des Expositions: Kyriad Montpellier Aéroport - Parc Des Expos.
Ride-hail: Ride-hailing apps are commonly used in Pérols; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Parc des Expositions de Montpellier.
Parking: On-site parking is available at Parc des Expositions de Montpellier; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 3-6 °C at night and 12-15 °C by day in February, with a cool Mediterranean wind and a realistic chance of rain. The fairground halls are heated, but the walk between the tram stop, car parks and halls is outdoors, so pack a warm layer and a compact umbrella; confirm the forecast for show week before travelling.
Seasonality: Winter in the Montpellier area brings moderate rainfall and changeable days; check a Pérols February climate page close to departure for the current outlook.
Packing: Pack layers for cool winter days, a waterproof jacket or umbrella, and comfortable shoes for walking between halls and parking areas at the Parc des Expositions.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SipRho - International Beach Exhibition 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
D-14: Register for a free trade badge on the SipRho organiser site and save the confirmation e-mail plus QR code to your phone and to a printed copy.
T-2
D-14: Prepare proof of professional activity for the badge desk, such as a Kbis extract, CHR licence, company letterhead or a staff badge from your venue.
T-3
D-13: Build a shortlist of stands to visit by drinks category (wine, spirits, beer, soft drinks) and by the price bands you actually sell on your carte des vins.
T-4
D-12: Book a hotel in Pérols near the fairground or along TaM tram line 3 in Montpellier, and check that your dates cover all three show days.
T-5
D-11: Download the TaM ticketing app or check the tram line 3 timetable so you know the Parc des Expositions stop and the last service back to the city each evening.
T-6
D-10: If you fly, compare Montpellier-Méditerranée (MPL) with Marseille Provence (MRS) and Nîmes (FNI), then book the road leg to Pérols in advance.
T-7
D-9: Draft your buying brief: the number of references you plan to list, target price per bottle, by-the-glass targets and any terrace or beach service constraints.
T-8
D-8: Check February weather for Montpellier and pack layers plus a compact umbrella for walking between halls, the tram stop and the car parks.
T-9
D-7: Ask suppliers already on your list whether they exhibit at SipRho and request meeting slots so you are not queuing at the busiest stands on day one.
T-10
D-5: Prepare a tasting plan with a no-alcohol day strategy: spittoons are normally available, but plan the order of wine, spirits and beer tastings to keep your palate useful.
T-11
D-3: Confirm your travel documents. Schengen entry rules apply for France; check France-Visas for your nationality if you need a short-stay business visa.
T-12
D-2: Charge your phone, load a digital notebook or tasting sheet, and set a realistic limit on samples you can legally carry home in hand luggage.
T-13
D-1: Reconfirm hotel check-in times and print a one-page floor-plan wish list so you can move between halls efficiently on the first morning.
T-14
Show day: Arrive at opening for the quietest tasting conditions, validate your badge early, and leave the last hour of each day for follow-up conversations with shortlisted producers.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Parc des Expositions de Montpelier
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SipRho - International Beach Exhibition 2027 registration concourse
Parc des Expositions de Montpelier
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Parc des Expositions de Montpelier
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SipRho - International Beach Exhibition 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Where and when is SIPRHO 2027 held?
SIPRHO 2027 runs 8-10 February 2027 at the Parc des Expositions de Montpellier in Pérols, France, according to show listings.
What sectors does SIPRHO cover?
The show covers catering and food service, hospitality and hotels, bars, and beach and outdoor leisure equipment, with exhibitor directories split by sector such as food and beverages and services and training.
Who exhibits at SIPRHO?
Exhibitor directory pages list companies across food and beverage, equipment, digital payment and services, including names such as Petit Forestier Location, Europaca, Soofty Drink, myPOS (High Tech Mobile) and ECR Digiteck.
Do I need a visa to attend SIPRHO from outside the EU?
Visa requirements depend on nationality. Business visitors who need a visa apply for a short-stay Schengen visa via the official France-Visas portal before travelling.
How do I get to the Parc des Expositions de Montpellier?
The venue is in Pérols near Montpellier-Méditerranée Airport (MPL); local tram and bus routes serve the Parc des Expositions stop, and bus transfers from the airport area are listed from about EUR 3.
Glossary
- CHR
- The French shorthand for cafe, hotel and restaurant businesses (cafés, hôtels, restaurants), the core buyer channel for a drinks and hospitality sourcing show such as SipRho.
- HORECA
- Hotel, restaurant and catering channel; the umbrella term used across Europe for outlets that buy food and beverages for resale by the glass, bottle or menu.
- Paillote
- A seasonal Mediterranean beach restaurant or bar, often with a shaded terrace; in Occitanie these operators buy drinks and wine lists for a single summer season, usually between April and September.
- Carte des vins
- The printed wine list of a restaurant or hotel; at the show it is the document buyers rebuild when they select new references and price points by the glass and by the bottle.
- Caviste
- An independent wine merchant or bottle-shop owner who buys directly from producers and distributors to stock a retail cellar.
- Sommelier
- The wine service professional responsible for a venue's list, cellar and staff training; sommeliers attend to taste new vintages and compare appellations before listing them.
- AOP
- Appellation d'Origine Protégée, the French protected-origin label that ties a wine to a defined terroir and production rules, for example Pic Saint-Loup, Faugères or Picpoul de Pinet in the Montpellier region.
- IGP
- Indication Géographique Protégée, a protected geographical label one step broader than AOP, widely used for Oc region varietal wines at accessible restaurant price points.
- BIB
- Bag-in-box packaging, typically 3, 5 or 10 litres, used heavily by restaurants and beach venues for by-the-glass service where cost per glass and freshness matter.
- Millésime
- The vintage year printed on a bottle; buyers compare millésimes at the show because hotel and restaurant lists are priced and sold by year.
- Licence III / Licence IV
- French on-premise alcohol licences: licence III covers fermented drinks such as wine and beer, while licence IV adds spirits; venue operators check the licence category when choosing a drinks range.
- Collectivité
- Institutional and contract catering such as staff restaurants, care homes, hospitals and school canteens; a separate buying channel with tender-driven volumes and its own packaging and pricing rules.
- Dégustation
- A guided tasting at a producer stand; trade visitors use tastings to shortlist references before negotiating volumes, price bands and delivery terms.
- Terrasse
- The outdoor seating area of a bar, restaurant or hotel; seasonal terrace capacity drives extra demand for chilled drinks, draft beer and by-the-glass wine at coastal venues.
- Kbis
- The French company registration extract used as proof of business activity; international trade visitors can present an equivalent company registration document at the badge desk.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Also known as
Alternate names and search phrases for this event.
- SipRho 2027
- International Beach Exhibition
- Montpellier
- Hospitality trade show
- Catering exhibition
- Beach services trade fair
Trust footer
Sources
5
References
1
Publishers
0
Date checked
1
SipRho
- official_website
- event_social
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.