Name: SIOF 2027
Start: 2027-02-23
End: 2027-02-25
Location: Shanghai New International Expo Centre

Event overview

Overview

The 25th China (Shanghai) International Optics Fair (SIOF 2027) will take place from February 23 to 25, 2027, at the Shanghai New International Expo Centre.

This exhibition will focus on high-end, intelligent, and sustainable development concepts, facilitating trade cooperation and knowledge exchange within the optics industry.

TL;DR

1Event: SIOF 2027
2Dates: February 23-25, 2027
3Location: Shanghai New International Expo Centre
4Focus: High-end, intelligent, and sustainable optics
5Organisers: China Optometric & Optical Association, Sinolight International Holdings Corporation, Orient International Exhibition Co., Ltd.

Why visit

Visitors will gain firsthand experience of cutting-edge technologies, forge valuable industry connections, and learn about the latest market trends and innovations at SIOF 2027.

Why exhibit

Exhibitors will have the opportunity to showcase their products to a large audience, connect with potential buyers, and enhance their brand visibility in the optics market. SIOF 2027 is crucial for the optics industry, showcasing the latest trends and innovations while promoting global trade opportunities. It serves as a platform for exhibitors and buyers to connect and collaborate.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Optical retailers and distributors

Manufacturers of eyewear and optical products

Industry professionals and decision-makers

Buyers from international markets

Optometrists and ophthalmologists

Technology developers in optics

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Eyewear manufacturers

Optical equipment suppliers

Vision care product companies

Technology innovators in optics

Retail chains and distributors

Designers of optical products

Product categories

Key solution areas showcased across the event.

Frames and sunglasses

Contact lenses and solutions

Optical instruments and equipment

Eyewear accessories

Vision care products

Optical manufacturing machinery

Location & Facilities

Venue

Open in Google Maps

Shanghai New International Expo Centre

Shanghai, China

Attend

Entry & tickets

Trade-only

Event days & opening times

DayOpening hours

9:30 AM –6:30 PM

Shell Scheme (Standard Booth)
Minimum 12 sqm
$420.00
Raw Space
Minimum 36 sqm
$380.00

Who runs the show

Organisers

China Optometric & Optical Association

Sinolight International Holdings Corporation

Orient International Exhibition Co., Ltd., Hong Kong

How the last edition performed

Previous edition

Last edition

2026

Completed

Visitors: 125,000

Exhibitors: 897

Floor area: 100,000 sqm

Edition #: 24

This edition

2027

Visitors: 125,000

Next edition

2028

Impact

A bigger and stronger platform

The 2026 edition brought together 125,000+ visitors at Shanghai New International Expo Centre. The 25th China (Shanghai) International Optics Fair (SIOF 2027) will take place from February 23 to 25, 2027, at the Shanghai New International Expo Centre. This exhibition will focus on high-end, intelligent, and sustainable development concepts, facilitating trade cooperation and knowledge exchange within the optics industry. SIOF 2027 is crucial for the optics industry, showcasing the latest trends and.

Audience quality

High-value decision-makers

Visitors typically include Optical retailers and distributors, Manufacturers of eyewear and optical products, Industry professionals and decision-makers, Buyers from international markets. Dates: February 23-25, 2027. Location: Shanghai New International Expo Centre. Focus: High-end, intelligent, and sustainable optics. Documented attendance reached 125,000+ visitors in the reference edition. SIOF 2027 attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Shanghai, China — East China / Yangtze River Delta optics and eyewear cluster

Why it matters

SIOF is one of Asia's largest optical trade fairs and China's principal eyewear and ophthalmic-optics gathering, staged at Shanghai New International Expo Centre with the organisers spanning the national optometric association, a state holding group and a Hong Kong exhibition company. The February window sits just after Chinese New Year and ahead of the European spring circuit (MIDO, Vision Expo East), so it functions as the year's first buying and range-setting checkpoint. Shanghai's Yangtze River Delta hinterland — including the Danyang lens cluster, Wenzhou eyewear manufacturing and Ningbo port logistics — puts production, private label and export partners within a two-hour radius of the venue, making a single trip commercially dense for overseas buyers and suppliers alike.

Industry trends

Key trends shaping this market and its wider industry.

Myopia management as a mainstream category

Smart eyewear and audio/AR integration

Online-to-offline retail consolidation

Materials and sustainability pressure

Premiumisation and export upgrading

Plan your trip

Travel & logistics

Local currency · CNY

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

PVG

Shanghai Pudong

Maglev + metro or taxi to Pudong expo clusters.

to venue

45–70 min to SNIEC

by car

SHA

Shanghai Hongqiao

Hongqiao is closer to central Shanghai halls.

to venue

30–45 min

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Huamu / Jinqiao, Pudong — 1–3 km from SNIEC

USD 45–85 / night

Limited-service chains with small rooms and reliable metro access; book 8–12 weeks ahead for show week, when nearby inventory fills quickly. Rates shown are indicative nightly ranges, not quotes.

source

Mid-range

Huamu / Century Park / Yingchun Road, Pudong — 1–4 km from SNIEC

USD 90–170 / night

Business-class rooms with breakfast and meeting space; several are within a 10–20 minute walk or one metro stop of the halls. Expect peak-rate pricing during SIOF dates.

source

Premium

Adjacent to SNIEC / Century Park, Pudong

USD 180–350 / night

Direct-walk or short-car access to the West Hall entrances, plus club lounges and full F&B — the usual choice for exhibitor leadership and hosted buyer programmes.

source

Local transport

Get around the city with these convenient transport options.

metro

Estimated costCNY 3–7 (approx. USD 0.50–1.00) per journey, stored-value card or Alipay/WeChat QR

Best forShanghai Metro Line 2 to Longyang Road, then Line 7 to Huamu Road station (SNIEC North entrance)

Cheapest and most reliable option during show week; Lines 2, 7 and 16 all serve the SNIEC / Longyang Road area. Trains are crowded in peak hours — allow extra time with luggage.

maglev

Estimated costCNY 50 standard single (approx. USD 7); CNY 40 with same-day air ticket; approx. CNY 55 return

Best forShanghai Pudong (PVG) Maglev to Longyang Road, then Metro Line 7 or short taxi to SNIEC

Journey time roughly 8 minutes on the airport–Longyang Road leg; the maglev runs at reduced speed outside peak periods. Longyang Road to the venue is 2–4 km, so add a taxi or Line 7 hop.

taxi

Estimated costApprox. CNY 150–200 (approx. USD 21–28) metered taxi including expressway toll; Didi/ride-hail typically CNY 130–190

Best forShanghai Pudong (PVG) to Shanghai New International Expo Centre

Roughly 33 km; allow 35–50 minutes off-peak and up to 75 minutes in morning rush. Use the official taxi queue rather than unlicensed touts in the arrivals hall.

taxi

Estimated costApprox. CNY 160–210 (approx. USD 22–29) metered taxi including tolls; Didi/ride-hail typically similar

Best forShanghai Hongqiao (SHA) to Shanghai New International Expo Centre

Roughly 35 km via the Yan'an elevated road; 40–60 minutes off-peak, longer in peak traffic. Hongqiao also handles the domestic legs most exhibitors use for factory visits.

ride_hail

Estimated costTypical in-city hop to SNIEC CNY 25–60 (approx. USD 3.50–8.50); airport runs from CNY 130

Best forDidi / Amap in-app hail within Pudong and to/from both airports

Set up Didi or Alipay's ride-hailing mini-program with an international card before arrival; English-language driver messaging is limited, so pin the SNIEC gate number.

shuttle

Estimated costUsually complimentary for registered exhibitors and buyers (approx. USD 0); confirm with the organiser

Best forOrganiser / venue shuttle between designated hotels and SNIEC halls

Show-week shuttles are commonly run from major Pudong and downtown hotels. Check the organiser's visitor services page nearer the event for routes and timings.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

A significant and changing list of nationalities (much of the EU, plus several Asia-Pacific, Gulf and Latin American countries) currently enters China visa-free for short stays, and Shanghai's airports participate in the 240-hour visa-free transit scheme. Policy has been revised repeatedly — check the official portal for your passport at the time of booking.

China is an ATA Convention member and accepts carnets for goods destined for international trade fairs and exhibitions, including SIOF. Confirm the carnet route and the organiser's on-site customs/forwarding agent arrangements in advance.

Official visa page

Weather

February in Shanghai is cold, damp and mostly dry: daytime highs typically 8–11 °C with night-time lows around 2–4 °C, and roughly 55–65 mm of rain spread over about nine wet days. Wind off the Huangpu river makes the walk between halls feel colder than the number suggests, and brief cold snaps with near-freezing mornings are common.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to China.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Business etiquette

Shanghai business culture is comparatively international: a light handshake is normal, and business cards are exchanged with both hands and a brief read rather than pocketed immediately. Punctuality is expected for stand appointments, and a short exchange of company background before commercial detail is appreciated.

Tipping and payment

Tipping is not customary in China and is often refused; hotels and upscale restaurants may add a service charge. Mobile payment via Alipay or WeChat Pay dominates, and both now accept linked international cards — still carry some cash for small vendors and taxis.

Show-week timing and dress

SIOF 2027 (23–25 February) falls just after Chinese New Year on 6 February 2027, so the Spring Festival travel rush has ended but domestic travel is still busy early in the week. Dress is smart business with warm layers — halls and adjacent hotel lobbies are cool in February, and the venue's covered walkways mean outdoor exposure is brief.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: PVG

Book flights to PVG when possible for the shortest transfer to the venue; compare SHA only if fares are materially lower.

Visa

Most international visitors need a visa before travelling to China. Trade attendees typically apply for an M (business) visa through a Chinese visa application centre, using an SIOF invitation letter plus employer letter and confirmed travel; allow 4–7 working days for processing after biometrics and 2–3 weeks end to end. Approximate government fee is around USD 140 for US passports with lower tiers for many other nationalities, plus an application-centre service fee. Many nationalities currently benefit from China's unilateral visa-free entry or the 240-hour visa-free transit available at Shanghai Pudong and Hongqiao, so check the official portal for your passport before booking. Exhibitors shipping goods should confirm ATA Carnet acceptance with the organiser's freight agent.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Varies by nationality; apply several weeks before travel.

Approximate government fee tier for US passports (reciprocity); most other nationalities pay roughly USD 30–90 for single entry. Visa application centres add a service fee. Requires an SIOF invitation letter or enrolment confirmation plus employer letter and confirmed itinerary. Confirm the current fee and document list on the official portal before applying. Approximate tier as above; flight and

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Shanghai Pudong (PVG): 45–70 min to SNIEC; Shanghai Hongqiao (SHA): 30–45 min. Allow road or rail time to Shanghai New International Expo Centre; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Shanghai New International Expo Centre: Huamu / Jinqiao, Pudong — 1–3 km from SNIEC: Ibis Shanghai New International Expo Centre, Jinjiang Inn Shanghai New International Expo Centre, Hanting Hotel (Pudong Huamu branch); Huamu / Century Park / Yingchun Road, Pudong — 1–4 km from SNIEC: Dorsett Shanghai, Renaissance Shanghai Pudong Hotel, Grand Mercure Shanghai Century Park; Adjacent to SNIEC / Century Park, Pudong: Kerry Hotel Pudong, Jumeirah Himalayas Hotel Shanghai, Shangh

Ride-hail: Ride-hailing apps are commonly used in Shanghai; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Shanghai New International Expo Centre.

Parking: On-site parking is available at Shanghai New International Expo Centre; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: February 2027

Temperature: Approx. 2–11 °C (night-time lows 2–4 °C, daytime highs 8–11 °C)

Seasonality: February is one of Shanghai's drier months — around 55–65 mm of rain over roughly nine wet days — but the air is raw and humid and occasional cold snaps push mornings near freezing. Pack a warm waterproof outer layer and comfortable closed shoes for the hall floors.

Packing: February is one of Shanghai's drier months — around 55–65 mm of rain over roughly nine wet days — but the air is raw and humid and occasional cold snaps push mornings near freezing. Pack a warm waterproof outer layer and comfortable closed shoes for the hall floors.

Plan your trip

Planning

Best day to visit: Day 2 — Wednesday 24 February 2027

Middle show days carry the heaviest buyer traffic and the fullest seminar and matchmaking schedule, with stands fully staffed and decision-makers on site. Opening morning is largely consumed by registration and first-lap orientation, while the final day typically winds down early and senior exhibitor staff begin dismantling commercial discussions. If your priority is a specific conference stream or a hosted-buyer appointment, confirm the published programme and slot it into days two or three.

Confirm passport validity and China visa requirements — Passport should be valid at least 6 months beyond SIOF 2027 (23-25 Feb 2027, Shanghai). Apply through official Chinese visa channels for your nationality.

Book flights to Shanghai Pudong (PVG) or Shanghai Hongqiao (SHA) — Target arrival by 22 Feb 2027 so you are in Shanghai before the opening day at Shanghai New International Expo Centre.

Reserve a hotel in the Pudong / SNIEC area — Choose a property with easy access to Shanghai New International Expo Centre; confirm check-in 22 Feb and check-out 26 Feb 2027.

Complete visitor registration for SIOF 2027 — Register via the official site siof.cn and save your badge confirmation to collect on arrival.

Download the hall plan, exhibitor list and programme — Use siof.cn resources to map eyewear, lens, equipment and machinery zones before travel.

Pre-schedule B2B meetings with target optical suppliers — Request appointments with frame, lens, instrument and machinery exhibitors you want to source from.

Shortlist conference sessions and demonstration zones — Block time across the three show days (23-25 Feb 2027) for talks and live equipment demos.

Plan local transport between hotel and venue — Compare Shanghai Metro, taxi and ride-hail options to SNIEC; allow extra road time at peak hours.

Set up mobile payments and connectivity in China — Arrange an eSIM or local SIM and activate WeChat Pay or Alipay for on-site purchases and transport.

Prepare business documents and giveaways — Bring bilingual business cards, product spec sheets and any samples needed for supplier meetings.

Pack for Shanghai in February — Check the forecast before departure, pack warm business attire for a winter trade show and bring meeting materials.

Day 1 arrival, badge collection and orientation — Arrive early at Shanghai New International Expo Centre, collect your badge at the registration desk and locate your target halls.

Side trips

Suzhou

UNESCO-listed classical gardens, the canals of Pingjiang Road and a manageable half-day or overnight add-on; several optical and precision-manufacturing suppliers sit along the Shanghai–Suzhou corridor, making it a practical factory-visit base.

Hangzhou

West Lake, Longjing tea terraces and a well-developed business-hotel base — the standard weekend extension after SIOF and a useful stop for e-commerce and retail-tech meetings.

Networking spots

Buyer / matchmaking lounge, SNIEC west halls

Venue-based

Conference and seminar area, SNIEC

Programme-based

Hotel lobby and club lounges at Kerry Hotel Pudong / Jumeirah Himalayas Hotel

Off-venue

Budget

Costs & budget

Shell scheme

—

Raw space

USD 380–420 / m²

Standard booth

—

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · Shell Scheme (Standard Booth)

USD 420 / per person

official

visitor_ticket

visitor · Raw Space

USD 380 / per person

official

booth_space

exhibitor · raw space

USD 380–420 / per sqm

official

visa_fee

visitor · Entry visa

USD 140 / per application

official

Item	For	Tier	Estimated range	Status
visitor_ticket	visitor	Shell Scheme (Standard Booth)	USD 420 / per person	official
visitor_ticket	visitor	Raw Space	USD 380 / per person	official
booth_space	exhibitor	raw space	USD 380–420 / per sqm	official
visa_fee	visitor	Entry visa	USD 140 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Use this quick check to decide whether SIOF 2027 fits your visit, exhibit or skip plan.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Your category focus (frames, lenses, equipment or retail) matches the show's hall mix and you have identified target suppliers or partners in advance.

Best for

Buyers, distributors, researchers, clinicians and delegates evaluating the programme, supplier base and networking value in the Chinese and Asian market.

Min. budget

$560.00

Timeline

6–10 weeks before opening day: visa appointment and invitation letter, flights, hotel, and registration.

Risks

Visa lead time is the critical path — M visa processing plus appointment slotting can consume several weeks.

February is a peak travel window around Chinese New Year and hotel rates near SNIEC rise sharply.

Programme timetable is published late — confirm session slots before fixing travel dates.

Budget estimate from listing cost signals — confirm live rates.

exhibit

You have a defined lead-generation or market-entry goal, and realistic follow-up capacity in China or across Asia-Pacific.

Best for

Suppliers, brands and service providers seeking qualified meetings with Chinese and international buyers, distributors and retail chains.

Min. budget

$5,600.00

Timeline

4–6 months for stand booking, design and build, plus freight, ATA Carnet or temporary import arrangements and marketing build-up.

Risks

Published stand rates start at approximately USD 420 per sqm for shell scheme with a 12 sqm minimum (raw space approximately USD 380 per sqm, 36 sqm minimum), so a credible presence costs materially more than entry level.

Freight, customs and temporary-import handling add cost and lead time beyond stand rental.

Mandarin-capable stand staff are essential for a large share of walk-up traffic.

Budget estimate from listing cost signals — confirm live rates.

skip

Your current pipeline, product fit or travel budget does not justify a China trip this year — monitor the post-show material and target the next circuit stop instead.

Best for

Teams whose category, region or commercial goals do not align with this edition.

Timeline

N/A

Risks

No major risks listed.

Gallery

Photos

Official imagery from SIOF 2027

Trust footer

Sources

References

Publishers

Date checked

SIOF

Official Website
Lang: EN
event_website
Facebook
Lang: EN
event_social
Instagram
Lang: EN
event_social
YouTube
Lang: EN
event_social

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card

Exhibiting at this event?

Enter your business email to get a free first Exclusive Spotlight worth 250$.

Explore Spotlights

Build your event team

Compare trusted stand builders, logistics teams and local event suppliers in one request.

Explore Vendor Marketplace

Are you a delegate or visitor at this event?

Habsy.ai helps you scan badges, share your digital card, and keep every connection on the show floor. Exclusive premium tool worth $100.

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card