Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Silver Dollar Fair is an annual agricultural fair held at Silver Dollar Speedway in Chico, California. This year's event runs from May 27 to May 31, 2027, and promises to showcase local agriculture, livestock exhibitions, and a variety of community activities.
Managed by the Third District Agricultural Association, the fair aims to promote agricultural education and community engagement, making it a must-visit for families and agricultural enthusiasts alike. Silver Dollar Fair takes place.
TL;DR
- 1Dates and Venue: The Silver Dollar Fair takes place from May 27 to May 31, 2027, at Silver Dollar Speedway in Chico, California.
- 2Scale and Focus: This annual fair showcases local agriculture, livestock, and community events, attracting thousands of visitors.
- 3Organiser: The fair is managed by the Third District Agricultural Association, dedicated to promoting agriculture in the region.
- 4Buyer Authority: Attendees include families, agricultural enthusiasts, and local community members looking to engage with local vendors.
- 5Entry: Tickets are available online, with pre-sale prices starting at $38.
Why visit
Visitors can enjoy a wide range of activities, including livestock shows, carnival rides, and local food vendors. The fair offers a unique opportunity to engage with the agricultural community and learn about local farming practices. Experience the vibrant atmosphere filled with entertainment, competitions, and family-friendly activities that make the Silver Dollar Fair a cherished tradition in Chico.
Why exhibit
Exhibitors gain access to a diverse audience, including families and agricultural professionals, providing excellent networking opportunities. The fair allows businesses to showcase their products and services to a receptive audience, enhancing visibility and community engagement. Participating in the Silver Dollar Fair can lead to valuable connections and potential sales, making it a worthwhile investment for local vendors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Families and multi-generational groups from Chico, Butte County and the wider Sacramento Valley looking for a full day of rides, food and grandstand entertainment
4-H and FFA youth exhibitors plus their families, who come for livestock judging, showmanship classes and the junior auction
Livestock buyers and agricultural producers attending the junior livestock auction and breed shows
Local and regional residents who attend for the commercial vendor halls, home arts and craft displays, and fair food
Motorsport and dirt-track fans drawn to the Silver Dollar Speedway events staged inside the fairgrounds
Value-seeking day visitors who compare pre-sale admission against the higher on-site gate price
School-age children and teens, the core audience for the carnival midway, games and ride wristbands
Community groups, school bands and local performers appearing on the fair's stages and parade routes
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Commercial vendors selling home goods, apparel, kitchenware, wellness products and services in the indoor and outdoor booth areas
Food concessionaires and mobile caterers serving fair classics, regional barbecue, sweets and drinks across the midway
Agricultural equipment, feed, trailer and rural lifestyle dealers targeting Butte County producers and hobby farmers
Artisans, crafters and makers selling handmade goods alongside the competitive home arts displays
Livestock exhibitors, breeders and breed associations showing cattle, sheep, goats, swine and poultry
Community organisations, school groups, service clubs and nonprofit associations using booth space for outreach and fundraising
Motorsport teams, parts vendors and speedway sponsors tied to the Silver Dollar Speedway race programme
Sponsors and media partners buying visibility around grandstand entertainment, signage and the daily schedule
Product categories
Key solution areas showcased across the event.
Livestock shows and breed judging for beef and dairy cattle, sheep, goats, swine and poultry
Junior livestock auction with market animals raised by 4-H and FFA members
Equine and small-animal exhibits and demonstrations
Home arts and competitive exhibits covering baking, canning, preserves, sewing, quilting and photography
Agricultural and horticultural displays, including produce, floriculture and school garden projects
Commercial vendor booths for home goods, apparel, wellness, toys and services
Food concessions and beverage stands across the midway and exhibit halls
Carnival rides, midway games and family entertainment attractions
Dirt-track motorsport and grandstand events at the on-site Silver Dollar Speedway
Live music, local performance groups and daily stage programming
Community and nonprofit booths, plus sponsor activations and demonstrations
Location & Facilities
Venue
Silver Dollar Speedway
2357 Fair Street, Chico, California 95928
Facilities
Parking
Silver Dollar Speedway in Chico typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Silver Dollar Speedway in Chico typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Silver Dollar Speedway for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Pre-sale price
38General admission
On-site price
43
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Chico, United States
Why it matters
On 2027-05-27 to 2027-05-31, Silver Dollar Fair in Chico gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton Inn & Suites Chico
3-star
Chico (approx. 1.5 km from Silver Dollar Speedway)USD 115–145 / night
Free breakfast, free Wi-Fi, free parking, indoor pool, air conditioning, pet-friendly, fitness center, accessible; eco-certified
Courtyard by Marriott Chico
3-star
Chico (approx. 500 m from Silver Dollar Speedway)USD 115–145 / night
Breakfast (paid), free Wi-Fi, free parking, indoor pool, hot tub, air conditioning, fitness center, restaurant
Oxford Suites Chico
3-star
Chico (approx. 970 m from Silver Dollar Speedway)USD 115–145 / night
Breakfast (paid), free Wi-Fi, free parking, outdoor pool, hot tub, air conditioning, pet-friendly, fitness center
DoubleTree by Hilton Chico
4-star
ChicoUSD 175–220 / night
Breakfast (paid), free Wi-Fi, free parking, outdoor pool; eco-certified
Local transport
Get around the city with these convenient transport options.
On foot
Estimated costNo fare
Best forFair Street hotel cluster (Courtyard by Marriott) to the Silver Dollar Fairgrounds main gate, 2337 Fair St
The Courtyard sits roughly 500 m from the grounds, an easy 10-minute walk; Hampton Inn and Oxford Suites are 1 to 1.5 km out. Pavements and crossings are limited along parts of Fair Street, so use marked crossings and a torch or phone light after evening shows.
Local bus (B-Line)
Estimated costApprox. USD 2 to 3 one-way adult local fare; day passes cost more - confirm current fares and routes on blinetransit.com
Best forButte Regional Transit routes serving the Fair Street corridor in Chico
B-Line is the Chico-area public bus operator. Service is infrequent by big-city standards and no dedicated fair shuttle appears in the captures, so check the timetable against gate opening times before relying on it.
Rideshare (short hop within Chico)
Estimated costApprox. USD 8 to 15 for a 5 to 10 minute ride; surge pricing is likely around grandstand show finish times
Best forDowntown Chico or a Fair Street hotel to the fairgrounds gate
Ride-hailing is available in Chico but the pool is small, so request the return trip before the show ends or set a pickup point away from the busiest gate.
Taxi or rideshare from Chico Regional Airport (CIC)
Estimated costApprox. USD 20 to 35 one-way; confirm the metered or app-quoted fare on arrival
Best forChico Regional Airport to the Silver Dollar Fairgrounds, 2337 Fair St
About 10 to 20 minutes depending on traffic. Pre-book or check app coverage at the airport, since kerbside taxi supply can be thin at a small regional field.
Drive and park at the fairgrounds
Estimated costNo fare if parking is free; budget an approx. USD 5 to 10 per-vehicle day charge if the fair applies one - confirm with the organiser
Best forFair Street vehicle entrance to on-site fairgrounds parking
The site has its own parking and direct road access from Fair Street. Arrive before midday at weekends, when lots and gate lanes back up.
Car from Sacramento International (SMF)
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forSacramento International Airport to Chico via Highway 99 and Interstate 5
About 90 miles and 1.5 to 2 hours in normal traffic. This is the usual choice for visitors whose airlines do not serve Chico Regional directly.
taxi
Estimated costApprox. USD taxi/rideshare from CIC to venue (estimate; confirm before travel)
Best forChico Regional Airport (CIC) to Silver Dollar Speedway
taxi
Estimated costApprox. USD taxi/rideshare from SMF to venue (estimate; confirm before travel)
Best forSacramento International Airport (SMF) to Silver Dollar Speedway
Weather
Chico sits in California's northern Sacramento Valley, and a late-May fair window means hot, dry days. Expect afternoon highs of roughly 28 to 32 C (82 to 90 F) and overnight lows near 12 to 16 C (54 to 60 F), with plenty of sunshine and only a small chance of rain. The fairgrounds is largely open-air, with limited shade on the midway and in the parking lots, so plan around the hottest hours and treat these as typical seasonal bands rather than a forecast. Check a short-range forecast in the week before you travel and confirm the exact 2027 dates on silverdollarfair.org.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Chico is covered by the major US mobile networks, and 4G or 5G data is normally usable across town and around the Fair Street fairgrounds. Data speeds drop noticeably in the middle of a busy midway or during a grandstand event because of crowd load. Free public Wi-Fi is not guaranteed across the site, so download tickets, the fair map and any schedule pages for offline use, and bring a charged power bank. International visitors should arrange a US eSIM or roaming plan before departure, since kiosk SIM purchases are not reliably available at a small regional airport.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
County fair etiquette
This is a family, community fair rather than a business convention. Cash and card are both used, but small vendors, games and tip jars often prefer cash, and queues are patient and informal.
Livestock barn conduct
Animals in the barns are being prepared and judged by young exhibitors. Ask before touching or feeding anything, follow posted biosecurity notices, and keep pushchairs and dogs clear of the pens.
Heat and pacing
Afternoon heat is the main local comfort issue. Locals shift to shade, water and indoor exhibit halls between roughly 13:00 and 16:00, then return to the midway and grandstand in the evening.
Tipping and dining
Sit-down restaurants in Chico expect a 15 to 20 percent tip, and food booths commonly display tip jars. Weekend dinner reservations are worth making in a small city with a limited restaurant base.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Route your trip through Chico Regional Airport (CIC) if your airline serves it, since the transfer to Fair Street is only about 15 minutes. Otherwise use Sacramento International (SMF), roughly 90 miles and 1.5 to 2 hours by rental car, which carries far more carriers and connection options. Captured Google Flights samples for late-May travel show one-stop and nonstop US domestic legs from Chicago, Dallas, Atlanta, Miami and similar hubs with fares from roughly USD 43 to USD 176 one-way, and those are indicative search results rather than event-specific fares. Book early for fair week, check baggage and connection times, and re-price the itinerary before purchase.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Chico; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Silver Dollar Speedway: Chico (approx. 1.5 km from Silver Dollar Speedway): Hampton Inn & Suites Chico; Chico (approx. 500 m from Silver Dollar Speedway): Courtyard by Marriott Chico; Chico (approx. 970 m from Silver Dollar Speedway): Oxford Suites Chico.
Ride-hail: Ride-hailing apps operate in Chico and are the easiest way to reach the fairgrounds from hotels beyond the Fair Street cluster. Supply is modest, so allow extra waiting time and expect surge pricing when the grandstand or speedway programme finishes. Use a marked pickup point away from the main gate to avoid the pedestrian crush, and confirm the driver's vehicle details before getting in.
Public transit: Butte Regional Transit, branded B-Line, is the Chico-area bus operator and runs routes along the Fair Street corridor near the fairgrounds at 2337 Fair St. Services are limited compared with large metropolitan networks and no dedicated fair shuttle appears in the captures. Plan the trip on the B-Line website or a trip planner, allow slack for infrequent departures, and have a rideshare fallback for the return leg after evening events.
Parking: The Silver Dollar Fairgrounds has its own vehicle parking with direct access from Fair Street, and the nearby hotels advertise free parking for guests. Fair-day lots and gate lanes are busiest from around midday on weekends and before grandstand or speedway events, so arrive early or come in via rideshare. Any per-vehicle charge is set by the fair each year, so confirm the current parking fee and lot opening hours on the organiser site or with your hotel before driving in.
Weather
Plan and pack for the event climate.
Month: Late May 2027 (confirm the exact fair dates on the official site)
Temperature: Typical late-May days in Chico: afternoon highs around 28 to 32 C (82 to 90 F), overnight lows around 12 to 16 C (54 to 60 F). Expect the warmest conditions in mid-afternoon on the open midway and in the parking lots.
Seasonality: Late May falls in the valley's dry season, so rain is uncommon and usually brief if it occurs at all. The bigger seasonal factors are intense afternoon sun and low humidity, with cooler, comfortable evenings once the sun drops behind the grandstand.
Packing: Pack light, breathable clothing, a wide-brim hat, sunglasses and high-factor sunscreen for the open-air midway. Add a light layer or jumper for the evening, closed-toe shoes for gravel lots and livestock barns, a refillable water bottle, and a small bag for fair purchases. Bring cash for parking, carnival tickets and food booths, plus a power bank to keep your ticket and map available offline.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Silver Dollar Fair usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the 2027 gate dates and daily opening hours on silverdollarfair.org before locking in flights or hotels
T-2
Buy pre-sale admission (captured at USD 38) rather than paying the USD 43 on-site rate
T-3
Book Chico lodging early, especially the Fair Street cluster within walking distance of the fairgrounds
T-4
Decide your airport: Chico Regional (CIC) for a 15-minute transfer, Sacramento (SMF) for more airline choice and a 1.5 to 2 hour drive
T-5
Reserve a rental car or pre-plan B-Line bus and rideshare options if you are not staying on Fair Street
T-6
Check the grandstand and Silver Dollar Speedway schedule if dirt-track racing is a reason for your visit
T-7
Download the fair map, daily schedule and ticket QR codes so they work offline on a crowded midway
T-8
Check the short-range forecast and pack sun protection, a hat, a refillable water bottle and a light layer for the evening
T-9
Bring cash for parking, carnival tickets, games and food booths that may not take cards
T-10
Plan livestock barn visits for the morning, when animals are active and temperatures are lower
T-11
Confirm gate bag policy and any screening procedure with the organiser before arrival
T-12
Agree a family meet-up point near the main gate or grandstand in case mobile data is slow
T-13
Pre-book your ride home if you are staying for an evening grandstand show
T-14
Re-check hotel cancellation terms and keep a copy of your booking confirmation
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Silver Dollar Speedway
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Silver Dollar Fair registration concourse
Silver Dollar Speedway
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Silver Dollar Speedway
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 38 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 38 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Silver Dollar Fair fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Silver Dollar Fair, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fair solutions and benchmarking suppliers at Silver Dollar Fair in Chico.
Min. budget
$633.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fair products who need qualified meetings with the event's trade audience.
Min. budget
$2,848.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Chico show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is the Silver Dollar Fair held?
The fair runs at the Silver Dollar Fairgrounds, 2337 Fair Street, Chico, California. The current listing window is May 2027; confirm the exact gate dates and daily opening hours on silverdollarfair.org before booking travel, because dates are set by the organiser each year.
How much is admission to the Silver Dollar Fair?
Captured pricing shows general admission at USD 38 pre-sale and USD 43 on-site. Treat those as the current published reference and re-check the official ticket page for the 2027 edition, since carnival wristbands, grandstand events and parking may be priced separately.
Should I buy tickets in advance or at the gate?
Buying pre-sale is cheaper on the captured numbers (USD 38 versus USD 43) and avoids the longest queue at the main gate during weekend afternoons. Pre-sale also lets you pick which day you attend if timed entry is in use.
Which airport should I fly into for the fair?
Chico Regional Airport (CIC) is the closest, roughly a 15-minute drive to the Fair Street fairgrounds, but it has limited service. Sacramento International (SMF) is about 90 miles south, roughly 1.5 to 2 hours by car, and carries far more airlines and connections.
Is there parking at the fairgrounds?
Yes, the fairgrounds site includes vehicle parking with direct access from Fair Street. Parking arrangements and any per-vehicle charge are set by the fair each year, so confirm the current fee and lot opening times on the organiser site or with your hotel.
Can I get to the fair without a car?
The Courtyard by Marriott on Fair Street sits roughly 500 m from the grounds, and the Hampton Inn and Oxford Suites are within about 1 to 1.5 km, so walking is realistic from the Fair Street hotel cluster. Butte Regional Transit (B-Line) buses serve Chico, and rideshare works for short hops within the city.
What is there to see and do at the fair?
Expect livestock and equestrian shows, the junior livestock auction, home arts and agricultural exhibits, commercial vendor halls, a carnival midway, fair food, live entertainment and dirt-track motorsport at the on-site Silver Dollar Speedway. Daily schedules vary, so check the fair's online schedule for the day you attend.
How do I enter as an exhibitor or competitor?
Entries run through the fair's premium book and vendor application process rather than at the gate. Download the current premium book from silverdollarfair.org, pick your division (commercial booth, food concession, livestock, home arts or community/nonprofit), and submit before the posted deadline. Deadlines and fees are published by the organiser each cycle.
What is the weather like during the fair?
Late May in Chico is typically hot and dry, with afternoon highs around 28 to 32 C (82 to 90 F) and overnight lows near 12 to 16 C (54 to 60 F). Rain is uncommon but not impossible. Check a short-range forecast in the week before travel and plan for sun exposure on the midway.
Is the fairgrounds suitable for visitors with mobility needs?
The fairgrounds is a large outdoor site with paved and unpaved surfaces, and distances between the midway, barns and grandstand are significant. Ask the organiser about accessible parking, gate access and mobility-rental options before your visit, as these are arranged by the fair rather than by hotels.
Glossary
- Junior Livestock Auction
- The sale at the end of the fair where market animals raised by 4-H and FFA members are auctioned to local buyers; proceeds typically go to the young exhibitor.
- 4-H
- A youth development program delivered through the national Cooperative Extension system. Members enter livestock, home arts and other projects at county fairs such as the Silver Dollar Fair.
- FFA
- The National FFA Organization, the school-based agricultural education youth group whose members exhibit supervised agricultural experience projects and livestock at fairs.
- Midway
- The carnival zone of a fairgrounds, where rides, games of skill and concession stands are clustered. At the Silver Dollar Fair this is the family entertainment core.
- Grandstand
- The tiered seating structure overlooking the track or arena; used for motorsport programmes, rodeo-style events and headline entertainment.
- Blue ribbon
- The traditional first-place award in fair competitions for livestock, produce, baking, preserves and handicrafts.
- Home arts
- The competitive exhibit division covering baking, canning, sewing, quilting, photography and other domestic crafts, displayed in the exhibit buildings.
- Livestock barn
- The covered housing and show-preparation area for cattle, sheep, goats, swine and other animals; visitors should follow posted biosecurity and animal-handling rules.
- Commercial exhibitor
- A business or organisation renting booth space in the vendor halls or outdoor lots to sell products, demonstrate services or collect leads rather than to compete for ribbons.
- Premium book
- The fair's official entry guide listing competition classes, entry deadlines, rules and prize premiums for exhibitors and competitors.
- Fairgrounds
- The permanent site at 2337 Fair Street in Chico that holds the exhibit halls, livestock barns, midway, grandstand and the Silver Dollar Speedway oval.
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Also known as
Alternate names and search phrases for this event.
- Silver Dollar Fair 2027
- Silver Dollar Fair Chico
- Silver Dollar Fairgrounds Chico
- Chico CA county fair
- Silver Dollar Fair tickets
- Silver Dollar Speedway Chico
- Chico fair livestock show
- junior livestock auction Chico
- Chico fairgrounds events 2027
- Butte County fair Chico
4 more alternate names hidden
Trust footer
Sources
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References
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Publishers
0
Date checked
1
Silver Dollar Fair
- event_website
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.