Impact
A bigger and stronger platform
ISA International Sign Expo is the sign, graphics, print, and visual communications industry's largest and most influential gathering in North America. The 2025 edition, held at the Mandalay Bay Convention Center in Las Vegas, closed with nearly 18,000 registered attendees—surpassing the 2023 event held in the same city—and more than 600 exhibitors, the highest exhibitor count since before the COVID-19 pandemic. Despite headwinds of economic pessimism, travel restrictions, and tariffs, exhibitors reported strong sales and many booths displayed 'sold' signs on their equipment by the final day. The event featured sold-out networking events including Women Leading the Industry and ISA Rocks: THE Industry Party, and new partnerships broadened its reach with experiential design organization SEGD and sign industry franchisor Signarama co-locating their annual gatherings alongside the expo. ISA President and CEO Lori Anderson attributed the success to the 'No Limits' theme: attendees were there to find ways to grow their companies no matter what else was occurring outside of their business. The expo consistently delivers measurable return on investment for both attendees and exhibitors, with many exhibitors reporting it as their best show in years and requesting expanded booth space for future editions
